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International Journal of Social Science and Business
Published by Universitas Pendidikan Ganesha
ISSN : 26146533     EISSN : 25496409     DOI : -
Core Subject : Social,
Social Sciences
International Journal of Social Science and Business (IJSSB) is an open access, peer-reviewed and refereed journal published by Universitas Pendidikan Ganesha (Undiksha), Indonesia. The main objective of IJSSB is to provide an intellectual platform for the international scholars. IJSSB aims to promote interdisciplinary studies in Businnes and social science and become the leading journal in Businnes and social science in the world.
Arjuna Subject : -
Articles 20 Documents
 1   2 
Search results for , issue "Vol. 5 No. 2 (2021): May" : 20 Documents clear
The Implication of Self-Relevant and Travelling Consumption on Propensity to Share e-WOM Sularsih Anggarawati; Fachri Eka Saputra
International Journal of Social Science and Business Vol. 5 No. 2 (2021): May
Publisher : Universitas Pendidikan Ganesha

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23887/ijssb.v5i2.30246

Abstract

This study aims to examine the effect of 3 dimensions of self-relevant value (Reflected Appraisal of Self, Conspicuous Value, and Self-Image Congruity) and 3 dimensions of value of traveling consumption (Desire for Experience Travel, Need for Uniqueness, and Social Esteem) on the tendency for someone to share their experiences on social media (e-WOM). To answer the research objectives, this study uses a quantitative research design using cross sectional time dimension of the study. The questionnaire was used as a sample data collection tool, in which the sampling was done purposively. The data collection method used in this study is by distributing online questionnaires by inserting questionnaires into Google Form, then online questionnaires are distributed through social media such as Facebook, Instagram, and WhatsApp. Appropriate respondents to fill out this questionnaire are people who have visited popular tours in Indonesia, especially young tourists. Data analysis method is planned using Multiple Regression Analysis. The results show that four of the six hypotheses are proven in this study. There are two hypotheses that are rejected, specifically the relationship between conspicuous value on propensity to share e-WOM, and the relationship between self-esteem on propensity to share e-WOM. This study gives a contribution to the body of knowledge on the relationship between self-relevant value and desire to experience travel concepts on propensity of travellers to share their experience on the electronic Word of Mouth (e-WOM).
The Influence of Brand Image and Atmosphere Store on Purchase Decision for Samsung Brand Smartphone with Buying Intervention as Intervening Variables Dede Solihin; Ahyani Ahyani; Rahmad Setiawan
International Journal of Social Science and Business Vol. 5 No. 2 (2021): May
Publisher : Universitas Pendidikan Ganesha

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23887/ijssb.v5i2.30847

Abstract

This study aims to analyze a brand image and store atmosphere on purchasing decisions with purchase intention as an intervening variable at the Samsung Experience Store Karawaci customers. This type of research is a quantitative descriptive study. This research is survey research. The number of samples in this study was 98 people who were determined using the accidental sampling technique. The data in this study were collected using an instrument in the form of a questionnaire. Data were analyzed using path analysis. The results showed that brand image has a significant effect on purchase intention with a path coefficient of (0.152), store atmosphere has a significant effect on purchase intention with a path coefficient of (0.769), purchase intention has a significant effect on purchasing decisions with a path coefficient of (0.305). ), brand image has a significant influence on purchasing decisions with a path coefficient of (0.140), store atmosphere has a significant influence on purchasing decisions with a path coefficient of (0.494), Purchase Interest cannot mediate the influence of the Brand Image variable on Purchasing Decisions This can be seen from a one-tailed probability 0.08417935> 0.05, the Purchase Interest variable can mediate the influence of the Store Atmosphere variable on Purchasing Decisions This can be seen from the one-tailed probability 0.00004590 <0.05. The implication of this research is for Samsung to further enhance its brand image by releasing new high-tech products and providing convenience for shopping for customers by increasing the store atmosphere for outlets that sell Samsung products.
Digital-based Performance Management Concept Within an Effort to Improve Employee Performance BUMDes During the Covid-19 Pandemic Putu Agus Adnyana; Ni Made Rianita; Ni Luh Sri Kasih
International Journal of Social Science and Business Vol. 5 No. 2 (2021): May
Publisher : Universitas Pendidikan Ganesha

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23887/ijssb.v5i2.33137

Abstract

During the Covid-19 pandemic, many businesses or organizations complained because of the decrease in revenue turnover of the organization or its company, in addition, with the implementation of Work from Home (WFH) by the government while hampering employee performance in terms of serving or improving productivity.  The purpose of this research is to know the performance of employees through the concept of work management and digitization as the main key to improving the performance of BUMDes employees in Buleleng Regency. The concept of performance management is the employee's activity and the employee's work is in line with the organization's objectives. This contributing to improve the performance of BUMDes. The research population is all BUMDes active in Buleleng Regency. Sampling in this study using random sampling techniques. The data analysis technique used in this study is Component based SEM analysis method, Partial Least Square (PLS). The results showed that the concept of Work Management has an effect on digitalization and employee performance. by increasing employee performance, then BUMDes will contribute better in service and increase the village's original income (PAD) so as to achieve the vision of BUMDes mission in the village in Buleleng Regency, BUMDes can maintain the coexistence and maximize performance during the pandemic covid-19 at the BUMDes to be able to explore and develop the economic potentials of the village, increase (PAD) and provide the best service in meeting the economic needs of the village community.
Emina Girl Gang Ambassador (EGGA) As A Public Relations Marketing Strategy in Building Emina Cosmetic’s Brand Image Devyna Chintya Dewi; Yuliana R. Prasetyawati; Jhevo Adiprasetiya Akbar
International Journal of Social Science and Business Vol. 5 No. 2 (2021): May
Publisher : Universitas Pendidikan Ganesha

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23887/ijssb.v5i2.33274

Abstract

Cosmetics are ingredients that are used to support one's appearance and at the same time have a good impact on the health of the human body. Nowadays, cosmetics are not only used for aesthetic effect, they also increase self-confidence and look more attractive. The steadily increasing growth of the local cosmetics business sector in Indonesia has become a subject of attention for PT Paragon Technology and Innovation which is a cosmetics company that owns three main brands: Make Over, Wardah and Emina Cosmetic. In this study, the researcher intends to discuss in depth Emina of PT paragon through the best strategy to maintain a firm presence in the competitive business of local cosmetics. Certainly, Effective and creative strategies are. Without a doubt, needed so that the company can compete on attracting public attention, one of these strategies is the application of Emina Girl Gang Ambassador (EGGA) as a Public Relations Marketing strategy in the company. Through this study, the researcher intends to determine and analyze the role of Emina Girl Gang Ambassador in 7 Marketing Public Relations tools by Kotler and Keller. This study used a descriptive qualitative method with data collection techniques of semi-structured interviews and data reduction analysis techniques by Miles and Huberman. The results showed that Emina's brand from PT Paragon Technology and Innovation used 2 main tools from 7 points presented by Kotler and Keller, namely events and sponsors.
Strategies to Create Competitive Advantage Through Promotions at Samana Resto Villa and Catering I Gusti Made Oka Astana
International Journal of Social Science and Business Vol. 5 No. 2 (2021): May
Publisher : Universitas Pendidikan Ganesha

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23887/ijssb.v5i2.33310

Abstract

This study aims to create excellence compete at the Samana Resto Villa and Catering. Data collection techniques used in. This study uses documentation techniques and interview techniques with several informants. The results of this study explain that based on the results of the VRIO analysis obtained from interviews with several informants, it was found that there were 18 resource and capability that can be specified are 8 tangible resource competencies and resources There are 6 intangibles while for the capabilities there are 4. Competencies owned Samana Resto Villa and Catering more from a resource aspect than capabilities because resource competencies are 14 and there are 4 competencies. Based on 18 resources and capability included in the highly rated category need a new strategy such as for the resources there are strategies that can be done, namely from Human resources, by involving human resources in workshops, seminars or training regarding the Resto Villa and Catering industry as well as increasing the number of competent employees in the hospitality industry; Facility strategy can be done with maximize the use of the internet as a means of promoting the dissemination of information as well as a branding tool; Location, to draw visitors are not only a strategic location but also need cooperation with travel parties and tour agents, because this strategy can be done as a means promotions and branding; The use of technology can have done by leveraging android to increase promotion and increase services with android applications. While the strategy that can be done from the side Capabilities; Service Skills with care improve employee abilities in serving visitors and improving language skills by following training; networking skills, this can be done by increasing the number network and cooperation so as to create new networks and can improve number of visitors.
Accountability: Efforts to Prevent Rush Money at Village Credit Institutions Ni Wayan Novi Budiasni; Ni Made Sri Ayuni
International Journal of Social Science and Business Vol. 5 No. 2 (2021): May
Publisher : Universitas Pendidikan Ganesha

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23887/ijssb.v5i2.33623

Abstract

Ensuring the confidence of customers and other stakeholders, LPD requires an internal control system, presentation of financial statements and accountability. The purpose of this research is to know the implications of the internal control system and the presentation of financial statements to accountability. This study used quantitative method, population of 149 LPD that is still operating and selected 60 LPD samples in Buleleng Regency.  Questionnaire as an instrument to collect research data. The analysis technique used is SEM (Structural Equation Modelling) with PLS (Partial Least Square) method. Based on the first hypothesis it appears that the relationship between internal control system variables and accountability of parameter coefficients 0.364 with a statistical t value of 4.056 greater than the table t value of 1,960 (4,056>1,960). Similarly, the second hypothetical relationship between the presentation of financial statements has a parameter coefficient value of 0.525 with a statistical t value of 6.362 greater than the table t of 1,960 (6,362>1,960). Based on the results of the study, it can be concluded that the internal control system is positively related to accountability, and the presentation of financial statements relates positively to accountability.
The Impact of Product Promotion and Innovation on Purchase Decisions at Prices as Intervening Variables Joe Eklesia Apostolos Sujarwo; Eko Suseno Hendro Riyadi Matruty
International Journal of Social Science and Business Vol. 5 No. 2 (2021): May
Publisher : Universitas Pendidikan Ganesha

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23887/ijssb.v5i2.33646

Abstract

Technological developments, especially in the field of digital marketing, in the new normal era this time had become a phenomenon that is no longer rare in society to carried out various activities, such as buying and selling online. The development of digital marketing in the new normal era is currently very fast. Several online shops that use digital marketing techniques such as Shopee and Tokopedia. This study aims to analyzed the effect of promotion and product innovation on purchasing decisions with price as an intervening variable. The research method used purposive sampling technique where the data is examined using measurements by considering individual choices. The sample collection used a questionnaire, and the number of samples used is 100 respondents. The analysis technique used multiple linear regression and multiple test. The results showed that the first hypothesis did not have a significant influence between the promotional variables on purchasing decisions. While the second hypothesis there is a significant influence between product innovation variables on purchasing decisions. Furthermore, the third and fourth hypothesis of the price variable mediate the relationship between promotion and product innovation on purchasing decisions.
The Cross-Provincial Data of Life Expectancy Effect on Pension Fund in Indonesia Sari Lestari Zainal Ridho; Habsah Binti Haji Mohamad Sabli; Heri Setiawan
International Journal of Social Science and Business Vol. 5 No. 2 (2021): May
Publisher : Universitas Pendidikan Ganesha

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23887/ijssb.v5i2.33672

Abstract

Based on theory life cycle hypothesis of saving and consumption, it is believed that this increase in life expectancy is to be one of the reasons for participating in investing; one form of investment is pension fund. Nonetheless, there was a contrary condition between the slightly increase in life expectancy and decrease in pension fund during period of 2015 to 2019 in Indonesia. Therefore, the purpose of this study is to analyse the effect of life expectancy on pension fund total participation and the number of pension fund in provinces in Indonesia. The data presented in this research is a cross-province data of life expectancy and pension funds. The data were extracted from the published database of Statistic Indonesia and Indonesia Financial Services Authority, covering a period of 2015 to 2019. The approach in this research is a quantitative approach; with the type of research used is verification research. The collected data were analysed; using a panel data regression model on random effect assumptions with Generalized Least Squares. The finding of this research it can be concluded that there is a positive and significant effect of life expectancy on pension fund. This research paper data will assist in promoting the opportunity for pensions fund business or institution. The finding of the processed and analysed data are beneficial for the stakeholder, among other the entrepreneur, pensions fund institution, or business in order to develop precise strategy. Hence, these related institutions may better prepare for the coming opportunity in creating better future, welfare in line with the sustainability.
Relationship Between Integrated Marketing Communication and Brand Equity Nadia Theodora
International Journal of Social Science and Business Vol. 5 No. 2 (2021): May
Publisher : Universitas Pendidikan Ganesha

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23887/ijssb.v5i2.33782

Abstract

Integrated Marketing Communication (IMC) system became a warm and tangible topic in the field of marketing activities. Whereas in previous years, most marketing activities only utilize traditional advertising media, but now the situation has been different, the marketing funds owned by the company are allocated to various communication activities such as sales promotion, direct sales to consumers, branding activities, public relations, and advertising. This study will try to explain the relationship between the application of integrated marketing communication (IMC) and its influence to the establishment and development of brand equity and also will look at the role of each element of integrated marketing communication to brand equity. This article uses the literature review method by summarizing the result of various credible studies that highlight the relationship between IMC and brand equity. The result shows that there is a direct relationship between the simultaneous application of all elements of IMC to the formation of brand equity. But partially each element of IMC has its own impact on the formation of brand equity, depending on the context of the company, region, time, and target consumers. The conclusion of this research is that along with the seven elements in integrated marketing communication have an influence on the formation and development of brand equity, but partially each of these elements has their own implications for the formation of brand equity depending on the context of the company, region, time, and target consumer.
Customers Loyalty Through Experiential Marketing on The Salon Crisni in Singaraja Ni Luh Nurkariani; Gusti Putu Eka Kusuma
International Journal of Social Science and Business Vol. 5 No. 2 (2021): May
Publisher : Universitas Pendidikan Ganesha

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23887/ijssb.v5i2.33815

Abstract

Business development is currently growing rapidly, one of which is a business engaged in services. In running a beauty salon service business, it is very important to make customers loyal or what is called Customer Loyalty. Customer loyalty is customer commitment to a store brand or supplier based on a very positive attitude in long-term purchases, it is easier to develop and succeed if the company can make customers loyal. The purpose of this study was to determine sense, feel, think, act, relate to customer loyalty at Krisni salon. The analysis technique used in this research is validity and reliability test, multiple regression analysis, multiple correlation analysis, classical assumption test, determination test, t-test and hypothesis test with t-test. The results showed that experiential marketing which consists of sense, feel, think, act, relate has a positive and significant effect on customer loyalty at Krisni salon in Singaraja. These results are proven by testing the hypothesis with the t-test which shows that t-count> t-table and the results of model testing with t-test which show that t-count> t-table. This result means that in creating customer loyalty, Krisni salon must pay attention to the strategies used, one of which is experiential marketing.

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