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INDONESIA
JOURNAL OF APPLIED BUSINESS ADMINISTRATION
Published by Politeknik Negeri Batam
ISSN : -     EISSN : 25489909     DOI : -
Core Subject : Economy, Science, Social,
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences
Journal of Applied Business Administration (JABA) is a journal published by Study Program of Applied Business Administration, Politeknik Negeri Batam. The journal is predominantly devoted to applied business administration with special focus on industries problem solving. JABA publish quality articles based on empirical research, theoretical and practical articles. The JABA is issued 2 times a year in electronic form. The electronic pdf version is accessible on the internet free of charge. We encourage all interested contributors to submit their work for consideration.
Arjuna Subject : -
Articles 19 Documents
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Search results for , issue "Vol 9 No 2 (2025): Journal of Applied Business Administration" : 19 Documents clear
Analysis of Product Quality, Promotion, and Price Factors in Forming Consumer Purchasing Decisions Ganie, Djupiansyah; Munawaroh, Siti; Purwanto, Sayugo Adi; Sari, Rapika Puspita
Journal of Applied Business Administration Vol 9 No 2 (2025): Journal of Applied Business Administration
Publisher : Pusat P2M Politeknik Negeri Batam

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30871/jaba.9490

Abstract

Product quality is crucial in retaining customers, so it is often interpreted as anything that satisfies consumers or meets their requirements and needs. The purpose of this study is to determine the effect of product quality, promotion, and price on consumer purchasing decisions at the Dian Shop in Tanjung Redeb. The number of population visits in this study is estimated from the average number of customer visits per day, which is 90 people, resulting in approximately 2,700 customers per month. The respondent sampling technique was employed using the accidental sampling method, which is based on chance. The number of samples was determined using the Slovin formula, based on the assumption of an average of 90 customer visits per day. The study sample consisted of 96 consumers who shopped at the Dian Shop. This research method uses multiple linear regression analysis, and the data analysis tool used is SPSS 26. The findings indicate that product quality, promotion, and price have a significant influence on consumer purchasing decisions, both simultaneously and partially. Thus, the research hypothesis is accepted. These findings underscore the importance of these three elements in shaping consumer purchasing behavior within a retail environment.
The Role of Centralization, Lean Operation, Risk Management Enhancement, and TB Organization Structure Implementation in Corporate Banking Operational Efficiency Muhammad Zubayr
Journal of Applied Business Administration Vol 9 No 2 (2025): Journal of Applied Business Administration
Publisher : Pusat P2M Politeknik Negeri Batam

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30871/jaba.9542

Abstract

This study investigates the synergistic effects of operational centralization, risk management enhancement, and the Transaction Banking (TB) organization model in improving banking operational efficiency through lean operation principles at the SENTINEL Bank Jakarta Branch. Root cause analyses, including 5 Whys, Fishbone, and Pareto methods, identified key inefficiencies such as decentralization, unclear roles, lack of risk awareness, and fragmented governance. A mixed-methods approach was employed, combining Structural Equation Modeling-Partial Least Squares (SEM-PLS) analysis of employee surveys (n = 200) with workload benchmarking of transactional and Full-Time Equivalent (FTE) data. The findings reveal that operational centralization significantly enhances operational efficiency (STDEV = 0.066, T = 7.056, p = 0.000) by reducing non-value-added activities, standardizing workflows, and enabling over 70% cost savings. Lean operation principles also demonstrated a significant positive impact (STDEV = 0.249, T = 3.539, p = 0.000), with centralization and TB reorganization further strengthening lean practices. However, risk management enhancements, while positive, had no significant direct effect on operational efficiency (STDEV = 0.069, T = 0.827, p = 0.408), suggesting a more supportive rather than primary role. Similarly, the TB organizational structure’s direct impact on efficiency was statistically insignificant (STDEV = 0.240, T = 1.834, p = 0.067), indicating that structural changes must be accompanied by process optimization to realize full efficiency gains. This study contributes to the discourse on corporate banking efficiency by quantifying the interdependencies among structural reforms, lean operations, and risk management practices in addressing operational inefficiencies.
Proposed Improvement of the Supplier Selection Process using Analytical Hierarchy Process (AHP) Method: A Case Study of Aircraft MRO in Indonesia Wafa, Abi; Sunitiyoso, Yos
Journal of Applied Business Administration Vol 9 No 2 (2025): Journal of Applied Business Administration
Publisher : Pusat P2M Politeknik Negeri Batam

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30871/jaba.9543

Abstract

Indonesia’s aviation industry has experienced rapid post-pandemic growth, with a 38.5% increase in passenger traffic in 2024 compared to 2022, positioning it as the largest and fastest-growing market in ASEAN. This expansion has intensified demand for Maintenance, Repair, and Overhaul (MRO) services. PT XYZ, Indonesia’s leading aircraft maintenance provider, faces procurement issues in acquiring painting materials, causing delays and missed turnaround targets. This study aims to optimize supplier selection through the Analytical Hierarchy Process (AHP), employing a mixed-methods approach involving stakeholder interviews to determine key criteria. The model incorporates six main criteria and fourteen sub-criteria, prioritizing quality, regulatory compliance, reliability, cost, and delivery. The results identified Supplier II as the most suitable option. The study recommends institutionalizing the AHP model within PT XYZ’s procurement policy and integrating it into its ERP system, offering a scalable solution for enhancing procurement efficiency and supporting strategic decision-making in aviation MRO operations.
The Influence of Workplace Environment and Work Motivation on Job Performance: The Mediating Role of Employee Commitment Among Generation Z Workers Malt, John; Nasution, Yasmine
Journal of Applied Business Administration Vol 9 No 2 (2025): Journal of Applied Business Administration
Publisher : Pusat P2M Politeknik Negeri Batam

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30871/jaba.9558

Abstract

This study examines the influence of workplace environment and work motivation on job performance among Generation Z employees within Indonesia’s food and beverage (F&B) sector, with a particular focus on the mediating role of employee commitment. Employing a quantitative research approach, data were collected through structured online surveys and analyzed using structural equation modeling. The findings reveal that both workplace environment and work motivation significantly enhance employee commitment and directly improve job performance. Furthermore, employee commitment was found to partially mediate the relationships between workplace environment, motivation, and job performance, indicating its crucial role in sustaining organizational outcomes despite Generation Z’s typically lower organizational loyalty. The research highlights the importance of fostering flexible, supportive, and inclusive work environments tailored to the unique preferences of Generation Z employees. Additionally, intrinsic motivators such as personal growth opportunities and recognition were identified as key drivers of commitment and performance. This study contributes to the literature by integrating Herzberg’s Two-Factor Theory, the Job Demands-Resources Model, and Social Exchange Theory to provide a comprehensive framework for managing Generation Z in high-turnover service industries. Practical recommendations are offered for human resource strategies, while suggestions for future research call for exploration across broader industrial and cultural settings.
International Business Strategy Formulation for the African Market of Copy Paper Company Hindami, Richiditya
Journal of Applied Business Administration Vol 9 No 2 (2025): Journal of Applied Business Administration
Publisher : Pusat P2M Politeknik Negeri Batam

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30871/jaba.9608

Abstract

This study examines strategic entry into the African market by a copy paper manufacturing company through internal and external business environment analysis. Using PESTEL, Porter’s Five Forces, SWOT, and VRIN frameworks, the research identifies key opportunities and risks. An Analytical Hierarchy Process (AHP) evaluates six strategic criteria: product standardization, pricing competitiveness, cost efficiency, regulatory compliance, adaptability, and cultural fit. Findings support a hybrid strategy combining transnational and multidomestic approaches to balance scale efficiency and local responsiveness. The study recommends phased market entry, regional partnerships, localized facilities, and improved market intelligence. These insights contribute to international business strategy by offering an evidence-based roadmap for firms targeting emerging markets in Africa.
The Influence of Employee Engagement, Psychological Capital, and Work-life Balance on Turnover Intention through the mediation of Job Satisfaction of Private Employees in Jabodetabek Anugrah, Tegar
Journal of Applied Business Administration Vol 9 No 2 (2025): Journal of Applied Business Administration
Publisher : Pusat P2M Politeknik Negeri Batam

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30871/jaba.9606

Abstract

This study aims to analyze the influence of employee engagement, psychological capital, and work-life balance on turnover intention with job satisfaction as a mediating variable. In this study, a quantitative approach was used on 439 private employees in Greater Jakarta. This approach uses the Partial Least Squares–Structural Equation Modelling (PLS-SEM) analysis technique. Research shows that employee engagement, psychological capital, and work-life balance have a significant positive effect on  employee job satisfaction. In addition, it is proven that job satisfaction has a significant negative effect on turnover intention. All three independent variables have a significant effect on turnover intention, either directly or indirectly through job satisfaction as a mediator. Employee engagement is reported to be the most significant factor in increasing job satisfaction and reducing the desire to leave work. These results support the theory of Job Demands-Resources and Social Exchange Theory, both of which emphasize the importance of psychological resources and social relationships in work. In addition, this study also found that there were differences in views between generations about the variables discussed. This research provides theoretical contributions and practical benefits to the development of sustainable employee retention strategies.
Implementation of Green Logistics on the Development of Cargo Logistics in the Free Trade Zone Area: A Case Study of PT Bandara Internasional Batam Saputra, Muhammad Aditya; Sari, Desi Ratna
Journal of Applied Business Administration Vol 9 No 2 (2025): Journal of Applied Business Administration
Publisher : Pusat P2M Politeknik Negeri Batam

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30871/jaba.10057

Abstract

This study examines the implementation of green logistics at PT Bandara Internasional Batam to evaluate its role in supporting the development of cargo logistics in the Free Trade Zone (FTZ) area. Using a qualitative case study approach, data were collected through in-depth interviews with key informants, direct field observations, and document analysis. The data were analyzed using the Miles and Huberman model, which consists of data reduction, data display, and conclusion drawing. The findings reveal that the adoption of green logistics practices at PT Bandara Internasional Batam has not yet been fully optimized. Although initiatives such as a semi-automated Warehouse Management System (WMS) and document digitalization (paperless system) have been introduced, significant barriers remain, including high investment costs, limited infrastructure, and insufficient human resource capacity. The analysis highlights that outdated cargo facilities, low environmental awareness among workers and service users, and incomplete digital transformation contribute to the slow progress of green logistics implementation. Comparisons with practices in other international airports demonstrate the importance of modern technology adoption, stronger regulatory support, and cultural change in advancing sustainable logistics. This study contributes theoretically by expanding knowledge on the application of green logistics in the aviation sector within a developing country context. Practically, it provides actionable recommendations for PT Bandara Internasional Batam, policymakers, and industry stakeholders to enhance operational efficiency, reduce environmental impact, and strengthen competitiveness in the FTZ area.
Optimizing Powertrain Disassembly Efficiency via Machine Learning -Based Lean Six Sigma at PT. TU Surabaya Branch Nadendra, Ditto; Handayani, Wiwik
Journal of Applied Business Administration Vol 9 No 2 (2025): Journal of Applied Business Administration
Publisher : Pusat P2M Politeknik Negeri Batam

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30871/jaba.10209

Abstract

Operational efficiency is vital in mining and construction, were equipment availability drives productivity. This study assesses reconditioning effectiveness for Powertrain components at PT. TU Surabaya, focusing on the Disassembly stage the primary bottleneck in the maintenance cycle. Lean Six Sigma is applied using the DMAIC (Define, Measure, Analyze, Improve, Control) framework to identify, measure, and regulate service duration factors. Machine Learning, via Decision Tree Regression in KNIME, analyzes historical data to predict optimal Disassembly timeframes. Efficiency improvement is implemented using the 5S method, while a Decision Matrix prioritizes solutions to enhance overall system performance. Results from initial implementation show a reduction in average process duration from 26.37 days to 15.33 days. Predictive analysis also reflects an increase in Process Cycle Efficiency (PCE) from 46.49% to 53.20%. These findings affirm the effectiveness of a structured, data-driven operational strategy that combines Lean Six Sigma and predictive analytics to resolve service bottlenecks and improve industrial process outcomes.
Which Works Better for Kampus Merdeka MSIB: Ads or Content? Ramadhan, Syahrul; Oktarici, Eddo Nanda
Journal of Applied Business Administration Vol 9 No 2 (2025): Journal of Applied Business Administration
Publisher : Pusat P2M Politeknik Negeri Batam

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30871/jaba.10223

Abstract

This study aims to evaluate the influence of social media advertising and content marketing on the brand awareness of the Kampus Merdeka MSIB program at Infinite Learning. The research uses a quantitative approach with non-probability sampling through purposive sampling techniques. A total of 160 students who had been exposed to Infinite Learning's advertisements or content on Instagram participated as respondents, and data were collected through an online questionnaire. Data analysis was carried out using the SEM-PLS method. The results indicate that social media advertising has a positive and significant effect on brand awareness, while content marketing has a positive but not significant effect. Although the individual effects differ, the combination of both strategies shows a significant influence on increasing brand awareness. These findings suggest that the synergy between advertising and content strategies on social media is more effective than applying them separately in building brand awareness for Infinite Learning’s MSIB program.
Analysis of Islamic Social Capital in Improving Welfare in MSMEs Group Financing Matondang, Sabrina Natasya; Nasution, Muhammad Lathief Ilhamy; Rahmani, Nur Ahmadi Bi
Journal of Applied Business Administration Vol 9 No 2 (2025): Journal of Applied Business Administration
Publisher : Pusat P2M Politeknik Negeri Batam

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30871/jaba.10412

Abstract

This study aims to analyze the implementation of Islamic Social Capital in improving the welfare of members of the MSMEs (Micro, Small, and Medium Enterprises) financing group under PNM Mekaar in Jaring Halus Village. The background of this research is based on the importance of Islamic values in shaping social solidarity, trust, and collective responsibility within community economic empowerment programs. This study uses a qualitative approach with a case study method, where data were collected through observation, in-depth interviews, and documentation. The results show that Islamic values such as honesty (sidq), trustworthiness (amanah), mutual assistance (ta'awun), and moral discipline have become social strengths that drive smooth financing, increased business turnover, and the emergence of collective aspirations towards a blessed and independent business. Furthermore, synergy with religious figures and social institutions strengthens the potential for sustainable business development. This study concludes that Islamic Social Capital serves not only as a moral foundation but also as an effective and applicable strategy for economic empowerment.

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