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Wacana: Jurnal Ilmiah Ilmu Komunikasi
Published by Universitas Prof. Dr. Moestopo
ISSN : 14127873     EISSN : 25987402     DOI : -
Core Subject : Education, Social,
Languange, Linguistic, Communication & Media Social Sciences
Wacana, Jurnal Ilmiah Ilmu Komunikasi merupakan wujud karya ilmiah tentang kajian ilmu komunikasi yang melingkupi hasil penelitian dengan tema atau topik yang dibahasa dalam jurnal Wacana meliputi kajian ilmu komunikasi baik Komunikasi Politik atau pun Komunikasi Lintas Budaya; Strategic Communication meliputi Kehumasan, Periklanan, IMC, maupun Branding; Analisis Teks, Semiotika; dan juga Media Studies.
Arjuna Subject : -
Articles 14 Documents
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Search results for , issue "Vol 12, No 2 (2013)" : 14 Documents clear
HUBUNGAN GAYA KOMUNIKASI PIMPINAN DAN PEGAWAI DENGAN KINERJA PEGAWAI Yuwarti, Harti
WACANA: Jurnal Ilmiah Ilmu Komunikasi Vol 12, No 2 (2013)
Publisher : Universitas Prof. Dr. Moestopo (Beragama)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32509/wacana.v12i2.96

Abstract

Communication is a basic context for the human to human to know one another. In an agency or company requireda good cooperation between management and employees in order to achieve an organizations goals are good.The method used was a survey, using a quantitative approach, using test analysis correlation data to obtain thevalue of the relationship and was followed by a statement in the form of questionnaires distributed to the selectedrespondents using sampling techniques as much as 31 respondents.Populasi dalam penelitian ini adalah sebesar33 orang dan sampel yang digunakan dalam penelitian ini adalah 31 orang. Based on the research that has beendone, it can be seen that there is a very strong relationship between the two variables, and the correlation valueof the relationship between the leadership style of communication - with the employee for 0814, this show is apositive relationship going. It means that the better the communication style of leadership - employees are interwovenwith the employee, the performance is also better. Value of 0.814 for the relationship if interpreted in theinterpretation of the correlation coefficient table is in the interval from 0.80 to 1.000,Is at a very strong level.
KEGIATAN MARKETING PUBLIC RELATION TOKO POLAROID DALAM MEMBANGUN BRAND AWARENES Arief, Muhammad Muminto; Gahara, Karlina Elvira
WACANA: Jurnal Ilmiah Ilmu Komunikasi Vol 12, No 2 (2013)
Publisher : Universitas Prof. Dr. Moestopo (Beragama)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32509/wacana.v12i2.104

Abstract

The development of photography in Indonesia has grown and developed into one of the currently popular lifestyle. It can be seen from the emergence of new habits, which always bring and use a camera wherever they go. In recent times, the world of photography being back again to repeat the past trend, namely that berjeniskan ancient camera instant camera, Polaroid. Amid the rise of the digital world, bringing back Polaroid instant camera new aura with her , where it can be seen that the instant camera is a camera that can produce your own company image directly, a few seconds after the shooting. Since this is an old brand which then rise again of course, required the emergence of brand awareness of the community on this product, to be sold and accepted in the market. Themethod used is descriptive qualitative method. The results obtained are Tokopolaroid marketing public relations strategy to build brand awareness is by publication, doing media identity, conduct and follow the events, makingnews, speech, conduct public service activies, and cooperate with the sponsor. Where to perform these activities will arise seven brand awareness of audience and also make it easier for the audience more aware of Polaroidproducts and increase the purchasing power of public relations marketing strategies have been effective in its implementation Tokopolaroid
PERSEPSI KHALAYAK TERHADAP PENGGUNAAN STRATEGI HUMOR IKLAN TELEVISI DJARUM 76 VERSI TERDAMPAR DI PULAU Putra, Aries Aditya
WACANA: Jurnal Ilmiah Ilmu Komunikasi Vol 12, No 2 (2013)
Publisher : Universitas Prof. Dr. Moestopo (Beragama)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32509/wacana.v12i2.110

Abstract

To display the advertising message that is able to induce and maintain consumer memory products will be offered,requiring a commercial appeal through creative strategies. Advertising appeal is divided into two, the rationalappeal advertising and advertising appeal is based on feelings and emotions.Forms of creative strategies used to consist of a variety of advertisers, one of which is the use of the creativeaspects of humor. Creative aspects of advertising that uses humor in advertising their products on television certainlycan cause a difference in the perception of the audience. Because of the particular advertising marketingcommunications activities, problems that commonly occur advertising message is delivered can not be capturedwell by the communicant as perceived differently.In this paper, the authors set forth a problem of Audience Perception Strategies Against Use of Humour TelevisionAdvertising Djarum 76 version Stranded on the island. This study aimed to determine differences in publicperceptions based on characteristics seen in terms of gender, age, level of education, type of work, the level ofexpenditure and utilization of spare time on the use of humor in television advertising Djarum 76 version strandedon the island.The theory used in this thesis is the theory of SOR and Individual Differences. The study was descriptive, withquantitative research methods that the object of research is RW.17 Village residents Baktijaya. Authors take thepopulation of people aged over 17 years, amounting to a total of 1077 with a sample of 92 people.Data collection techniques used were questionnaires and literature. And the process of this research using thistype of quantitative data. Based on the data obtained, then be analyzed to count statistically using Chi Squareformula is processed using SPSS.Based on the research that has been conducted and the results of the analysis, that there are differences in theperception of the public towards the use of humor in television advertising Djarum 76 version stranded on theisland (survey residents RW.17Kelurahan Baktijaya) based on the characteristics of gender, occupation and useof leisure time. While the characteristics of age, education level, and monthly expenses no difference.
KOMUNIKASI TRANSEDENTAL MELALUI JUZ AL QURAN Anggraini, Siti
WACANA: Jurnal Ilmiah Ilmu Komunikasi Vol 12, No 2 (2013)
Publisher : Universitas Prof. Dr. Moestopo (Beragama)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32509/wacana.v12i2.102

Abstract

Tracidental communication through Quran by Juzs are actually is very meaningfull, powerfull and it is very interestingthat we should know more about it. Although there are many people todays are forget about what is themeaningful core about transedental communication, mostly they will prefer to convince something for their selfby to what they see in the first place.Moreover, this good information is in your hands now, hopefully it could reflect into your mind soul. In the meanttime we will find out for what the secrets are about Quran behind your usefull life today.

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