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Jurnal Manajemen Strategi dan Aplikasi Bisnis
Published by Lembaga Pengembangan Manajemen dan Publkasi Imperium
ISSN : 2655237X     EISSN : 2655237X     DOI : -
Core Subject : Economy, Science,
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance
The focus of JMSAB are to promote strategic management and stimulate discussions, deliberations and debates on different management science strategies, principles, models, methodologies, techniques, applications in the field of business, commerce, industry, and government.
Arjuna Subject : -
Articles 12 Documents
 1   2 
Search results for , issue "Vol 1 No 1 (2018)" : 12 Documents clear
Pengaruh viral marketing dalam dimensi messenger, message dan environment terhadap keputusan pembelian Agnes Fiorentina
Jurnal Manajemen Strategi dan Aplikasi Bisnis Vol 1 No 1 (2018)
Publisher : Lembaga Pengembangan Manajemen dan Publikasi Imperium

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (108.901 KB)

Abstract

The purpose of this research is to understand the influence viral marketing in dimensions messenger, message and environtment towards purchase decision of Miting Lobster. This research is a quantitative research by using the SPSS Statistic 20 with 191 respondent of sample which is consumer Miting Lobster in DKI Jakarta and Bekasi who have bought prducts Miting Lobster three times or more using non-probability sampling method. The result of this research show that psychological factors significantly influence the purchase decision with the coefficient of regression is 0,611. The implications of this research can be a reference for the management team in formulating Miting Lobster sales strategy related to viral marketing in the discussion of messenger, message, environtment and purchase decision
Pengaruh kualitas produk dan harga terhadap keputusan pembelian: peran minat beli sebagai variabel moderating Sandro Christian
Jurnal Manajemen Strategi dan Aplikasi Bisnis Vol 1 No 1 (2018)
Publisher : Lembaga Pengembangan Manajemen dan Publikasi Imperium

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (2033.71 KB)

Abstract

This study aims to determine how much influence the quality of products and prices on purchasing decisions and the purchase interest as a moderating variable. This research is a quantitative study using the SPSS Statistics 22 program with a total sample of 72 respondents who used futsal specs in Jabodetabek who had bought futsal specs using non-probability sampling and purposive sampling techniques. The results of this study indicate that the factors that influence purchasing decisions are product quality. Buying interest moderates the relationship of all independent variables with the dependent variable. The implications of this research can be a reference for the management team in formulating futsal shoes sales strategy related to product quality, price, buying interest.

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