cover
Article Per Year (5 Year)
All
Home Page
OAI Link
Editorial Team
Contact
Reviewer
Google Scholar
Contact Name
-
Contact Email
-
Phone
-
Journal Mail Official
-
Editorial Address
-
Location
Kota semarang,
Jawa tengah
INDONESIA
Interaksi : Jurnal Ilmu Komunikasi
Published by Universitas Diponegoro
ISSN : 23016051     EISSN : 25484907     DOI : -
Core Subject : Education, Social,
Law, Crime, Criminology & Criminal Justice Other
Interaksi: Jurnal Ilmu Komunicasi is published by the Magister of Communication Science Program, Department of Communication, Faculty of Social and Political Science Diponegoro University. I has registered number of LIPI, ISSN 23016051 (print), ISSN 25484907 (Online). This journal has aim to disseminate critical and original analysis from researchers and academic practitioners on various contemporary social and political issues both local and foreign.
Arjuna Subject : -
Articles 11 Documents
 1   2 
Search results for , issue "Vol 2, No 1 (2013): January 2013" : 11 Documents clear
Peran Media Massa sebagai Sarana Iklan Politik Parpol (Kajian Terhadap Kasus Surya Paloh dan Partai Nasdem) Ali Mustofa
Interaksi: Jurnal Ilmu Komunikasi Vol 2, No 1 (2013): January 2013
Publisher : Master of Communication Science Program, Universitas Diponegoro

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (297.145 KB) | DOI: 10.14710/interaksi.2.1.62-69

Abstract

Abstract :The use of media is very important in the modern political campaigns and socialization. The mass media is not only an integral part of politics, but it also has a central position in politics, able to put together the real­ity of the events that happened to be a discourse that has the power of political campaigning. In order to win the competition in the arena of elections, political contestants compete by implementing workable strategies of political communication. In the context of the 2014 elections, the mass media still has an important role in the socialization of the party program and the introduction of political candidates. The role of mass media as recognized by Nasdem, Nasdem therefore continue to use the mass media in political communication strategy of the party to win the election. Keywords: mass media, political advertising, political communication strategies  Abstraksi :Penggunaan media sangatlah penting dalam proses kampanye dan sosialisasi politik modern. Media massa bukan hanya bagian integral dari politik, tetapi juga memiliki posisi yang sentral dalam politik, mam­pu menyusun realitas dari berbagai peristiwa yang terjadi hingga menjadi wacana yang memiliki kekuatan mengkampanyekan politik. Guna memenangkan kompetisi di ajang pemilu, kontestan parpol bersaing dengan menerapkan strategi komunikasi politik yang jitu. Dalam konteks pemilu 2014, media massa tetap mempunyai peran penting dalam sosialisasi program partai dan pengenalan para caleg parpol. Peran media massa sep­erti ini diakui oleh Nasdem, karenanya Nasdem tetap menggunakan media massa dalam strategi komunikasi politik partai guna memenangkan pemilu.Kata Kunci: media massa, iklan politik, strategi komunikasi politik

Page 2 of 2 | Total Record : 11

 1   2 

Filter by Year

2013 2013


Reset
Filter By Issues
All Issue Vol 14, No 1 (2025): June 2025 Vol 13, No 2 (2024): December 2024 Vol 13, No 1 (2024): June 2024 Vol 12, No 2 (2023): December 2023 Vol 12, No 1 (2023): June 2023 Vol 11, No 2 (2022): December 2022 Vol 11, No 1 (2022): June 2022 Vol 10, No 2 (2021): December 2021 Vol 10, No 1 (2021): June 2021 Vol 9, No 2 (2020): December 2020 Vol 9, No 1 (2020): June 2020 Vol 8, No 2 (2019): December 2019 Vol 8, No 1 (2019): June 2019 Vol 7, No 2 (2018): December 2018 Vol 7, No 1 (2018): June 2018 Vol 6, No 2 (2017): July 2017 Vol 6, No 1 (2017): January 2017 Vol 5, No 2 (2016): July 2016 Vol 5, No 1 (2016): January 2016 Vol 4, No 2 (2015): July 2015 Vol 4, No 1 (2015): January 2015 Vol 3, No 2 (2014): July 2014 Vol 3, No 1 (2014): January 2014 Vol 2, No 2 (2013): July 2013 Vol 2, No 1 (2013): January 2013 Vol 1, No 1 (2012): July 2012 More Issue