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Kab. gresik,
Jawa timur
INDONESIA
GEMA EKONOMI
Published by Universitas Gresik
ISSN : 26210444     EISSN : -     DOI : -
Core Subject : Economy, Science,
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance
Arjuna Subject : -
Articles 27 Documents
 1   2   3 
Search results for , issue "Vol 8 No 2 (2019): GEMA EKONOMI" : 27 Documents clear
ANALISIS STRATEGI PEMASARAN DENGAN MENGGUNAKAN METODE SWOT TERHADAP KEPUASAN KONSUMEN (STUDI KASUSUD. FROTUNA BROWNIES KUKUS GRESIK) Khadijah, Susan Novitasari
GEMA EKONOMI Vol 8 No 2 (2019): GEMA EKONOMI
Publisher : Fakultas Ekonomi Universitas Gresik

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55129/.v8i2.945

Abstract

The purpose of this study is to identify the factors that most influence consumer satisfaction at UD. Fortuna Brownies Kukus Gresik is based on analysis from themarketing mix (Product, Price, Place and Promotion) to determine alternativemarketing strategies for gresik steamed brownies based on the SWOT analysis. Theresults of this study indicate that there is a relationship simultaneously Marketingmix has an effect on consumer satisfaction. Price variable as the dominant variableinfluencing consumer satisfaction. The results of the SWOT IFE (internal factorevaluation) and EFE (eksternal factor evaluation) matrix analysis show UD. FortunaBrownies Gresik steamer is in quadrant 1 which means that the strategy used is thestrategy of Strengths Opportunies (SO) or Growth strategy which shows that UD.Fortuna Brownies steamed Gresik belongs to a growing business and has a strongposition and opportunity. DOI 10.5281/zenodo.3629911
PENGARUH KUNJUNGAN WISATAWAN PADA MALAM JUMAT LEGI TERHADAP PENINGKATAN OMZET PEDAGANG OLEH-OLEH (STUDI KASUS WISATA RELIGI MAKAM SUNAN GIRI GRESIK) Faizin, Muhammad
GEMA EKONOMI Vol 8 No 2 (2019): GEMA EKONOMI
Publisher : Fakultas Ekonomi Universitas Gresik

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55129/.v8i2.947

Abstract

This study aims to examine and prove the effect of tourist visits on the night of legi friday on increasing the turnover of merchants souvenirs in the religious tourism of the Sunan Giri Gresik. This research is especially important to find out about the positive changes that occur in the turnover of merchants souvenirs in the religious tourism of the Sunan Giri Gresik. This study uses a quantitative approach with simple linear analysis. The number of samples taken was 65 respondents and data collection was done by questionnaire to obtain data. The results of this study are the accountability of tourist visits on the night of Legi Friday has a significant positive effect on the increase in turnover of traders souvenirs.DOI 10.5281/zenodo.3629195
ANALISIS PENERAPAN PSAK 24 IMBALAN PASCAKERJA PADA PT. PERKEBUNAN NUSANTARA XI Ulum, Bustanul
GEMA EKONOMI Vol 8 No 2 (2019): GEMA EKONOMI
Publisher : Fakultas Ekonomi Universitas Gresik

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55129/.v8i2.948

Abstract

This study aims to examine and prove the effectiveness of post-employment benefits at PT. Perkebunan Nusantara XI is in accordance with PSAK 24. This research is important because there are still a number of companies that are still blind about the application of PSAK 24, causing employee welfare to be inadequate. This study uses a descriptive qualitative approach by taking some data and conducting interviews with employees regarding the post-employment benefits obtained. The results of this study are PT. Perkebunan Nusantara XI has implemented a post-employment benefit program in accordance with PSAK 24 and provides facilities for employees to participate in a defined and effective contribution programDOI 10.5281/zenodo.3629909
PENGARUH STRATEGI SEGMENTATION, TARGETING DAN POSITIONING TERHADAP KEPUTUSAN PEMBELIAN HANDPHONE (STUDI KASUS RIZQY MOBILE & COMP GRESIK) Farida, Nur
GEMA EKONOMI Vol 8 No 2 (2019): GEMA EKONOMI
Publisher : Fakultas Ekonomi Universitas Gresik

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55129/.v8i2.950

Abstract

This study aims to examine and prove the effect of the strategy of segmentation, targeting and positioning on mobile purchasing decisions in Rizqy mobile & comp Gresik. This study uses a quantitative approach with multiple linear regression analysis with the data processed is segmentation, targeting, positioning and purchasing decisions. The number of samples taken 75 respondents and data collection was done by distributing questionnaires. The results showed that all independent variables segmentation, targeting and positioning partially had an influence on the increase in mobile purchasing decisions in Rizqy mobile & comp Gresik. The strategy of segmentation, targeting and positioning simultaneously has a positive and significant effect on mobile purchasing decisions on Rizqy mobile & comp Gresik.DOI 10.5281/zenodo.3629917
PENGARUH SELEKSI DAN PELATIHAN TERHADAP KINERJA KARYAWAN ROCKET CHICKEN DI GRESIK Mubbaroq, Abdullah
GEMA EKONOMI Vol 8 No 2 (2019): GEMA EKONOMI
Publisher : Fakultas Ekonomi Universitas Gresik

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55129/.v8i2.951

Abstract

Rocket Chicken in Gresik. This research is important to learn about positive changes that occur in employee performance at Rocket Chicken store. This research uses quantitative with multiple linear analysis. The number of samples taken as many as 52 respondents and collected data was done by questionnaire to collect data. The results of this study are the accountability of Rocket Chicken employee performance in Gresik has a significant positive effect on improving employee performance.DOI 10.5281/zenodo.3629919
PENGARUH KARAKTERISTIK SISTEM PENGENDALIAN INTERN PIUTANG USAHA TERHADAP PIUTANG TAK TERTAGIH PADA KOPERASI KARYAWAN KELUARGA BESAR PETROKIMIA GRESIK (K3PG) Rahayu, Dwi Inggarwati
GEMA EKONOMI Vol 8 No 2 (2019): GEMA EKONOMI
Publisher : Fakultas Ekonomi Universitas Gresik

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55129/.v8i2.952

Abstract

This study aims to examine and prove the influence of the characteristics of the internal control system of accounts receivable effect on bad debts. This research uses quantitative data and is carried out in the Koperasi Karyawan Keluarga Besar Petrokimia Gresik. Data collection techniques for Independent variables using questionnaire data and the dependent variable uses cut-off data for uncollectible accounts for the period September 2015 to December 2018. Data analysis techniques use multiple linear regression analysis, t test, f test and coefficient of determination. The results of the research on the characteristics of the Internal Control System trade accounts receivable have a positive and significant effect on uncollectible accounts.DOI 10.5281/zenodo.3629922
PENGARUH PENJUALAN, PERPUTARAN PIUTANG, DAN ARUS KAS TERHADAP LIKUIDITAS PADA PT UNILEVER INDONESIA Tbk Rusdiyanto, Rusdiyanto
GEMA EKONOMI Vol 8 No 2 (2019): GEMA EKONOMI
Publisher : Fakultas Ekonomi Universitas Gresik

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55129/.v8i2.953

Abstract

The research aims to examines and proves the influence of sales growth, receiveable turnover, and operating cash flow on the level of liquidity at PT Unilever Indonesia Tbk for period 2010-2018. This research used a quantitative method, using SPSS version 17. This study aims to find out and analyze the influence of sales growth, accounts receivable turnover, and operating cash flow on the level of liquidity at PT Unilever Indonesia Tbk for the period 2010-2018. This research uses a quantitative approach. The research results obtained are 1) Partial sales growth has no significant effect on the level of liquidity. 2) Partial receivable turnover does not have a significant effect on the level of liquidity. 3) Operating  Cash Flow has an effect and significant to the level of liquidity. 4) Sales growth, receivable turnover, and operating cash flow simultaneously has an significant effect to the level of liquidity.DOI 10.5281/zenodo.3629926
PENGARUH PRIBADI, SOSIAL, DAN BUDAYA TERHADAP KEPUTUSAN MEMILIH PEMBIAYAAN PENSIUN PADA BANK SYARIAH MANDIRI KC SUMBERREJO-BOJONEGORO
GEMA EKONOMI Vol 8 No 2 (2019): GEMA EKONOMI
Publisher : Fakultas Ekonomi Universitas Gresik

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55129/.v8i2.946

Abstract

In Bojonegoro there are conventional and sharia banks that both have financing or credit products for pensioners. This led to competition in obtaining the customer to elect retirement financing at Bank Syariah Mandiri. Banking should thoroughly understand the factors affecting the decision of the customer in choosing financing. The goal that is to be achieved in this study is to know the individual, social, and cultural influences both partially and simultaneously on the decision to choose pension financing in Bank Syariah Mandiri KC Sumberrejo and toretrieve the most dominant variable. This study is quantitative research using the Survey method. Specifies the number of samples with the Slovin formula and the sampling technique used is Simple Random Sampling. The collection of data is done by spreading the questionnaire to 78 respondents with the criteria of having pension financing at Bank Syariah Mandiri KC Sumberrejo. Data analysis using multiple linear regression analyses. The results showed that the simultaneous personal, social and cultural effect was significant to the decision to choose the certification financing at Bank Syariah Mandiri KC Sumberrejo based on the value F calculate > F table (7, 943 > 2.73) as well as the significance sig value 0,000 < 0.05 (Alpha). Partial personal factors have a significant effect on the decision to choose the certification financing based on the calculated T value > of T table (3,759 > 1,991) and the value of sig significance 0,000 < 0.05 (Alpha). Social factors have no significant effect on the decision to choose the certification financing based on the calculated T value < of T table (-1.084 > 1,991) and the significance value of sig 0.282 > 0.05 (Alpha). Cultural factors have significant effect on the decision to choose the certification financing based on the calculated T value > of T table (2,811 > 1,991) and the value of sig significance 0,006 < 0.05 (Alpha). Personal variables the most dominant influence on the decision to choose a pension financing in Bank Syariah Mandiri KC Sumberrejo.DOI 10.5281/zenodo.3629907
ANALISIS PENGENDALIAN SISTEM ENTERPRISE RESOURCE PLANNING (ERP) UNTUK MENINGKATKAN KEGIATAN PENGADAAN BARANG PADA PT KAWASAN INDUSTRI GRESIK
GEMA EKONOMI Vol 8 No 2 (2019): GEMA EKONOMI
Publisher : Fakultas Ekonomi Universitas Gresik

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55129/.v8i2.949

Abstract

Along with the changing times, Enterprise Resource Planning (ERP) systems are now in great demand by many company management, because it has many advantages. This study aims to determine and analyze the role of controlling Enterprise Resource Planning (ERP) systems to increase procurement activities. The type of research used is qualitative. The method used in this study is descriptive qualitative. The results of the research conducted by the researcher stated that the role of controlling the system of Enteprise Resource Planning (ERP) to increase the procurement activities of the goods was very good, but there were several things which according to the researchers must be corrected immediately (1) Adding the function of making SPK (Work Order) (2) Integrating into the financial system so that the old system of the cashter system does not need to be used againDOI 10.5281/zenodo.3629915
ANALISIS STRATEGI PEMASARAN DENGAN MENGGUNAKAN METODE SWOT TERHADAP KEPUASAN KONSUMEN (STUDI KASUSUD. FROTUNA BROWNIES KUKUS GRESIK) Khadijah, Susan Novitasari
GEMA EKONOMI Vol 8 No 2 (2019): GEMA EKONOMI
Publisher : Fakultas Ekonomi Universitas Gresik

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55129/https://doi.org/10.55129/.v12i4.2927

Abstract

The purpose of this study is to identify the factors that most influence consumer satisfaction at UD. Fortuna Brownies Kukus Gresik is based on analysis from themarketing mix (Product, Price, Place and Promotion) to determine alternativemarketing strategies for gresik steamed brownies based on the SWOT analysis. Theresults of this study indicate that there is a relationship simultaneously Marketingmix has an effect on consumer satisfaction. Price variable as the dominant variableinfluencing consumer satisfaction. The results of the SWOT IFE (internal factorevaluation) and EFE (eksternal factor evaluation) matrix analysis show UD. FortunaBrownies Gresik steamer is in quadrant 1 which means that the strategy used is thestrategy of Strengths Opportunies (SO) or Growth strategy which shows that UD.Fortuna Brownies steamed Gresik belongs to a growing business and has a strongposition and opportunity. DOI 10.5281/zenodo.3629911

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