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Contact Name
Arjuna Rizaldi
Contact Email
arjuna@email.unikom.ac.id
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Journal Mail Official
arjuna@email.unikom.ac.id
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Kota bandung,
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INDONESIA
JURISMA: Jurnal Riset Bisnis & Manajemen
ISSN : 20860455     EISSN : 2338929X     DOI : -
Core Subject : Economy, Science,
JURISMA: Jurnal Riset Bisnis & Manajemen adalah wadah informasi berupa hasil peneltian, studi kepustakaan dalam rangka meningkatkan penelitian dan ilmu pengetahuan.
Arjuna Subject : -
Articles 13 Documents
Search results for , issue "Vol. 13 No. 1: April 2023" : 13 Documents clear
Analysis of the Influence of Online Promotion, Product Packaging and Price on Purchasing Decisions with Price as a Moderating Variable: Study: Home Culinary Industry "Cau Nugget", Bandung City Firdaus*, Edi; Hurriyati, Ratih; Dirgantari, Dwi Puspo; Murugesu, Karina Devi
JURISMA : Jurnal Riset Bisnis & Manajemen Vol. 13 No. 1: April 2023
Publisher : Program Studi Manajemen, Fakultas Ekonomi dan Bisnis, Universitas Komputer Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34010/jurisma.v13i1.9380

Abstract

This study aims to find out how online promotions, product packaging and prices affect purchasing decisions for culinary products "Cau Nugget" and to determine the effect of price moderation on online promotions in determining purchasing decisions. This study used a quantitative method involving consumer Instagram followers 'Cau Nugget' as a population and a sample of 121 respondents. The results of the study found that, of the three existing factors, online promotions did not have a significant influence on purchasing decisions. Meanwhile, product packaging and price have a significant effect on purchasing decisions. This study proves that price negatively moderates online promotions on purchasing decisions, as well as being the indicator that has the highest impact on purchasing decisions. Keywords: Online Promotion; Product Packaging; Price; Buying Decision; Home Industry
The Determinant of Job Performance for Laborers in Manufacturing Companies in Jakarta Juwita*, Ratna; Wulandari, Karina; Arifa, Adinda Delia; Hakim, Arif Rahman; Rabbani, Muhammad Umar; Tambunan, Ryan Andreas; Ardiansyah, Sahril
JURISMA : Jurnal Riset Bisnis & Manajemen Vol. 13 No. 1: April 2023
Publisher : Program Studi Manajemen, Fakultas Ekonomi dan Bisnis, Universitas Komputer Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34010/jurisma.v13i1.9400

Abstract

This study aims to answer the determinants of job performance based on workplace spirituality, workplace climate, and compensation. Spiritual workplaces are represented by engaging work and a sense of community. By conducting multiple regression tests on respondents from manufacturing companies in Jakarta, it can be concluded that a sense of community and compensation determine the increase in the job performance of workers. The method used is descriptive and verification tests with the classical assumption test. To increase the sense of community, companies can emphasize the formation of workers' sense of belonging to an organization through informal activities such as outings and 'small talks' with employees so that they feel part of the company. Keywords: Job Performance; Workplace Spirituality; Workplace Climate; Compensation; Engaging Work; Sense of Community
Analysis of Fundamental Factors Affecting Stock Prices Harjadi, Dikdik; Komarudin*, Munir Nur; Fitriani, Lili Karmela; Indriarto, Enricho Dwi
JURISMA : Jurnal Riset Bisnis & Manajemen Vol. 13 No. 1: April 2023
Publisher : Program Studi Manajemen, Fakultas Ekonomi dan Bisnis, Universitas Komputer Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34010/jurisma.v13i1.9440

Abstract

This study aims to determine the effect of profitability, solvency, liquidity, and market value on stock prices. The population and samples used were 22 mining companies. The sampling technique used was purposive sampling with descriptive and verification analysis methods, and using Eviews 9. The data analysis technique used was panel data regression analysis. Based on the results of the F test, shows that profitability, solvency, liquidity, and market value together have a significant effect on stock prices. Also, the results of the t-test show that profitability has no effect on stock prices, while solvency has a significant effect on stock prices, liquidity has a significant effect on stock prices and finally, market value also has a significant effect on stock prices. The implication of this research is that the company is expected to keep the company in a solvable state by being aware of the amount of debt it has because it will bring the risk of non-payment of debt. Keywords: Profitability; Solvency; Liquidity; Market Value; Stock Price

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