International Journal of Social Science and Business
International Journal of Social Science and Business (IJSSB) is an open access, peer-reviewed and refereed journal published by Universitas Pendidikan Ganesha (Undiksha), Indonesia. The main objective of IJSSB is to provide an intellectual platform for the international scholars. IJSSB aims to promote interdisciplinary studies in Businnes and social science and become the leading journal in Businnes and social science in the world.
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<![CDATA[Asta Brata Moderates Budget Planning, Experience and Regulation of Budget Absorption during the Covid-19 Period ]]>
<![CDATA[I Putu Deari Supraptana]]>;
<![CDATA[Edy Sujana]]>
<![CDATA[ International Journal of Social Science and Business Vol. 7 No. 4 (2023): November ]]>
Publisher : <![CDATA[Universitas Pendidikan Ganesha ]]>
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DOI: 10.23887/ijssb.v7i4.57722
<![CDATA[PTN BLU Udayana University as one of the BLU state universities by managing very large funds has experienced a decrease in budget absorption in the last three years which indicates that the planned activities cannot be realized properly. The purpose of this study is to test and analyze the effect of budget planning, experience and regulation on budget absorption and to test and analyze asta brata reinforce the influence of budget planning, experience and regulation on budget absorption. The population of this study is the entire Treasurer of Auxiliary Expenditures (BPP) and members of the Treasurer of Auxiliary Expenditures (BPP) based on the Decree of Power of Attorney for the Use of Budget of Udayana University Number 17 / UN14 / HK / 2022, which is 76 people, as well as verifier 2 and validators in this case serving as Head of Administration, Deputy Dean II and Deans of 48 people. So a total of 124 people. The sampling used is a census technique. The data collection method used in this study was to use a questionnaire. Data analysis in this study used the help of Smart PLS 3.2.9 software. The results of the analysis show that Budget planning has a positive and significant effect on budget absorption, while experience and regulation have no significant effect on budget absorption. The results also show that Asta brata is unable to moderate the influence of budget planning, experience and regulation on budget absorption.]]>
<![CDATA[The Influence of Service Quality, Brand Trust, and Advertising on the Purchase Decision during the Covid-19 Pandemic ]]>
<![CDATA[Tumpal Janji Raja Sitinjak]]>;
<![CDATA[Tony Sitinjak]]>;
<![CDATA[Abdulah Rakhman]]>;
<![CDATA[Matthew Tio Devin Suryawan]]>
<![CDATA[ International Journal of Social Science and Business Vol. 7 No. 4 (2023): November ]]>
Publisher : <![CDATA[Universitas Pendidikan Ganesha ]]>
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DOI: 10.23887/ijssb.v7i4.58135
<![CDATA[The rapid development of technology and the internet today supports all online-based businesses, including transportation service businesses. One of the online ojek transportation services in Indonesia is GoRide from the Gojek application platform. The selective attitude of customers and limited public mobility during this pandemic has resulted in tighter competition because many other brands provide similar services. Therefore, this study aims to analyze the influence of service quality, brand trust, and advertising on the purchase decision of GoRide services from Gojek during the COVID-19 pandemic in Jakarta. The data collection technique used in this study was a communication technique through the distribution of questionnaires electronically through Google Forms to 192 respondents. The sampling technique used is a non-probability sampling technique with a judgement sampling approach. The results of this study show that service quality has no influence on purchasing decisions. While brand trust and advertising have a positive and significant influence on purchasing decisions. The implications of this research highlight the importance of building and maintaining brand trust as well as effective advertising strategies to improve customer purchasing decisions.]]>
<![CDATA[The Green Economic Movement for Sustainable Development and The Role of Green Governance: A Study in Villages in Bali ]]>
<![CDATA[I Made Sara]]>;
<![CDATA[Made Sudarma]]>;
<![CDATA[Komang Adi Kurniawan Saputra]]>
<![CDATA[ International Journal of Social Science and Business Vol. 7 No. 4 (2023): November ]]>
Publisher : <![CDATA[Universitas Pendidikan Ganesha ]]>
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DOI: 10.23887/ijssb.v7i4.58601
<![CDATA[Community The focus of the research problem is whether green governance has a significant role in its linkage to the green economy and sustainable development. Therefore, this study aims to examine the impact of green economy on Village SDGs, and empirically prove the role of green governance as a mediator in the relationship between green economy and the achievement of Village SDGs. The research method used is a quantitative approach through a type of survey research. The subjects of the study involved 636 village heads throughout Bali Province. Data analysis was carried out using factor analysis methods. The results showed that the green economy has a significant positive effect on the achievement of Village SDGs. Furthermore, the mediating role of green governance on the impact of the green economy is empirically proven. The main contribution of this research is to develop village government policies that focus on green behavior and environmental concern to realize the success of Village SDGs. The implications of this study emphasize the importance of village government awareness of the concept of green economy, which needs to be integrated with the vision and mission of village government.]]>
<![CDATA[The Influence of Perceived Risk and Trust on Interest in Visiting the Ubud Tourist Destination ]]>
<![CDATA[Ni Putu Ratna Sari]]>;
<![CDATA[Anak Agung Putri Sri]]>;
<![CDATA[Anak Agung Gde Raka Dalem]]>
<![CDATA[ International Journal of Social Science and Business Vol. 7 No. 4 (2023): November ]]>
Publisher : <![CDATA[Universitas Pendidikan Ganesha ]]>
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DOI: 10.23887/ijssb.v7i4.59109
<![CDATA[During the two years of this pandemic, there has been an increasing sense of travel boredom. The reopening of various tourist attractions serves as a stimulus for tourists who want to enjoy the beauty of Bali again. With a special focus on Ubud, tourists express interest in exploring attractions, enjoying culinary experiences, and staying overnight. This study aims to comprehensively analyze the interaction between risk perception and beliefs related to tourists' intentions to visit Ubud. In addition, the study investigated the impact of risk perception on trust and subsequent influence on visiting intent, considering trust as a mediating variable. Quantitative analysis, using SEM Smart PLS, was performed on a sample of 100 individuals selected through accidental sampling. The results showed that risk perception had a negative impact on visiting intention and trust, while trust had a positive impact on visiting intent. This highlights the inverse relationship between risk and interest in visiting Ubud, with trust acting as a partial mediator. In conclusion, this study provides valuable insights into the dynamics of tourist behavior during the ongoing pandemic.]]>
<![CDATA[Tiktok Micro Influencer as a New Communication Marketing Tactic in Building Brand Equity ]]>
<![CDATA[Putu Dea Anggita Yanti]]>;
<![CDATA[Muhamad Sulhan]]>
<![CDATA[ International Journal of Social Science and Business Vol. 7 No. 4 (2023): November ]]>
Publisher : <![CDATA[Universitas Pendidikan Ganesha ]]>
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DOI: 10.23887/ijssb.v7i4.60384
<![CDATA[Marketing influencer is a recent phenomenon occurs due to the marketing era 4.0. This study aimed at elaborating Tiktok micro influencer as a communication tactic in marketing field to build brand equity at WYAH Art & Creative Space Ubud. Qualitative method was used as a research design particularly by adapting case study model. The subjects were one Tiktok micro influencer, 2 visitors, and 2 marketing staffs of WYAH Art & Creative Space Ubud. The data were collected by conducting observation, interview, and document analysis through the use of observation sheet and interview guide. The collected data was analysed quantitatively by using Qualitative Data Analysis. The findings showed that TikTok micro influencer could be used as an opinion leader in marketing communications. The vibes of normal people shown by the Tiktok micro influencer delivered the message naturally. Marketing communication tactics with TikTok micro influencer could be used free of charge to communicate and build a brand equity for WYAH Ubud through creating awareness in all components of TikTok micro influencer. They could communicate the brand image of WYAH Ubud and create high awareness among TikTok users. Continuously, this tactic built a strong brand equity for its brands, including WYAH Ubud.]]>
<![CDATA[Tacit Knowledge Sharing in Micro, Small, and Medium-Sized Enterprises: Antecedents and Its Mediators ]]>
<![CDATA[I Made Artha Wibawa]]>;
<![CDATA[Ni Putu Santi Suryantini]]>;
<![CDATA[I Gusti Bagus Honor Satrya]]>
<![CDATA[ International Journal of Social Science and Business Vol. 7 No. 4 (2023): November ]]>
Publisher : <![CDATA[Universitas Pendidikan Ganesha ]]>
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DOI: 10.23887/ijssb.v7i4.60619
<![CDATA[Knowledge sharing as part of the source of knowledge, especially tacit knowledge, is the most transparent and subjective form of knowledge, an important driver for maintaining a competitive position and organizational sustainability. Reluctance to share knowledge is seen as unethical, which can hamper the survival of an organization. This knowledge provides human resources with qualified, superior, and long-term survival capabilities. This study aims to examine the antecedents and mediators of Tacit knowledge sharing. This research is a quantitative study with a population of 393 MSMEs in Bali Province. The sample collection method used the Solvin formula and simple random sampling to obtain 389 samples. Respondents are management, with a Likert scale questionnaire research instrument 1-5. Analysis using PLS-SEM and processed with SmartPLS 2.0 software. The results of the study show that tacit knowledge sharing has an effect on interpersonal and trust in co-workers, with the mediator variable being trusted in co-workers. This research implies communication creates effectiveness and time efficiency so as to increase trust and encourage the intention to cooperate and share knowledge secretly.]]>
<![CDATA[Integration Perceived Risk, Travel Constraints, and Social Influences in Theory of Planned Behavior ]]>
<![CDATA[Komang Endrawan Sumadi Putra]]>;
<![CDATA[Ni Nyoman Kerti Yasa]]>;
<![CDATA[Tjokorda Gde Raka Sukawati]]>;
<![CDATA[I Gst Ngurah Jaya Agung Widagda]]>
<![CDATA[ International Journal of Social Science and Business Vol. 7 No. 4 (2023): November ]]>
Publisher : <![CDATA[Universitas Pendidikan Ganesha ]]>
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DOI: 10.23887/ijssb.v7i4.61242
<![CDATA[One of the most intriguing research areas is consumer psychology and behavior, which has attracted increasing attention in recent years from marketing and tourism scholars as well as from experts in the sector and destination managers. This paper is a literature review of several articles regarding the application of perceived risk, constraints faced and social influences in the theory of planned behavior. The aim of this paper is to ensure that perceived risk, travel constraints and social influences can be integrated within the framework of the theory of planned behavior (TPB), as one of the most widely used socio-psychological models in the literature. Especially with regard to feasibility in the framework of tourism management. Based on a comprehensive TPB literature review using the systematic literature review method, the search yielded 65 articles from 23 indexed journal publications on Google Schoolar. The study results conclude that perceived risk, travel barriers, and social influence can be clearly applied within the theoretical framework of planned behavior (TPB). With the Covid 19 pandemic, it was found that more and more tourism articles applied the perceived risk variable and the constraints faced by tourists in their decision to visit a tourist spot.]]>
<![CDATA[Isomorphism Framework with Scenario Planning in Installing Lembang Fault Earthquake Disaster Information Board Signs ]]>
<![CDATA[Meilina Wulandari]]>;
<![CDATA[Nadia Yovani]]>
<![CDATA[ International Journal of Social Science and Business Vol. 7 No. 4 (2023): November ]]>
Publisher : <![CDATA[Universitas Pendidikan Ganesha ]]>
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DOI: 10.23887/ijssb.v7i4.63111
<![CDATA[Installing disaster signs and information boards in disaster-prone areas is one form of effort to improve disaster preparedness and mitigation through disaster education for people in disaster-prone areas. This study aims to analyze the form of DiMaggio and Powell Isomorphism in the installation of signs and information boards for the Lembang Fault earthquake disaster and provide recommendations for the installation of signs and disaster information boards at the West Bandung Regency Regional Disaster Management Agency (BPBD KBB). The consideration of case selection is based on the high Indonesia Disaster Risk Index (IRBI) in 2022 in West Bandung Regency, reaching 14.74 (high risk for earthquakes). The research methodology uses a descriptive qualitative approach with case studies on BPBD KBB as coordinators in disaster management in the regions. Data collection techniques involve literature study and in-depth interviews. The results showed that the installation of signs and information boards was influenced by normative coercive Isomorphism. The implications of this study include practical recommendations for improving strategies for installing signs and information boards to improve the effectiveness of disaster mitigation in the region.]]>
<![CDATA[Gen Z's Perspective: Unveiling the Impact of Emotion and Cognitive in Shaping Customer Experience in Omnichannel Context ]]>
<![CDATA[Nur Hidayati]]>;
<![CDATA[Rahmawati]]>
<![CDATA[ International Journal of Social Science and Business Vol. 7 No. 4 (2023): November ]]>
Publisher : <![CDATA[Universitas Pendidikan Ganesha ]]>
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DOI: 10.23887/ijssb.v7i4.63942
<![CDATA[Generation Z (Gen Z) exhibits unique characteristics in online activities, primarily through the use of social media for inspiration, product research, and interaction with favorite brands. To support this behavior, this study aims to analyze knowledge about customer experience in an omnichannel context by involving Gen Z and has involved cognitive, emotional, loyalty intention and purchase intention. This study used purposive sampling techniques to collect research participants. A total of 421 respondents met the criteria and hypotheses were tested using Smart PLS. These findings reveal that emotions have a direct effect on purchase intent, so cognitive has a direct effect on loyalty intent. In addition, emotions and cognitive also have a significant effect on E-WOM. E-WOM can also be partially mediated by the emotional and cognitive effects on purchase intent and loyalty. Gen Z is very accustomed and aware of omnichannel existence because of their familiarity with internet activities. Many Gen Z individuals see social media not only as a means of connectivity but also as a platform to seek inspiration, research products, and connect with their favorite brands. Overall, the study identifies omnichannel strategies as key to understanding and meeting the needs of Gen Z consumers, providing valuable insights for companies in improving consumer engagement and loyalty.]]>
<![CDATA[The Effect of Board Gender Diversity on Corporate Sustainability Performance with Enterprise Risk Management as a Moderating Variable ]]>
<![CDATA[Nurul Hidayah]]>;
<![CDATA[Lucky Nugroho]]>;
<![CDATA[Rimi Guslinana Mais]]>
<![CDATA[ International Journal of Social Science and Business Vol. 7 No. 4 (2023): November ]]>
Publisher : <![CDATA[Universitas Pendidikan Ganesha ]]>
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DOI: 10.23887/ijssb.v7i4.64881
<![CDATA[Corporate Sustainability Performance is an approach taken by companies to create long-term profits by developing business strategies that prioritize profits and pay attention to social, cultural, economic, and environmental factors. Gender diversity plays an important role in achieving sustainable performance because the gender diversity of board members can improve company performance. This study aims to examine the effect of board gender diversity on corporate sustainability performance by using ERM as a moderation variable. The study in this study took samples of energy and mining companies on the IDX. This includes mining companies that have published integrated reports (IRs). The type of data used is secondary data using random sampling to determine the number of sampling trials. This study used qualitative descriptive approach and causality method. Data analysis in this study used SPSS to examine the effect of the independent variable on the dependent variable. The results of this study provide an in-depth understanding of the relationship between independent and dependent variables, with implications that can increase awareness of the importance of gender diversity in the context of sustainable company performance.]]>
