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Wacana: Jurnal Ilmiah Ilmu Komunikasi
Published by Universitas Prof. Dr. Moestopo
ISSN : 14127873     EISSN : 25987402     DOI : -
Core Subject : Education, Social,
Languange, Linguistic, Communication & Media Social Sciences
Wacana, Jurnal Ilmiah Ilmu Komunikasi merupakan wujud karya ilmiah tentang kajian ilmu komunikasi yang melingkupi hasil penelitian dengan tema atau topik yang dibahasa dalam jurnal Wacana meliputi kajian ilmu komunikasi baik Komunikasi Politik atau pun Komunikasi Lintas Budaya; Strategic Communication meliputi Kehumasan, Periklanan, IMC, maupun Branding; Analisis Teks, Semiotika; dan juga Media Studies.
Arjuna Subject : -
Articles 12 Documents
 1   2 
Search results for , issue "Vol 18, No 1 (2019)" : 12 Documents clear
PERSONAL BRANDING MOM-INFLUENCER DAN REPRESENTASI IBU MILLENIAL DI MEDIA SOSIAL Arindita, Ruvira
WACANA: Jurnal Ilmiah Ilmu Komunikasi Vol 18, No 1 (2019): Accredited by Kemenristekdikti RI SK No. 28/E/KPT/2019
Publisher : Universitas Prof. Dr. Moestopo (Beragama)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32509/wacana.v18i1.722

Abstract

Maraknya kemunculan para ibu yang menjadi social media influencer (mom influencer) telah menjadi tren baru yang diikuti oleh para ibu millennial. Penelitian ini bertujuan untuk mengetahui bagaimana personal branding sosok mom influencer sebagai representasi ibu millennial di media sosial. Konsep-konsep yang digunakan dalam penelitian ini adalah sebelas personal branding otentik dari Rampersad dan teori representasi dari Stuart Hall. Peneliti menggunakan metode kualitatif dan pengumpulan data dilakukan melalui wawancara dan observasi terhadap akun Instagram @tanyalarasati. Hasil dari penelitian ini menunjukkan bahwa sosok mom influencer telah menggunakan kesebelas kriteria dan menekankan pada konsep konsistensi, perbedaan, niat baik dan performa. Ia memegang nilai-nilai kekeluargaan sekaligus sangat menunjukkan nilai-nilai individualisme dan konsumerisme. Representasi ibu milenial yang ingin ia sampaikan melalui akun instagramnya adalah bahwa setelah seseorang menjadi ibu, ia tetap dapat mengejar mimpi pribadinya dengan bekerja sama dan tetap berkomitmen dengan keluarganya.
EXPOSURE BERITA TERHADAP MINAT PARIWISATA LOMBOK PASCA GEMPA Arianti, Gusmia
WACANA: Jurnal Ilmiah Ilmu Komunikasi Vol 18, No 1 (2019): Accredited by Kemenristekdikti RI SK No. 28/E/KPT/2019
Publisher : Universitas Prof. Dr. Moestopo (Beragama)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32509/wacana.v18i1.723

Abstract

The focus of the research is looking at the influence of exposure to news that appears on television against the interest in visiting. The study was conducted with a survey method for 66 respondents, data collection was conducted in December 2018-February 2019, by using linear regression analysis. The exposure of the media to become an independent variable and interest in visits are dependent variables. The results showed that news exposure to television mass media about Lombok tourism after the earthquake in August 2018 then gave a significant positive effect on the interest of community visits to Lombok. Television is considered to play an important role in the dissemination of information. This is in accordance with the uses and effect theory, where the need for information will affect the behavior of recipients of information.

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