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Humaniora
ISSN : 20871236     EISSN : 24769061     DOI : -
Core Subject : Humanities,
The journal invites professionals in the world of education, research, and entrepreneurship to participate in disseminating ideas, concepts, new theories, or science development in the field of Language, Culture, Visual Communication Design, Interior and Furniture Design, Character Building, Law, International Relations, Psychology, and Communications through this scientific journal.
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Articles 10 Documents
Search results for , issue "Vol. 9 No. 1 (2018): Humaniora" : 10 Documents clear
Subliminal Messages in Comic Books: A Semiology Study on Ardian Syaf’s Case Yudhy Setyo Purwanto
Humaniora Vol. 9 No. 1 (2018): Humaniora
Publisher : Bina Nusantara University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21512/humaniora.v9i1.4096

Abstract

The research aimed at knowing the meaning behind the symbols and messages, both the signifier and the signified which in the end could reveal the meta-language meaning. This research used Semiology approach to analyze the images inside the panels of the comic book of Ardian Syaf’s the ‘X-Men Gold vol.1: Back to the Basics. The qualitative method of Semiology could successfully explain the media phenomena. The approach was mostly leaned on Barthes’ work on new Semiology doctrine which enables the researchers to figure out and prove that the non-verbal communication could have a wide interpretation of some significance meanings. The result of the study indicates that (1) all of the messages are related to the 212 event and Al-Maidah 51, (2) the messages portray the relation between Moslems, Jews, and Christians in the artist’s perspective; and (3) all of the messages, thoughthey have a bigger agenda, are related to one character, Kitty Pryde.
The Effect of Sales Promotion in Social Media on the Students: Purchase Intention of Face Cleaner Water Product Handy Martinus; Liza Anggraini
Humaniora Vol. 9 No. 1 (2018): Humaniora
Publisher : Bina Nusantara University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21512/humaniora.v9i1.4101

Abstract

The purpose of this research was to determine the effect and the correlation of sales promotion in social media to purchase intention of L’oréal Paris Micellar Water product. The respondents were Binusian (Bina Nusantara students) class of 2013 majoring in marketing communications. The method was the quantitativeexplanatory method. Simple linear regression analysis in SPSS 23 was used to process the data. The results of this research indicate that sales promotion in social media has a significant effect on purchase intention of L’oréal Paris Micellar Water product to the respondents. Moreover, the correlation is positive.
Model Development of Savi–Based E-Module for Arabic Instruction at Islamic Junior High School in Bandar Lampung, Indonesia Koderi Koderi; Zulfiati Syahrial
Humaniora Vol. 9 No. 1 (2018): Humaniora
Publisher : Bina Nusantara University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21512/humaniora.v9i1.4136

Abstract

This research aimed to get data of Arabic instructional processes; develop Somatic, Auditory, Visual, and Intellectual (SAVI)-based e-module for Arabic instruction at Islamic junior high schools (Madrasah Tsanawiayah - MTs); and obtain empirical data of SAVI-based e-module effectiveness to improve students’ achievement in Arabic lesson. Models of Dick and Carey, as well as Hanaffin and Peck, were utilized and modified into four stages. It comprised of preliminary research, model designing and development, validation, evaluation and revision, as well as model effectiveness test implementation. Overall, the expert judgment on validity model was very good including experts in instructional design, instructional content, and instructional media. Generally, the response of students was also very good regarding one to one learner, small group, as well as field trial on acceptance and utility model. The tryout result of effectiveness model shows that the average pretest score is 48,1666, posttest is 75,775, and the difference between those is 25,608. The value of tobserved is also higher than tcritical (15,42807>2,02268). It means that SAVI-based e-module for Arabic instruction at MTs is effective to improve students’ achievement.
Relationships of Using Social Media Online to Learning English at the English Program, STBA YAPARI-ABA Bandung Vindy Melliany Puspa
Humaniora Vol. 9 No. 1 (2018): Humaniora
Publisher : Bina Nusantara University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21512/humaniora.v9i1.4169

Abstract

The purpose of this research was to get the information on the frequency of using social media, identify the types of social media features, and prove the relationship between the frequency of using social media in English learning. This research used quantitative approach. Data were collected through a questionnaire distributed on a propotional random sampling that were analyzed using descriptive statistics. The respondents were 100 students, taken from several classes of regular students in Bachelor Degree in Semester VI and VIII of English program in STBA Yapari-ABA Bandung. The results show that most respondents have more than three social media accounts (71%). Youtube is the site that the most influential respondents (53%). The most useful social media feature is ‘sharing’ (54%) while the most frequently used part of the sentence is 'phrase' (42%). The most beneficial language ability is vocabulary (31%). There are other descriptive data describing the frequency of various English related activities in the use of respondents' social media. In addition, it is evident that there is a positive correlation, although its correlation value is very weak (Spearman rho: 0,098) between the frequency of social media usage with the acquisition of English indicated by the GPA.
Influence of Cashless Society Socialization toward Trust Transaction Culture in Jakarta, Indonesia Arnoldus Dillon Hastomo; Muhammad Aras
Humaniora Vol. 9 No. 1 (2018): Humaniora
Publisher : Bina Nusantara University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21512/humaniora.v9i1.4174

Abstract

The research methods were using a quantitative approach with survey methods based on communication theories that made this an objective and in-depth study of the fact-data found in the field. Data analysis with the statistics program then entered into an interpretation of the meaning that connected between indicators in variable X namely Cashless Society Socialization and variable Y namely Trust Transaction Culture. The research results show that the socialization through repressive ways that have been considered not popular in the community turns out to have a strong effect on the culture of trust non-cash transactions. Withoutruling out other indicators, this research reveals that the people of Jakarta are ready to accept their belief culture changes in society transacting in the modernization era.
The Principle of Asymmetry Aesthetic in Cinematography Ferric Limano
Humaniora Vol. 9 No. 1 (2018): Humaniora
Publisher : Bina Nusantara University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21512/humaniora.v9i1.4267

Abstract

The research showed the principle of asymmetry having a grasp of aesthetic in cinematography. It was needed the understanding of conceptual tools in filming, not only the physical tools. With this principle, the research presented the recommendations in practice that could be applied better in visual for the audience.Methods used in this research was qualitative descriptive. There was a connection of the principle asymmetry with object research (conceptual tools in cinematography) included; frame, light and color, lens, movement, texture, establishing, and point of view with comparison with symmetry principle, then simulate with 3D (three dimensional) editor. The result of this research is people can apply this principle to experience the constant that added the aesthetic in the film with hope to give advantages to the Indonesian movie industry.
Participatory Culture in Indonesian Communities: A Study of #Gerakbersama Campaign Mia Angeline; Yuanita Safitri
Humaniora Vol. 9 No. 1 (2018): Humaniora
Publisher : Bina Nusantara University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21512/humaniora.v9i1.4273

Abstract

The research aimed to provide an overview on how digital conversation and participatory culture processes take place in Indonesian communities in #GerakBersama campaign. This research used a qualitative approach with case study methods. The results show that digital conversations in the #GerakBersama campaign are mostly triggered by content shared by the initiators. However, most accounts who share the content or hashtags in social media are organizations. In short, the digital conversation of this campaign is still a one-way conversation from the initiators to the public. In #GerakBersama campaign, the process of forming participatory culture begins with the existence of a society that has the same concern and a feeling of disgust about violence against women. The existence of this similarity is also reinforced by the characteristics of new media which allows users to share and create participatory culture.
The Effectiveness of Skill Training Model for Increasing the Street Children’s Competence to Get a Job Murhadi Murhadi
Humaniora Vol. 9 No. 1 (2018): Humaniora
Publisher : Bina Nusantara University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21512/humaniora.v9i1.4280

Abstract

This research was based on the importance of the effectiveness of skills training for street children as a solution to reduce their activity of begging money on the street. Referring to the problem, there were two objectives in this study. First, it was to obtain an overview of the skill training conditions undertaken by street children in Depok as the multi-location test and Tangerang Selatan as the main research location. Second, it was to know the effectiveness of the implementation of skills training in improving the competence of street children to get a job. Several theories and concepts were used as the reference in the implementation of this study. The method was Research and Development (R&D) and quasi-experimental approach. Data were collected through participant observation, documentation, interview, questionnaire, and group discussion. The results of this research show that effective training can provide skills for street children to get a job.
The Linkages between Mindfulness and Social Information Processing Theory on the Usage of Whatsapp Media Groups Dina Sekar Vusparatih
Humaniora Vol. 9 No. 1 (2018): Humaniora
Publisher : Bina Nusantara University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21512/humaniora.v9i1.4306

Abstract

The objective of the research was to find the linkages between mindfulness and social information processing theory on the use of WhatsApp group of Elementary school Principals in District Cilandak Region III for the distribution of various information and instructions. Through the concept of mindfulness and Social Information Processing theory approach (SIP), this research would explore the causes of the frequent emergence of noise, misunderstanding, and even tangency to the WA group that was carried on the meeting of headmaster meetings and relationships between members. The research problem was why WA group still causing issues among the Principals. By using the qualitative approach, data collection techniques used in this research were the interview, observation, and literature study. It is found that technological sophistication does not go parallel with maturity in communicating using media technologies. Lack of mindfulness in the WA group is a form of organizational communication that is simply transferred into the form of text communication on mobile phones that is being the main cause. Also, the organizational structure is still inherent in it and only serves as a bridge/form of interim communication because the main form of communication is still in the form of correspondence and face-to-face meetings.
Visual Literacy of Infographic Review in DKV Students’ Works in Bina Nusantara University Suprayitno Suprayitno
Humaniora Vol. 9 No. 1 (2018): Humaniora
Publisher : Bina Nusantara University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21512/humaniora.v9i1.4370

Abstract

This research aimed to provide theoretical benefits for students, practitioners of infographics as the enrichment, especially for Desain Komunikasi Visual (DKV - Visual Communication Design) courses and solve the occurring visual problems. Theories related to infographic problems were used to analyze the examples ofthe student's infographic work. Moreover, the qualitative method was used for data collection in the form of literature study, observation, and documentation. The results of this research show that in general the students are less precise in the selection and usage of visual literacy elements, and the hierarchy is not good. Thus, it reduces the clarity and effectiveness of the infographic function. This is the urgency of this study about how to formulate a pattern or formula in making a work that is not only good and beautiful but also is smart, creative, and informative.

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