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Maya Sandra Rosita Dewi
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Jurnal Profetik
Published by Universitas Islam Negeri Sunan Kalijaga Yogyakarta
ISSN : 19792522     EISSN : 25490168     DOI : -
Core Subject : Humanities, Education,
Humanities Languange, Linguistic, Communication & Media
Profetik: Jurnal Komunikasi is a peer-reviewed journal, published biannually by Communication Science Department, State Islamic University (UIN) Sunan Kalijaga Yogyakarta. It is available online as open access sources and printed. The main focus of the journal is researches in communication studies which is integrated with Islamic perspective. PJK focuses on disseminating researches, especially related to issue of strengthening civil society in its various aspects. Besides, PJK also receive an article based on a library research, which aims to develop integrated communication theories, such as a discourse on Social Science, and other perspectives
Arjuna Subject : Ilmu Sosial - Komunikasi
Articles 11 Documents
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Search results for , issue "Vol. 12 No. 2 (2019)" : 11 Documents clear
ANALISIS KELAS SOSIAL DALAM MEMBACA IKLAN Mutahir, Arizal
Profetik: Jurnal Komunikasi Vol. 12 No. 2 (2019)
Publisher : Faculty of Social Sciences and Humanities Universitas Islam Negeri Sunan Kalijaga Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.14421/pjk.v12i2.1678

Abstract

Many studies on advertising in Indonesia have been conducted. The discussions are mostly about the influence of advertising on consumers. However, such studies often slip into a deterministic understanding. Actions are understood as behaviors merely influenced by external factors. The study of advertising deals with the relationship between the subject's intentions, actions, and the meanings contained in the advertisement. Thus, it not only discusses the influence of advertising on consumption behavior, but also requires a study of representation in advertising. Unfortunately, some studies of advertising representation have not touched the theme of the representation of social classes, as if advertisements don't talk about social classes explicitly. The absence of social class analysis in advertisement study tends to disguise the actual conditions of the society. Using the method of semiotic analysis to read advertisements on television as the subject of the study, this paper aims to show that images of social class are still present in advertisements. This paper finds that social class images in advertisements are stereotyped. The lower social class is described as a social class that is dominated and is doing a class-passing. Based on the findings, this paper argues that the analysis of social classes is still required to examine any forms of popular culture such as advertising and, at the same time, can show the actual conditions of social classes in the society.

Page 2 of 2 | Total Record : 11

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