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Ultima Management : Jurnal Ilmu Manajemen
Published by Universitas Multimedia Nusantara
ISSN : 20854587     EISSN : 2549404X     DOI : -
Core Subject : Economy,
Economics, Econometrics & Finance
Ultima Management : Jurnal Ilmu Manajemen merupakan Jurnal Ilmu Manajemen yang menyajikan artikel-artikel penelitian ilmiah dalam bidang manajemen serta isu-isu teoritis dan praktis terkini. Kajian mencakup Manajemen Stratejik, Manajemen Pemasaran, Manajemen Sumber Daya Manusia, Manajemen Keuangan, Kewirausahaan, Investasi, Technopreneurship dan topik-topik lain yang berkaitan dengan manajemen perusahaan. Jurnal Ultima Management diterbitkan oleh Program Studi Manajemen – Universitas Multimedia Nusantara (UMN) secara berkala setiap enam bulanan.
Arjuna Subject : -
Articles 5 Documents
 1 
Search results for , issue "Vol 8 No 2 (2016): ULTIMA MANAGEMENT" : 5 Documents clear
Pengaruh Harga Minyak Mentah, Tingkat Suku Bunga Bank Indonesia, 1 dan Kurs Rupiah/USD Terhadap Harga Saham PT Aneka Tambang Tbk. Periode 2010 - 2014 Janny Rowena
Ultima Management : Jurnal Ilmu Manajemen Vol 8 No 2 (2016): ULTIMA MANAGEMENT
Publisher : Universitas Multimedia Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (777.962 KB) | DOI: 10.31937/manajemen.v8i2.589

Abstract

This study was conducted to examine the influence of the Indonesian Crude Price, BI rate, and exchange rate of Rupiah/USD to PT Aneka Tambang, Tbk. stock price for period 2010 – 2014. There are four variables : stock price as the dependent variable, while the Indonesian crude price, BI rate, and exchange rate of Rupiah/USD as the independent variables. The analysis technique used in this research is multiple linier regression. Based on statistical ttest, Indonesian crude price and exchange rate of Rupiah/USD have significant influenced on stock price because the significant value is less than 0.05. Meanwhile, BI rate doesn’t have a significant influence because the significant value is more than 0.05. Based on statistical F test indicates that the Indonesian Crude Price, BI rate, and exchange rate of Rupiah/USD are simultantly affect to PT Aneka Tambang, Tbk. stock price. Result of coefficient determination test showed that Indonesian Crude Price, BI rate, and exchange rate of Rupiah/USD explained PT Aneka Tambang, Tbk stock price 70.9% and the rest (29.1%) is influenced by other variables outside the model. Keywords: Indonesian Crude Price (ICP), BI rate, exchange rate, stock price
Analisis Pengaruh Informativeness, Credibility, Entertainment, dan Irritation Terhadap Advertising Value Serta Implikasinya Terhadap Purchase Intention (Telaah Pada Iklan Gillette Mach 3 di Youtube) Gregorius Rivaldo
Ultima Management : Jurnal Ilmu Manajemen Vol 8 No 2 (2016): ULTIMA MANAGEMENT
Publisher : Universitas Multimedia Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (1129.889 KB) | DOI: 10.31937/manajemen.v8i2.590

Abstract

With the growth of YouTube users, it’s advertising features gave an opportunitiy for many manufacturers and companies to market their products. One of the companies that advertise through YouTube is Gillette. Gillette uses YouTube to advertise one of their main products Gillette Mach 3 Turbo. The issues raised in this study is to determine whether or not the customer’s intention to purchase of Gillette Mach 3 Turbo inflicted by their Youtube Ad is influenced by informativeness, credibility, entertainment, and irritation through advertising value. The theoretical model presented in this study includes 5 hypotheses and to be tested using Structural Equation Model. The sample in this study were 120 respondents, androgynous male, shaved at least 3 days, have a minimum age of 17 years, a YouTube user, and have never bought Gillette Mach 3 Turbo razor. A questionnaire is designed to gather information from prospective buyers of Gillette Mach 3 Turbo razor based on the YouTube ad. Results of the analysis showed that informativeness, credibility and entertainment positive effect on purchase intention through advertising value. While irritation negative effect on purchase intention through advertising value. The conclusion of this study is that Gillette Mach 3 Turbo advertisement provides high value to prospective customers that is YouTube users. Keywords: informativeness, credibility, irritation, entertainment, advertising value, purchase intention
Analisis Pengaruh Perceived Benefit, Free Mentality Dan Perceived Sacrifice Terhadap Attitude Toward Paying Dan Implikasinya Terhadap Willingness To Pay (Studi Pada Pengguna Joox VIP) Andre Leonardo
Ultima Management : Jurnal Ilmu Manajemen Vol 8 No 2 (2016): ULTIMA MANAGEMENT
Publisher : Universitas Multimedia Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (840.272 KB) | DOI: 10.31937/manajemen.v8i2.591

Abstract

The purpose of this research was to determine whether willingness to pay on Joox VIP influenced by perceived benefit, free mentality, and perceived sacrifice through attitude toward paying. Joox was chosen to be the object of this research because it was a new comer in Indonesian market and it has a good rating in AppStore and PlayStore just within a week after it was launched. The theoretical model in this study is presented with 4 hypothesis be tested by using Structural Equation Modeling (SEM). This study uses 125 respondents who subscribe Joox VIP and has used it more than a month. These results indicate that perceived benefit was positively related to attitude toward paying, free mentality and perceived sacrifice negatively related to attitude toward paying. Then attitude toward paying positively related to willingness to pay. Keywords: Perceived Benefit, Free Mentality, Perceived Sacrifice, Attitude Toward Paying, and Willingness to Pay.
Analisis January Effect Pada Saham Astra Internasional (ASII) Di Bursa Efek Indonesia Pada Periode 2005 - 2015 Andreas Kiky
Ultima Management : Jurnal Ilmu Manajemen Vol 8 No 2 (2016): ULTIMA MANAGEMENT
Publisher : Universitas Multimedia Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (408.056 KB) | DOI: 10.31937/manajemen.v8i2.592

Abstract

In Stock Market our goal is pursue optimum wealth by appreciation of our Stocks. Stock price fluctuate over time as nobody can predict. In this research our aim is to observe the market anomaly that might be happened as the investor behave. We will examine January Effect as Keim observe in 1986 in Indonesia Stock Exchange. Also we can also examine Efficient Market Hypothesis as the result from anomaly and abnormal return that founded in this research. If we can find the market anomaly perhaps we can map the market seasonal trend as the past data recorded. If this anomaly exists we could suggest investor to invest their money as the anomaly data shown. Then investor could gain optimum wealth base on this information. Purpose of this paper is to examine market anomaly and does it exist in Indonesia market? Our main objective is to predict the market movement base on seasonal or anomaly pattern that has been found in previous research. We use CAPM to measure Expected Return of Asset and we use ASII stock price to measure the return of the stock. Our finding is far from our expectation. We expect to find January Effect here but unfortunately we found another anomaly that happen in May and October. Our research suggest that we should cautious for this investor behavior because they seem react as the new information or news appear Keywords: Abnormal Return, January-Effect, Market Anomaly, CAPM, Efficient Market Hypothesis
Pengaruh Recruitment Source dan Job Seeker's Perception terhadap JOb Seeker's Intention to Pursue the Job di Kompas Gramedia Group Tommy Budiman; Nurina Putri Handayani
Ultima Management : Jurnal Ilmu Manajemen Vol 8 No 2 (2016): ULTIMA MANAGEMENT
Publisher : Universitas Multimedia Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (1072.594 KB) | DOI: 10.31937/manajemen.v8i2.593

Abstract

Job seeker's intention to pursue the job is to be considered by a company in order to attract a job applicant. The existence of an employee wishes to pursue a job (job seeker's intention to pursue the job) thought to be affected by a job applicant easily obtain employment information from a variety of existing media (recruitment sources). In addition, the perception of a job applicant (job seeker's perception) against a company is also thought to influence the decision to pursue such work. The purpose of this study was to determine the influence of recruitment sources and job seeker's perception of job seeker's intention to pursue the job in Kompas Gramedia Group. In this study, questionnaires done by using non-probability sampling of 100 respondents who are a job applicant that have or are applying for a job at one of the subsidiaries of Kompas Gramedia Group, domiciled in Tangerang. Data collection methods used in this research by distributing questionnaires. Meanwhile, the research method used is quantitative and descriptive research methods. The results showed that the newspaper has no effect and no significant effect on job seeker's intention to pursue the job in Kompas Gramedia Group. Internet and friends / relatives have positive and significant effect on job seeker's intention to pursue the job in Kompas Gramedia Group. In addition, person - organization fit and organizational culture have positive and significant impact on the job seeker's intention to pursue the job. And based on the results of this research, it is known that the recruitment sources (newspaper, internet, and friends / relatives) as well as the job seeker's perception (person - organization fit and organizational culture) can explain and affect job seekers intention to pursue the job in Kompas Gramedia Group amounted to 46.8 %. Keywords: recruitment source, job seeker’s

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