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Jurnal Soshum Insentif
Published by Lembaga Layanan Wilayah Pendidikan Tinggi Wilayah IV
ISSN : 2655268X     EISSN : 26552698     DOI : -
Core Subject : Humanities, Art, Social,
Arts Humanities Social Sciences
Jurnal Soshum Insentif adalah wadah informasi bidang Ilmu Sosial dan Humaniora berupa hasil penelitian yang diterbitkan oleh LLDIKTI Wilayah IV dan frekuensi terbit dua kali setahun.
Arjuna Subject : -
Articles 12 Documents
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Search results for , issue "Vol 3 No 2 (2020): Vol 3 No 2 (Oktober, 2020): Jurnal Soshum Insentif" : 12 Documents clear
PEMBELAJARAN MODEL GAMBAR DAN SUGESTI IMAJINER TERHADAP KEMAMPUAN MENULIS PUISI DAN SASTRA Lili Sadeli
Jurnal Soshum Insentif Vol 3 No 2 (2020): Vol 3 No 2 (Oktober, 2020): Jurnal Soshum Insentif
Publisher : Lembaga Layanan Pendidikan Tinggi Wilayah IV

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36787/jsi.v3i2.374

Abstract

Abstract - Growing the interest of writing students takes the teacher's efforts to motivate with various interesting and not boring teaching models. Through this research to obtain the effectiveness of picture and picture models and imaginary suggestions on the interest in writing literature poetry of grade VIII students at SMP Swadaya I Bandung. Simple research among others group 1 grade VIII-B using pinture and picture models and group 2 through imaginary suggestion, with quasi design design experiments with the form of model nonequivalent control group design. From the results of the study it is known that the image model is more effective and attractive to students, than the second model of imaginary suggestion in fostering the interest of learning to write poetry literary texts of students, especially in grade VIII junior high school. Abstrak. Menumbuhkan minat menulis siswa dibutuhkan upaya guru untuk memotivasi dengan berbagai model pengajaran yang menarik dan tidak membosankan. Melalui penelitian ini untuk memperoleh efektifvitas model picture and picture dan sugesti imajiner terhadap minat menulis puisi sastra siswa kelas VIII di SMP Swadaya I Bandung. Simple penelitian antara lain grup 1 kelas VIII-B menggunakan model pinture and picture dan grup 2 melalui sugesti imajiner, dengan desain quasi eksperimen desain dengan bentuk model nonequivalent control group desain. Dari hasil penelitian diketahui bahwa model gambar lebih efektif dan menarik bagi siswa, ketimbang model kedua sugesti imajiner dalam menumbuhkan minat belajar menulis puisi sastra teks siswa, khususnya di kelas VIII SMP.
DISAIN PRODUK, PROMOSI SECARA ONLINE, CITRA MEREK DAN IMPLIKASINYA TERHADAP KEPUTUSAN PEMBELIAN Kosasih Kosasih
Jurnal Soshum Insentif Vol 3 No 2 (2020): Vol 3 No 2 (Oktober, 2020): Jurnal Soshum Insentif
Publisher : Lembaga Layanan Pendidikan Tinggi Wilayah IV

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36787/jsi.v3i2.407

Abstract

Abstract - This study focused on product design, online promotion, brand image and purchasing decisions. Brand image of an item can be formed through product design and promotion. Through designs that keep up with the times and promotional activities will be taken into consideration by consumers in deciding on purchases. The research design uses descriptive verification design by passing the significance test, path analysis and coefficient determination. Data shows that product design, online promotion and purchasing decisions are in the good category, while the brand image is very good. From the results of statistical tests it is known that product design and online promotion have a positive and significant effect on purchasing decisions through brand image as an intervening variable. 60.4% of the variation in the brand image can be explained by product design and online promotion then 83.8% variations in purchase decisions can be explained by brand image. Abstrak - Penelitian ini melihat desain produk, promosi secara online, citra merek dan keputusan pembelian. Citra merek suatu barang dapat terbentuk melalui desain produk dan promosinya. Melalui desain yang mengikuti perkembangan zaman dan aktivitas promosi akan menjadi bahan pertimbangan konsumen dalam memutuskan pembelian. Desain penelitian menggunakan desain deskriptif verifikatif dengan melewati uji signifikansi, analisis jalur dan koefisien determinasi. Data menunjukan bahwa desain produk, promosi secara online dan keputusan pembelian berada pada kategori baik, sedangkan citra merek sangat baik. Dari hasil uji statistik diketahui bahwa desain produk dan promosi secara online berpengaruh positif dan signifikan terhadap keputusan pembelian melalui citra merek sebagai variable intervening. 60,4% variasi dari citra merek tersebut dapat diterangkan oleh desain produk dan promosi secara online kemudian 83,8% variasi keputusan pembelian dapat diterangkan oleh citra merek.

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