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Ultimacomm: Jurnal Ilmu Komunikasi
Published by Universitas Multimedia Nusantara
ISSN : 20854609     EISSN : -     DOI : -
Core Subject : Education,
Languange, Linguistic, Communication & Media
Jurnal Ilmu Komunikasi diterbitkan dua kali setahun sebagai media informasi karya ilmiah untuk bidang kajian Ilmu Komunikasi dan jurnalistik di Indonesia.
Arjuna Subject : -
Articles 5 Documents
 1 
Search results for , issue "Vol 8 No 2 (2016): ULTIMACOMM" : 5 Documents clear
Peran Departemen Corporate Communication dalam Melakukan Sosialisasi Nilai Perusahaan melalui Media Internal Cendera Rizky Bangun
Ultimacomm: Jurnal Ilmu Komunikasi Vol 8 No 2 (2016): ULTIMACOMM
Publisher : Universitas Multimedia Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (1047.819 KB) | DOI: 10.31937/ultimacomm.v8i2.881

Abstract

A strong internal communication system can encourage loyalty and increase labor productivity. The system plays important role in retaining employees in a company and makes them feel connected with the company's vision. This study explores the role of PT Darya Varia Laboratoria Tbk's Corporate Communication division in communicating the corporate culture to employees through its internal communication program. The method used in this study is qualitative method with a post-positivist paradigm. The result reveals the company’s value of BERSATU, or literally translated as UNITED. The value try to be instilled in every activity of its employees that involves the company, both directly and indirectly. This research concludes that the Corporate Communication Department of PT Darya-Varia is the door that manage information flow. This department must be able to filter information and determine which should be distributed, and how a message can be well received. Keywords: Corporate communication, internal communication, corporate values, socialization
Pengaruh Advertorial mengenai CSR dalam Pembentukan Citra Merek Intan Primadini
Ultimacomm: Jurnal Ilmu Komunikasi Vol 8 No 2 (2016): ULTIMACOMM
Publisher : Universitas Multimedia Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (1073.908 KB) | DOI: 10.31937/ultimacomm.v8i2.882

Abstract

This research aims to examine the influence of the advertorial credibility level toward public perception on advertorial. The advertorial selected for this research is Lifebuoy’s corporate social responsibility program. The study seeks to assess the influence of public perception on the CSR in Lifebuoy brand image and to identify the different perception between Lifebuoy users and non-users on its CSR and brand image. The study uses a positivist paradigm with explanative approach. Data were obtained through survey using questionnaires. The population of this research were students of the extension program of the Faculty of Social and Political Science, Universitas Indonesia. Sixty samples were elected through random sampling method. It can be concluded that the advertorial credibility rate has a significant influence on the public perception of CSR, while CSR also brings a significant influence on the Lifebuoy brand image. However, there is no significant difference between perception of the Lifebuoy users and non-users concerning CSR and brand image. Keywords: Advertorial, brand image, corporate social responsibility, Lifebuoy, marketing public relations
Analisis Penyebab Terjadinya Digital Addiction pada Remaja Ditinjau dari Teori Media Entertainment Mochammad Kresna Noer
Ultimacomm: Jurnal Ilmu Komunikasi Vol 8 No 2 (2016): ULTIMACOMM
Publisher : Universitas Multimedia Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (1172.636 KB) | DOI: 10.31937/ultimacomm.v8i2.945

Abstract

According to Peter Vorderer’s Theory of Media Entertainment, one of people’s motivations to consume entertainment media is to escape from daily problems and routines, or known also as escapism. For example, when people are feeling bored, they can distract their mind to reduce the stress level by playing game, watching television, and listening to music. According to the theory, people expect to experience enjoyment when consuming entertainment. Escapism motivation expects enjoyment experience to happen at the time of playing game and afterward. Beside of assessing the influence of escapism motivation in consuming experience, this research aims to reveal people’s expectation right after consuming the entertainment media. This study is based on the assumption that people have different feeling when and after consuming the media. After media consumption, people might feeling sorry for not using the time wisely, feeling tired and getting more bored. Keywords: interactive media, digital addiction, communication theory
Strategi Komunikasi Serikat Pekerja Pers dalam Menyelesaikan Konflik Hubungan Industrial di Perusahaan Media Wildan Hakim
Ultimacomm: Jurnal Ilmu Komunikasi Vol 8 No 2 (2016): ULTIMACOMM
Publisher : Universitas Multimedia Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (1211.318 KB) | DOI: 10.31937/ultimacomm.v8i2.946

Abstract

he number of press labor union in Indonesia is relatively small. Moreover, not so many unions successfully perform their roles in media companies. This research aims to find the factors which cause the failure of the press labor union. Presumably, press labor unions fail to show their teeth because of the non-existent class consciousness and they chose wrong communication strategy. This study use qualitative approach and interpretive case study method. The factors that determine the success of press labor union will be analyzed through Marx’ theory of class consciousness and the proactive and reactive approaches which used by the union. The result shows that the press labor unions have been implementing common communication strategy, but they have to face organizational problem which affect the communication activities. Keywords: communication strategy, labor union, class consciousness, media economy
Keterbukaan Diri dalam Membangun Hubungan Persahabatan Diadik Laki-Laki dan Perempuan Stefanie Stefanie
Ultimacomm: Jurnal Ilmu Komunikasi Vol 8 No 2 (2016): ULTIMACOMM
Publisher : Universitas Multimedia Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (855.457 KB) | DOI: 10.31937/ultimacomm.v8i2.947

Abstract

Friendship is one of human most precious relationship which is voluntary and built in the principle of being there for each other. To establish an intimate relationship, each has to know the other better so the impersonal relationship will turn to personal through some stages. This study seeks to explain how dyadic friendship between male and female can develop through openness, which will be assessed through the Social Penetration Theory. The research uses case study methods with qualitative approach and post-positivist paradigm. The data were gathered through observation, indepth interview and document study, and presented in a descriptive manner. The subjects of this study are three friendships between opposite gender. It can be concluded that the penetration in a dyadic friendship between male and female is developed through some stages, in which self disclosure play an important role in determining the depth and the width of the relationship. The relationship duration can not fully guarantee the quality of the relationship. This study also finds the different way of self disclosure depending on the sex and gender. interpersonal relation, interpersonal communication, social penetration, dyadic friendship, opposite gender friendship, self disclosure

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