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Arthavidya Jurnal Ilmiah Ekonomi
Published by Universitas Wisnuwardhana Malang
ISSN : 14108755     EISSN : 25796070     DOI : -
Core Subject : Economy,
Economics, Econometrics & Finance
Jurnal Arthavidya diterbitkan oleh Fakultas Ekonomi dan Bisnis Universitas Wisnuwardhana Malang yang memuat kajian ilmiah dibidang manajemen dan keuangan. Redaksi menerima artikel yang inovatif serta menantang untuk memicu lahirnya inovasi konsep dan praktik dibidang manajemen dan keuangan. Jurnal Arthavidya terbit dua kali dalam satu tahun yaitu pada bulan Maret dan Oktober.
Arjuna Subject : -
Articles 8 Documents
 1 
Search results for , issue "Vol 23 No 2 (2021): Oktober" : 8 Documents clear
DESAIN PENGEMBANGAN MODEL BISNIS PADA START-UP SYARIHUB DI SURABAYA Afandi, Muh. Asrori
Arthavidya Jurnal Ilmiah Ekonomi Vol 23 No 2 (2021): Oktober
Publisher : Fakultas Ekonomi Universitas Wisnuwardhana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37303/a.v23i2.195

Abstract

Abstract : In the growing times, the competition in start-up so tight. As start-up whom have much capital modals, they will give rebate for customerto buy their product services, but as start-up whom less capital modals, they should think and make value added for customer to make them interest and want to buy their product services. This study aims to give recomendation for start-up such as syarihub to increase profit with Business Model Canvas (BMC) approach. This study uses qualitative methods while formulating strategies by observe and use in depth interview, and then analyzing them using five forces and Business Model Canvas. The result of the study have found that : add value proposition star-up syarihub with education and society program such as empower woman, empower disability, religion education, awareness of parenting, private lesson, and fun learning for kid. Key word: Start-Up, Five Forces, Business Model Canvas, Syarihub.
Pengaruh Promosi, Pelayanan, Dan Tarif Terhadap Kepuasan Konsumen Grab Di Kelurahan Dinoyo Novitawati, Retno Ayu Dewi; Orfa, Moh; Iriani, Nur Ida
Arthavidya Jurnal Ilmiah Ekonomi Vol 23 No 2 (2021): Oktober
Publisher : Fakultas Ekonomi Universitas Wisnuwardhana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37303/a.v23i2.194

Abstract

This study aims to explain and analyze the effect of promotion, service, tariff on consumer satisfaction, the independent variables used in this study are promotion, service, tariff and the dependent variable of consumer satisfaction. This study aims to determine the simultaneous or partial influence on consumer satisfaction in GRAB online transportation services, this research was conducted in the area of kel. Dinoyo Malang. In the community or students who are in the area. The respondents used are people in the village, Dinoyo Malang. Respondents in this study were 48 respondents and the research method used purposive sampling, with saturated sampling and a quantitative approach. The results showed that service and tariffs do not have a significant effect on customer satisfaction, however, promotion has a significant effect on consumer satisfaction with GRAB online transportation services. This study showed that promotion, service, and tariffs have a significant effect on customer satisfaction. Penelitian ini bertujuan untuk menjelaskan dan menganalisis pengaruh promosi, pelayanan, tarif terhadap kepuasan konsumen, variabel bebas yang digunakan dalam penelitian ini adalah promosi, pelayanan, tarif dan variabel terikat kepuasan konsumen. Penelitian ini bertujuan untuk mengetahui simultan maupun parsial yang berpengaruh terhadap kepuasan konsumen pada jasa transportasi online GRAB, penelitian ini dilakukan di daerah kel. Dinoyo Malang. Pada masyarakata atau mahasiswa yang berada di daerah tersebut. Responden yang digunakan adalah masyarakat yang ada di kel, dinoyo Malang. Responden dalam penelitian ini berjumlah 48 responden dan metode penelitian menggunakan purposive sampling, dengan sampling jenuh dan pendekatan kuantitatif. Hasil menunjukkan bahwa pelayanan dan tarif tidak memiliki pengaruh siginifikan terhadap kepuasan konsumen, tetapi promosi memiliki pengaruh yang signifikan terhadap kepuasan konsumen jasa transportasi online GRAB. Penelitian ini menunjukkan promosi, pelayanan, dan tarif memiliki pengaruh signifikan terhadap kepuasan konsumen.
Kesiapan SDM UMKM Dalam Menghadapi Era Industri 4.0 Rokhmawati, Dian
Arthavidya Jurnal Ilmiah Ekonomi Vol 23 No 2 (2021): Oktober
Publisher : Fakultas Ekonomi Universitas Wisnuwardhana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37303/a.v23i2.200

Abstract

Abstract. Industry 4.0 has a tremendous impact on many aspects of life. Technological aspects, social aspects, legal and political aspects, environmental aspects, and economic aspects. MSME’s readiness as a support of the national economy to respond to the challenges that follow is interesting to study. Human resources are the most valuable assets in the economy structure. So that the management and qualifications of human resources become very important to know, as changes are caused by industry 4.0. This study aims to determine the competency component of Human Resources and determine the human resources readiness of MSME’s in facing the Industry 4.0. This research uses literature study to find out the competency component of human resources needed in industry 4.0 then it is used gap analysis to describe the human resources readiness of MSME in facing Industrial Revolution 4.0. From the results of this study indicate that the average score for the variable technical competence is 2.4, methodological competence is 2.97, social competence is 2.85, personal competence is 3.25. The average score is 2.86. So it can be concluded that the human resources readiness of MSMEs in facing Industrial Revolution 4.0 in the Not Ready category, (need some of work) Index 2.6 - 3.39. Keywords: Readiness; Human Resources; MSME’s; Industry 4.0 Abstrak. Revolusii Industrii 4.0i membawa dampak iluar biasai pada banyak aspek idalam kehidupan. Aspek teknologi, aspek sosial, aspek hukum dan politik, aspek lingkungan, serta aspek ekonomi. Kesiapan UMKM sebagai penopang perekonomian nasional untuk menjawab tantangan-tantangan yang mengikutinya menjadi menarik untuk diteliti. Sumber Daya Manusia adalah aset paling bernilai dalam struktur perekonomian. Sehingga pengelolaan dan kesiapan akan kualifikasi iSumber iDaya iManusia imenjadi ihal iyang isangat ipenting untuk ketahui. Penelitiani inii bertujuan untuk mengetahui komponen kompetensi Sumber Daya Manusia dan mengetahui kesiapan SDM UMKM idalam imenghadapi iRevolusi iIndustri i4.0. Penelitan ini menggunakan studi literatur untuk mengetahui komponen kompetensi SDM kemudian digunakan gap analisis untuk mendeskripsikan kesiapan SDM UMKM dalam menghadapi Revolusi iIndustri i4.0. Dari ihasil ipenelitian iini menunjukkan bahwa skor rata-rata untuk variabel kompetensi teknikal adalah 2,4, kompetensi metodologis adalah 2,97, kompetensi sosial adalah 2,85, kompetensi personal adalah 3,25. Nilai rata-rata skor 2,86. Sehingga dapat disimpulkan bahwa kesiapan SDM UMKM idalam imenghadapi Revolusi iIndustri 4.0 idalam ikategori Not Ready, (need some of work) Indeks 2,6 – 3,39. Kata Kunci: Kesiapan; iSumber iDaya iManusia; UMKM; iRevolusi iIndustri 4.0i
PERSEPSI PELAKU PROGRAM CORPORATE SOCIAL RESPONSIBILITY DI PERUSAHAAN DARI PERSPEKTIF KETERPAKASAAN Affandy, Doddy
Arthavidya Jurnal Ilmiah Ekonomi Vol 23 No 2 (2021): Oktober
Publisher : Fakultas Ekonomi Universitas Wisnuwardhana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37303/a.v23i2.201

Abstract

Abstract:The purpose of this study is to determine the implementation of CSR in the company and interpret CSR as an obligation to the company as a result of the company law number 40 of 2007 regarding CSR obligations so that the true meaning in carrying out this CSR will be known. This study uses a qualitative method with a phenomenological approach using interpretive paradigms in explaining phenomena that occur. The results showed that the CSR program practitioners in the company considered that the CSR program established by the company had run well and was beneficial to both parties. Perceptions of corporate CSR program actors are significantly related to the level of implementation of CSR programs, and CSR is used as a way of life within thecompany. Keywords: corporate social responsibility practices, Undang-undang No. 40 of 2007, corporate culture.
PENERAPAN MANAGING CHANGE PADA PERGANTIAN PEMIMPIN DI PT BFI FINANCE, TBK– CABANG SURABAYA 2 Permadi, Edo Galih
Arthavidya Jurnal Ilmiah Ekonomi Vol 23 No 2 (2021): Oktober
Publisher : Fakultas Ekonomi Universitas Wisnuwardhana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37303/a.v23i2.202

Abstract

Abstract:In organizations and companies, changes often occur with the aim of improving business processes within the organization. When changes occur within the organization, it is not uncommon for resistanceto occur from the organization's employees. These changes can be in the form of a change of leaders in the company. This happened at PT BFI Finance Tbk second Surabaya branch when there was a change of Branch Manager. Effective change management is needed to facilitate the changes. Activities that can be carried out to produce effective change management are Motivating Change and Managing the Transition. This study aims to determine the application of Motivating Change and Managing the Transition and its impact on the change of leaders at PT BFI Finance Tbk second Surabaya branch. This research is a qualitative descriptive study using observations and interviews (in-depth interviews) to collect research data. Based on the research results, the application of Motivating Change and Managing the Transition in the change of leaders at PT BFI Finance Tbk Surabaya branch 2 assist the change efforts made by the new Branch Manager so as to reduce employees’resistance. Keywords: BFI Finance, managing change, Motivating Change, Managing the Transition, change of leadership
PENGARUH KUALITAS INFORMASI PADA SIKAP TERHADAP MEREK HEXA IMAGES Sulistiani, Putri Budi
Arthavidya Jurnal Ilmiah Ekonomi Vol 23 No 2 (2021): Oktober
Publisher : Fakultas Ekonomi Universitas Wisnuwardhana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37303/a.v23i2.203

Abstract

Abstract This study examines the influences of information quality and attitude toward brand. This study uses Hexa Images as the object of the study. Hexa Images is a multimedia services company especially for Wedding project. This study analyze Hexa Images’s Instagram account as one of its marketing tools. Using Quantitative and AMOS-SEM used for research analysis methods. Data collection through direct questionnaire with the criteria of respondent are male or female who is already plan for wedding in a short time. The measured variable in this study is that information quality and attitude toward brand were measured using a 5-point Likert scale. This study found that information quality has an influence of attitude toward brand, Keywords: information quality, attitude toward brand, social media, Instagram.
STRATEGI ALIANSI PERUSAHAAN JASA PENGIRIMAN DALAM MENINGKATKAN KEUNGGULAN BERSAING GLOBAL (STUDI PADA PT. HIJAU ABADI) Farizki, Abdul Ro’uf
Arthavidya Jurnal Ilmiah Ekonomi Vol 23 No 2 (2021): Oktober
Publisher : Fakultas Ekonomi Universitas Wisnuwardhana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37303/a.v23i2.204

Abstract

Abstract :Today, companies are demanded to always develop and continuesly changes. Organizational development is one of the management systems to improve, develop, and change the company's internal operations. In the era industrial 4.0, companies are required to continue to make changes, if not, it will incur a fatal effect on the company's operational structure and impact on performance degradation. One type of organizational development that is currently rife is alliancesstrategic. The alliance strategy canapplied with companies that have the same vision & mission and need to sharing capabilities & core competences. This is what is implemented by Hijau Abadi, implementing a global alliance strategy with shipping service companies that have 58 years of experience in the industry. This research is a descriptive study with a qualitative approach. Data collection techniques used by researchers are observing and in depth interview methods. This study aims to obtain information on the impact of Hijau Abadi implementing the alliance strategy and how the company can improve competitive advantage of this collaboration, and whether the alliance collaboration implemented with right partner, and whether the alliance collaboration implemented has been successfully applied by Hijau Abadi. Key word: organizational development, alliance strategy, competitive advantage, shipping line service.
PENGARUH GAYA KEPEMIMPINAN TRANSFORMASIONAL TERHADAP KOMUNIKASI DAN DAMPAKNYA PADA KINERJA PEGAWAI BADAN PENDAPATAN DAERAH (BAPENDA) KABUPATEN MOJOKERTO Subendi, Antor; Hadiyati, Ernani; Suswati, Endang
Arthavidya Jurnal Ilmiah Ekonomi Vol 23 No 2 (2021): Oktober
Publisher : Fakultas Ekonomi Universitas Wisnuwardhana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37303/a.v23i2.205

Abstract

The purpose of this study was to examine the effect of transformational leadership style and communication onemployee performance, examine the effect of transformational leadership style on communication, andcommunication strengthens the effect of transformational leadership style on employee performance. Thepopulation of this study were 45 employees of the Bapenda Mojokerto Regency so that all of them were taken assamples or used total sampling technique. Methods of data collection using survey techniques anddocumentation. The data analysis of this research used descriptive data analysis technique of percentage andPartial Least Square (PLS). The results showed that there was a significant positive effect of transformationalleadership style and communication partially on employee performance. There is a significant positive effect oftransformational leadership style on employee communication. Communication does not strengthen theinfluence of transformational leadership style on employee performance, meaning that communication cannotmediate the effect of transformational leadership on employee performance.

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