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INDONESIA
JURNAL BISNIS STRATEGI
Published by Universitas Diponegoro
ISSN : 14101246     EISSN : 25801171     DOI : -
Core Subject : Economy, Science,
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance
Jurnal Bisnis Strategi ( P-ISSN : 1410-1246, E-ISSN : 2580-1171 ) is an open access and peer-reviewed published by Department of Magister Management, Faculty of Economics and Business, Universitas Diponegoro, Indonesia. This journal published twice a year (juli and desember). The scope of journal is Business Strategy, Strategic Management, Financial Management, Organization, Human Resource Management, Organizational Behavior, Marketing, Marketing Strategy.
Arjuna Subject : -
Articles 12 Documents
 1   2 
Search results for , issue "Vol 32, No 1 (2023): July" : 12 Documents clear
THE EFFECT OF CUSTOMER REVIEWS, PRODUCT PRICE, AND SERVICE QUALITY ON PURCHASE DECISIONS WITH MODERATED BRAND IMAGE IN E-COMMERCE APPLICATIONS Wikantari, Maria Assumpta
JURNAL BISNIS STRATEGI Vol 32, No 1 (2023): July
Publisher : Master of Management, Faculty of Economics and Business, Diponegoro University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.14710/jbs.32.1.92-101

Abstract

This study aims to analyze the effect of customer reviews, product prices and service quality on purchasing decisions moderated by brand image. The population in this study is 100 residents of the city of Jakarta, whose criteria have been determined. The sample selection was carried out using a purposive sampling method, by taking 100 Jakarta residents with an age range of 20-40 years as the sample in this study.The analytical techniques used in this study are: 1) Validity Test, 2) Reliability Statistics, 3) Classical Assumption Test consisting of Normality Test, Multicollinearity Test, Heterocystista Test, Autocorrelation Test, 4) Multiple Linear Regression, 5) Hypothesis Test consisting of from Coefficient Test and Partial Influence Test (t) and MRA.The results of this study indicate that customer reviews have no effect on purchasing decisions, this is evidenced by the t value of 0.747. Product prices have a significant effect with a t-value of 0.460. Service quality has a partial effect on purchasing decisions with a t value of 3.378. Customer reviews, product prices and service quality simultaneously influence purchasing decisions with an f value of 4.451. Brand image cannot mediate the relationship between customer reviews, product prices, service quality on purchasing decisions, and none of them are significant
THE EFFECT OF DISCIPLINE AND MOTIVATION ON EMPLOYEE PERFORMANCE WITH INCENTIVES AS A MODERATOR VARIABLE (AT THE CLASS I RAILWAY ENGINEERING CENTER FOR THE CENTRAL JAVA REGION) Kurniawan, Ramdhan; Berkah Nadi, Muhammad Abi; Karunia, Meutia Nadia
JURNAL BISNIS STRATEGI Vol 32, No 1 (2023): July
Publisher : Master of Management, Faculty of Economics and Business, Diponegoro University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.14710/jbs.32.1.112-121

Abstract

This research was conducted to see the effect of discipline and motivation on employee performance with incentives as a moderator variable (at the Class I Railway Engineering Center in the Central Java Region). The population in this study were 143 employees of the Class I Railway Engineering Center for the Central Java Region. The number of samples taken in this study was determined through a purposive random sampling method using the entire population of 143 employees of the Class I Railway Engineering Center, Central Java Region. The results of the research show that the discipline variable partially has a positive and significant effect on employee performance. This is evidenced by the value of the regression coefficient is 0.375 (positive) with a significance value of 0.002 <0.05, then H1 is accepted. The motivation variable partially has a positive and significant effect on employee performance. This is evidenced by the value of the regression coefficient is 0.253 (positive) with a significance value of 0.004 <0.05, then H2 is accepted. The variables of discipline and motivation simultaneously have a positive and significant effect on employee performance. This is evidenced by the calculated F value of 15.285 > F table of 4.01 and a significance value (Sig.) 0.000 <0.05, then H3 is accepted. The incentive variable moderates the relationship between discipline and employee performance. This is evidenced by the significant influence of the value of Y2 on Y1 on the first output and the interaction effect of X1*Y2 on the second output is significant, meaning that incentives as a moderating variable in the relationship between discipline and employee performance are quasi moderators, so H4 is accepted. Incentive variables moderate the relationship between motivation on employee performance. This is evidenced by the influence of the value of Y2 on Y1 in the first output which has a significant effect and the interaction effect of X2 * Y2 on the second output has a significant effect, meaning that incentives as a moderating variable in the relationship between motivation on employee performance is a quasi moderator, then H5 is accepted .

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