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INDONESIA
Humaniora
Published by Universitas Bina Nusantara
ISSN : 20871236     EISSN : 24769061     DOI : -
Core Subject : Humanities,
Humanities
The journal invites professionals in the world of education, research, and entrepreneurship to participate in disseminating ideas, concepts, new theories, or science development in the field of Language, Culture, Visual Communication Design, Interior and Furniture Design, Character Building, Law, International Relations, Psychology, and Communications through this scientific journal.
Arjuna Subject : -
Articles 63 Documents
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Search results for , issue "Vol 1, No 2 (2010): Humaniora" : 63 Documents clear
Cara Desain Kemasan Produk Mempengaruhi Respons Kognitif dan Perilaku Konsumen Angeline, Mia
Humaniora Vol 1, No 2 (2010): Humaniora
Publisher : Bina Nusantara University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21512/humaniora.v1i2.2921

Abstract

For manufacturers, product packaging designs play an important role in influencing sales and function as a means of communicating the product or corporate image to its consumer. Article examined the influence of packaging design on consumers? cognitive response and their behavioral responses. Cognitive response of a packaging design was assessed through five brand personality factors from selected products, while consumers? behavioral response was assessed through a range of approach ? avoidance behavior. Data were collected by survey questionnaires to Bina Nusantara college students who have recognized or  tried the selected products before. The conclusion of this study is the more positive product packaging design influence, the greater the tendency of consumers to show approach behavior, and vice versa. 
Animasi dengan Efek Ilustrasi Pensil (2d) pada Video Klip Musik Mahardhika, Satrya; Ardiyan, Ardiyan; Ardiyansah, Ardiyansah
Humaniora Vol 1, No 2 (2010): Humaniora
Publisher : Bina Nusantara University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21512/humaniora.v1i2.2912

Abstract

This research is to explore various styles of animation in making video clip of a new band. Besides defining the exact visual style, the process is important to bring animation out of 2D-3D dichotomy. Doodle style is chosen as it suits particular theme of the band?s songs and music genre. Meanwhile, the style defining is related to the efficiency and efforts to be out of mindset that animation is just about technique skill instead of about creativity. 
Menjadi Fotografer dengan Kamera Sederhana Gunawan, Agnes Paulina
Humaniora Vol 1, No 2 (2010): Humaniora
Publisher : Bina Nusantara University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21512/humaniora.v1i2.2880

Abstract

With the advanced technology in this era, everybody must be quite familiar with the use of camera to take pictures, with different types of SLR camera or pocket camera, digital or manual, with very economic pricing to the most expensive ones, and even the camera which has become one of the features in cell phone. Eventhough there is a very easy access to photography, if one photographer does it without enough knowledge and technique of good photography, sometimes he will not be satisfied with the results. It will be best if a photographer understands a bit of the theories, so he can anticipate any problems which are sometimes caused by the limited features in some not so advanced cameras. And with several tips and tricks of the basic understanding in photography, he will be able to avoid such issues. 
Kampanye Penghentian Klitoridektomi dan Peran Strategis HIMPSI Amriel, Reza Indragiri
Humaniora Vol 1, No 2 (2010): Humaniora
Publisher : Bina Nusantara University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21512/humaniora.v1i2.2903

Abstract

If the word ?mutilation? entered in internet search engine, pages appear will be about ?female genital mutilation? (FGM). Association about mutilation and female genital mutilation gives a negative connotation to ?mutilation? term, that is such harmful practical towards women. This connotation affects Indonesia, as according to UNICEF (2005), Indonesia is one of many countries practicing FGM. Besides considering psichological concequences that will harm women, circumcision phenomenon in women unlocks sensitivity in self-judging towards Islam community as the major community in Indonesia. This paper bring up description about FGM and its strategic consideration about psychologic part taken care by Indonesian Psychology Association (HIMPSI) as its future agenda. 
Mengapa Pengguna Narkoba pada Remaja Akhir Relapse? Hurriyati, Evi Afifah
Humaniora Vol 1, No 2 (2010): Humaniora
Publisher : Bina Nusantara University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21512/humaniora.v1i2.2871

Abstract

This research is to acknowledge causes why drug users in late adolescent, who had followed drug recovery program in drug rehabilitation centre, are relapsing at the time they came back to subject environment. This research?s background is supported with the increasing numbers of drug addictive users in Indonesia, especially in adolescent. The result of this research showed an uncondusive situation, such as conflict with parents (father) when they got back to house environment, causes they are coping maladaptive, i.e. relapse. Conflict with father causes adolescent has negative perception towards social support from the father, and it effects their religious orientation and locus of control. For future research, it is suggested to do quantitative research so it can be gained measurable result statistically. 
Analisis Konjungsi Shitagatte dan Yue Ni dalam Website Surat Kabar Bahasa Jepang Asahi.Com Felicia, Felicia
Humaniora Vol 1, No 2 (2010): Humaniora
Publisher : Bina Nusantara University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21512/humaniora.v1i2.2894

Abstract

In studying the Japanese language there are many things that must be understood such as verbs, particles, adjectives and conjunctions. From existing various conjunctions, the author conducted an analysis of the conjunctions yue ni and shitagatte which has the same meaning but different in its use. The research method used was literature research method is to retrieve data from the Japanese newspaper website asahi.com. The purpose of this study is to investigate the function of conjunctions yue ni and shitagatte and know when to use shitagatte and when to use yue ni. After conducting an analysis of the 3 articles in which contains shitagatte and 3 articles in which contains yue ni, the authors conclude that the sentence after shitagatte only emphasize on the effect or outcome of the sentence before shitagatte, while on sentences after yue ni, in addition to a result or the results also contained elements of desire. 
Perbandingan antara Etika Jürgen Habermas dan Richard Rorty sebagai Prinsip Dasar Bertindak Manusia Adiwijaya, Dominique Rio
Humaniora Vol 1, No 2 (2010): Humaniora
Publisher : Bina Nusantara University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21512/humaniora.v1i2.2862

Abstract

Ethics without doubt is an issue in every scientific field. Questions on ethics are not merely questions on the responsibility of one or two specific individuals, but rather as what have been defined accurately by Immanuel Kant in Critique of Practical Reason ? as question of all humanity as a thinking creature and the freedom of choice on, ?what should I do?. From Kant?s definition, we may infer that if human can not think and not free in determining their choice, it would be almost impossible to hope for moral responsibility. However this article does not mean to give a full and historical description on ethics, but a sketch on discourse of contemporary ethics which is represented by two famous philosophers, Jürgen Habermas from the tradition of  Critical Theory from Frankfurt School, dan Richard Rorty with ?Neo-Pragmatism?. Habermas proposes ?discourse ethics? while Rorty proposes ethic concepts through his ?liberal-ironists?. It is hoped that the assembly of readers may gain an insight of the unavoidable ethics problems since every ethical position must be theory laden and the theory itself has historical characteristics (the characteristics, origin and historical context of the schools behind it). Therefore ethics is a neverending reflection although it has been started from 2500 years ago. Ethics invites us from specific sciences to enter its general discourse which unavoidably all-encompassing in its nature. 
Sukses Mengembangkan Desain Seni dan Kerajinan Menjahit Aplikasi Berbahan Dasar Limbah Kain (Kain Perca) bagi Industri Rumah Tangga Indahyani, Titi
Humaniora Vol 1, No 2 (2010): Humaniora
Publisher : Bina Nusantara University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21512/humaniora.v1i2.2885

Abstract

Arts and craft products are now beginning to be produced by many home industries such as sewing patchwork application products. But the lack of knowledge of art, design and product marketing in this industry making products become less competitive and provide income earning less than the maximum. Besides, home industry players sometimes do not have the high endurance and sustainability in business. As one of the national strategic issues, the arts, crafts and creative industries get serious attention from the government. It is expected with the opening horizons of knowledge in art, design and product marketing in the area of sew patchwork application craft (which is use the waste fabric) will impact the development of entrepreneurship opportunities and support many home industries entrepreneur from local micro become sustainable macro business. This action will also support to further explore the various culture of Indonesian arts, crafts and other creative industries became more creative, innovative and competitive by using waste materials that are environmentally friendly.
Analisis Gaya Bahasa dalam Novel Dengji Karya Zhao Shuli Khosasih, Andyni
Humaniora Vol 1, No 2 (2010): Humaniora
Publisher : Bina Nusantara University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21512/humaniora.v1i2.2917

Abstract

This paper discusses the language and style used in Novel entitled ?Dengji?, one of the famous novels written by Zhao Shuli. This paper also discusses deeper about the content of the novel, the framework and the characters in the novel. It is found that first, the writer uses simple language and easy to understand. The objective of the writer to use simple language is because it is objected to the farmers with lower level of education. Second, the frame of the novel is clear. Therefore, the readers can easily follow the thought and ideas of the writer. Third, the women characters in this novel are divided into two types. The first type is the ones who keep the feudalism view, and the other is the one who are against the view. 
MPR to Support The Sales of ICT Education Neonisa, Didier
Humaniora Vol 1, No 2 (2010): Humaniora
Publisher : Bina Nusantara University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21512/humaniora.v1i2.2908

Abstract

In the era of globalization the development of economy in each country is determined on how they develop and utilize Information and Communication Technology (ICT) in their business activity. However, Marketing Public Relations (MPR) is also the most appropriate strategy for Education institute, because in nature education institute has to create long term relationship with their student. Therefore MPR should at least encompass three disciplines of studies and professions, in which are strategic management, marketing and public relations. For BINUS Center, awareness can be gain through referral activity. Advocacy or referral have dominant effect in building trust (believe), other than that publication also play a role in creating a trustworthy image towards BINUS Center. Marketing Public Relation is an effective marketing strategy for ICT education. Based on the quantitative research the majority of BINUS Center target market is in the age bracket 18-22 years old. In correlation with that fact the qualitative research has shown that MPR is effective in supporting the enrollment decision towards BINUS Center.  

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