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MABIS: Manajemen dan Bisnis
Published by Universitas Surabaya
ISSN : 14123789     EISSN : 24771783     DOI : http://dx.doi.org/10.24123
Core Subject : Economy, Social,
Economics, Econometrics & Finance Social Sciences
Manajemen & Bisnis (MABIS) is an open access journal with ISSN 1412-3789 and e-ISSN 2477-1783. The editorial board invites authors and experts to publish and share their ideas through scientific and empirical research in the field of Management and Business. The major objective of the publication is to improve theories, concepts, and practices in the field of management and business. The dissemination of research will enable young researchers, and practitioners to present and share their scientific empirical findings. We are going to be a bridge between theories and practices in management and business.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 20 Documents
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Search results for , issue "Vol 12, No 1 (2013): March 2013" : 20 Documents clear
KARAKTERISTIK PERUSAHAAN TERHADAP PENGUNGKAPAN CORPORATE SOCIAL RESPONSIBILITY (CSR) DAN DAMPAKNYA TERHADAP KINERJA KEUANGAN Yeterina Widi Nugrahanti; Oktania Maharani
Manajemen dan Bisnis Vol 12, No 1 (2013): March 2013
Publisher : Department of Management - Faculty of Business and Economics. Universitas Surabaya.

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24123/jmb.v12i1.14

Abstract

The purpose of this study is to examine the effect of firm’s characteristic on Corporate SocialResponsibility (CSR) disclosures and the effect of CSR disclosures on financial performance.CSR disclosure is measured by Global Reporting Initiative Index and financial performance ismeasured by Economic Value Added (EVA). The firms’ characteristics are proxied by firm size,company profiles, leverage and firm age. The sample of this research was extracted withpurposive sampling method. Sample consist of 55 annual reports of manufacturing companieslisted on the Indonesian Stock Exchange as of December 31, 2010. The technique for examininghypothesis is multiple regression analysis by using SPSS 16.00 programs. The results indicatethat firm size and firm age have a significant positive influence on the corporate socialresponsibility disclosure. But, company profile and leverage failed to show its significant effect.Result showed that CSR disclosure has positive significant effect to financial performance.Tujuan dari penelitian ini adalah untuk memeriksa efek dari karakteristik perusahaan padapengungkapan tanggung jawa sosial perusahaan (CSR), serta dampak pengungkapan CSR padakinerja keuangan. Pengungkapan CSR diukur melalui by Global Reporting Initiative Inde,sedangkan kinerja keuangan diukur melalui Economic Value Added (EVA). Karakteristikperusahaan didekati dari ukuran perusahaan, profil perusahaan, leverage, dan usia perusahaan.Sampel dalam penelitian ini diperoleh melalui metode purposive sampling, yang terdiri dari 55laporan tahunan dari perusahaan manufaktur yang terdaftar dalam bursa sejak 31 Desember 2010.hipotesis diuji dengan regresi berganda menggunakan SPSS 16. Hasil penelitian menunjukkanbahwa ukuran dan usia perusahaan memiliki dampak yang positif dan signifikan padapengungkapan CSR, tetapi profil perusahaan dan leverage tidak menunjukkan efek yangsignifikan. Penelitian ini juga menunjukkan bahwa pengungkapan CSR memiliki dampak positifdan signifikan pada kinerja keuangan.
STUDI FENOMENOLOGI EKSPLORASI MODEL PENGAMBILAN KEPUTUSAN KONSUMEN ANAK PADA KONSUMSI JAJANAN SEKOLAH Anna Triwijayati
Manajemen dan Bisnis Vol 12, No 1 (2013): March 2013
Publisher : Department of Management - Faculty of Business and Economics. Universitas Surabaya.

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24123/jmb.v12i1.5

Abstract

Children consumers are a potential segment because they have pocket money and do the buyingbehavior. Consuming snacks at school is typical children behavior in Indonesia. Research onhow children make decision of their consumption is very interesting and useful because there hasnever been a similar study thoroughly examined the specific decision making of childrenconsumers. This study aims to construct a theory of decision making of buying snacks bychildren consumers. The research method used is phenomenology. Phenomenology method isutilized in order to get meaningful and ‘live’ children’s experiences. Based on the stages of datacollection, analysis and classification of the themes, this result obtained 22 themes related tochildren consumer decision making. All of themes are processed into meaning essential and fromthis gives propotitions and model of children consumer decision making.The result shows thatchildren consumer decision making process is determined by these factors: internal children theirself, teacher’s references, parents, conditioning and snack product. The process have threestages which are driving physical and psychological need factors, process of quick alternativeevaluation of snack products, and unplanned decision.Konsumen anak adalah segmen yang potensial karena mereka memiliki uang saku danmelakukan pembelian.Perilaku mengkonsumsi jajanan pada konsumen anak merupakan perilakuanak yang khas di Indonesia.Penelitian tentang bagaimana anak mengambil keputusan konsumsisangat menarik dan berguna untuk diteliti karena belum pernah ada penelitian serupa yangmengkaji dan menghasilkan model pengambilan keputusan khusus konsumen anak secaralengkap. Penelitian ini bertujuan untuk membangun suatu teori proses pengambilan keputusanpembelian makanan jajanan oleh konsumen anak. Metode penelitian yang digunakan adalahfenomenologi. Metode tersebut dipilih untuk mendapatkan pengalaman anak yang bermakna dan‘hidup’. Berdasarkan tahapan pengumpulan dan analisis data serta dari hasil penggolongan tema,diperoleh hasil 22 tema terkait dengan pengambilan keputusan konsumen anak.Semua tematersebut diolah melalui proses esensi makna sehingga menghasilkan proposisi dan modelpengambilan keputusan konsumen anak. Hasil analisis menunjukkan bahwa pengambilankeputusan konsumen anak ditentukan oleh faktor internal anak, referensi guru, orang tua,pengkondisian dan produk. Proses pengambilan keputusan konsumen anak memiliki tiga tahapanproses yaitu dorongan kebutuhan fisik dan psikis anak, proses evaluasi pilihan jajanan yangdilakukan dengan cepat (quick evaluation) dan keputusan pembelian yang tidak terencana(unplanned decision).
ATRIBUT PRODUK DALAM PEMILIHAN SARANG BURUNG WALET GOLDEN SWALLOW J. E. Sutanto; Hardianto Kusuma
Manajemen dan Bisnis Vol 12, No 1 (2013): March 2013
Publisher : Department of Management - Faculty of Business and Economics. Universitas Surabaya.

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24123/jmb.v12i1.10

Abstract

The purpose of this research is to determine “Attributes that are preferred by customers inselecting Golden Swallow bird’s nest products”. The population in this study are actual buyerand potential buyer in Surabaya whom are included in middle to upper economic classes. 69respondents are used as samples using judgmental sampling technique which is part of nonprobabilitiesmethod. Variables used in this research are type of bird’s nest, shape of bird’s nest,and weight of packaging size. This study uses Conjoint analysis. Results indicate that theattributes that costumers preferred in selecting Golden Swallow bird’s nest products are mostlytype of bird’s nest with the level of white bird’s nest, weight of packaging size with the level of250 gram, and shape of bird’s nest with the level of bowl shape.Tujuan penelitian ini adalah untuk mengetahui “Atribut-atribut yang menjadi preferensikonsumen dalam memilih produk sarang burung walet Golden Swallow”. Populasi dalampenelitian ini adalah orang yang pernah membeli sarang burung walet dan orang yang berpotensimembeli sarang burung walet di Surabaya yang termasuk dalam kelas ekonomi menengah keatas. Jumlah sampel yang digunakan sebanyak 69 responden dengan menggunakan metodepengambilan sampel non-probabilitas, dengan menggunakan teknik judgmental sampling.Variabel yang digunakan dalam penelitian ini adalah jenis sarang burung walet, bentuk sarangburung walet, dan ukuran berat kemasan. Penelitian ini menggunakan analisis Konjoin. Hasilpenelitian ini menunjukkan bahwa atribut yang menjadi preferensi konsumen dalam memilihproduk sarang burung walet Golden Swallow secara berturut-turut adalah jenis sarang burungwalet dengan level sarang burung walet putih, ukuran berat kemasan dengan level 250 gram, danbentuk sarang burung walet dengan level bentuk mangkuk.
THE ROLE OF EVENT ATTENDEES’ KNOWLEDGE, ENTHUSIASMS, AND ACTIVENESS ON COMMUNITY INVOLVEMENT Christina Rahardja Honantha
Manajemen dan Bisnis Vol 12, No 1 (2013): March 2013
Publisher : Department of Management - Faculty of Business and Economics. Universitas Surabaya.

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24123/jmb.v12i1.6

Abstract

Today, events are central to our culture as perhaps never before. Increases in leisure time anddiscretionary spending have led to a proliferation of public events, celebrations andentertainment. The event marketing manager must then examine the objectives of these majorplayers – what each of them expects to gain from the event, and what forces acting on them arelikely to affect their response to the event. This study to examine the relationships among eventattendees' knowledge of an event sponsor's products and activeness and enthusiasm related to thearea of the event for a sponsor’s community involvement. This approach assumes that marketers,by adopting a consumer focus, respond only to the expressed needs of event visitors. In reality,sound marketing research can unveil the latent needs of consumers that only innovative eventscan satisfy. Event marketing is defined as the "practice of promoting the interests of anorganization and its brands by associating the organization with a specific activity" (Shimp,1993; Van Heerden, 2001). Data with 200 respondents are analyzed with multiple linierregressions, and hypotheses are also tested for significant influences. The result shows that eventattendees' knowledge of the sponsor, enthusiasm, and activeness positively influence their desirethat a sponsor be involved with the community, which can make the event special, and contributeto its imagery and branding.Saat ini event menjadi tema sentral dalam budaya manusia. Peningkatan waktu luang danpengeluaran telah mendorong munculnya berbagai macam event publik, perayaan dan hiburan.Manajer event marketing harus mempelajari tujuan dari berbagai macam pemeran dalamperayaan tersebut, apa yang diharapkan dari suatu peristiwa serta hal apa yang mendorongkonsumen menyukai suatu event. Penelitian ini memeriksa hubungan antara pengetahuan pesertaevent akan event yang didanai produk sponsor, dan tingkat keaktifan serta antusiasme terkaitdengan keterlibatan komunitas tertentu. Pendekatan ini memiliki asumsi bahwa pemasar akamerespon kebutuhan yang tampak dari pengunjung event. Dalam kenyataan, dengan risetpemasaran yang kuat maka dapat ditemukan kebutuhan tersembunyi dari konsumen. Eventmarketing didefinisikan sebagai kegiatan praktik promosi kepentingan organisasi dan merekdikaitkan dengan event/peristiwa tertentu (Shimp, 1993; Van Heerden, 2001). Data diperolehdari 200 responden dan diolah dengan regresi linear. Hasil penelitian menunjukan pengetahuanpengunjung akan sponsor, antusiasme, dan tingkat keaktifan berpengaruh positif terhadapkeinginan agar sponsor terlibat dengan komunitas tertentu, sehingga event dapat menjadi lebihmenarik dan berpengaruh pada branding dan citra merek.
LIFESTYLE ON INTENTION THROUGH THE MEDIATION OF PERCEIVED USEFULNESS AND PERCEIVED EASE OF USE Juniati Juniati; Indarini Indarini
Manajemen dan Bisnis Vol 12, No 1 (2013): March 2013
Publisher : Department of Management - Faculty of Business and Economics. Universitas Surabaya.

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24123/jmb.v12i1.11

Abstract

This study aims to identify relevant lifestyle factors that affect consumer adoption of mobilephone (BlackBerry). Furthermore, this study attempts to examine the impact of lifestyle factorson perception and adoption of BlackBerry consumers. Using the technology acceptance model asa theoretical framework, the conceptual model depicts the relationships among lifestyles,perceptions, and intention. Two-step structural equation modeling was used to test the proposedhypotheses. Results of this study show that consumer lifestyle factors (fashion consciousness,Internet involvement, and e-shopping preference) are direct and indirect antecedents ofconsumers’ intention to adopt BlackBerry phone. Findings of this study provide marketers withinsights into how knowledge about lifestyle factors can be integrated into marketing andadvertising strategies.Penelitian ini bertujuan untuk mengidentifikasi faktor-faktor gaya hidup yang mempengaruhiminat mengadopsi telepon selular (BlackBerry). Selain itu, penelitian ini bertujuan untukmenguji pengaruh faktor gaya hidup terhadap persepsi dan minat mengadopsi telepon selularBlackBerry. Studi ini menggunakan model penerimaan teknologi sebagai kerangka teori, modelkonseptual menggambarkan hubungan antara gaya hidup, persepsi, dan niat. Untuk mengujihipotesis yang diajukan digunakan pemodelan persamaan struktural. Hasil dari penelitian inimenunjukkan bahwa faktor gaya hidup konsumen (kesadaran fashion , keterlibatan internet, danpreferensi e-shopping) adalah anteseden langsung dan tidak langsung dari niat konsumen untukmengadopsi telepon selular BlackBerry. Temuan penelitian ini memberi pemasar wawasanmengenai bagaimana pengetahuan tentang faktor gaya hidup dapat diintegrasikan ke dalamstrategi pemasaran dan periklanan.
STRATEGI MENGKONSTRUKSI KOMPETITIF BISNIS MELALUI MODAL INTELEKTUAL DAN KECERDASAN PRODUKSI Ismail Nawawi
Manajemen dan Bisnis Vol 12, No 1 (2013): March 2013
Publisher : Department of Management - Faculty of Business and Economics. Universitas Surabaya.

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24123/jmb.v12i1.7

Abstract

The study was conducted to determine the competitive strategy of constructing bsnis throughintellectual capital and intelligence production. The results are used as recommendations on thecompany's business development. The research was conducted with qualitative methodsapproach to the type of case studies. Data collection techniques with participation observation,interviews and documentation studies. Samples and data sources specified in perposive andsnowbal sampling, key informant Director, Director of Investment and Business Development,and Director of Corporate Marketing. Data analysis using analysis of thesis, antithesis andsentesa and the process is done with the data reduction, data display and verivication. The resultsof this study indicates: (a) capable of doing the business strategy-based approach to intellectualcapital, (b) capable of implementing a business intelligence approach to production. Penelelitiangoal is to (a) understand and describe the business strategy-based approach to intellectual capital,(b) understand and describe the implementation of business intelligence approach to theproduction. Based on these results, the model can be found menkonstruksi competitive businessstrategy to prepare the implementation of business intelligence approach to production inaccordance with the demands, needs and tastes of consumers.Penelitian ini dilakukan untuk mengetahui strategi mengkonstruksi kompetitif bsnis melaluimodal intelektual dan kecerdasan produksi. Hasilnya digunakan sebagai bahan rekomendasipengembangan bisnis di perusahaan tersebut. Penelitian ini dilakukan dengan pendekatan metodakualitatif dengan jenis studi kasus. Teknik pengumpulan data dengan observasi peranserta,wawancara mendalam dan studi dokumentasi. Sampel dan sumber data ditentukan secaraperposive dan snowbal sampling, dengan informan kunci Direktur Utama, Direktur Investasi danPengembangan Usaha, dan Direktur Pemasaran. Analisis data menggunakan analisis tesa,antitesa dan sentesa dan prosesnya dilakukan dengan data reduction, data display danverification. Hasil penelitian ini menunjukan: (a) mampu melakukan strategi bisnis berbasispendekatan modal intelektual, (b) mampu melakukan implementasi bisnis dengan pendekatankecerdasan produksi. Tujuan penelelitian ini untuk (a) memahami dan mendiskripsikan strategibisnis berbasis pendekatan modal intelektual, (b) memahami dan mendiskripsikan implementasibisnis dengan pendekatan kecerdasan produksi. Berdasarkan hasil penelitian tersebut, dapatditemukan model strategi menkonstruksi kompetitif bisnis untuk menyiapkan implementasibisnis dengan pendekatan kecerdasan produksi sesuai dengan tuntutan, kebutuhan dan selerakonsumen.
STRATEGI PENINGKATAN KINERJA DAN PERAN USAHA KECIL DAN MENENGAH (UKM) PENGOLAH PRODUK BERBASIS PANGAN Musran Munizu
Manajemen dan Bisnis Vol 12, No 1 (2013): March 2013
Publisher : Department of Management - Faculty of Business and Economics. Universitas Surabaya.

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24123/jmb.v12i1.12

Abstract

This study aimed to identify both internal factors and external that determined the food basedSMEs performance, to know the role of SMEs in the supply of food-based products for thecommunity, and to formulate strategies to improve the food based SMEs performance inMakassar. The population of this study was 119 firms. The number of respondents was 60entrepreneurs. Sample selection used simple random technique. Data were analyzed usingdescriptive analysis method, and analitical Hierarchy Processes (AHP). Processing the data usingboth SPSS 16.00 and Super Decision 1.60. The results showed that market availability, long ofbusiness, quality control, business management, and sales promotion as internal factors thataffected SMEs performance, and then access to capital, access to information market, probusinessgovernment policies, interest rate loans and technical assistance as external factors.Role of SMEs in providing food-based products for the community was included in goodcategories with an average value (mean) = 3.55. Entrepreneurs should maintain the importantfactors in determining the performance, with constant improvements in the factors that are lessimplementation, in order to obtain best performance.Penelitian ini bertujuan untuk mengidentifikasi faktor-faktor eksternal dan internal yangmenentukan kinerja usaha kecil dan menengah (UKM) pengolah produk berbasis pangan,mengetahui perannya dalam menyediakan produk-produk berbasis pangan bagi masyarakat, danmerumuskan strategi untuk meningkatkan kinerja UKM pengolah produk berbasis pangan diKota Makassar. Populasi penelitian sebesar 119 perusahaan. Jumlah sampel responden sebesar60 orang pengusaha. Penentuan besarnya sampel menggunakan teknik acak sederhana. Datadianalisis dengan menggunakan metode Analisis Deskriptif, dan Analitical Hierarchy Processes(AHP). Pengolahan data menggunakan program SPSS 16.00, dan Super Decision 1.60. Hasilpenelitian menunjukkan bahwa faktor-faktor penting dan prioritas yang menentukan kinerjaUKM adalah ketersediaan pasar, lama berusaha, pengendalian kualitas, manajemen usaha, danpromosi penjualan sebagai faktor-faktor internal, dan akses permodalan, akses informasi pasar,kebijakan pemerintah yang pro bisnis, tingkat bunga pinjaman dan bimbingan teknis sebagaifaktor-faktor eksternal. Peran UKM dalam menyediakan produk-produk berbasis pangan bagimasyarakat termasuk dalam kategori baik dengan nilai rata-rata (mean)= 3,55. Pengusaha UKMharus mempertahankan pelaksanaan faktor-faktor penting penentu kinerja usahanya, dengantetap melakukan perbaikan pada faktor-faktor yang masih kurang pelaksanaannya, agarmendapatkan kinerja yang lebih baik.
BRAND EQUITY TOWARDS REPURCHASING INTENTION OF MOBILE PHONES THROUGH CONSUMER VALUE Christina Esti Susanti
Manajemen dan Bisnis Vol 12, No 1 (2013): March 2013
Publisher : Department of Management - Faculty of Business and Economics. Universitas Surabaya.

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24123/jmb.v12i1.8

Abstract

This research is aimed to partially and simultaneously examine the influence of brand equityelement towards repurchasing intention of Nokia cell phones in Surabaya through the customervalue. The populations of this research are the entire Nokia cell phones customers in Surabaya.The numbers of population taken are 150 respondents. The sample was taken by using purposivesampling method. The data are processed and analyzed by using hierarchical regression analysis.The results of the research show that brand equity elements affect the customer value.Consequently, the customer value affects the repurchasing intention of the customers. Inconclusion, the elements of brand equity partially and simultaneously affect the repurchasingintention through the customer value in Surabaya. Based on the results of the research, it issuggested that the producer of Nokia cell phones should creates advertisement in television,which gives the better information about cell phones Nokia specification.Penelitian ini bertujuan menguji pengaruh elemen ekuitas merk terhadap niat membeli ulangmelalui nilai pelanggan baik secara parsial maupun secara simultan pada telepon seluler MerkNokia di Surabaya. Populasi penelitian ini adalah para pengguna telepon seluler merk Nokia diSurabaya. Jumlah sampel dalam penelitian ini ditetapkan sebesar 150 responden. Metodepengambilan sampel menggunakan purposive random sampling. Data diolah dan dianalisisdengan menggunakan hierarchical regression analysis. Hasil penelitian ini menunjukkan bahwaelemen ekuitas merk mempengaruhi nilai pelanggan. Hasil penelitian ini juga membuktikanbahwa nilai pelanggan mempengaruhi niat beli ulang. Kesimpulan yang dapat diambil dalampenelitian ini adalah elemen ekuitas merek baik secara parsial maupun simultan mempengaruhiniat beli ulang melalui nilai pelanggan di Surabaya. Berdasarkan hasil penelitian tersebut, saranbagi produsen telepon seluler adalah merancang iklan di televisi, yang memberikan informasilebih baik tentang spesifikasi telepon seluler merk Nokia.
ANTECENDENT FACTORS YANG BERPENGARUH TERHADAP KOMITMEN ORGANISASIONAL DAN KINERJA ORGANISASI Ketut Sudarma
Manajemen dan Bisnis Vol 12, No 1 (2013): March 2013
Publisher : Department of Management - Faculty of Business and Economics. Universitas Surabaya.

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24123/jmb.v12i1.13

Abstract

The organizational performance has not achieved its optimum yet in Private Higher Education inCentral Java due to several factors both the external factors and internal factors. The externalfactors are intense competition going on competition is among private university itself,competition with State University, as well as the possibility of competition with foreignuniversities. The internal factors are derived from the behavior of its own human resources, suchas the tendency of low organizational commitment, ineffective leadership, organizational cultureand career development that is not performing well. The purposes of this study are to describethe organizational culture, transformational leadership, career development, organizationalcommitment and organizational performance, to analyze the influence organization culture,transformational leadership and career development on organizational commitment andorganizational performance, to analyze the influence of organizational culture, transformationalleadership and career development to organizational performance through organizationalcommitment. The study population numbered 396 head of course. Sample of 130 respondentsassigned, according to recommendation of Hair, et al. (1998) that the sample for SEM analysisbetween 100-200 respondents. The data analysis is using SEM (Structural Equation Modelling).The results of this study show that organizational culture, transformational leadership and careerdevelopment are statistically positive and significant impact on organizational commitment; andorganizational performance. Organizational commitment mediates the effect of organizationalculture, transformational leadership and career development to organizational performance.Thus, organizational commitment is very important and needs to be improved as early aspossible so that human resources in universities in Central Java have better responsibility andloyalty to their institutions.Belum maksimalnya kinerja organisasi pada Perguruan Tinggi Swasta di Jawa Tengahdisebabkan oleh beberapa faktor di antaranya adalah faktor eksternal dan faktor internal. Faktoreksternal yaitu ketatnya persaingan yang terjadi, yakni persaingan antar Perguruan Tinggi Swastasendiri, persaingan dengan Perguruan Tinggi Negeri, maupun kemungkinan persaingan denganperguruan tinggi asing. Faktor internal yaitu bersumber dari perilaku sumber daya manusiasendiri, seperti kecenderungan rendahnya komitmen organisasional, kepemimpinan belumberjalan efektif, budaya organisasi dan pengembangan karir belum terlaksana denganbaik.Tujuan penelitian ini adalah: mendiskripsikan budaya organisasi, kepemimpinantransformasional, pengembangan karir, komitmen organisasional dan kinerja organisasi,menganalisis pengaruh budaya organisasi, kepemimpinan transformasional, penegembangankarir terhadap komitmen organisasional dan kinerja organisasi, serta menganalisis pengaruhbudaya organisasi, kepemimpinan transformasional, pengembangan karir terhadap kinerjaorganisasi melalui komitmen organisasional. Populasi penelitian berjumlah 396 ketua programstudi. Sampel ditetapkan 130 responden, sesuai rekomendasi Hair, et al. (1998) bahwa sampeluntuk analisis SEM antara 100-200 responden. Analisis data menggunakan SEM (StructuralEquation Modeling). Hasil penelitian menunjukkan bahwa budaya organisasi, kepemimpinantransformasional dan pengembangan karir berpengaruh positif dan signifikan terhadap komitmen organisasional dan kinerja organisasi. Komitmen organisasional memediasi pengaruh budayaorganisasi, kepemimpinan transformasional dan pengembangan karir terhadap kinerja organisasi.Dengan demikian membangun komitmen organisasional sangat penting dan perlu dilakukansedini mungkin agar SDM di Perguruan Tinggi Swasta Jawa Tengah mempunyai tanggungjawab dan loyal terhadap lembaga dan tidak mudah meninggalkan lembaganya sehingga kinerjaorganisasi dapat meningkat.
PRINSIP PREPOTENT NEEDS HIERARCHY MASLOW DAN HUBUNGANNNYA DENGAN KINERJA SERTA KEPUASAN KERJA Ivan A. Setiawan
Manajemen dan Bisnis Vol 12, No 1 (2013): March 2013
Publisher : Department of Management - Faculty of Business and Economics. Universitas Surabaya.

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24123/jmb.v12i1.9

Abstract

Maslow's needs hierarchy theory of motivation is a theory that has great appeal, but verycontroversial given the lack of empirical support. This study examines the principle of aprepotent needs hierarchy Maslow and also link it to performance, and assess the relationship ofperformance and job satisfaction. Subjects were 81 nurses. Analysis technique using the averageand static analysis to measure the prepotent principles, as well as path analysis to examine therelationship among variables. The results show that the principle of prepotent less empiricalsupport. In conjunction with the performance, social and self-esteem has a positive relationshipwith performance. Security, autonomy, and self-actualization do not have a significantrelationship with performance. As for performance, in turn, has a positive relationship with jobsatisfaction.Teori motivasi needs hierarchy Maslow merupakan teori yang memiliki daya tarik besar namunpenuh kontroversi mengingat kurangnya dukungan empiris. Studi ini secara sederhana mengkajiprinsip prepotent needs hierarchy Maslow dan menghubungkannya dengan kinerja, sertamengkaji hubungan kinerja dengan kepuasan kerja. Subjek adalah 81 perawat. Teknik analisismenggunakan rata-rata dan static analysis untuk mengukur prinsip prepotent, serta analisis jaluruntuk mengkaji hubungan antar variabel. Hasil pengujian menunjukkan bahwa prinsip prepotentkurang memperoleh dukungan empiris. Dalam hubungannya dengan kinerja, social dan selfesteemmemiliki hubungan positif dengan kinerja. Adapun security, autonomy, dan selfactualizationtidak memiliki hubungan signifikan dengan kinerja. Kinerja, pada gilirannya,memiliki hubungan positif dengan kepuasan kerja.

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