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INDONESIA
Jurnal Ilmiah Administrasi Bisnis dan Inovasi
Published by Universitas Dr. Soetomo Surabaya
ISSN : 2581124X     EISSN : 25974092     DOI : -
Core Subject : Economy, Social,
Economics, Econometrics & Finance Social Sciences
Redaksi Jurnal Ilmiah Administrasi Bisnis dan Inovasi mengundang para peneliti untuk mengirimkkan artikel ilmiah berupa kajian ilmiah, karya penelitian dan ide-ide inovasi ilmmiah di Bidang Ilmu Administrasi khususnya terkait dengan pengembangan dan inovasi ilmu, isu-isu sosial yang mendukung pengembangan Ilmu Administrasi Bisnis, Managemen, dan industri kreatif. artikel yang dimuat melalui proses telaan dari reviewer sertra proses penyuntingan tim redaksi. Jurnal Ilmiah Administrasi dan Inovasi ternit dua kali dalam setahun dibulan Juli dan Desember.
Arjuna Subject : -
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Search results for , issue "Vol 9 No 2 (2025)" : 1 Documents clear
Analyzing Factors Influencing Investment Intention in Digital Startup: Investor’s Perspective hamdani, moh; Fardiana, Nana; Gandara, Eka; Maso, Rizq
Jurnal Ilmiah Administrasi Bisnis dan Inovasi Vol 9 No 2 (2025)
Publisher : Fakultas Ilmu Administrasi Universitas Dr. Soetomo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25139/niaga.v9i2.11099

Abstract

The digital explosion over the past decade has made creating startups easier, yet investors need to be cautious when putting their money on a venture. Despite enthusiasm pouring into startup investments, investors only inject their fund into select startups. Thus, this research focuses on understanding the rationality behind funding digital startup in Indonesia by examining the driving elements impacting their intention. Survey was done to 20 respondents online, then Multiple Linear Regression analysis tested the independent variables; perception of risk, expected return, platform transparency, policy support, and trust along with evaluated business model and industry potential to determine investment intention of the investors. The research finding shows strong founders improves the perception of trust while growing economic sectors and reliable information among investors boost funding intentions. On the other hand, risk perception prevents the investment propensity. However, Some external factors such as policy direction and public perception, influence insignificantly. These findings are consistent with the Theory of Planned Behavior (TPB), that attitude, subjective norms, and perceived behavioral control are factors that determine investment intention. This study contributes theoretically to the investment behavior literature and gives strategic implications to startups, investors, and policymakers in fostering the Indonesian digital startup ecosystem.

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