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Jurnal Hilirisasi IPTEKS (JHI) | ISSN: 2621-7198 (Online) Published by Lembaga Penelitian dan Pengabdian Kepada Masyarakat (LPPM) Universitas Andalas STP Building, Second Floor, Engineering Faculty, Kampus Limau Manis, Padang. West Sumatra - Indonesia. 25163 Phone./Fax.: +62-751-72645 Email: hilirisasiipteks@gmail.com Website: http://hilirisasi.lppm.unand.ac.id/index.php/hilirisasi/home
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Jurnal Hilirisasi IPTEKS (JHI)
Published by Universitas Andalas
ISSN : -     EISSN : 26217198     DOI : https://doi.org/10.25077/jhi.v5i2
Core Subject : Health, Science, Education, Agriculture, Engineering,
Agriculture, Biological Sciences & Forestry Biochemistry, Genetics & Molecular Biology Dentistry Engineering Health Professions Public Health Veterinary Other
Jurnal Hilirisasi IPTEKS (JHI) is a scientific publication media that aims to publish articles on downstream research activities in the form of community service. Detailed scopes of articles accepted for submission to JHI are: Product Commercialization Production Innovation Application of research results Research Products Technology Social Engineering Public Policy Prototype Model
Arjuna Subject : Umum - Umum
Articles 11 Documents
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Search results for , issue "Vol 7 No 4 (2024)" : 11 Documents clear
PENINGKATAN KETERAMPILAN MEDIA SOSIAL MELALUI PELATIHAN DIGITAL MARKETING PADA PELAKU UMKM “ACHI CRAFT GALERY” DI KECAMATAN KURANJI KOTA PADANG Marta, Revi; Suwandi, Rifki; Havifi, Ilham
Jurnal Hilirisasi IPTEKS Vol 7 No 4 (2024)
Publisher : LPPM (Lembaga Penelitian dan Pengabdian kepada Masyarakat) Universitas Andalas

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25077/jhi.v7i4.841

Abstract

The digital marketing training for “Achi Craft Galery” MSME players in Kuranji District, Padang City, aims to improve skills in digital marketing, especially through social media and packaging design. MSME players face significant challenges in the form of a lack of understanding of modern marketing strategies and limitations in utilizing digital technology, which has an impact on product sales. The activity methods include intensive training using the Canva graphic design platform, focus group discussion (FGD) sessions to identify marketing problems, and assistance in implementing digital marketing strategies. The targets of the activities included 6 MSME partners with various business fields under “Achi Craft Galery”. The results of the activity showed an increase in participants' skills in promotional design, understanding of social media algorithms, and the ability to develop digital marketing strategies. Participants were able to create attractive and informative flyer designs, improve product packaging quality, and utilize social media and e-commerce platforms such as Tokopedia and Instagram Shopping to expand the market. FGD sessions helped participants overcome technical and operational obstacles in digital marketing. The conclusion of this activity is that the training succeeded in increasing the competitiveness of MSMEs in the dynamic digital economy era. This success is reflected in the improvement of participants' technical skills, expansion of market access, and improvement of marketing quality. The program also has the potential to create sustainability through long-term development based on digital technology. Further assistance to support the implementation and development of marketing strategies is recommended.

Page 2 of 2 | Total Record : 11

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