Interaksi : Jurnal Ilmu Komunikasi
Interaksi: Jurnal Ilmu Komunicasi is published by the Magister of Communication Science Program, Department of Communication, Faculty of Social and Political Science Diponegoro University. I has registered number of LIPI, ISSN 23016051 (print), ISSN 25484907 (Online). This journal has aim to disseminate critical and original analysis from researchers and academic practitioners on various contemporary social and political issues both local and foreign.
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<![CDATA[STRATEGI SMART BRANDING DALAM PEMBANGUNAN SMART CITY DI KABUPATEN DEMAK ]]>
<![CDATA[EB, Gita Aprinta]]>;
<![CDATA[Pungkasanti, Prind Triajeng]]>;
<![CDATA[Handayani, Titis]]>
<![CDATA[ Interaksi: Jurnal Ilmu Komunikasi Vol 13, No 2 (2024): December 2024 ]]>
Publisher : <![CDATA[Master of Communication Science Program, Universitas Diponegoro ]]>
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DOI: 10.14710/interaksi.13.2.320-335
<![CDATA[The integration of smart city concepts into urban management has become a prominent strategy for addressing global urbanization challenges. This study examines the implementation of smart branding strategies within the smart city framework of Demak Regency, Indonesia. Drawing from qualitative methods, including interviews with local authorities and focus group discussions with community stakeholders (14 people),, the research highlights the alignment of smart branding initiatives with sustainable development goals and the enhancement of local economic potential. Smart branding in Demak emphasizes leveraging cultural and historical identity, transitioning from its traditional image as a "Wali City" to a dynamic "City of Street Cultural Events." Key initiatives include the Tembiring Creative Fun program, the SIPARTALI tourism system, and the utilization of social media platforms like "Dolan Demak" to promote tourism and community engagement. The results underline the importance of collaboration among government sectors, private stakeholders, and local communities to optimize the branding strategy. Despite achieving initial milestones, challenges persist, such as insufficient community participation and limited inter-departmental collaboration. The study concludes by advocating for a more inclusive, collaborative approach to ensure the sustainability and effectiveness of smart branding in fostering economic development and cultural preservation in Demak Regency.]]>
<![CDATA[ADU NARASI KORBAN DAN POLISI DALAM TRAGEDI KANJURUHAN ]]>
<![CDATA[Prasetya, Denny]]>
<![CDATA[ Interaksi: Jurnal Ilmu Komunikasi Vol 13, No 2 (2024): December 2024 ]]>
Publisher : <![CDATA[Master of Communication Science Program, Universitas Diponegoro ]]>
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DOI: 10.14710/interaksi.13.2.222-240
<![CDATA[This study aims to analyze the narrative between the victims and the police on the tragedy that occurred at the Kanjuruhan Stadium, Malang, East Java. This study uses the main analytical tool that originates from the Narrative Paradigm theory initiated by Walter Fisher. The research method used is a qualitative method with narrative analysis technique. The object of analysis in this study is the narratives of the victims taken from several programs that invite them as speakers, and the narratives from the police’s side taken from the video uploaded in the police’s official Twitter account and the results of a press conference from the police. The results of the study found that there was a conflicting narrative between the victim and the police. The narrative developed by the victim has fulfilled the principles of coherence and fidelity so that it is more trusted by the community, and on the other side, the narrative from the police has received less trust from the community.]]>
<![CDATA[MODEL KOMUNIKASI LITERASI DIGITAL DALAM MENGATASI UJARAN KEBENCIAN DI MEDIA SOSIAL ]]>
<![CDATA[Andriani, Astri Dwi]]>;
<![CDATA[Fitri, Susanti Ainul]]>;
<![CDATA[Muchtar, Khoiruddin]]>
<![CDATA[ Interaksi: Jurnal Ilmu Komunikasi Vol 13, No 2 (2024): December 2024 ]]>
Publisher : <![CDATA[Master of Communication Science Program, Universitas Diponegoro ]]>
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DOI: 10.14710/interaksi.13.2.439-464
<![CDATA[The growth of social media users in Indonesia has increased online interactions, but has also triggered a surge in hate speech. Hate speech threatens social cohesion and can lead to violence. This article explores how digital literacy can be used as a tool to reduce the spread of hate speech on social media. This study uses a qualitative method with a literature study approach and in-depth interviews with digital literacy experts. The results show that good digital literacy can improve the ability of social media users to recognize and counter hate speech. The conclusion of this study is the importance of digital literacy education in the curriculum and educational programs targeting internet users. This scheme includes a multi-layered approach from upstream (prevention) to downstream (law enforcement), with the Ministry of Communication and Information playing a central role in cooperation with digital platforms, enforcing regulations, and community digital literacy to reduce the spread of hate speech in Indonesia.]]>
<![CDATA[EXPLORING INDONESIAN GENERATION Z MOTIVATION IN ACCESSING SOCIAL MEDIA LIVE STREAM SHOPPERTAINMENT ]]>
<![CDATA[Tania, Syaifa]]>
<![CDATA[ Interaksi: Jurnal Ilmu Komunikasi Vol 13, No 2 (2024): December 2024 ]]>
Publisher : <![CDATA[Master of Communication Science Program, Universitas Diponegoro ]]>
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DOI: 10.14710/interaksi.13.2.336-350
<![CDATA[Livestream shoppertainment has become the most promising type of social commerce in Indonesia. The main idea of livestream shoppertainment combines shopping experience and entertainment values to become an additional point enabling audience to receive product information and entertainment at the same time. This research aims to explore generation Z motivation in accessing livestream shoppertainment in social media as they tend to favor digitally seamless shopping experience more than other generations. Uses and gratification is used as the main framework. The data is collected through survey by distributing 404 online questionnaires towards generation Z in Indonesia. According to the result, audience motivation in accessing livestream shoppertainment is based on the fulfillment of utilitarian, hedonic, and social gratifications. The duality of utilitarian gratifications towards other types enables livestream shoppertainment is seen as a marketing communication option that is not necessarily to get done the task of purchasing journey, but also to gain any forms of hedonic and social benefits. Fulfilling the needs of utilitarian, hedonic, and social gratifications become important approach to reach generation Z as an audience as well as a consumer in social media platform.]]>
<![CDATA[PEMBUNUHAN JURNALIS PALESTINA SHIREEN ABU AKLEH DALAM AKUN INSTAGRAM @HAJJAJ_CARTOONS (STUDI SEMIOTIKA PEIRCE) ]]>
<![CDATA[Fadillah, Risalatul Fikriani]]>;
<![CDATA[Chotimah, Dien Nur]]>
<![CDATA[ Interaksi: Jurnal Ilmu Komunikasi Vol 13, No 2 (2024): December 2024 ]]>
Publisher : <![CDATA[Master of Communication Science Program, Universitas Diponegoro ]]>
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DOI: 10.14710/interaksi.13.2.241-262
<![CDATA[Caricatures are one of the effective ways to convey information, messages, and criticism because it considered more attractive. This study aims to identify the kind of sign present in the caricatures about the murder of Palestinian journalist Shireen Abu Akleh on the Instagram @hajjaj_cartoons account and describe its sign interpretation. This qualitative and descriptive research obtained the data sources from caricatures about the murder of Palestinian journalist Shireen Abu Akleh on the Instagram account @hajjaj_cartoons, and news stories relevant to this tragedy. These two data sources are collected by observation, screenshot, and take notes technique, and analyzed using Peirce's semiotic theory. The results are found: (1) There are 16 icons, 9 indexes, and 13 symbols; (2) the interpretations are about criticism and condemnation of the murder of Shireen Abu Akleh, Israel's act of not wanting to admit her actions that killed Shireen Abu Akleh, the actions of Israeli police attacking mourners during the funeral process of Shireen Abu Akleh, and the U.S. action declaring Israel innocent of the shooting of Shireen Abu Akleh.]]>
<![CDATA[PENGARUH TERPAAN MEME POLITIK, KUALITAS INFORMASI DAN LITERASI DIGITAL TERHADAP SIKAP PEMILIH PEMULA DI JABODETABEK ]]>
<![CDATA[Prihantoro, Edy]]>;
<![CDATA[Widyaningsih, Winda]]>;
<![CDATA[Ramadhani, Rizky Wulan]]>
<![CDATA[ Interaksi: Jurnal Ilmu Komunikasi Vol 13, No 2 (2024): December 2024 ]]>
Publisher : <![CDATA[Master of Communication Science Program, Universitas Diponegoro ]]>
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DOI: 10.14710/interaksi.13.2.351-371
<![CDATA[This study explores the influence of political meme exposure, information quality, and digital literacy on attitude changes among first-time voters in the 2024 election, focusing on Generation Z who utilize social media, particularly Instagram, to seek political information. This information is often presented in various formats, one of which is political memes. The research employs a quantitative approach, distributing questionnaires to 400 respondents across the Greater Jakarta area (Jabodetabek). The data is processed using the Partial Least Squares (PLS) - Structural Equation Modelling (SEM) method through SmartPLS version 4.0 software, consisting of two sub-models: the measurement model (outer model) and the structural model (inner model). The analysis is based on the Stimulus-Organism-Response (SOR) theory. The results indicate that political meme exposure, information quality, and digital literacy significantly affect attitude changes among first-time voters in the 2024 election. Political memes, presented in a light, humorous context, are more easily accepted by first-time voters and thus have a significant impact on their attitude shifts. Political figures, government institutions, and political parties should tailor political information in an accessible and light manner to better engage first-time voters.]]>
<![CDATA[RUNTUHNYA EKSKLUSIVITAS PEMBERITAAN: KAJIAN TERHADAP MOMEN KRITIS JURNALISME PADA MASA PANDEMI COVID-19 ]]>
<![CDATA[Krisdinanto, Nanang]]>;
<![CDATA[Apul, Merlina Maria Barbara]]>
<![CDATA[ Interaksi: Jurnal Ilmu Komunikasi Vol 13, No 2 (2024): December 2024 ]]>
Publisher : <![CDATA[Master of Communication Science Program, Universitas Diponegoro ]]>
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DOI: 10.14710/interaksi.13.2.263-281
<![CDATA[The Covid-19 pandemic created a critical moment in journalism that changed the journalistic production process and forced journalists to adapt their professional journalistic practices. On the other hand, the pandemic emerged when journalism transformed towards digital platforms that changed journalistic practices to be influenced by social media. This research looks at how journalists struggle to adapt their professional journalistic practices to digital challenges and the Covid-19 pandemic. This research uses a qualitative approach, case study method, and data collection techniques in the form of in-depth interviews and observations of online media journalists in Surabaya. The research findings show that the pandemic creates a critical moment of journalism in the form of destruction or accelerated destruction of the value of news exclusivity that has long prevailed in journalistic practice. This happened due to internal pressure from the editorial team, limited coverage mobility during the pandemic, and the development of digital applications making journalists carry out the practice of sharing news or information through digital groups.]]>
<![CDATA[VIRTUAL INFLUENCER ACTIVITIES ON INSTAGRAM SOCIAL MEDIA THROUGH THE PERSPECTIVE OF USER GENERATED CONTENT THEORY ]]>
<![CDATA[Naya, Pramedistiyani N Ain]]>;
<![CDATA[Hidayat, Dasrun]]>;
<![CDATA[Rina, Nofha]]>;
<![CDATA[Nurhadi, Zikri Fachrul]]>
<![CDATA[ Interaksi: Jurnal Ilmu Komunikasi Vol 13, No 2 (2024): December 2024 ]]>
Publisher : <![CDATA[Master of Communication Science Program, Universitas Diponegoro ]]>
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DOI: 10.14710/interaksi.13.2.372-386
<![CDATA[Rapid technological developments have given rise to new technologies, one of which is Artificial Intelligence (AI). Virtual Influencers are a phenomenon that is currently popular in Indonesia. The emergence of virtual influencers is based on the increasingly advanced existing technology. The emerging artificial intelligence has an influence on the marketing of products or services on social media, especially on the Instagram platform. This research aims to determine the virtual activities of influencers on Instagram. The research method used is a descriptive qualitative method that is in-depth on empirical findings containing related information about virtual influencers. Research results obtained from interviews with sources show that virtual influencers are an effective technological advancement in helping a brand market its products or services. Even though most of them received positive responses, it cannot be denied that virtual influencers also received negative responses. Virtual influencers are considered to be more able to adapt to a brand's wishes. In terms of marketing, virtual influencers are easier to control because basically behind virtual influencers there are humans who design the program.]]>
<![CDATA[KOMUNIKASI KESEHATAN BERBASIS HEALTH BELIEF MODEL: INTENSI KONSUMSI TABLET TAMBAH DARAH PADA SISWI ]]>
<![CDATA[Seminar, Annisa Utami]]>;
<![CDATA[Sarwoprasodjo, Sarwititi]]>;
<![CDATA[Khomsan, Ali]]>;
<![CDATA[Alfiani, Diana]]>;
<![CDATA[Sianturi, Sephia Ellyana]]>
<![CDATA[ Interaksi: Jurnal Ilmu Komunikasi Vol 13, No 2 (2024): December 2024 ]]>
Publisher : <![CDATA[Master of Communication Science Program, Universitas Diponegoro ]]>
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DOI: 10.14710/interaksi.13.2.282-302
<![CDATA[The IFA (Iron Folic Acid) Supplements program among schoolgirls is one of the specific interventions from the Ministry of Health in Indonesia to overcome the high stunting rate in Indonesia. However, several studies found that there are still few female students who want to take IFA. This study aims to analyze intention of female students in taking IFA based on health belief model and emphasize the cues to action construct as a health communication variable in this model. The research was conducted through a survey of 92 female students from two schools in Dramaga District and Ciampea District, Bogor Regency using a quantitative approach. The PLS-SEM application is used to analyze the relationship between variables and test hypotheses. This research found that knowledge and source of information and cues to action influence intention to consume TTD. The results of this research can contribute to improving TTD program interventions that strengthen cues to action or various health communication means regarding IFA to female students. ]]>
<![CDATA[COMMUNICATION ORGANIZATIONAL PATTERNS TO REGIONAL DISASTER MITIGATION AFTER THE COVID-19 PANDEMIC ]]>
<![CDATA[Adhrianti, Lisa]]>;
<![CDATA[Ayyash, Muhammad Yahya]]>;
<![CDATA[Alfarabi, Alfarabi]]>;
<![CDATA[Warsah, Idi]]>;
<![CDATA[Firmansyah, Mas Agus]]>
<![CDATA[ Interaksi: Jurnal Ilmu Komunikasi Vol 13, No 2 (2024): December 2024 ]]>
Publisher : <![CDATA[Master of Communication Science Program, Universitas Diponegoro ]]>
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DOI: 10.14710/interaksi.13.2.387-403
<![CDATA[The COVID-19 pandemic, classified as a social disaster, continues to present challenges even in the post-pandemic era, especially in regions where public awareness and belief in the existence of COVID-19 remain low. This study focuses on identifying and analyzing the communication patterns employed by the Regional Disaster Management Agency (RDMA) of North Bengkulu Regency, Bengkulu Province, in mitigating the impact of the pandemic. The research aims to determine the organizational communication patterns within RDMA post-COVID-19 pandemic. A qualitative descriptive method was applied to explore the types and effectiveness of communication patterns—vertical, horizontal, and diagonal—used within the organization. The findings reveal that RDMA adopts a "wheel communication pattern" to coordinate disaster mitigation efforts, emphasizing the strategic use of digital platforms such as WhatsApp groups for instructions, reporting, and coordination among team members. This study provides insights into effective organizational communication strategies for regional disaster management and offers recommendations for future research to explore disaster mitigation efforts through digital communication channels and social media dissemination]]>
