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Jurnal Manajemen Strategi dan Aplikasi Bisnis
Published by Lembaga Pengembangan Manajemen dan Publkasi Imperium
ISSN : 2655237X     EISSN : 2655237X     DOI : -
Core Subject : Economy, Science,
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance
The focus of JMSAB are to promote strategic management and stimulate discussions, deliberations and debates on different management science strategies, principles, models, methodologies, techniques, applications in the field of business, commerce, industry, and government.
Arjuna Subject : -
Articles 12 Documents
 1   2 
Search results for , issue "Vol 2 No 2 (2019)" : 12 Documents clear
Pentingnya budaya kolaboratif : suatu tinjauan literatur Yuni Kasmawati
Jurnal Manajemen Strategi dan Aplikasi Bisnis Vol 2 No 2 (2019)
Publisher : Lembaga Pengembangan Manajemen dan Publikasi Imperium

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (150.483 KB) | DOI: 10.36407/jmsab.v2i2.97

Abstract

At present, cooperation between organizations and within organizations is demanded that an organization be able to compete. In the educational environment, collaborative culture is considered as an important component in influencing overall school success. Based on a literature review, this article discusses the importance of collaborative culture in educational organizations as a strategy in increasing school effectiveness and increasing teacher capacity. This research shows that collaborative culture has an important role not only at the teacher and student level but also at the school level and ultimately will improve the quality of the school.
Pengaruh persepsi online store dan offline store pada persepsi nilai dan dampaknya terhadap minat beli pada produk fashion Mariah Mariah; Dewi Nurbaiti
Jurnal Manajemen Strategi dan Aplikasi Bisnis Vol 2 No 2 (2019)
Publisher : Lembaga Pengembangan Manajemen dan Publikasi Imperium

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (154.38 KB) | DOI: 10.36407/jmsab.v2i2.113

Abstract

This study aimed to analyze the effect of the perception of online stores and offline stores to perceived value and its impact on buying interest fashion products in Jakarta. This study has a quantitative type of research with respondents of 100 consumers in Jakarta. The sampling method is purposive sampling. This study uses a quantitative research method by conducting a survey and the hypothesis test is done by path analysis method. The results of this study indicate that online perception is not a determinant of perceived value, while offline perception is proven to significantly affect perceived value of fashion products. In buying interest, perceived value is the only factor that can be considered as a determinant of buying interest in fashion products.

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