Humaniora
The journal invites professionals in the world of education, research, and entrepreneurship to participate in disseminating ideas, concepts, new theories, or science development in the field of Language, Culture, Visual Communication Design, Interior and Furniture Design, Character Building, Law, International Relations, Psychology, and Communications through this scientific journal.
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Public Relations dan Masyarakat dalam Memacu Pertumbuhan Pariwisata
Safitri, Yuanita
Humaniora Vol 6, No 2 (2015): Humaniora
Publisher : Bina Nusantara University
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DOI: 10.21512/humaniora.v6i2.3333
Tourism is an important determinant for a region’s economic growth—the higher income from tourism, the higher its gross regional domestic product. To be successful in exposing potential tourism sites, a region does not only depend on the beauty of the nature but also how to access the sites, on-site accommodation and the mutual relationship between local government and local community.The fact is many regions have difficulties in developing mutual relationship between local government and local community. It means what most important is how the tourism industry is being managed. One most important aspect of managing the tourism industry is the cooperation and communication between the local community and the government. This article aims to discuss how public relations and the local community work to stimulate tourism growth in a synergy. Using descriptive qualitative method, this article recommends a model of communication strategy—in which the local community serves mainly as the tourism’s public relation agents, and also serves as a reference method in evaluating a local government’s communication strategies in regional tourism industry.
Analysis of Movie I Am Not Stupid 2: Parenting Style 分析《小孩不笨2》电影的父母教育法
Mariana, Mariana
Humaniora Vol 6, No 2 (2015): Humaniora
Publisher : Bina Nusantara University
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DOI: 10.21512/humaniora.v6i2.3324
This paper, through Singaporean movie I am not Stupid 2, analyzes the relation between parenting and children’s growth process and also the action of parents should do to offer children for having a good growth process. Research was done based on Baumrind theory about parenting analysis to what kind of parenting that the parents of the movie I am not Stupid 2 offer to their children. Research used literature study to summarize, arrange, and analyze of Diana Baumrind as basis of the research. The results show that Tom and Jerry’s parents or Cheng Cai’s father used authoritarian parenting style. Research suggests that the best parenting style is authoritative parenting because this type of parenting does not only concern about the prominence of rules or regulations in the family, but also the affection of parents towards the children. Therefore, the family will certainly become more harmonious.
Peran Branding dan Desain dalam Usaha Pencitraan Identitas Bangsa
Suhardjono, Liliek Adelina
Humaniora Vol 6, No 2 (2015): Humaniora
Publisher : Bina Nusantara University
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DOI: 10.21512/humaniora.v6i2.3320
This research examined the role of branding and design in the process of city/nation identity creation. Recently, there are a growing phenomenon of branding within cities and/or nations. The growing competition between cities to increase the number of visitors and investors, foreign and domestics, and develop new businesses which in turn could absorb talents and manpowers was the background for the phenomenon. With the development of branding awareness, more and more cities/nations commit to a branding strategy so that they can measure the journey of their city/nation branding. This article began with a number of basic definitions about the city/nation branding concept; and then was followed by the case studies. The sources for this paper are derived from books and journals, the author’s travelling experiences, and articles from the internet regarding the city branding and city tourism.
Konstruksi Makna Smartphone bagi Mahasiswa Jurusan Marketing Komunikasi di Universitas Bina Nusantara Jakarta
Sofian, Ferane Aristrivani
Humaniora Vol 6, No 2 (2015): Humaniora
Publisher : Bina Nusantara University
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DOI: 10.21512/humaniora.v6i2.3343
Most Marketing Communication students are smartphone users. The students, either consciously or not, would prefer to use his/her smartphone rather than socializing with other people around. Even when in class during lectures, until it often leads to conflict between lecturer and students. In connection with the meaning, everyone will behave towards something based on the meaning of that something in his mind. Thus, this study would like to try to answer what the meaning of the smartphone for Marketing Communication students is; why they use a smartphone when lectures take place; and what their opinion in wisefully using of their smartphones. This study used a qualitative research system with a descriptive case study method. Through observation and in-depth interviews of nine informants can be seen that the meaning of a smartphone for students is as practical communication medium for sharing information and the necessities of life; teaching methods oflecturer are less attractive, boredom, always wanted to connect anytime, anywhere with friends or family, addicted to smartphones are reasons why students always want to use smartphones in class when the lecture takes place; and the wise use of smartphones by students is at the right time, do not harm others and for positive things.
Mitos dan Budaya
Angeline, Mia
Humaniora Vol 6, No 2 (2015): Humaniora
Publisher : Bina Nusantara University
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DOI: 10.21512/humaniora.v6i2.3325
This article describes the role of myth and some universal themes of myth, such as the creation of the world, a huge flood, death, and the end of the world. Almost all the world's myths concern this universal themes, as seen from the similarity of some of the myths followed by many cultures in the world. These myths have primary functions to human’s behavior and attitude because people keep telling almost the same myths to their predecessors. The goals for this research are (1) knowing the functions of myths with famous themes from various culture and (2) knowing the background and relationship between myths and modern culture. The result describes the relationship between the cultural myths, where the core of the story is the truth of humanity. In addition, myth acts as a template to organize their daily activities as well as human activity, but it also serves to introduce human to a greater power in the universe. The values in each story will be interpreted as rules and customs that must be met, and this has resulted in the emergence of a culture passed down from generation to generation.
Tinjauan Singkat Perkembangan Animasi Indonesia dalam Konteks Animasi Dunia
Kurnianto, Arik
Humaniora Vol 6, No 2 (2015): Humaniora
Publisher : Bina Nusantara University
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DOI: 10.21512/humaniora.v6i2.3335
The purpose of this study was to assess the development of animated films in Indonesia based on historical studies to determine simultaneously mapping the history Indonesia in the context of world/global animation history. This study also examines the relationship between the histories of Indonesiananimated films with history first entry of the film in Indonesia which began the Dutch colonial era. According to Stephen Cavalier, the world history of animation was divided into five large round starts from the era before 1900 (The Origin of Animation) to the digital era (1986-2010). Based results of the study, Indonesian animation in the context of five major round of world animation, though have long been in contact with foreign-made films and animation (Disney Studio) has into Indonesia from the early 20th century (the early 1900s), the animation is produced Indonesia has only emerged in the '50s through the vision of a Soekarno, the first President. 1950 in the world of animation history entered the era of transition from gold age of traditional animation/cartoon (golden age of cartoons) are dominated by studio Disney to the era of television (television era). In a review of the history of animation, the era of the '50s travel half a century is the era of the modern world of animation history. Based on the facts the Indonesian animation has actually grown quite long, but the development of animation in Indonesia was very slow when seen in the context of the world animation history.
Perancangan Stiker Karakter Visual dalam Aplikasi Chatting: Kolaborasi Kebudayaan Jawa dan Wayang Kontemporer
Darmawan, Andreas James;
Widyokusumo, Lintang;
Puspitasari, Dyah Gayatri
Humaniora Vol 6, No 2 (2015): Humaniora
Publisher : Bina Nusantara University
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DOI: 10.21512/humaniora.v6i2.3326
A new tradition in the use of chatting communication technology with mobile phone (cell phone) is more lively with the use of stickers. Stickers are used as a means to increase the emotion expressions of communication users. Current mobile phone technology, along with the development of high specifications (for visual depiction), is adequate to display complex visual. This prompts a new tradition that accepts even to be a new behavior in modern communication methods. Looking at this phenomenon, it is not impossible for an artist to open up the work area (creative economy) and the creation of new business areas in the visual characters of Indonesian culture. This study used the chatting phenomenon with stickers to introduce the culture of the puppet characters with contemporary approach for young people around the world. The method carried out included the depiction of classification of facial expression emotions and collaboration with the approach of some common sticker visualizations. The result was then put into the classification of semiotic theory combining with simplified visual approach to obtain the appropriate visual characterstics of the puppet. Research also involved visual craft of the purwa puppet as visual character basis for character deformation of the contemporary puppet. Thus, the application of visual stickers can be used by users for communication functions.
Praktik Demokrasi Pasca-Pemilu di Tingkat Lokal: Preferensi para Aktor Elite dalam Perspektif Teori Pilihan Rasional
Ruman, Yustinus Suhardi
Humaniora Vol 6, No 2 (2015): Humaniora
Publisher : Bina Nusantara University
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DOI: 10.21512/humaniora.v6i2.3340
Electoral democracy generates the political elites. Because these political elites are born through a democratic process, they are expected to practice their power in accordance to the basic principles of democracy. One of them is to open the opportunity and acces of people to participatie in decision making proceses. Nevertheless, the problem is that the political elites who were elected through electoral democracy tend to close the participation of citizen in policy making process. To analyze how the political elites formulated the policy and what the rationality of the policy was, this article used rational choice theory. Article used secondary data to analyze the problem. Results of the analysis showed that democracy in local level after elections was determined by rationality, preferences, and interests of the political elites. The practices of power of the elites in local level in the context of rational choice theory made opportunity and access for the people obstructed. It then affects the existing development policies reflect only rationality, preferences, and interests of some elites.
Ilustrasi Kritik Sosial dalam Bahasa Visual Metaphore pada Karya Mahasiswa Mata Kuliah Ilustrasi Desain sebagai Studi Kasus
Adi, Danendro Adi
Humaniora Vol 6, No 2 (2015): Humaniora
Publisher : Bina Nusantara University
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DOI: 10.21512/humaniora.v6i2.3331
Visual illustration does not only cover the aesthetical function, but it also becomes the main part to present visual opinion. Illustration has an ability to deliver something that not only can be seen on the surface; furthermore, it has deeper meaning than written language without to be explicit. This paper begins with a brief explanation about illustration and its visual language. Then it describes the various approaches in conveying the message and its application in illustrations. The research method used in this paper is literature study, followed by a reflective analysis of the data. At the end, article reveals a clearer picture of how ideas conveyed through visual language and its relation to deliver an opinion in a visual form.