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JURNAL BISNIS STRATEGI

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Published by Universitas Diponegoro

ISSN : 14101246 EISSN : 25801171 DOI : -

Core Subject : Economy, Science,

Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

Jurnal Bisnis Strategi ( P-ISSN : 1410-1246, E-ISSN : 2580-1171 ) is an open access and peer-reviewed published by Department of Magister Management, Faculty of Economics and Business, Universitas Diponegoro, Indonesia. This journal published twice a year (juli and desember). The scope of journal is Business Strategy, Strategic Management, Financial Management, Organization, Human Resource Management, Organizational Behavior, Marketing, Marketing Strategy.

Arjuna Subject : -

Articles 8 Documents

Search results for , issue "Vol 8, No 6 (2001): Desember" : 8 Documents clear

STUDI EMPIRIS: ANALISIS KONSEKUENSI KUALITAS LAYANAN PADA PERILAKU KONSUMEN Subihani, Subihani
JURNAL BISNIS STRATEGI Vol 8, No 6 (2001): Desember
Publisher : Magister Manajemen, Fakultas Ekonomika dan Bisnis Undip

Wrong custumer perception of a product can cause negative effect for itâ€™s marketing, more over if that product is new product that trying to enter in market that has already been occupied by other product which have been already known cy costumer. If this situation continuos happens will affect the image of product it self, of course it is important to improve the perception toward the product so costumer perception becomes positive and finally will affect buying intention of costumer.This research analyze the costumer perception on motor cycle product called Millenium which is produce in China, after the selected costumer assessing directly by following promotion campaign such as exhibition and test drive. Attributes, that are investigated, are costumer assesment on extrinsic attributess, promotion strategy toward quality perception that cause buying intention.Â Â

PERAN SISTEM AKUNTANSI MANAJEMEN DALAM ORGANIZATIONAL LEARNING : Upaya Menghadapi Dinamika Organisasi Faisal, Faisal; Rahayu, Dyah Sih
JURNAL BISNIS STRATEGI Vol 8, No 6 (2001): Desember
Publisher : Magister Manajemen, Fakultas Ekonomika dan Bisnis Undip

The increasingly competitive markets and technological advancement have demend the practicioners and accedemicians to focused on interrelationship between corporate strategy and management accounting system (MAS). In management accounting the interdependent complexity of strategy, structure and systems are integrated through the concept of "organizational learning".Since management accounting system captures and disseminates information about firm performance, organizational learning concept that the emphasis to "knowledge" is a critical asset directly impacts management function hence, organizational learning provides a logical thinking how corporate strategy relates to organizational system and process, namely MAS.This paper discussed how the role MAS in organizational learning to faced organizational dynamics.

PENGARUH FAKTOR FUNDAMENTAL DAN RISIKO EKONOMI TERHADAP RETURN SAHAM PADA PERUSAHAAN DI BURSA EFEK JAKARTA : Studi Kasus Basic Industry & Chemical Hardiningsih, Pancawat; Suryanto, L.; Chariri, Ania
JURNAL BISNIS STRATEGI Vol 8, No 6 (2001): Desember
Publisher : Magister Manajemen, Fakultas Ekonomika dan Bisnis Undip

The current research is aimed at analyzing the effect of fundamental factors and economic risk on stock return for industrial and chemical companies listed in the Jakarta Stock Exchanges. Samples used in this research consisted on 30 companies which are observed quarterly from the period of the third quarter 1993 to the third quarter 2000. Data was analyzed by using multiple regression to test the effect of independent variables on dependent variables. F-test and t-test was employed to test the hypotesis with 5% level of significant.The result of investigation showed that fundamental factors and economic risks significantly influenced the stock return. Fundamental factors which were measured by financial ratios, especially return on Assets (ROA) and Price to Book Value (PBV), had a positive effect on stock prices or return. This is because of the fact that the higher these two ratios the better the company's performance end the higher the return. In addition, ROA showed a dominant effect on stock return (this shown by beta standard of 1268). Economic risks which risks which were measured by exchanges rate had negative impact on the return. However, inflation as another proxy of economic risk showed positive influence on stock return. Lastly, the evidence showed that the prediction power of regression model was 42,4%.

ANALISIS POSITIONING DAN SEGMENTASI SURAT KABAR : Suatu Studi tentang Pemetaan persepsi konsumen di kotamadya Malang Ratnawati, Afifah
JURNAL BISNIS STRATEGI Vol 8, No 6 (2001): Desember
Publisher : Magister Manajemen, Fakultas Ekonomika dan Bisnis Undip

This study analyzed consumer perception of daily newspapers in Malang Municipality. This research was conducted based on the fact that in the reformation era, there are a lot of newspapers being published in Indonesia, indicating that the competition in this business field is tight.The objective of this research was to find out the perceived relative image of the nespapers in Malang Municipality, in order to establish the position of each newspaper relative to other competitors from the consumer point of view. The research aimed at identifying the most preferred nespaper based on the attributes used in perceiving nespapers.The research was conducted from November 1998 through January 1999. Purposive sampling and non proporsional random sampling were employed to determine the samples. Purposive sampling was employed to determine target population and the choose the consumer groups of the newspaper studied. Non proportional random sampling was employed to take respondents from every group of newspapers. Their were 105 respondents these were subscribers of Jawa Pos, Surya, Kompas, Republika, Malang Pos, Surabaya Pos and Memorandum.Data analysis used the descriptive model and the graphic as well. From the descriptive approach, it was found that in comparing newspapers, most respondent used the following attributes: 1) national news, 2) objectivity of the news, 3) political news, 4) sosiocultural news, 5) economics and business news, 6) international news, 7) regional news, 8) articles and analysis, 9) sports news, 10) physical appearance, and 11) newspaper distribution.The grafic approach used multi-dementional scaling analysis, cluster analysis, and vector analysis. Graphics approach showed that the position of the newspapers in Malang Municipality on the perceptual map is as follows. Jawa Pos is perceived to be simillar with Surya, while Kompas is also perceived to be simillar with Republika. Memorandum is perceived to be different from Jawa Pos, Kompas, Surya, Surabay Pos, Malang Pos, Kompas, Republika, and Bisnis Indonesia.The grouping of newspapers based on consumer perception of the simillarity of newspapers, shows that there are three segments of newspapers, namely: segments I comprising of Jawa Pos, Surya, surabaya Pos, and Malang Pos, segment II comprising of Kompas, Republika and Bisnis Indonesia and segment III comprising of Memorandum.Another result of the research shows that, if viewed from the vector representation, Jawa Pos, Surya, and Surabaya Pos arliked most by consumers especially on the attributes of regional news, distribution as well as national and sports news. Kompas and Republika are preferred by consumers because of their atrributes of physical performance, article and analysis, economic and business news, national news, political news objectivity, international news, socio cultural news as well as sports. Bisnis Indonesia is preferred because of economic and business news, while Malang Pos and Memorandum are preferred because of regional news presented.

DETERMINING THE MODERATING EFFECT OF ENVIRONMENT ON THE BUSINESS STRATEGY-PERFORMANCE RELATIONSHIP IN MALAYSIAN SMES hashim, Mohd khairuddin; Wafa, Syet Azizi; sulaiman, mohamed
JURNAL BISNIS STRATEGI Vol 8, No 6 (2001): Desember
Publisher : Magister Manajemen, Fakultas Ekonomika dan Bisnis Undip

PreviousÂ research thatÂ examined environmentÂ asÂ a moderatorÂ between business strategy performance linkage has mainly focused on large firms. Little reserch exists that investigate this relationship in small and medium-sized enterprises (SMEs). This study empirically examines environment as the moderator of the relationship between business strategy and performance of 100 SMEs in the malaysia manufacturing sector. The findings of this study suggest that not onlydoes the prformance of Sme vary with the coice of the business strategy they adopted, but the relationship between business strstegy and the performance of SMEs is moderated by by the environmentÂ Â

ANALISIS RESIKO SISTEMATIK SAHAM BIASA YANG DIKELUARKAN DARI LANTAI BURSA : Studi Empiris di Bursa Efek Jakarta Wibowo, Dodie Setyo
JURNAL BISNIS STRATEGI Vol 8, No 6 (2001): Desember
Publisher : Magister Manajemen, Fakultas Ekonomika dan Bisnis Undip

The aim of this research is to provide an additional empirical evidence to the companies concerning systematical risk effect of general stock issued from the stock exchange at the Jakarta Stock Exchange. It was done by analyzing the financial leverage effect, the stock return standard deviation and the stock return correlation against the market return against the general stock systematical risk, the financial risk, as analyzing differences among the general stock systematical risk, the financial risk, stock return standard deviation, the stock return correlation and the market return of the delisting company as well as the sound company in between.This research used the secondary data, i.e. data relating to monthly stock price (closing price), monthly Composite stock Price Index, Total Asset and Total Debt. This time period of the research was 24 months before the emittens removed from the stock exchange. Population of the study consisted of all emittens at the Jakarta Stock Exchange since 1 January 1994 up to 31 December 2000 include 291 listing and 33 delisting emittens. Sample selection was conducted by utilizing purposive sampling method, and yielding 31 delisting and 31 sound emittens as a standard of comparison.This researchâ€™s analytical device was a multiple regression to analyze the influence of independent variables toward dependent variable. Independent sample t-test was used to analyze the differences between the sound and the delisting companies.Based on the research result there was found that the stock return deviation standard and the stock return correlation and the market return affecting the general stock systematical risk significantly. Apart from that there was a significant difference between the sound companyâ€™s financial leverage as well as the general stock systematical risk and the delisting companyâ€™s.

EXPORTING PROBLEMS OF MALAYSIAN SMES : A RECENT SURVEY Mahajar, Abdul Jumaat; Hashim, Mohd Khairuddin
JURNAL BISNIS STRATEGI Vol 8, No 6 (2001): Desember
Publisher : Magister Manajemen, Fakultas Ekonomika dan Bisnis Undip

The notion that exporting provides firms with both a growth opportunity and a major challenge has produced an extensive stream of studies. While a good number of empirical studies have concentrated on the exporting problems of firms in western and developed business societies, limited research has examined problems faced by Malaysian small and medium-sized enterprises (SMEs). This study attempts to address this issue. The findings of the study suggest that Malaysian SMEs faced exporting problems as espoused in the literature

THE EFFECT OF PERCEIVED ENVIRONMENTAL UNCERTAINTY ON MANAGEMENT ACCOUNTING SYSTEMS IN INDONESIAN MANUFACTURING COMPANIES: The Role of Firm's Decentralization Ritonga, Kirimizi; Zainuddin, Yuserrie
JURNAL BISNIS STRATEGI Vol 8, No 6 (2001): Desember
Publisher : Magister Manajemen, Fakultas Ekonomika dan Bisnis Undip

This study examines the effect of perceived enviromental uncertainty (PEU) on the design of management accounting system (MAS)which is moderated by decentralization. MAS is design to provide chief executive officers information to make decision. PLANNING, AND CONTROLING WAS DEFINED in trems of the extent to which managers use the information characteristics of broad scope, timeliness, and aggregation, drawn from the manufacturing companies in jakarta, tangerang bogor, and karawang. The questionnaire survey, which was analyzed by using a regression analyzed by using a regresion analysis, suggesis that PEU have an effect on the aggregated MAS information moderated by decentaralizationÂ Â

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