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LUGAS Jurnal Komunikasi
Published by Institut Ilmu Sosial dan Manajemen STIAMI
ISSN : 25808338     EISSN : 26211564     DOI : -
Core Subject : Education,
Languange, Linguistic, Communication & Media
LUGAS Jurnal Komunikasi is focused on publishing the original research articles, review and case studies from academicians and researches. The main issues related to communication and media, which includes Mass Communication, Marketing Communication, Public Relation Strategy, Media Relation Strategy, Communication Strategy and Model Analysis and other related topics.
Arjuna Subject : -
Articles 12 Documents
 1   2 
Search results for , issue "Vol. 6 No. 2: Desember 2022" : 12 Documents clear
Komunikasi Pemasaran Hutan Bambu Sebagai Destinasi Wisata Kota Bekasi Sukoco, Iwan; Prihadini, Diana; Suryani, Octavia
LUGAS Jurnal Komunikasi Vol. 6 No. 2: Desember 2022
Publisher : Institut Ilmu Sosial dan Manajemen STIAMI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31334/lugas.v6i2.2753

Abstract

A tourist destination is a certain geographical area or area within one or more  administrative areas that is distinct and has an element of tourist attraction. At  this  time  many  tourist  spots  do  promotions  with  marketing  communications.  Marketing communication is a means used by companies in an effort to inform,  persuade, and remind consumers both directly and indirectly about the products  and brands they sell. The purpose of this study was to analyze the marketing  communication strategies, marketing communication constraints, and marketing  communication solutions that occur at Hutan Bambu Tourism Sites. This study  used  a  qualitative  approach  with  a  descriptive  method.  The  data  were  collected  by interview, observation, and documentation. The results of this study indicated  that the marketing promotion activities carried out by the Hutan Bambu Manager  have not gone well, the indicator is because of the limited budget they have so  Marketing Promotion activities  cannot  be  carried out  optimally.  
Etnografi Virtual Etika Penulisan Berita Media Online Sekolah Alam Tunas Mulia Bantar Gebang Pujanarko, Mung; Yuliasari, Ika Yuliasari; Wedari, Nenden Retno
LUGAS Jurnal Komunikasi Vol. 6 No. 2: Desember 2022
Publisher : Institut Ilmu Sosial dan Manajemen STIAMI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31334/lugas.v6i2.2681

Abstract

The ethics of news writing is a standard rule in the science of communication, especially the specialty of journalism. The application of news writing ethics is standardized in mass media which contain journalistic works such as print mass media and online mass media. In this research, we will examine the extent to which news writing ethics are applied on the community blog site Alam Tunas Mulia Bantar Gebang community. The virtual ethnographic methodology was applied in this study because the virtual ethnographic method is able to dissect aspects of local community content which produces unique content and has characteristics in community media, in this case the online media community of scavenger children at Alam Tunas Mulia School, Bantar Gebang. From research on the Alam Tunas Mulia Bantar Gebang School Community weblog, researchers found that there was a basic ethical structure or ethical principles of writing and grammar that were sufficient, according to the choice of words (text) in the allocation of simple community news contexts.

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