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Jurnal Riset dan Aplikasi: Akuntansi dan Manajemen
Published by Politeknik Negeri Malang
ISSN : 24433381     EISSN : 24431419     DOI : -
Core Subject : Economy, Science, Social,
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences
Journal of Research and Applications: Accounting and Management (JRAAM) is published by the Accounting Department State Polytechnic of Malang. This journal is intended as a forum to exchange ideas, research, and studies as well as a channel of information for the purpose of development and construction of Science in Accounting and Management. The scientific articles accepted to be published are basic research, applied research and conceptual article. All the articles will go through the process of double-blind review and editing by the publisher without altering the substance of the original manuscripts. JRAAM published twice a year in March and September. It has been using the platform OJS and indexed in Google Scholar, Indonesian Scientific Journal Database (ISJD), Science and Technology Index (SINTA), Cite Factor, Scientific Indexing Services (SIS).
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Articles 2 Documents
 1 
Search results for , issue " Vol 1, No 1 (2015)" : 2 Documents clear
Determinan Loyalitas Merek Sepeda Motor Risnawati, -; Athar, Handry Sudiartha
Jurnal Riset dan Aplikasi: Akuntansi dan Manajemen Vol 1, No 1 (2015)
Publisher : Jurusan Akuntansi Politeknik Negeri Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (544.007 KB) | DOI: 10.18382/jraam.v1i1.13

Abstract

AbstractThe aim of the research is to analyze the influence of brand image, celebrity endorser and brand community on brand loyalty of Yamaha motorcycles in Selong. Multiple linear regression analysis employed in this research to analyze the data. The research results show brand image, celebrity endorser, and brand community give impact on brand loyalty of Yamaha motorcycles partial and simultantly. Brand image is the most dominant variable that give effect on brand loyalty.AbstrakPenelitian ini bertujuan untuk mengetahui pengaruh citra merek,celebrity endorser, dan brand community terhadap loyalitas merek sepeda motor merek Yamaha di Selong. Analisis regresi linier berganda digunakan sebagai alat analisis dalam penelitian ini. Hasil penelitian menunjukkan secara parsial dan simultan variabel citra merek, celebrity endorser, dan brand community berpengaruh terhadap loyalitas merek sepeda motor merek Yamaha. Variabel yang paling dominan mempengaruhi loyalitas merek sepeda motor merek Yamaha adalah citra merek. 
COVER JRAAM VOLUME 1 NOMOR 1 -, -
Jurnal Riset dan Aplikasi: Akuntansi dan Manajemen Vol 1, No 1 (2015)
Publisher : Jurusan Akuntansi Politeknik Negeri Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.18382/jraam.v1i1.418

Abstract

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