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Ekonomi dan Bisnis
Published by Universitas Pembangunan Nasional Veteran Jakarta
ISSN : 23560282     EISSN : 26847582     DOI : http://dx.doi.org/10.35590/jeb
Core Subject : Economy,
Economics, Econometrics & Finance
Jurnal ini dimaksudkan sebagai media kajian ilmiah hasil penelitian, pemikiran dan kajian analisis-kritis mengenai isu Ekonomi, Manajemen dan Bisnis.
Arjuna Subject : -
Articles 5 Documents
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Search results for , issue " Vol 6, No 1 (2019): Ekonomi dan Bisnis" : 5 Documents clear
Analisis Pembelian Tidak Terencana pada Toko Online Shopee Wulan, Winda Noor Nawang; Suharyati, Suharyati; Rosali, Rosali
Ekonomi dan Bisnis Vol 6, No 1 (2019): Ekonomi dan Bisnis
Publisher : Fakultas Ekonomi dan Bisnis, Universitas Pembangunan Nasional Veteran Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (372.547 KB) | DOI: 10.35590/jeb.v6i1.830

Abstract

The development of information and communication technology in the era of globalization is growing rapidly. This has a significant impact on internet usage in Indonesia. So that makes Indonesia a very potential market for e-commerce, which has triggered the emergence of various online stores in Indonesia. Achieving success in e-commerce business in online stores in Indonesia requires a strategy. Shopee is an e-commerce company that runs the C2C mobile marketplace business, which allows users to buy or sell goods through applications available on the iOS and Android platforms. This research is a quantitative research that aims to determine the effect of functional comfort and representative excitement on Impulse Buying. Data collection uses a questionnaire with a Likert scale with PLS (Partial Least Square) method with Smart PLS 3.2.7 software. The sample used in the study was 50 people. The sampling technique uses a purposive sampling method. The results of this study indicate that functional convenience variables have a significant effect on unplanned purchases, while representative excitement variables have no significant effect on Impulse Buying.
Strategi Pengembangan Koperasi dengan Analisis SWOT (Studi Kasus di KSU Maju Jaya) Ermaya, Sir Kalifatullah
Ekonomi dan Bisnis Vol 6, No 1 (2019): Ekonomi dan Bisnis
Publisher : Fakultas Ekonomi dan Bisnis, Universitas Pembangunan Nasional Veteran Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (536.38 KB) | DOI: 10.35590/jeb.v6i1.812

Abstract

The digital era 4.0 is currently making the environment turbulent. Economic actors tend to be faced with intense competition. One of these economic actors is the Koperasi Serba Usaha (KSU) Maju Jaya, Kuningan. Every aspect in the cooperative is an important thing that must be understood so that it can be developed and utilized properly. At present, KSU Maju Jaya, Kuningan will develop its business. Therefore, KSU Maju Jaya, Kuningan needs to look at the conditions that occur, both internally and externally so that it can make an appropriate decision in developing its business. The researcher used SWOT analysis to determine the position of the business competition. The results of this analysis showed that KSU Maju Jaya, Kuningan is in Quadrant III with x axis = -0.32 and y axis = -0.25. Hence, some strategies that must be carried out by KSU Maju Jaya, Kuningan are Concentration Strategies, Product and Market Development Strategies and Innovation Strategies.
Review Volume, Consumer Ratings, and Rental Price in the Sharing Economy: The Case of Airbnb Jakarta Pangaribuan, Christian Haposan; Kawiworo, Jalu
Ekonomi dan Bisnis Vol 6, No 1 (2019): Ekonomi dan Bisnis
Publisher : Fakultas Ekonomi dan Bisnis, Universitas Pembangunan Nasional Veteran Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (652.424 KB) | DOI: 10.35590/jeb.v6i1.814

Abstract

Online reviews are emerging as a powerful source of information influencing consumers’ pre-purchase evaluation. This phenomenon has emphasized the need for a further comprehension of the impact of online reviews on consumer attitudes and behaviors, particularly in the sharing economy platforms. This study aims to examine the relationship of attributes in Airbnb listings towards online reviews and measure the effect of online reviews towards rental price. To examine the hypothesis and drawing conclusion, a web-crawling code was developed to collect data related with the characteristics of Airbnb’s listings, the attributes of the hosts, and the reputation of the listings. The model was tested by using a dataset of 413 Airbnb listings within Jakarta area over a period of Airbnb`s launch in January 2012 until May 2018. The data collected from the survey was processed and analyzed through multiple linear regression model, t-test, and f-test. The results of this study indicate that an online review is not a significant aspect in determining rental price of an accommodation. Furthermore, the findings highlight the importance of a “superhost” badge to influence review volume, while membership duration represents the key reason that affects both review volume and consumer ratings.
Pengaruh Informasi Asimetris terhadap Penciptaan Senjangan Anggaran dengan Faktor-faktor Person-Situation Interactionist sebagai Variabel Pemoderasi (Studi pada Organisasi Perangkat Daerah Kabupaten Banyumas) Baryatdika, Marliandi Tri; Mafudi, Mafudi; Arofah, Triani
Ekonomi dan Bisnis Vol 6, No 1 (2019): Ekonomi dan Bisnis
Publisher : Fakultas Ekonomi dan Bisnis, Universitas Pembangunan Nasional Veteran Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (753.79 KB) | DOI: 10.35590/jeb.v6i1.813

Abstract

This research is an explanatory and correlational study using survey method on heads of division in Regional Organizations of Banyumas Regency. This research aims to find out the effect of asymmetric information on the creation of budgetary slack and the effect of ethical factors expressed by person-situation interactionist factors on that relationship. The research population are all Regional Organizations of Banyumas Regency. The sampling method used is judgment sampling and it obtains 25 regional organizations. There are 4 heads of divisions from each regional organization who become the respondents.Based on the research result and data analysis using moderated regression analysis, it concludes: Asymmetric information can increase the creation of budgetary slack; (2) Ethical ideology does not moderate the effect of asymmetric information on the creation of budgetary slack; (3) Machiavellian character does not moderate the effect of asymmetric information on the creation of budgetary slack; (4) Locus of control does not moderate the effect of asymmetric information on the creation of budgetary slack; (5) Moral intensity does not moderate the effect of asymmetric information on the creation of budgetary slack; and (6) Organizational ethical climate does not moderate the effect of asymmetric information on the creation of budgetary slack.
Analisis Faktor-faktor Penerimaan Penggunaan Sistem Keuangan Desa: Pendekatan TAM dan TPB Salisa, Naila Rizki; Aeni, Ida Nur; Chamid, Ahmad Abdul
Ekonomi dan Bisnis Vol 6, No 1 (2019): Ekonomi dan Bisnis
Publisher : Fakultas Ekonomi dan Bisnis, Universitas Pembangunan Nasional Veteran Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (66.048 KB) | DOI: 10.35590/jeb.v6i1.829

Abstract

This study aims to analyze factors that influence the use of Siskeudes and examines which model that appropriate to investigates the factors of acceptance the use of Siskeudes. This study uses two models, namely Technology Acceptance Model (TAM) and Theory of Planned Behavior (TPB). Research data was obtained through questionnaires distributed to respondents. The samples of this research were 82 respondents that use Siskeudes in each Kudus District Government. Data were analyzed using Structural Equation Modellling (SEM) with path analysis method. The results show that the factors of both model, both TAM and TPB can explain the acceptance of using Siskeudes. However, perceived ease of use and perceived behavioral control have no significant effect on actual use of Siskeudes. TAM model was found to be able to investigate the acceptance factors of using Siskeudes quite well than TPB model. Although, both model hasn’t difference value. 

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