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Ultimacomm: Jurnal Ilmu Komunikasi
Published by Universitas Multimedia Nusantara
ISSN : 20854609     EISSN : -     DOI : -
Core Subject : Education,
Languange, Linguistic, Communication & Media
Jurnal Ilmu Komunikasi diterbitkan dua kali setahun sebagai media informasi karya ilmiah untuk bidang kajian Ilmu Komunikasi dan jurnalistik di Indonesia.
Arjuna Subject : -
Articles 9 Documents
 1 
Search results for , issue "Vol 13 No 1 (2021): Ultimacomm" : 9 Documents clear
Imaji Kebutuhan Konsumsi Melalui Akun Media Sosial Chininta Rizka Angelia
Ultimacomm: Jurnal Ilmu Komunikasi Vol 13 No 1 (2021): Ultimacomm
Publisher : Universitas Multimedia Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31937/ultimacomm.v13i1.1527

Abstract

This study’s motivated by competitive rivalry among producers which encourages them to develop a marketing strategy for the sake of absorption abundance of production. The producer created artificial needs through system of signs on social media. This study aimed to dismantle the use of system of signs on social media that carried producers to raise consumption. According to Consumer Society Theory by Jean Baudrillard, this study used a critical paradigm with The Semiotic Analysis Method of Roland Barthes. The result showed that the producer slipped marketing activities through the system of signs in endorser’s photos on Instagram. Other findings in this study’s there’s a mutual relationship between producer and endorser. Keywords: consumer society, endorsement, social media, Instagram, semiotic, roland barthes
The Use of the Auto Base Accounts on Twitter as A Media for Sharing Opinions Risma Hasna Dwiwina; Kinkin Yuliaty Subarsa Putri
Ultimacomm: Jurnal Ilmu Komunikasi Vol 13 No 1 (2021): Ultimacomm
Publisher : Universitas Multimedia Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31937/ultimacomm.v13i1.1603

Abstract

Almost everyone in the world currently uses social media. Social media can make it easier for humans to communicate, interact, discuss, and exchange opinions with its various types and functions. One of the most widely used social media is Twitter. With its features, Twitter makes it easy for users to interact and communicate. Twitter is now not only used by government and celebrity accounts but also auto base accounts. The auto base account has also caught the attention of Twitter users because it allows anonymous messaging. The account can be a medium for Twitter users to channel the same likes in a community and a medium for discussing and sharing opinions. One of the auto base accounts on Twitter that is widely used as a medium for discussing and sharing opinions is the @collegemenfess account. This account is intended for students, and can be used to share opinions with each other. The phenomenon of auto base and its use has attracted researchers to find out how to use an auto base as a medium for sharing opinions. This study uses a qualitative descriptive method with content analysis on the @collegemenfess auto base account. The analysis results show that @collegemenfess auto base users use this account as a medium for sharing opinions. The researcher concludes that sharing opinions is done through the menfess sent, as well as through comments related to an issue that is being discussed on the @collegemenfess account. Keywords: Auto Base, menfess, Social media, Twitter, Opinion.
Buddhisme di dalam Ruang Redaksi: Studi Etnografi pada DAAI TV Wirawan Wirawan
Ultimacomm: Jurnal Ilmu Komunikasi Vol 13 No 1 (2021): Ultimacomm
Publisher : Universitas Multimedia Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31937/ultimacomm.v13i1.1779

Abstract

This ethnographic study aimed to explore the interrelationship between Buddhist values and journalism practice in DAAI TV Indonesia. The findings were derived from the fieldwork in the newsroom of DAAI TV throughout August 2019 to April 2020. In addition to participatory observation, the researcher also conducted several in-depth interviews and collected some documents, such as photos and journalists’ handbook. The results revealed that Buddhism, especially which is taught by Master Cheng Yen as the founder of Tzu Chi, is reflected in the newsroom of DAAI TV. Furthermore, the journalism practice actualises the Buddhist-oriented journalism through sammāvācā (right speech), sammākammanta (right action), and sammāājiva (right livelihood). This study argues that DAAI TV has balanced the universal values of journalism to fit their own values. Keywords: DAAI TV, organisational culture, journalism, Buddhism, ethnography, newsroom
Krisis Industri Pertunjukan Musik Indonesia Pada Masa Pandemi Aphrodita Julia Saraswati
Ultimacomm: Jurnal Ilmu Komunikasi Vol 13 No 1 (2021): Ultimacomm
Publisher : Universitas Multimedia Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31937/ultimacomm.v13i1.1913

Abstract

The global ramifications of Covid-19 are experienced by various industry sectors, including the live music industry. The sector has become one of many sources of income for Indonesian creative economy and tourism industry. The live music industry needs to survive while losing half of the major income streams. This study aims examines the implementation of crisis response strategy and innovation adaptation done by the promotor of one of the annual music festivals in Indonesia, Synchronize Festival, using Situational Crisis Communication Theory (SCCT) and Diffusion of Innovations as the main framework. The study shows that the organizer succeeded in implementing rebuilding posture and rebolstering posture strategies, as well as five-step process of diffusion theory. However, this study also shows that the organizer did not respond well during the crisis recognition process. Keywords: SCCT, diffusion of innovations, crisis, live music industry, pandemic
The Dynamics of Communal Participatory Communication in the Anticipation of COVID-19 Pandemic on WhatsApp Group Media Dwi Kartikawati
Ultimacomm: Jurnal Ilmu Komunikasi Vol 13 No 1 (2021): Ultimacomm
Publisher : Universitas Multimedia Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31937/ultimacomm.v13i1.1941

Abstract

Abstrak Riset ini memfokuskan pada bagaimana dinamika komunikasi partisipasi para warga melalui media WhatsApp grup di tingkat RT (Rukun Tetangga) di salah satu wilayah di Pasar Minggu Jakarta dalam antisipasi bahaya penyebaran virus Covid-19 yang semakin meluas. Perjuangan melawan pandemi ini bukan hanya milik pemerintah semata, melainkan juga menjadi tanggung jawab masyarakat Indonesia. Untuk mengantisipasi bahaya penularan virus Covid-19 ini, peran pengurus Rukun Tetangga (RT) sebagai agen dari upaya pemerintah dalam pencegahan penyebaran virus Covid-19 menjadi penting. Komunikasi partisipasi memberikan ruang bagi masyarakat untuk saling bertukar informasi dan pengetahuan. Dengan memanfaatka media WhatsApp memungkinkan terciptakan ruang publik virtual, sehingga terjalin komunikasi partisipatif yang bermanfaat. Kerangka teori yang digunakan adalah komunikasi partisipasi, konsep dinamika, media komunikasi WhatsApp dan public sphere virtual. Penelitian ini adalah penelitian kualitatif dengan metode studi kasus. Hasil penelitian menunjukkan bahwa dinamika komunikasi partisipasi warga yang dilakukan melalui grup WhatsAppp dalam pencegahan penyebaran virus Covid-19, mendasarkan pada 4 (empat) unsur yaitu unsur heteroglasia, unsur dialogis, unsur poliponi dan unsur karnaval. Tipologi pola partisipasi dalam komunikasi warga melalui WhatsApp ada pada pola Co-management dilakukan dengan melibatkan masyarakat secara bersama-sama dalam pengelolaan pencegahan virus covid19. Dinamika komunikasi partisipasi ini memiliki satu tujuan bersama yaitu melakukan pembangunan kesehatan di wilayah rukun tetangga. Sehingga menjadikan warga dapat terus mematuhi protokol kesehatan dan keamanan keluarga dan warga. Karena bagaimanapun virus Covid19 bukan hanya persoalan bahaya virus, tapi juga berpengaruh pada situasi sosial yang lebih kompleks, yaitu ketahanan ekonomi warga. Kata Kunci: Komunikasi Partisipasi, Media Sosial, Media WhatsApp
Penggunaan Viral Marketing di Instagram untuk Meningkatkan Brand Awareness Deni Yanuar; Zakirah Azman; Febri Nurrahmi; Fithria Kamara
Ultimacomm: Jurnal Ilmu Komunikasi Vol 13 No 1 (2021): Ultimacomm
Publisher : Universitas Multimedia Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31937/ultimacomm.v13i1.1984

Abstract

The advancement of digital communication world causes tight market competition, various companies must be more sensitive in determining their marketing plans. The planning includes a strategy that can increase brand awareness. One of the strategies could be implemented by companies is viral marketing. Viral marketing strategy has been implemented by Harvies Coffee in Banda Aceh. This research aims to describe viral marketing strategy through Instagram in developing brand awareness at Harvies Coffee in Banda Aceh, the researcher intends to analyze how the viral process can occur through messages delivered to the public through Instagram. To find out the character of Harvies Coffee consumers, researcher based it on the concept of Elaboration Likelihood theory, then found out that viral marketing used is high integration strategy. This research employed qualitative method with descriptive approach. The research acquired 5 informants consisting of 1 key informant and 4 supporting informants. The selection of research informants used purposive sampling technique based on some criteria, which are the owner of Harvies Coffee, creative team of Harvies Coffee, and consumers of Harvies Coffee. The finding indicated that brand of Harvies Coffee managed to increase its awareness up to brand recall after implementing viral marketing by utilizing Korean Drama Start Up through Instagram. Keywords: Brand, Awareness, Word of Mouth, Viral Marketing, Marketing Communication, Instagram
Covid-19 and Cinemas: The Importance of Creating the Engagement with Customers through Social Media Ramadhan Maulana Putra; Intan Primadini
Ultimacomm: Jurnal Ilmu Komunikasi Vol 13 No 1 (2021): Ultimacomm
Publisher : Universitas Multimedia Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31937/ultimacomm.v13i1.1994

Abstract

The Covid-19 pandemic has resulted in one of the largest cinema companies in Indonesia, Cinema XXI, to temporarily close their business. Despite the closing, Cinema XXI is still trying to build the engagement with their customers on social media by carrying out marketing activities through the Instagram @Cinema.21. Therefore, the aim of this study is to find out how Cinemas utilizing social media in creating customer engagement during Covid-19. This study is a quantitative research and data is obtained through survey using questionnaire. This research questionnaire was distributed to 400 respondents. Based on the result of this study, it is known that Read Dimension has the highest influence on Engagement. Furthermore, Social Media Marketing was found to significantly influence Customer Engagement. Keywords: Covid-19, Cinema XXI, Social Media, Social Media Marketing, Customer Engagement.
Paparan Selektif Partisan dalam Berita Covid-19 Anindita Widiastuti; Kunto Adi Wibowo; Benazir Bona Pratamawaty
Ultimacomm: Jurnal Ilmu Komunikasi Vol 13 No 1 (2021): Ultimacomm
Publisher : Universitas Multimedia Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31937/ultimacomm.v13i1.1999

Abstract

Partisan selective exposure to online COVID-19 news articles is hypothesized to increase one’s exposure time to politically opinion-reinforcing news when exposed to a more opinion-reinforcing news environment and to increase one’s exposure time to politically opinion-challenging news when exposed to a more opinion-challenging news environment. This blocked 2x3 within-subjects experimental study crossed partisan stance (Pro Jokowi vs. Pro Anies) as the blocking factor with news conditions as the experimental factors (Pro vs. Contra vs. Control). The study randomly assigned 216 participants living in the Jakarta metropolitan area during the COVID-19 pandemic to two experimental and one control group for each stance (Pro Stance, Contra Stance, Control). Data shows how participants significantly spent more time on politically opinion-reinforcing news when in the Pro Stance condition, compared to when in the Contra Stance condition, and compared to when in the Control condition. Participants only significantly spent more time on politically opinion-challenging news when in the Contra Stance condition as compared to when in the Pro Stance condition, but not significantly as when compared to in the Control condition. The study took a look at how partisan selective exposure may play out in a certain news environment and found how a polarized news environment would lead to a more polarized exposure, which could get disastrous as it may play a role in people’s behavior towards the COVID-19 pandemic. Hence, getting ourselves accustomed to perspectives from an equal news environment could lead us to be less polarized, and therefore be wiser at determining our standpoints towards the COVID-19 pandemic.
Identification of Relationship Maintenance in Chinese Muslim Marriages in Film “Bidadari Mencari Sayap” Silvia Pristianita; Rustono Farady Marta
Ultimacomm: Jurnal Ilmu Komunikasi Vol 13 No 1 (2021): Ultimacomm
Publisher : Universitas Multimedia Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31937/ultimacomm.v13i1.2035

Abstract

Culture and reality in society are often described in various ways, one of which is through literary works such as films. The film is one of the media that is often used to convey the implied meaning and message. “Bidadari Mencari Sayap” is one of the films shown on the side streams of the Disney+ platform. “Bidadari Mencari Sayap,” which officially aired on 2 October 2020, portray a very complex wedding story. This film tells the story of a household between a Muslim husband and wife and a Chinese convert. This study will analyse the film using qualitative methods and interpretative paradigms. In addition, the author will use relational maintenance from Laura Stanford and Canary, which consists of ten elements in maintaining relationships, namely positivity, openness, assurance, sharing tasks, social networks, join activities, mediated communication, avoidance, antisocial and humour. The explanation is elaborated with a grand syntagmatic from Christian Metz Semiotics, namely autonomous shot, the parallel syntagm, the bracketing syntagm, the descriptive syntagm, the alternating syntagm, the scene, and the scene episodic sequence, and the ordinary sequence. The research results show that the film “Bidadari Mencari Sayap” applies eight of the ten elements of relational maintenance theories that produce four syntagms and three autonomous shots with various types, namely subjective insert, explanatory insert also displaced diegetic. The differences between the two characters do not become a barrier, and each partner has their respective duties to maintain the relationship that has been built together. Keywords: Christian Metz Semiotics; Relational Maintenance Theory; Film; “Bidadari Mencari Sayap”

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