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INDONESIA
Humaniora
Published by Universitas Bina Nusantara
ISSN : 20871236     EISSN : 24769061     DOI : -
Core Subject : Humanities,
Humanities
The journal invites professionals in the world of education, research, and entrepreneurship to participate in disseminating ideas, concepts, new theories, or science development in the field of Language, Culture, Visual Communication Design, Interior and Furniture Design, Character Building, Law, International Relations, Psychology, and Communications through this scientific journal.
Arjuna Subject : -
Articles 12 Documents
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Search results for , issue "Vol 10, No 2 (2019): Humaniora" : 12 Documents clear
Does Experience Lead People to Buy? The Formation of Brand Loyalty Using the Theory of Love on Older Consumers Sjabadhyni, Bertina; Mustika, Martina Dwi; Pane, Kinanti Alvani; Kaur, Deepraj; Eryandra, Alvin
Humaniora Vol 10, No 2 (2019): Humaniora
Publisher : Bina Nusantara University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21512/humaniora.v10i2.5576

Abstract

This research investigated factors that influence the positive brand experiences of older consumers that lead them to be loyal to the product. Data were collected using a paper-based survey, and 362 older consumers participated in the research. Using path analysis, the results suggested that the relationship between brand experience and brand loyalty was stronger when the experience of older consumers predicted their loyalty through affectivity and trust. This research provided evidence that the consumer and brand relationship could be explained using the triangular theory of love and the theory of planned behavior. It can be concluded that the affection and trust of older consumers are essential. Thus, their experience of the product leadsto loyalty.
Children’s Empathy and Family Income: The Mediating Role of Family Communication Pattern Amanda, Gianti; Agoes Salim, Rose Mini
Humaniora Vol 10, No 2 (2019): Humaniora
Publisher : Bina Nusantara University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21512/humaniora.v10i2.5510

Abstract

The research examined whether the communication patterns in the family by conversation and conformity orientations served as mediators of the relation between children’s empathy and family income. The research was conducted to parents of children age six to eight years old as the participants (N = 233) in Jakarta, Indonesia. The parents’ completed parent’s questionnaire for children’s empathy, family income, and family communication pattern. The relation analyzed using PROCESS Hayes. The results that the family communication pattern partially mediated the children’s empathy and family income. This research result shows a couple of findings. First, the children who come from a low-income family with family conformity orientation have lower empathy. The second finding is that the children with the family who have family conversation orientation have higher empathy. This second finding works for both low and high incomes family. Besides, only conformity orientation is found to mediate the effect of family income on child’s empathy. This research finds there are connections between family environment and children’s behavior. Developing the children’s empathy going to be positive for their social-emotional outcomes in the future is paramount because the children learn to express and regulate their emotion in a positive way when they have higher empathy.

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