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INDONESIA
JURNAL MANAJEMEN BISNIS
Published by Universitas Muslim Indonesia
ISSN : 20887086     EISSN : 26211971     DOI : -
Core Subject : Economy,
Economics, Econometrics & Finance
Jurnal Manajemen, Bisnis pertama kali diterbitkan pada tahun 2014. Jurnal Manajemen Bisnis adalah jurnal ilmiah yang memuat artikel-artikel studi baik empiris maupun konseptual yang berkaitan dengan Keuangan, Pemasaran, Sumberdaya Manusia, Operasional, Strategi, Sistem Informasi , e-Business dan Etika Bisnis berdasarkan kearifan lokal. Jurnal Manajemen Bisnis telah memperoleh ISSN Cetak dan ISSN Online yang dikeluarkan oleh Lembaga Ilmu Pengetahuan Indonesia (LIPI).
Arjuna Subject : -
Articles 15 Documents
 1   2 
Search results for , issue "Vol. 12 No. 1 (2025): March" : 15 Documents clear
The Influence of Experiential Marketing and Store Atmosphere on Repurchase Intention through Consumer Satisfaction at Tyga Per Ampat Cafe Muryati, Elsa; Sukardi
Jurnal Manajemen Bisnis Vol. 12 No. 1 (2025): March
Publisher : Pusat Penerbitan dan Publikasi Ilmiah, FEB, Universitas Muslim Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33096/jmb.v12i1.1015

Abstract

The coffee industry in Pontianak has deep cultural roots, with coffee consumption being a common social activity across all ages. One key player in this sector is Tyga Per Ampat Cafe. This study examines the impact of Experiential Marketing and Store Atmosphere on Repurchase Intention at Tyga Per Ampat Cafe, with Consumer Satisfaction as an intervening variable. Using an associative method, the research surveyed 100 customers who had previously visited the cafe. Data analysis was conducted using Structural Equation Modeling (SEM) with SmartPLS 3.0 software. The results show that Experiential Marketing does not directly impact Consumer Satisfaction but directly influences Repurchase Intention. Store Atmosphere positively affects Consumer Satisfaction but does not impact Repurchase Intention. Consumer Satisfaction, however, has a direct positive effect on Repurchase Intention. Additionally, Consumer Satisfaction does not mediate the effect of Experiential Marketing on Repurchase Intention but does mediate the impact of Store Atmosphere on Repurchase Intention.
Determinant of Brand Equity on Customer Satisfaction and Loyalty: a Case Study of Kopi Kenangan, Ngagel Surabaya Assalma Alhamdany, Savi Nadine; Winarno, Sri Tjondro; Mubarokah
Jurnal Manajemen Bisnis Vol. 12 No. 1 (2025): March
Publisher : Pusat Penerbitan dan Publikasi Ilmiah, FEB, Universitas Muslim Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33096/jmb.v12i1.981

Abstract

This study examines the impact of brand equity on customer satisfaction and loyalty in Kopi Kenangan, Ngagel, Surabaya. This study used quantitative method to collect data from 50 respondents and analysed using SEM WarpPLS. The results of the study show that brand equity has a significant positive impact on customer satisfaction and loyalty, indicating that a strong brand can enhance customer experience and increase long-term loyalty. The study highlights the importance of brand equity as a key factor in customer retention and emphasises the contribution of brand image, perceived quality and brand awareness to satisfaction. These insights provide useful recommendations for coffee shop businesses to strengthen their brands and improve their relationships with customers, especially in a highly competitive market. By investing in brand equity, businesses can improve service quality, increase customer engagement and retain a loyal customer base. Overall, the study highlights the important role of brand equity in enhancing customer satisfaction and long-term business success.
Agile Leadership and Career Succes: a Culture of “AKHLAK” as Complementary Partial Mediation Srimulyani, Veronika Agustini; Anatasya, Vira Gupti
Jurnal Manajemen Bisnis Vol. 12 No. 1 (2025): March
Publisher : Pusat Penerbitan dan Publikasi Ilmiah, FEB, Universitas Muslim Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33096/jmb.v12i1.967

Abstract

Agile leadership is becoming more relevant in today’s fast-changing world. Leaders who embrace this approach foster teamwork, adapt quickly to change, and create an environment where employees can thrive. This study explores how agile leadership directly enhances career success and how it does so indirectly through the “AKHLAK” culture. The research was conducted with 50 permanent employees from PT INKA (Persero) in the General Department and HR Division. Data was collected through questionnaires and analyzed using SEM-PLS. The findings show that agile leadership significantly strengthens the “AKHLAK” culture and improves career success. Additionally, the “AKHLAK” culture itself plays a crucial role in boosting career growth and acts as a bridge between agile leadership and success. By encouraging collaboration, innovation, and adaptability, agile leadership helps embed “AKHLAK” values within employees, ultimately leading to greater achievements. In an era of rapid change, businesses must stay flexible and responsive. To remain competitive and relevant, organizations need leaders who embrace agility and inspire their teams to grow.
Work-Life Balance and Happiness: Driving Employee Performance in Kupang City Manafe, David; Goetha, Selfiana; Firmansyah, Mariano
Jurnal Manajemen Bisnis Vol. 12 No. 1 (2025): March
Publisher : Pusat Penerbitan dan Publikasi Ilmiah, FEB, Universitas Muslim Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33096/jmb.v12i1.1016

Abstract

This research aims to understand the role and relationship between work-life balance, happiness, and performance, as well as the influence of happiness as a mediating variable. Specifically, the study focuses on employees in Kupang City. It employs a quantitative and explanatory research method. The questionnaire was distributed to government and private sector employees working within Kupang City. Of the 132 questionnaires distributed, the data was further analyzed using SmartPLS 4. The findings illustrate a direct influence of the work-life balance variable on performance and happiness. Additionally, the happiness variable directly affects performance. The mediation test results indicate that the happiness variable can mediate the relationship between work-life balance and performance.
The Influence of Debt to Asset Ratio, Debt to Equity Ratio, Return on Assets, and Return on Equity on Firm Value in Financial Sector Companies Listed on the Indonesia Stock Exchange Aristawati, Karina Ayu; Hariyanto, Dedi
Jurnal Manajemen Bisnis Vol. 12 No. 1 (2025): March
Publisher : Pusat Penerbitan dan Publikasi Ilmiah, FEB, Universitas Muslim Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33096/jmb.v12i1.1080

Abstract

This study set out to explore how four financial ratios—DAR (Debt to Asset Ratio), DER (Debt to Equity Ratio), ROA (Return on Assets), and ROE (Return on Equity)—influence the value of banking businesses listed on the Indonesia Stock Exchange (IDX). Using a quantitative method, researchers analyzed the financial statements of IDX-listed companies in the financial sector through multiple linear regression. To ensure the reliability of the regression model, it was tested for normality, multicollinearity, heteroscedasticity, and autocorrelation using classical assumption tests. However, the results showed that none of the four variables—DAR, DER, ROA, or ROE—had a significant impact on firm value, either individually or collectively. This was confirmed by both the F-test and the t-test. The model’s R² value was just 0.014, meaning these variables explain only 1.4% of the changes in firm value. The remaining 98.6% is likely influenced by other factors outside the scope of this study. In short, this research suggests that DAR, DER, ROA, and ROE may not be the most useful indicators for assessing the value of financial sector companies. Future studies should consider additional variables, such as broader economic conditions and internal management strategies, to gain deeper insights into what drives firm value in this industry.

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