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Wacana: Jurnal Ilmiah Ilmu Komunikasi
Published by Universitas Prof. Dr. Moestopo
ISSN : 14127873     EISSN : 25987402     DOI : -
Core Subject : Education, Social,
Languange, Linguistic, Communication & Media Social Sciences
Wacana, Jurnal Ilmiah Ilmu Komunikasi merupakan wujud karya ilmiah tentang kajian ilmu komunikasi yang melingkupi hasil penelitian dengan tema atau topik yang dibahasa dalam jurnal Wacana meliputi kajian ilmu komunikasi baik Komunikasi Politik atau pun Komunikasi Lintas Budaya; Strategic Communication meliputi Kehumasan, Periklanan, IMC, maupun Branding; Analisis Teks, Semiotika; dan juga Media Studies.
Arjuna Subject : -
Articles 12 Documents
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Search results for , issue "Vol 11, No 2 (2012)" : 12 Documents clear
ANALISIS FRAMING BERITA PENERTIBAN MINIMARKET ILEGAL PADA SURAT KABAR POS KOTA DAN INDOPOS Rizky, Muhammad
WACANA: Jurnal Ilmiah Ilmu Komunikasi Vol 11, No 2 (2012)
Publisher : Universitas Prof. Dr. Moestopo (Beragama)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32509/wacana.v11i2.176

Abstract

Pos Kota newspaper and Indopos, has a method of storytelling (story telling), respectively in reporting illegal demolition in Jakarta minimarket. Pos Kota newspaper leads to a more traditional market increasingly cornered by many minimarket. While Indopos understand correctly that the superior position minimarket, but wherever possible, non-partisan one. This study uses the social construction of reality from Peter L. Berger and Thomas Luckman. The method used is a framing analysis developed by Pan and Gerald M. Zhongdang Kosicki. From the research findings, Pos Kota looks alignments against traditional traders can be seen from the syntactic and rhetorical elements. While Indopos more directed to the syntactic elements.
Strategi Marketing Komunikasi Media Online Detik.com Syuhada, Imam Bagus
WACANA: Jurnal Ilmiah Ilmu Komunikasi Vol 11, No 2 (2012)
Publisher : Universitas Prof. Dr. Moestopo (Beragama)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32509/wacana.v11i2.183

Abstract

Advertising is essential to be able to promote a product or service, so that people know and know what productsand services they need are .. The emergence of new media (new media) or digital media that combines Internettechnology, audio-visual and mobile, felt increasingly threatened the existence of the conventional media.Detik.com is a web portal that provides the latest news and articles online in Indonesia. AFP has only an onlineedition and hung from the field of advertising revenue. Even so, the AFP is at the forefront of new news (breakingnews).In this study, the problems to be discussed by the researchers that Online Media Marketing Strategy Detikcom.In this study, researchers focused on marketing communications strategies that run Detikcom as the first onlinemedia in Indonesia in order to survive with the emergence of online media as a new-media online Detikcom competitors.The goal is to determine the marketing communication strategies used to address the media Detikcomonline competitors.Paradigm used in this study is constructivism paradigm. This paradigm is used because researchers participatedin the construction of social reality of the problems studied.The theory used is the theory of marketing communication system which emphasizes that the 5 components in thetheory (key factor analysis, promotion objectives, positioning, communication budgets, and research and evaluation)should be clear and work well for the achievement of marketing objectives Detikcom.This research is qualitative. A qualitative approach is considered appropriate for this study because the researcherswanted to see how the overall marketing strategy Detik.com and process-oriented, instead of measuring thesuccess of the strategy.This is a descriptive study, which aims to provide a complete picture of the stages and the relationships containedin the marketing activities Detikcom.The results showed that, first, the emergence of mobile applications has been running effectively since it is supportedon the sophistication of todays technology. Second, at the moment all online media rely on the power toattract news readers, Detikcom actually issued several channels that are reaching young people. This is done sothat the level of traffic AFP remained at the top position. Third, these canals have different ways of promotion, oneof them with a media partner at events such as music concerts, sporting events, and free holiday.

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