cover
Article Per Year (5 Year)
All
Home Page
OAI Link
Editorial Team
Contact
Reviewer
Google Scholar
Contact Name
-
Contact Email
-
Phone
-
Journal Mail Official
-
Editorial Address
-
Location
Kota malang,
Jawa timur
INDONESIA
Arthavidya Jurnal Ilmiah Ekonomi
Published by Universitas Wisnuwardhana Malang
ISSN : 14108755     EISSN : 25796070     DOI : -
Core Subject : Economy,
Economics, Econometrics & Finance
Jurnal Arthavidya diterbitkan oleh Fakultas Ekonomi dan Bisnis Universitas Wisnuwardhana Malang yang memuat kajian ilmiah dibidang manajemen dan keuangan. Redaksi menerima artikel yang inovatif serta menantang untuk memicu lahirnya inovasi konsep dan praktik dibidang manajemen dan keuangan. Jurnal Arthavidya terbit dua kali dalam satu tahun yaitu pada bulan Maret dan Oktober.
Arjuna Subject : -
Articles 8 Documents
 1 
Search results for , issue " Vol 19, No 1 (2017)" : 8 Documents clear
PERAN ELEMEN JINGLE PADA BRAND AWARENESS DAN KEPUTUSAN PEMBELIAN SEBUAH PRODUK Wijaya, Erlina Fedora
Arthavidya Jurnal Ilmiah Ekonomi Vol 19, No 1 (2017)
Publisher : Arthavidya Jurnal Ilmiah Ekonomi

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (420.262 KB)

Abstract

ABSTRACTIn Indonesia, television development grow really fast compared with another device. That makes a lot of companies compete to advertise their products through TV, because from year to year advertise grow so fast too. Advertise became one of many strategies used by companies, to attract the attention of consumers. Makes the consumer interested with TV’s ad, there are few ways one of them is using jingle. In making jingle, there are few aspects need to be considered, but does not ignore the style and suitability of jingle. The aspect are memorability element is about how easy the jingle recognized, meaningfulness element is about how the jingle can send the message to consumers, likability element is about how interesting is the jingle, adaptability element is about how flexible is the jingle in adaptation with changing, protectability element means the jingle is protected by the law. Element memorability, likability and adaptability in jingle are influencing directly with brand awareness, while protectability and meaningfulness in jingle are not influencing directly with brand awareness. Consumer’s buying decision affected by memorability element. While likability, adaptability, protectability and meaningfulness in jingle are not influencing directly with consumers’s buying decision. The accuracy jingle makes consumers’s buying decision.Keywords: Element Jingle, Brand Awareness, Buying Decision, Memorability, Likability, Meaningfulness, Adaptability, Protectability.
PENGARUH KUALITAS PRODUK DAN EFEKTIFITAS IKLAN TERHADAP NIAT PEMBELIAN KOSMETIK PONDS DI KOTA AMBON Tanihattu, Maudy Marla
Arthavidya Jurnal Ilmiah Ekonomi Vol 19, No 1 (2017)
Publisher : Arthavidya Jurnal Ilmiah Ekonomi

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (227.832 KB)

Abstract

AbstractThis study aims to identify and analyze how much influence adverstising effectiveness and product quality on purchase intentions of Ponds Cosmetics in Ambon Town.The data was collected using questionnaires with Likert scale and the sampling method used was accidental sampling of 100 samples. The analytical method used was multiple linear regression (multiple linear regression).From the results of the regression analysis has been done on the factors that influence consumers intentions to buy the Ponds cosmetics in Ambon Tow are Product Quality and Advertising Effectiveness.Keywords: Quality of Products, Advertising Effectiveness, Purchase Intention
Analisis Pengaruh Good Corporate Governance (GCG) Terhadap Profil Risiko Dan Rentabilitas Bank Umum Di Indonesia Tahun 2011-2015 Widiamsa, Abraham William
Arthavidya Jurnal Ilmiah Ekonomi Vol 19, No 1 (2017)
Publisher : Arthavidya Jurnal Ilmiah Ekonomi

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (324.439 KB)

Abstract

ABSTRACT. The purpose of this research is to analyze the influence of good corporate governace (GCG) of profile risks and rentabilitas commercial banks in Indonesia on 2011-2015. Good governance coporate (GCG) measured by the composite self assessment commercial banks. Profile risk commercial banks measured by non performing loan (NPL), the net open position (NOP) and loan to deposit the ratio (LDR). Rentabilitas commercial banks measured by return on assets (ROA) and net interest margin (NIM). The research results show that GCG have a negative influence on NPL. GCG has not been affecting the PDN and LDR. GCG influential positive to ROA and NIM. This research using sample 23 commercial banks in indonesia listed on the Indonesian Stock Exchange (IDX).Keywords: self assessment good corporate governance the composite, NPL, NOP, LDR, ROA, NIM, commercial banks
PENGARUH BRAND IMAGE TERHADAP KEPUTUSAN PEMBELIAN MOTOR SCUTER MATIC YAMAHA DI MAKASSAR Syaribulan, Syaribulan
Arthavidya Jurnal Ilmiah Ekonomi Vol 19, No 1 (2017)
Publisher : Arthavidya Jurnal Ilmiah Ekonomi

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (394.641 KB)

Abstract

ABSTRACTThis study aims to determine whether the variables are simultaneously powerful brand image and variables which have a more dominant influence on purchase decisions scuter matic Yamaha motorcycle in Makassar. The variable in question is corporate image , user image and product image.The research was conducted at PT. Suracojaya Abadi Motor Makassar. The model of research used the method of observation , interviews, questionnaires and literature study carried out systematically on the basis of objective research.The analytical method used is a regression method. Then use the F test to determine the brand image variable (corporate image, user image and product image) is more dominant on purchase decisions scuter matic Yamaha motor and test to determine the brand image variable (corporate image, user image and product image) is more dominant influence on purchase decisions scuter matic Yamaha motor.The results showed that the brand image variable (corporate image, brand image and user image) simultancously influence the purchase decision scuter matic Yamaha motor. From brand image variable (corporate image, user image and product image), product image variable was a more dominant influence on purchase decisions scuter matic Yamaha motor. Thus, the hypothesis can be accepted.Key words : Brand Images, Corporate Image, User Image, Product Image, Buying Decision
Analisis Prediksi Kebangkrutan Perusahaan Sektor Pertambangan Dan Pertanian Menggunakan Metode Grover Tahun 2012-2015 Limanto, Michael Citra
Arthavidya Jurnal Ilmiah Ekonomi Vol 19, No 1 (2017)
Publisher : Arthavidya Jurnal Ilmiah Ekonomi

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (190.558 KB)

Abstract

ABSTRACT. The agricultural sector and mining in Indonesia are a sector which most influential for Indonesia because the state is rich in will material of mining and also is a agraris. Overall according to the central bureau of statistics ( CBS ) in 2014 that the gross domestic product decline, GDP in 2013 only grow 5.6 percent compared with the in 2012 6 % and descending in 2014 about 5 %. A method of Grover is research methodology this is refinement of formula Altman and have research who wears a method of Altman. The purpose of this study is to find companies the mining sector and agriculture potentially bankrupt or not decline in the 2012-2015 measured by a method of Grover and he knows comparison the mining sector or agricultural have better bankrupt. Bankruptcy is a state of being or a situation in which company failed to or not able to meet obligations because firms experienced a lack of. The research is research quantitative. Sample techniques used in this research was purposive sampling. The sample of the research were 14 company agricultural sector and 31 company sector mines in the Indonesia Stock Exchange ( IDX ). Technique analysis the data used was Independent T-Test .The results of the study showed that the company the mining sector and agriculture is at a healthy condition and there is not differences between the mining sector and agricultureKeywords: Grover, Agriculture, Mining, IDX, Independent T-Test
Perbedaan Return dan Risiko Saham Perusahaan yang Tercatat pada Indeks Kompas 100 Tahun 2011-2015 Setelah Melakukan Akuisisi Saham Farandy, Ryan
Arthavidya Jurnal Ilmiah Ekonomi Vol 19, No 1 (2017)
Publisher : Arthavidya Jurnal Ilmiah Ekonomi

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (388.675 KB)

Abstract

ABSTRACT. The research is the study of the acquisition of company shares that can affect return (rate of return) of shares and share risk. The object of research is a public company listed on the Index Kompas 100 in 2011-2015 as well as with the financial period 2011-2015. Stock returns are calculated on the percentage change in the stock price closing the year end. Factors suspected to affect stock returns and stock risk in this study is the acquisition of shares made by the company. Data were analyzed using Paired Sample T-Test with SPSS to compare differences in risk and return stock 10 days before to 10 days after the acquisition of shares. The results showed that the acquisition of shares does not give a significant influence on differences in risk and return stock.Keywords: acquisition of shares, stock returns, stock risk, Kompas 100 Index
DAMPAK FAST FOOD ADVERTISING TERHADAP PERILAKU KONSUMTIF ANAK-ANAK Putri, Inggrid Wiono
Arthavidya Jurnal Ilmiah Ekonomi Vol 19, No 1 (2017)
Publisher : Arthavidya Jurnal Ilmiah Ekonomi

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (287.021 KB)

Abstract

AbstractChildren is the first target market for fast food company. Fast food advertising is offer several kind of fast food like pizza, fried chicken, hamburger, and many more. They make attractive advertising with many toys and cartoon characters. It’s reacts to children’s tendency to become consumtif to consume fast food which leads them to overweight and obesity problem. This problem can be solved with several tactics from parents, government, and community.Keywords : fastfood, obesity, advertising, children, social media
ANALISIS PREDIKSI KEBANGKRUTAN PERUSAHAAN DENGAN MENGGUNAKAN METODE ALTMAN Z-SCORE PADA PERUSAHAAN PENERBANGAN BERTARIF MURAH DI DUNIA (Studi Pada 7 Perusahaan Penerbangan Low-Cost Carrier Terbaik Di Dunia Berdasarkan Rating Dari SkyTrax) Alkalas, Nasa Ilham; Manalu, Sahala; J.N., Rony Octovianus
Arthavidya Jurnal Ilmiah Ekonomi Vol 19, No 1 (2017)
Publisher : Arthavidya Jurnal Ilmiah Ekonomi

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (567.887 KB)

Abstract

ABSTRACTThis research has the objective as the first step to knowing the company’s bankruptcy signal. Before we knowing it is certainly a company will meet bad financial health condition, so the chosen method is to use the model analysis of Altman Z-Score because uses data obtained from the financial reports and processed as a measure of the financial health of the company. Research done on the Airlines company sector were listed on the SkyTrax ranking for periods 2015 with purposive sampling technique and uses retrieved seven of the tan companies listed. This research uses descriptive quantitative research and use the documentation to collecting data. This research to made to fruition with details that the four companies are predicted to go bankrupt with unhealthy financial conditions, three companies predicted on a grey area or bankrupt-prone which allows this company into bankruptcy or could not bankruptcy due to the fluctuating financial conditions create ever encountered the unhealthy financial conditions financial conditions are prone. This research will support high-level accuracy by using the Z-Score model analysts by Altman.Keywords: Company, Bankruptcy, Z-Score Model

Page 1 of 1 | Total Record : 8

 1 

Filter by Year

2017 2017


Reset
Filter By Issues
All Issue Vol 27 No 2 (2025): Oktober Vol 27 No 1 (2025): Maret Vol 26 No 2 (2024): Oktober Vol 26 No 1 (2024): Maret Vol 25 No 3 (2023): Desember (Ed. Khusus) Vol 25 No 2 (2023): Oktober Vol 25 No 1 (2023): Maret Vol 24 No 2 (2022): Oktober Vol 24 No 1 (2022): Maret Vol 23 No 2 (2021): Oktober Vol 23 No 1 (2021): Maret Vol 22 No 2 (2020): Oktober Vol 22 No 1 (2020): Maret Vol 21 No 2 (2019): Oktober Vol 21 No 1 (2019) Vol 21, No 1 (2019) Vol 20 No 2 (2018) Vol 20, No 2 (2018) Vol 20, No 1 (2018) Vol 20 No 1 (2018) Vol 19, No 2 (2017) Vol 19 No 2 (2017) Vol 19, No 1 (2017) Vol 19 No 1 (2017) Vol 18, No 2 (2016) Vol 18 No 2 (2016) Vol 18, No 1 (2016) Vol 18 No 1 (2016) Vol 17, No 2 (2015) Vol 17 No 2 (2015) Vol 17 No 1 (2015) Vol 17, No 1 (2015) Vol 16 No 2 (2014) Vol 16, No 2 (2014) Vol 16, No 1 (2014) Vol 16 No 1 (2014) Vol 14 No 1 (2013) Vol 14, No 1 (2013) Vol 13 No 1 (2012) Vol 9, No 1 (2008) Vol 9 No 1 (2008) More Issue