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INDONESIA
JABE (Journal of Applied Business and Economic)
Published by Universitas Indraprasta PGRI
ISSN : 23564849     EISSN : 25286153     DOI : -
Core Subject :
JABE (Journal of Applied Business and Economic) is a journal published by Universitas Indraprasta PGRI, issued four times in one year. JABE (Journal of Applied Business and Economic) is a scientific publication in the form of conceptual paper and field research related to business and economic applications. It is hoped that JABE can become a media for academics and researchers to publish their scientific work and become a reference source for the development of science and knowledge.
Arjuna Subject : -
Articles 7 Documents
 1 
Search results for , issue "Vol 6, No 1 (2019): JABE" : 7 Documents clear
Strategi dan Kebijakan Manajemen dalam Pengawasan Produk Persediaan di PT. XYZ Indonesia Rimsa Rusmiland; Dian Jingga Permana
JABE (Journal of Applied Business and Economic) Vol 6, No 1 (2019): JABE
Publisher : UNIVERSITAS INDRAPRASTA PGRI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30998/jabe.v6i1.5169

Abstract

Analisa Promosi Penjualan dan Periklanan terhadap Hasil Penjualan Air Mineral Sumarsid -; Atik Budi Paryanti
JABE (Journal of Applied Business and Economic) Vol 6, No 1 (2019): JABE
Publisher : UNIVERSITAS INDRAPRASTA PGRI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30998/jabe.v6i1.5210

Abstract

PT. Tirta Investama (Danone Group) is a company manufacturer of mineral water with the AQUA brand. Because of the many companies that produce similar products i.e. mineral water then the competition happens to be very tight. To be able to compete in the market of mineral water PT. Tirta Investama did a promotional strategy including sales promotions and advertising for all products of mineral water  AQUA.  Based on the results of the analysis of the multiple correlation coefficient obtained correlation coefficient value of X1cost of sales promotions and X2  the cost of advertising is  0.976. Thus the cost of sales promotions and advertising fees have a very strong relationship and positive results against sales of mineral water AQUA packaging 600 milliliters PT. Tirta Investama. Based on the results of the analysis of multiple linear regression can be known that any increase in the cost of sales promotions per USD 1,-, it will result in an  increment amounting to Rp 0,952 sales results. Whereas an increase in the cost of advertising per Rp l-then increment will result in proceeds of $1,279,-thus it can be concluded that if companies do plan to add to the cost of advertising or promotional then the sales volume will increase.Based on the results of the analysis of the determining coefficient (KP) obtained registration = 0.952 or 95.2%. milliliter on means a percentage of the sales promotion costs and influence the cost of advertising against product sales results AQUA mineral water packaging 600 milliliteron PT. Tirta Investama amounted to 95.2% is affected by other factors that are not the meticulous writer. Calculation based on hypothesis test with t-test shows that the variable cost of  sales promotions, as well as variable costs partially influential advertising significantly to sales results. And based on the hypothesis test with test F it can be concluded  that  the cost of sales promotions and advertising costs simultaneously affect significantly  to sales of mineral water AQUA packaging 600 milliliters on PT. Tirta Investama.
Pengaruh Lingkungan Kerja dan Komitmen Organisasi terhadap Kinerja Karyawan PT. Andalan Finance Depok Fikriah Saleh; Juni Mashita; Vella Anggresta
JABE (Journal of Applied Business and Economic) Vol 6, No 1 (2019): JABE
Publisher : UNIVERSITAS INDRAPRASTA PGRI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30998/jabe.v6i1.5166

Abstract

Pengaruh Gaya Kepemimpinan terhadap Etos Kerja Karyawan pada PT. Pilar Adhi Pratama Rismayanti - -; Mohammad Ramadona
JABE (Journal of Applied Business and Economic) Vol 6, No 1 (2019): JABE
Publisher : UNIVERSITAS INDRAPRASTA PGRI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30998/jabe.v6i1.5211

Abstract

Penelitian ini akan menjajagi pengaruh gaya  kepemimpinan terhadap etos kerja karyawan pada PT Pilar Adhi Pratama.  Salah satu aspek yang dapatmempengaruhi  kinerja perusahaan adalah etos kerja yang  menggerakkan semangatkerjakayawan. Disisi lain, tinggi rendahnya etos kerja karyawan sangat dipengaruhi  gaya kepemimpinan  suatu perusahaan.  Penelitian ini menggunakan jenis  kuantitatif yang menggunakan sampeljenuh, berjumlah 45 responden, dengan  menggunakan metode pengumpulan data  berupa  penyecaran  kuesioner dan  teknik  analisis data yang digunakan adalah  analisis regresi linier sederhana. Penelitian  menunjukkan bahwa terdapat pengaruh yang positif dan signifikan antara gaya kepemimpinan terhadap etos kerja karyawan pada PT Pilar Adhi Pratama. Hal ini dibuktikan dengan besarnya thitung>ttabel  dengan taraf kesalahan 0,05 yaitu 5,013> 2,015.
Pengaruh Praktek Pengalaman Luar, dan Motivasi Masuk Dunia Kerja Terhadap Kesiapan Kerja Mahasiswa Perbankan Syariah di Lembaga Keuangan Syariah Herlina Yustati; Lucy Auditya
JABE (Journal of Applied Business and Economic) Vol 6, No 1 (2019): JABE
Publisher : UNIVERSITAS INDRAPRASTA PGRI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30998/jabe.v6i1.5167

Abstract

PENGARUH GAYA KEPEMIMPINAN TERHADAP ETOS KERJA KARYAWAN PADA PT. PILAR ADHI PRATAMA mohammad ramadona; Rismayanti Rismayanti
JABE (Journal of Applied Business and Economic) Vol 6, No 1 (2019): JABE
Publisher : UNIVERSITAS INDRAPRASTA PGRI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30998/jabe.v6i1.4618

Abstract

Penelitian ini akan menjajagi pengaruh gaya kepemimpinan terhadap etos kerja karyawan pada PT Pilar Adhi Pratama. Salah satu aspek yang dapat meningkatkan kinerja perusahaan adalah etos kerja yang menggerakkan semangat kerja kayawan. Disisi lain, tinggi rendahnya etos kerja karyawan sangat dipengaruhi gaya kepemimpinan suatu perusahaan. Penelitian ini menggunakan jenis kuantitatif yang menggunakan sampel jenuh, berjumlah 45 responden, dengan menggunakan metode pengumpulan data berupa penyecaran kuisioner dan teknik analisis data yang digunakan adalah analisis regresi linier sederhana. Penelitian menunjukkan bahwa terdapat pengaruh yang positif dan signifikan antara gaya kepemimpinan terhadap etos kerja karyawan pada PT Pilar Adhi Pratama. Hal ini dibuktikan dengan besarnya thitung > ttabel  dengan taraf kesalahan 0,05 yaitu 5,013 > 2,015.
Faktor-faktor yang Mempengaruhi Return Saham pada Perusahaan Sub Sektor Kosmetik dan Keperluan Rumah Tangga yang Terdaftar di Bursa Efek Indonesia Zulfikar Ramadhan; Dhea Aulia
JABE (Journal of Applied Business and Economic) Vol 6, No 1 (2019): JABE
Publisher : UNIVERSITAS INDRAPRASTA PGRI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30998/jabe.v6i1.5168

Abstract

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