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INDONESIA
Jurnal Manajemen dan Bisnis
Published by Universitas Katolik Santo Thomas
ISSN : 14120593     EISSN : -     DOI : -
Core Subject : Economy, Science, Education,
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Other
Jurnal Manajemen dan Bisnis (JMB), ISSN 1412-0593, bertujuan untuk menyebarluaskan hasil penelitian di bidang ilmu manajemen dan bisnis seperti Manajemen Sumber Daya,Manajemen Keuangan, Manajemen Sistem Informasi, Majajemen Bisnis, Organisasi dan Tata Kelola serta bidang lainnya dalam Rumpun Ilmu Ekonomi Manajemen.
Arjuna Subject : -
Articles 12 Documents
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Search results for , issue "Vol 20 No. 2 Tahun 2020" : 12 Documents clear
ANALISIS PENGARUH LINGKUNGAN KERJA, PROMOSI JABATAN DAN KOMPENSASI TERHADAP KINERJA KARYAWAN PADA CV. KESUMA JAYA MEDAN Simbolon, Sahat
Jurnal Manajemen dan Bisnis Vol 20 No. 2 Tahun 2020
Publisher : UNIKA Santo Thomas

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54367/jmb.v20i2.1011

Abstract

This study aims to determine the effect of working environment, job promotion and compensation on the employee’s performance at CV. Kesuma Jaya Medan. This research is conducted at CV. Kesuma Jaya Medan for 8 (eight) months periode of time, starting from January 2019 until August 2019. This study is using stratified random sampling method. The population in this study is the employees in CV. Kesuma Jaya Medan as many as 106 people. The number of sample obtained is 84 people. Methods of data collection in this study is using questionnaires to collect the data for working environment, job promotion, compensation and employee’s performance variable. The technique of data analysis used is validation test, reliability test, description analysis, classic assumption test, multiple linear regression analysis, multiple linear correlation coefficient testhypotesis test partially and simultaneously and coefficient determination. From the description analysis of working environment, job promotion, compensation and employee’s performance variable have been in good category. Partially, working environment, job promotion and compensation has a positive and significant effect on employee’s performance in CV. Kesuma Jaya Medan in which tcount  ttable Simultaneously, there is a positive and significant effect of working environment, job promotion and compensation on employee’s performance in CV. Kesuma Jaya Medan in which Fcount Ftable.. From the coefficient of determination, employee’s performance influenced by working environment, job promotion and compensation by 0,728 or 72,8%. While the remaining 0,272 or 27,2% of employee’s performance is influenced by other variables that are not observed in this study, example leadership, working comitment, organizational culture, etc
BOOSTING BRAND AWARENESS: LEVERAGING CONTENT MARKETING AND SOCIAL MEDIA FOR GREATER VISIBILITY AND ENGAGEMENT IN PROPERTY BUSINESS Panjaitan, Raya; Purba, Cindy Braveta
Jurnal Manajemen dan Bisnis Vol 20 No. 2 Tahun 2020
Publisher : UNIKA Santo Thomas

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54367/jmb.v20i2.3514

Abstract

This study examines the effects of content marketing and social media on brand awareness for PT. Peta Property Indonesia in Medan, employing a quantitative approach with descriptive statistics. It analyzes how these digital strategies enhance the company's visibility and consumer engagement. The research finds that content marketing and social media significantly increase brand awareness, attributed to the unique, engaging, and informative nature of the company's content. This includes well-presented property information, which is easily accessible and understandable to consumers. By strategically showcasing a range of properties, including new developments and secondary market listings, the content effectively informs consumers about available options. Additionally, incorporating interactive elements like quizzes and games into the content boosts engagement and fosters a two-way communication channel. The study concludes that effective content marketing and social media use are crucial for enhancing brand visibility and establishing a stronger connection with the target audience for PT. Peta Property Indonesia.

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