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INDONESIA
International Journal of Social Science and Business
Published by Universitas Pendidikan Ganesha
ISSN : 26146533     EISSN : 25496409     DOI : -
Core Subject : Social,
Social Sciences
International Journal of Social Science and Business (IJSSB) is an open access, peer-reviewed and refereed journal published by Universitas Pendidikan Ganesha (Undiksha), Indonesia. The main objective of IJSSB is to provide an intellectual platform for the international scholars. IJSSB aims to promote interdisciplinary studies in Businnes and social science and become the leading journal in Businnes and social science in the world.
Arjuna Subject : -
Articles 20 Documents
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Search results for , issue "Vol. 5 No. 2 (2021): May" : 20 Documents clear
Social Media Effect: Building the Customers Loyalty of Hennes & Mauritz Brand Fashion in Indonesia Liesta Augustine; Rewindinar Rewindinar; Rustono Farady Marta
International Journal of Social Science and Business Vol. 5 No. 2 (2021): May
Publisher : Universitas Pendidikan Ganesha

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23887/ijssb.v5i2.34355

Abstract

Economic growth has accelerated in recent years. Company owners’ tactic was to used social media as a bridge to reach out to customers. A brand gains who gains consumers would attempt to establish a relationship with them and also gain their commitment. This is referred to as consumer loyalty. This loyalty was very critical to the brand’s long term sustainability and growth. Customers’ satisfaction can be used to gain customer loyalty. This study aims to examine H&M's use of Twitter as a social networking platform for building consumer loyalty. This study used a netnographic approach to examine H&M's marketing strategy for building consumer loyalty through the use of social media, specifically Twitter. The netnography approach is an ethnographic method that combines the use of internet with ethnography. The data for this analysis was gathered by reprocessing H&M post data obtained via Twitter. The findings in this research conclude that games and interaction will undoubtedly be required to capture customers' interest and generate their loyalty.  Essentially, consumers' willingness to be in touch with a company decides whether or not they want to give commitment. This commitment will determine the customers’ loyalty by their behaviour in purchase continuously. As a result, it's possible to reduce those customers has chosen to make H&M brand their first preference which show a sign of customers’ loyalty.
The Role of Information Technology on Employee Performance in Universities at New Normal Life Order After Covid-19 Pandemic Upik Sri Sulistyawati; Bahruni Bahruni
International Journal of Social Science and Business Vol. 5 No. 2 (2021): May
Publisher : Universitas Pendidikan Ganesha

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23887/ijssb.v5i3.34584

Abstract

Social restrictions have become a serious problem with regard to employee performance. In order to maximize employee performance, it is necessary to use information technology in the new normal life. The purpose of this study was to determine the effect of the use of information technology (X) on employee performance (Y). The type of research used is explanatory research with a quantitative approach. The sample used in this study were 46 respondents. The data analysis used is descriptive analysis, inferential analysis, and multiple linear regression. The sampling technique used is a saturated sample. The results of this study can be concluded that the independent variables have a significant influence on employee performance simultaneously and partially. The use of IT because it has the largest beta coefficient and t count. From the results of multiple linear regression, it can be concluded that the independent variable has a significant influence on the dependent variable, employee performance, which is 64.7%. While the remaining 35.3% is another variable that can affect employee performance. Other variables that can affect employee performance include employee motivation and ability. Information Technology has had an influence on employee performance at universities in the new normal life order during the Covid-19 period.
The Impact of Brand, Product Quality and Price on Sales Volume of Samana Mart Stores I Ketut Suardika; Mertyani Sari Dewi
International Journal of Social Science and Business Vol. 5 No. 2 (2021): May
Publisher : Universitas Pendidikan Ganesha

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23887/ijssb.v5i2.34766

Abstract

Sales volume is the final result achieved by the company from product sales made by the sales department. Sales volume is calculated based on the assumed target with the realization achieved. Sales volume does not separate in cash or credit, but is calculated as a whole from the total achieved. So if the sales volume increases and distribution costs decrease, the company's profit achievement level increases. On the other hand, if the sales volume decreases, the company's profit will decrease. This study aims to determine the effect of brand, product quality and price on sales volume. This research was conducted at the Samana Mart Store. Data collection techniques using a questionnaire, with a sampling technique to 94 consumers. Data analysis used research instrument test, classical assumption test, multiple linear regression test, determination test and significance test with t test. The results show that the brand has a significant effect on sales volume where the more famous the brand at the Samana Mart Store, the higher the sales volume. The results of the second study, product quality has a significant effect on sales volume, the better the quality of the products owned by the Samana Mart Store, the higher the sales volume. Furthermore, the final result, price has a significant effect on volume, so it can be said that the higher the price, the more competitive the prices offered by Samana Mart Stores, the higher the sales volume.
The Influence of Leadership Style, Motivation and Discipline on Employee Performance at PT Sumo Internusa Indonesia Naomi Frizilia Panggabean; Tm Safwan Fahri; Wisnu Gunawan; Hendry Hendry
International Journal of Social Science and Business Vol. 5 No. 2 (2021): May
Publisher : Universitas Pendidikan Ganesha

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23887/ijssb.v5i2.34929

Abstract

Human resources become the main role in every activity of a company. Although the company has a good infrastructure and facilities but without the support of human resources that are better than the activities of the company will not run properly and is difficult to achieve company goals. This study aims analyze the influence of Leadership Style, Motivation and Discipline on Employee Performance at PT Sumo Internusa Indonesia. Leadership style still can encourage or motivate the employees to work more actively, effectively, efficiently and optimally. Lack of motivation of employees in the company are visible from at least giving a salary increase, a promotion, giving an increase in incentives as well as the rise of the craft of money. Employees have less work discipline of the presence of employees’ delay. The performance of the employees looks of not achieving the target company. Research methods conducted is quantitative. The number of population and sample in this study a total of 62 employees. The simultaneous and partial leadership style, motivation and the discipline has positive and significant effect on employee performance at PT Sumo Internusa Indonesia. Useful suggestions are the correct style of leadership that is able to motivate employees. Increase motivation, especially the salary increase. Improve the discipline by providing clear rules and sanctions in accordance with the degree of violation of the employee.
The Influence of Discipline, Work Environment, and Work Commitment on Job Satisfaction Sherly Ong; Hendry Hendry; Vivi Winata; Monika Monika
International Journal of Social Science and Business Vol. 5 No. 2 (2021): May
Publisher : Universitas Pendidikan Ganesha

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23887/ijssb.v5i2.34976

Abstract

This study aims to analyze discipline, work environment, and commitment to job satisfaction. This type of research is quantitative research. The population in this study found 66 employees. The number of samples in this study was 66 employees. In this study, data collection related to the problems studied by researchers was carried out through questionnaires distributed to employees at the company, interviews were conducted to employees, and documentation studies in the form of company data, books, and journals related to the variables studied. Sources of research data consist of primary data in this study are interviews and questionnaires and secondary data is data obtained from notes, books, and magazines in the form of financial reports for company publications, government reports, articles, books as theory, magazines, and so on. The data analysis used is classical assumption test and hypothesis testing. The results showed that the coefficient of determination can be seen from the Adjusted R Square value of 0.561, meaning that 56.1% of the variation in job satisfaction variables can be explained by variations in work discipline, work environment, and commitment variables. while the remaining 43.9% is explained by other variables not examined in the study. So, it can be concluded that discipline, work environment, and work commitment have a positive effect on job satisfaction.
The Positive Impact of Product Quality, Price, and, Promotion on Purchasing Decision of Toyota Innova Cars Ingrid Winardy; Purnama Yanti Purba; Charles Chaniago; Andika Andika
International Journal of Social Science and Business Vol. 5 No. 2 (2021): May
Publisher : Universitas Pendidikan Ganesha

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23887/ijssb.v5i2.35512

Abstract

The phenomenon of declining purchasing decisions can be seen from the fact that sales targets have not been achieved, product quality is not good, prices are not competitive, and promotional strategies are not yet attractive. This study aims to analyze the contribution of product quality, price, and promotion factors to the purchase decision of Toyota Innova at PT Perintis Perkasa. This research is a descriptive study using a quantitative approach. This study involved a sample of 131 consumers who were selected using a simple random sampling technique. Data were collected by providing an instrument in the form of a questionnaire. In addition to questionnaires, data were also collected through observation, interviews, and documentation studies. The data that has been collected is then analyzed using multiple linear regression analysis. The results of data analysis showed that the significance obtained was 0.001 (Sig < 0.05). These results indicate that H0 is rejected and Ha is accepted. Based on these results, it can be concluded that, partially and simultaneously, product quality, price, and promotion have a positive and significant contribution to purchasing a car with the Toyota Innova brand at PT Perintis Perkasa.
The Influence of Service Quality, Pricing, and Digital Marketing on IndiHome Fiber Costumers Loyalty Anastasia Tobing; Ernes Simorangkir; Misdianto Situmorang; Purnama Yanti Purba
International Journal of Social Science and Business Vol. 5 No. 2 (2021): May
Publisher : Universitas Pendidikan Ganesha

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23887/ijssb.v5i2.35523

Abstract

Customer loyalty can be influenced by several factors, including service quality, pricing, and digital marketing. This study analyzes the effect of service quality, pricing, and digital marketing on IndiHome Fiber customer loyalty. This research is a descriptive study using a quantitative approach. The population in this study amounted to 16,453 people who are consumers of IndiHome Fiber. Sampling was done by purposive sampling to obtain a sample of 99 people. Data was collected by distributing questionnaires to each sample. The data collected analyzed using multiple linear regression analysis techniques. Analysis prerequisite tests previously preceded it in normality test, multicollinearity test, and heteroscedasticity test. The results of data analysis showed that t-count (3.129) > t-table (1.98525) and -score (0.002) < (0.05), Pricing has a positive and significant score on customer loyalty. It is known that t-count (6.434) > t-table (1.98525) and -score (0.000) < (0.05), Digital Marketing has a positive and significant score on customer loyalty. It is known that t-count (3.720) > t-table (1.98525) and -score (0.000) < (0.05), as well as service quality, pricing, and digital marketing, are simultaneously significant positive on customer loyalty. It is known that F-count (93.612) > F-table (2.70) and -score (0.000) < (0.05). Based on these results, it can be concluded that, partially and simultaneously, service quality, pricing, and digital marketing have a positive and significant influence on IndiHome Fiber customer loyalty.
Blockholder Ownership Impact on the Related Party Transactions to the Financial Industries Supatmi Supatmi; Ines Aprilia Primadani
International Journal of Social Science and Business Vol. 5 No. 2 (2021): May
Publisher : Universitas Pendidikan Ganesha

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23887/ijssb.v5i2.35605

Abstract

Research on the impact of ownership structure on related party transactions carried out by companies gives varied results. Moreover, this research still rarely uses a sample of the financial industry in Indonesia. So, the study aimed to find out block holder ownership effect on tunnelling or propping related party transactions in financial industries in Indonesia. Sample research were 82 financial industries that listed in Indonesian Stock Exchange in 2017-2019 with 246 observations as panel data. Based on panel data regression test, this study found block holder ownership had positive effects on tunnelling related party transactions that proxied by related party transactions related to accounts receivable and related party transactions related to assets other than account receivables.  Meanwhile, blockholder ownership had no effect on propping related party transactions that proxied by related party transactions related to accounts payable and liabilities other than accounts payable. The study also found blockholder ownership effect on tunnelling related party transactions was bigger than propping. These findings were appropriate with the relevant agency theory about blockholder ownership effect on related party transactions which had the potency on the emergence of agency conflict among the shareholders.
Service Quality as A Measurement of Customer Satisfaction of Indonesian Sharia Bank Using Important Performance Analysis Method Budi Santoso; Tutik Alawiyah
International Journal of Social Science and Business Vol. 5 No. 2 (2021): May
Publisher : Universitas Pendidikan Ganesha

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23887/ijssb.v5i2.36183

Abstract

Consumer satisfaction can be a realization that the company expects to provide some form of service to its customers. Consumer satisfaction with services depends on the comparison between the needs of consumers before using the service with the results perceived by consumers. This study aims to analyze the quality of service that determines customers’ satisfaction. This type of research is quantitative. The population in this study were all customers of the Indonesian Islamic bank Situbondo. The sample used is 100 respondents. The types of data used are primary data and secondary data. The method uses the IPA (Important Performance Analysis) method to analyze to find out which service attributes need to be improved and maintained. The results of this study indicate that the results of the analysis of the IPA method have 3 service attributes that are included in Quadrant I, which means that there are 3 service attributes that must be prioritized to be improved, because the performance of service attributes is less satisfying to customers and is considered important by customers. So this result implied that Indonesian Sharia Bank must always pay attention to and improves all attributes that are considered lacking and still need improvement, so as to increase customer satisfaction in terms of service.
Application of Artificial Intelligence as Evidence in Indonesian Courts I Ketut Sukewati Lanang Putra Perbawa
International Journal of Social Science and Business Vol. 5 No. 2 (2021): May
Publisher : Universitas Pendidikan Ganesha

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23887/ijssb.v5i2.36185

Abstract

Artificial Intelligence is one of the technologies that exist in the world and can resemble humans while Artificial Intelligence can do what humans actually do such as Learning, Planning, Critical Thinking, Problem Solving, and many more. Because of this, some states use it in court. Artificial Intelligence uses it as evidence to prove multiple cases and makes it easier for prosecutors, judges and lawyers to work. This study aims to examine the application of Artificial Intelligence as evidence in courts in Indonesia. This research is a literature review research. Data collection is carried out by reviewing the literature related to the application of Artificial Intelligence as evidence in courts in Indonesia. Various information was collected from various sources such as books, papyrus, articles, research reports, and so on. Various information that has been collected is then reviewed, formulated, analyzed, and outlined in writing. Data collection is done by using documentation techniques, namely by reading, reviewing, studying, and noting the essence of the literature. The results show that in Indonesia there is no law on Artificial Intelligence so it will be difficult to use it in court as evidence because according to several sources in the procedural law there are some legal evidence that can only be used in court. However, crimes that occur in Indonesia are usually related to technology, so all governments must form a law on Artificial Intelligence.

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