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Humaniora
Published by Universitas Bina Nusantara
ISSN : 20871236     EISSN : 24769061     DOI : -
Core Subject : Humanities,
Humanities
The journal invites professionals in the world of education, research, and entrepreneurship to participate in disseminating ideas, concepts, new theories, or science development in the field of Language, Culture, Visual Communication Design, Interior and Furniture Design, Character Building, Law, International Relations, Psychology, and Communications through this scientific journal.
Arjuna Subject : -
Articles 56 Documents
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Search results for , issue "Vol. 2 No. 2 (2011): Humaniora" : 56 Documents clear
Ragam Ornamen Atap Klenteng Jin De Yuan sebagai Salah Satu Aset di Kawasan Kota Tua Polniwati Salim
Humaniora Vol. 2 No. 2 (2011): Humaniora
Publisher : Bina Nusantara University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21512/humaniora.v2i2.3173

Abstract

The Plurality of cultures in the country of Indonesia can be seen from the diverse ethnics and tribal minorities and the majorities either. The numbers of Klenteng/temple as one of the places of worship of minority Chinese community which has now been given freedom by the government of Indonesia, are still very few. Jin De Yuan Klenteng is one of the mainstay of tourism in the Area Chinatown, Glodok who entered the Old City area in the world. Therefore, the aesthetic value in the pagoda is very important to be raised in order to remain attractive as a tourism asset. How the application of aesthetic elements on the exterior of Jin De Yuan temple, and any decoration is used, by looking at the positive side of social relationships and cultural preservation, is the  point that must be noticed and developed by all of us. 
Pengenalan Teori Servicescape dan Penerapannya dalam Desain Interior Ulli Aulia Ruki
Humaniora Vol. 2 No. 2 (2011): Humaniora
Publisher : Bina Nusantara University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21512/humaniora.v2i2.3174

Abstract

The reason of constructing the building facility is to facilitate users’ activity and service. The article purpose is to introduce servicescape concept as a part of route that could be used to measure users’ satisfaction level towards interior facility by giving additional value in selling goods and services in the building. Servicescape theory is one physical prove that could influence somebody’s point of view about physical environment in a commercial facility. Some points discussed in servicescape are style, design, sign, space layout, function, and ambient condition. Method used is literature study from some books along with illustration analysis related to commercial facility interior. The expected result is to give point of view from servicescape theory that could be applied by an interior design in defining design concept especially related to commercial facility. The conclusion showed some points in servicescape theory that could be used to direct and deliver the designer to design concept decision that would satisfy facility interior users. 
Meraih Eco Design melalui Renovasi Rumah Tinggal Dila Hendrassukma
Humaniora Vol. 2 No. 2 (2011): Humaniora
Publisher : Bina Nusantara University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21512/humaniora.v2i2.3175

Abstract

The needs of up enhancing space qualities at home are often the reason to re-design a house. Nonetheless, the life needs that always changing make it hard to know how to create a house that can deliver spaces for the unknown future activities. These days, where resources are less than before, having a house alternation can also make the house more sustain and more energy efficient. Research is conducted to find way to realizing the idea of making a house greener through renovation. The methods used is by collecting and analyzing articles and books of eco design. The result is options of different approach to renovate a house by applying eco design strategies to achieve a sustainable and an energy efficient living space to be lived in today and in the future. Transform a regular house to become an eco house does not always make the renovation to be more complex, by understanding basic principals of eco design and get help from the professional an eco house can be achieved as a contribution to reduce causes of global warming.  
Penerapan Teori Struktur Cerita pada Pembuatan Film Angela Oscario
Humaniora Vol. 2 No. 2 (2011): Humaniora
Publisher : Bina Nusantara University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21512/humaniora.v2i2.3185

Abstract

Since it was created in 19th century, film has been developed into one important communication media. The successful of communication depends on how the story was told; therefore many story structure theories were created. Unfortunately, those theories are rarely applied. Literature and field studies were performed to delve deeper in story structure theories and their implementations, starts from 3 acts structure, 8 sequences structures, and hero’s journey. Based on observation, these theories have been used in many box office films. Those theories are flexible, not strict formulas more likely the guidance maps to compose story. Structure story theories are the frameworks. But the content in the framework depends on each individual’s creativity. Therefore, using those theories won’t make our story generic. Story structure theories are tools to provoke, encourage, boost, and develop creativity. By implementing various structure story theories, film industries are expected to produce films with high-quality story that can be better in conveying any particular, messages. 
How to Teach English Entrant for Binus University Students Using A Cell Group Method Supported by Binusmaya Melania Wiannastiti
Humaniora Vol. 2 No. 2 (2011): Humaniora
Publisher : Bina Nusantara University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21512/humaniora.v2i2.3186

Abstract

Teaching English Entrant, the first level of General English lecture for BINUS University students, needs a specific method because normally the number of students in one class is more than 50 students. Besides, the four skills of language and business communication have to be taught simultaneously in one semester. This paper is aimed to describe one method used at BINUS University to teach English Entrant classes: Cell Group method which students are divided into cell groups. This method is supported by Binusmaya, an online resource used in teaching learning at BINUS University. Through this resource, each member of the cells has the opportunity to access Binusmaya forum where he/she can upload, download, share and discuss material or problems raised. Each cell is also responsible to write reports about its activities. Based on the reports, the teacher who has a role as a moderator and source in both Binusmaya forum and classroom has to lead the cells discussion in the classroom. 
Audit Komunikasi Pemasaran Motion Radio: Analisis Media Organizational Model melalui Metode Sostac Anathasia Citra
Humaniora Vol. 2 No. 2 (2011): Humaniora
Publisher : Bina Nusantara University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21512/humaniora.v2i2.3187

Abstract

This research is about the marketing communication audit of Otomotion FM that re-branding into Motion Radio by analyzing Media Organizational Model through SOSTAC method, Situation-Objective-Strategy-Tactics-Action-Control. This research is also to see the contribution of Reputation Marketing Strategy to achieve the goals of re-branding, This is a descriptive research with qualitative approach by using in depth interviews by using marketing communication audit format that operates Media Organizational Model and SOSTAC. The result of Marketing Communication Audit shows the effectiveness, strength and weakness of the previous and ongoing marketing communication as a guide to make marketing communications plan and as an input to the marketing communication study because increasingly competitive media business. 
Implikasi Organisasi dan Sosial Manajemen Pengetahuan Lianna Sugandi
Humaniora Vol. 2 No. 2 (2011): Humaniora
Publisher : Bina Nusantara University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21512/humaniora.v2i2.3188

Abstract

Competitive management and organization theorists must be able to manage and publish the knowledge management concept as competitive advantages. They suggest that in order to keep on competing, the organization must efficiently and effectively create, locate, gather, and share knowledge and skills to apply knowledge in solving problems and exploiting chances. The purpose of this article is to identify that organization culture has a close relationship with knowledge management in supporting environment or situation having a high possibility of sharing knowledge. If the organization does not assume that sharing knowledge is one important thing for organization development, then the inside culture will not support knowledge sharing atmosphere.
Dampak Pelaksanaan Sistem Pemerintahan Feodalisme terhadap Pembentukan Sistem Stratifikasi Sosial (Shinokosho) pada Zaman Edo Sri Dewi Andriani
Humaniora Vol. 2 No. 2 (2011): Humaniora
Publisher : Bina Nusantara University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21512/humaniora.v2i2.3190

Abstract

Tokugawa governance is military rezime government in Japan during 17th to 19th century. The governance was led by a general or known as shogun helped by daimyo or the head of district governance or han. Shogun was held hereditary by Tokugawa family. Japan military governance applied tightened inspection for the people to maintain the power. One of well-known stratification community social system is shinokosho, which divided people into four social classes: military, farmer, trader, and artisan. The research will discuss problems in the effects of feodalism governance system towards the formation of social stratification system shinokosho. The research methods used are descriptive, analitic and qualitative. The result is that the application in this tightened system made people could not change status that finally made Tokugawa family hereditary could have the governance power for more than 250 years. 
The Effectiness of Train to Train Game in The Improvement of Speaking Skills of English Course Students: A Case Study at Ef Tanjung Duren Muhartoyo Muhartoyo; Meilina Meilina
Humaniora Vol. 2 No. 2 (2011): Humaniora
Publisher : Bina Nusantara University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21512/humaniora.v2i2.3192

Abstract

Article clarifies on how the students’ speaking abilities can be stimulated by Train to Train game. The writers create Train to Train game which covers three activities, those are drawing, explaining, and making chain story that can be done individually and also in a team. Twenty-four students have participated in this research and the writers use Train to Train game as an experimental tool in the class for forty-five minutes in each meeting. The writers collect the data from eight meetings inside the classroom twice a week in each class. The beneficial impact of the Train to Train game is evaluated by comparing the results of  the pre-test and  post-test. The questionnaires distributed to the students is used to obtain insights/ feedback from the students The result of the research proves that Train to Train game can stimulate the students to speak English more confidently, clearly, corectly, and fluently than before they practice the game. 
Analisis Industri Retail Nasional Handy Martinus
Humaniora Vol. 2 No. 2 (2011): Humaniora
Publisher : Bina Nusantara University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21512/humaniora.v2i2.3193

Abstract

Fast moving in retail industry is the latest trading industry in trading chain. The study is to identify the condition of retail industry in Indonesia. This uses normative juridical approach. The research material is gathered by literature or document review. The analysis for modern retail industry is conducted through qualitative, thus explaining law material gathered from library being selected, arranging systematically, and finally getting conclusion figured to answer problems related to the rules for monopoly and dysfunction business competition in retail industry. The study result showed that modern market, which so far having a good performance, will have challenges. One biggest challenge is the potential for slow-moving revenue growth as the effects of slow-moving economic caused by global crisis.  

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