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International Journal of Social Science and Business
ISSN : 26146533     EISSN : 25496409     DOI : -
Core Subject : Social,
International Journal of Social Science and Business (IJSSB) is an open access, peer-reviewed and refereed journal published by Universitas Pendidikan Ganesha (Undiksha), Indonesia. The main objective of IJSSB is to provide an intellectual platform for the international scholars. IJSSB aims to promote interdisciplinary studies in Businnes and social science and become the leading journal in Businnes and social science in the world.
Arjuna Subject : -
Articles 21 Documents
Search results for , issue "Vol. 9 No. 1 (2025): February" : 21 Documents clear
Jnana Badra: Ancient Javanese Philosophy into Human and Intellectual Capital Jaya, I Made Laut Mertha; Ilahiyah, Mar'a Elthaf; Kusuma, Emeralda Ayu
International Journal of Social Science and Business Vol. 9 No. 1 (2025): February
Publisher : Universitas Pendidikan Ganesha

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23887/ijssb.v9i1.72138

Abstract

This qualitative study uses a hermeneutic approach that explores the form and meaning of intellectual capital, particularly human capital, through the lens of Javanese philosophy Jnana Badra (light of knowledge). As the first study to apply this unique cultural perspective, this research interprets Jnana Badra as the foundation for human direction and achievement. Findings indicate that knowledge, derived from formal education and the universe, functions as an essential light guiding human life, illuminating the path to progress, and preventing suffering. The absence of this knowledge has been shown to cause stagnation and hardship. Theoretically, this study contributes to intellectual capital theory by offering a culturally embedded understanding of human capital, encouraging knowledge that transcends narrow perspectives and promoting real impact on individuals, society, and national development. This research emphasises the importance of integrating philosophical wisdom with contemporary intellectual capital discourse.
Internet Memes: An Approach to Building Customer Relationships in the Digital Age Putra, Made Dwi Pradnyana; Hastjarjo, Sri; Satyawan, Ignatius Agung
International Journal of Social Science and Business Vol. 9 No. 1 (2025): February
Publisher : Universitas Pendidikan Ganesha

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23887/ijssb.v9i1.86358

Abstract

Using internet memes as a marketing tool is one strategy that every company can apply to market their products and reach their consumers in the current digital era. The aim of this research is to analyze the construction of meme messages and explain the function of using these memes in marketing on Netflixid and Vidiodotcom’s Instagram accounts. This research uses the concepts of content marketing and internet memes as a reference for analysis. The method used in this research is qualitative content analysis. A total of 25 uploads from each @netflixid and @vidiodotcom were analyzed using the meme dimension analysis model, including content, form, and stance. Based on the content analysis of dimensions in memes, the form dimension shows the most differences. Meme creators at each company take snippets of films, dramas, and series that are their own products. In terms of shape dimensions, there has been a change from what was originally a video format to a photo. The narrative built on memes is also different from the narrative in the original source. Apart from that, there are differences in the function of each meme in the two companies. On Netflixid Instagram account, memes are used to build relationships using the soft selling method. Meanwhile, Vidiodotcom’s Instagram account shows how memes are designed with the aim of building consumer relationships using soft selling and hard selling method.
Foreign Investment Decisions in Southern Bali’s Property Market: The Role of Economic Conditions, Investment Regulations, Behavioral, and Property Location Louis, Karina; Setyari, Ni Putu Wiwin
International Journal of Social Science and Business Vol. 9 No. 1 (2025): February
Publisher : Universitas Pendidikan Ganesha

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23887/ijssb.v9i1.92041

Abstract

This research examines factors influencing foreigners' investment decisions in Bali’s property market, focusing on economic conditions, foreign investment regulations, behavioral trends, and strategic location. A quantitative approach was applied, collecting data from 93 foreign property owners in Southern Bali (Badung Regency, Denpasar City, and Gianyar Regency) through structured questionnaires using a four-point Likert scale. Structural Equation Modeling (SEM) with Partial Least Squares (PLS) was utilized for data analysis, revealing that economic factors, behavioral trends, and property location significantly influence investment decisions, with property location being the strongest determinant. Conversely, foreign investment regulations had a positive but non-significant effect, suggesting that complex regulations do not strongly deter investors. These findings highlight the paradox of foreign investment in areas with restrictive ownership laws, emphasizing the necessity for enhanced investment policies, infrastructure development, and strategic urban planning. This research contributes to the discourse on international property investment, offering insights for policymakers, real estate developers, and financial advisors in creating a more conducive investment climate while balancing regulatory frameworks.
Sing Beling Sing Nganten: Symbolic Power, Habitus, and Gender in Urban Balinese Society Yogiswari, Krisna Sukma; Maharani, Septiana Dwiputri; Nugroho, Hastanti Widy
International Journal of Social Science and Business Vol. 9 No. 1 (2025): February
Publisher : Universitas Pendidikan Ganesha

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23887/ijssb.v9i1.93793

Abstract

Sing beling sing nganten, literally meaning “not pregnant, not married,” is a social phenomenon widely found in Balinese society, particularly in urban areas. This practice implicitly reflects symbolic power rooted in social habitus and gendered expectations related to fertility, marriage, and women's roles. This study aims to examine how Pierre Bourdieu’s concepts of habitus and symbolic power operate in the normalization of this practice. Employing a qualitative approach, data were collected through in-depth interviews and participatory observation involving 15 informants, including women, men, traditional leaders, and scholars. The data were analyzed using Interpretative Phenomenological Analysis (IPA) to explore participants’ lived experiences, and Critical Discourse Analysis (CDA) to uncover the linguistic mechanisms that reproduce symbolic domination. The findings reveal that sing beling sing nganten functions as a social practice that disciplines women’s bodies through everyday language, social expectations, and religious narratives. Symbolic power legitimizes fertility as a prerequisite for marriage and reinforces patriarchal values through discourses perceived as “natural.” This study contributes to the understanding of gender norm reproduction in modern contexts and suggests the need for future research to explore possibilities for social transformation.
Dynamics of Sadangserang Market and Terminal Relocation in the Perspective of Sustainable Planning Winarni, Aris Toening
International Journal of Social Science and Business Vol. 9 No. 1 (2025): February
Publisher : Universitas Pendidikan Ganesha

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23887/ijssb.v9i1.97832

Abstract

The construction of modest flats (Rusunawa) in Sadangserang, Bandung City, is planned to use land currently used by the Sadangserang market and station. The temporary relocation of the market and station has the potential to trigger social conflict among traders, public transportation drivers, and the local community. This research is proposed to analyze the potential for social conflict from the perspective of sustainable development planning. The study was conducted using qualitative methods through in-depth interviews with key informants. The research results indicated that the potential for conflict arises from uncertainty about compensation and economic impacts for traders and terminal workers, as well as the loss of cultural identity and access to transportation for the community. Applying sustainable planning principles reduced the potential for conflict through fair compensation schemes, adaptation assistance, participation of affected groups, guaranteed rights to return to their original location, and cross-sectoral communication and coordination. This Research enriches the literature on urban informal infrastructure relocation studies with a perspective of sustainable planning. The research results are in the form of a reference for the government in formulating fair and sustainable relocation policies.
Whistleblowing Intentions in Balinese Government Institutions: A Cultural and Phenomenological Perspective Wiradharma, Gde Wisnu; Sudarma, Made; Amirya, Mirna
International Journal of Social Science and Business Vol. 9 No. 1 (2025): February
Publisher : Universitas Pendidikan Ganesha

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23887/ijssb.v9i1.90640

Abstract

The whistleblowing system is a mechanism for reporting suspected acts of fraud that have occurred, are ongoing, or are anticipated to occur, involving employees and other parties associated with suspected acts of fraud within the organization where they work. In this context, culture plays a significant role in influencing an individual's intention to act as a whistleblower. This study aims to identify the cultural factors that predominantly influence whistleblowing intentions. The research was conducted in government institutions in Bali, considering that the cultural values of Tat Twam Asi and Koh Ngomong are integral to Balinese culture. The selected institutions were the Bali Provincial Office of the Ministry of Religious Affairs and the Faculty of Economics and Business at Udayana University, as both institutions have received WBK (Corruption-Free Zone) and WBBM (Clean and Service-Oriented Bureaucratic Zone) awards. This study employs an interpretive paradigm to understand the dominant cultural influences on whistleblowing intentions. It is qualitative research that applies phenomenology as its methodology and research method. Data were collected from sources such as in-depth interviews, documentation, and observations of employee activities within the institutions. The data were then contextually explained to facilitate interpretation. The findings reveal that societal culture significantly influences whistleblowing intentions. In general, the Tat Twam Asi culture is more supportive of reporting violations compared to the Koh Ngomong culture. People in Bali tend to report violations to enhance reputation and protect the organization rather than remain silent and reluctant to disclose misconduct.
Business Fight of Indonesian E-Commerce Platforms and Its Impact on Consumer Behavior of Tokopedia, Lazada and Shopee Indonesia Platforms Fandiyanto, Randika; Ediyanto; Rachman, Riza; Sari, Rini Kartika; Faiza, Nur; Widiarti, Dian; Syahputra, Hendra
International Journal of Social Science and Business Vol. 9 No. 1 (2025): February
Publisher : Universitas Pendidikan Ganesha

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23887/ijssb.v9i1.91289

Abstract

The development of e-commerce in Indonesia has changed the lifestyle of Indonesian people. Consumers prefer online transactions over conventional transactions, because online transactions can be done quickly and easily without being hindered by space and time. This study examines the causal relationship between exogenous variables (Seller Price Policy, SEPAd, Live Commerce, Service Delivery, Product Review) through intervening variables (Online Trust, Purchase Decision, Customer Satisfaction) on the endogenous variable (Loyalty). Respondents in this study were 185 consumers of fashion products on the e-commerce platforms Bukalapak, Shopee, Tokopedia. The data analysis tool used was Structural equation modelling (SEM). The results of the first research hypothesis test showed that Seller Price Policy had a significant positive effect on Online Trust, while for SEPAd, Live Commerce, and Delivery Service had a significant positive effect on Online Trust. Meanwhile, Review of Product had a positive but insignificant effect on Online Trust. The results of the second hypothesis test show that Seller Price Policy, SEPAd, Live Commerce, Service Delivery and Review of Product have a positive but insignificant influence on Purchase Decisions. The third hypothesis found that Online Trust has a significant positive influence on Purchase Decision. The fourth hypothesis test results found that Online Trust has a positive but insignificant influence on Customer Satisfaction. The fifth hypothesis test results found that Purchase Decision has a significant positive influence on Customer Satisfaction. The sixth hypothesis test results found that Purchase Decision has a positive but insignificant influence on Loyalty. The seventh hypothesis test results found that Customer Satisfaction has a significant positive influence on Loyalty. The indirect test results show that Seller Price Policy, SEPAd, and Direct Trading have a positive and significant influence on Loyalty through Online Trust, SEPAd, and Customer Satisfaction. Meanwhile, Service Delivery and Product Reviews have a negative but insignificant effect on Loyalty through Online Trust, SEPAd, and Customer Satisfaction.
Innovation of Business Models and Financial Feasibility of Etawa Goat Cultivation Integrated with Organic Farming Jahrizal, Jahrizal; Dalil, M.; Junaedi, Achmad Tavip; Tendra, Gusrio; Renaldo, Nicholas
International Journal of Social Science and Business Vol. 9 No. 1 (2025): February
Publisher : Universitas Pendidikan Ganesha

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23887/ijssb.v9i1.94018

Abstract

Goat farming holds significant potential as a sustainable livestock business, yet traditional methods often face challenges related to scalability and long-term sustainability. Many conventional farming practices rely heavily on key individuals without structured business strategies, making them vulnerable to discontinuity. To address these issues, a modern and structured business model is necessary. This study aims to explore development strategies for implementing integrated organic farming in Etawa goat cultivation. Using a qualitative approach, this research employs the Business Model Canvas (BMC) framework and financial feasibility analysis to evaluate the viability of the business. The findings reveal that Etawa goat farming can be successfully established and expanded through a well-defined BMC approach, which ensures business sustainability and competitiveness. Furthermore, financial feasibility analysis supports the economic viability of the venture, indicating its potential for long-term profitability. By integrating these strategic tools, Etawa goat farming can achieve sustainable growth, enhancing both productivity and market resilience.
Strengthening Salesperson Performance through Psychological Contracts: The Mediating Role of Innovative Work Behavior in Indonesia’s Automotive Service Sector Hafni, Layla; Safari, Surya; Chandra, Teddy; Suwitho, Suwitho; Suhermin, Suhermin
International Journal of Social Science and Business Vol. 9 No. 1 (2025): February
Publisher : Universitas Pendidikan Ganesha

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23887/ijssb.v9i1.94777

Abstract

There are inconsistent findings regarding the influence of psychological contracts on innovative work behavior, with some studies showing no significant relationship while others indicate a strong positive effect, revealing a theoretical gap that needs further exploration. This study addresses that gap by examining how fulfilled psychological contracts, through the lens of Social Exchange Theory, stimulate innovative work behavior and enhance salesperson performance in Indonesia’s competitive automotive service sector. This study examines how psychological contracts influence salesperson performance, both directly and indirectly, through the mediating role of Innovative Work Behavior (IWB). Data were collected through a census of 184 salespeople from an automotive service company in Riau, Indonesia, using a structured questionnaire. Analysis was conducted with SmartPLS 4.1. The results show that psychological contracts significantly affect salesperson performance (β = 0.460, p < 0.01) and IWB (β = 0.904, p < 0.001). In turn, IWB significantly improves performance (β = 0.487, p < 0.001) and mediates the relationship between psychological contracts and performance (β = 0.440, p < 0.001). Theoretically, this study extends Social Exchange Theory by clarifying inconsistent findings on psychological contracts and innovative behavior in prior research. Practically, the results highlight the importance of fulfilling psychological contracts to stimulate innovation and strengthen sales performance in emerging market contexts.
Implementation of EMKM Accounting Standards and Its Determinants in Improving MSME Financial Performance Kuntari, Yeni; Purwantini, Cornelio; Aditya, Elma Muncar; Nuristya, Emmarani
International Journal of Social Science and Business Vol. 9 No. 1 (2025): February
Publisher : Universitas Pendidikan Ganesha

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23887/ijssb.v9i1.93597

Abstract

Micro, Small, and Medium Enterprises (MSMEs) play a vital role in Indonesia’s economic resilience, particularly during crises such as the 1997 recession and the COVID-19 pandemic. However, the implementation of the Financial Accounting Standards for Micro, Small, and Medium Entities (SAK EMKM) remains limited despite its importance in improving financial transparency and sustainability. Previous studies show inconsistent findings regarding the influence of MSME actors’ perceptions and accounting understanding on the adoption of SAK EMKM, revealing a research gap in local contexts such as Sembungharjo Village, Semarang City. This study aims to examine the effect of MSME actors’ perceptions and accounting understanding on the implementation of SAK EMKM. Using a quantitative approach, data were collected from 90 MSME respondents through questionnaires and analyzed using multiple linear regression. Validity, reliability, and classical assumption tests confirmed that the data met statistical requirements. The findings show that both the perception of MSME actors and accounting understanding have positive and significant effects on the implementation of SAK EMKM. This suggests that enhancing MSME actors’ understanding and perception of accounting standards can improve compliance with SAK EMKM and financial reporting quality. The study highlights the need for continuous socialization and training to strengthen MSMEs’ financial literacy and promote sustainable business practices.

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