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Business Management Analysis Journal (BMAJ)
Published by Universitas Muria Kudus
ISSN : 26230690     EISSN : 26553813     DOI : -
Core Subject : Economy,
Economics, Econometrics & Finance
Business Management Analysis Journal (BMAJ) with E-ISSN 2655-3813 and P-ISSN 2623-0690 is a journal published by Management Department, the Economics and Business Faculty, Universitas Muria Kudus. BMAJ publishes twice in a year (on April and October) consisting 6 articles and accepting articles in the fields of financial, human resources, marketing, operation, strategic with the standard of research method for publication.
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Articles 2 Documents
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Search results for , issue "Vol 8, No 2 (2025): Business Managament Analysis Journal (BMAJ)" : 2 Documents clear
FACTORS AFFECT FINANCIAL DISTRESS IN CONVENTIONAL BANKING LISTED ON THE INDONESIAN STOCK EXCHANGE Muchtar, Susy; Sari, Wahyuni Rusliyana; Elgi, Afrizal; Martinistiyas, Catur Rahayu; Elgammal, Mohammed
Business Management Analysis Journal (BMAJ) Vol 8, No 2 (2025): Business Managament Analysis Journal (BMAJ)
Publisher : Universitas Muria Kudus

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24176/bmaj.v8i2.15199

Abstract

COVID-19 and the Russian-Ukrainian conflict caused global inflationary pressure. This condition enables banks worldwide to implement a policy of increasing interest rates, which can lead to high inflation. High inflation can cause financial distress in various sectors, including banking, which is a crucial sector in the economy. This research aims to identify the factors that contribute to financial distress. The sample used in the study consisted of 35 conventional banks listed on the Indonesia Stock Exchange from 2018 to 2022, and a logistic regression analysis was employed. The results of discriminant analysis in this study indicate that banks with a high solvency ratio may face a higher probability of financial distress. In contrast, higher profitability ratios decrease the risk of financial distress. Our results can encourage regulators and policymakers to adopt policies that maintain capital adequacy and increase banking profits, thereby avoiding financial distress, especially during economic downturns. It is hoped that the results of this research will serve as a reference for conventional banks to prevent financial distress by optimizing capital management and enhancing bank profitability.
PRODUCT UNIQUENESS VALUE ADVANTAGE TO IMPROVE MARKETING PERFORMANCE Khasanah, Imroatul; Astuti, Sri Rahayu Tri
Business Management Analysis Journal (BMAJ) Vol 8, No 2 (2025): Business Managament Analysis Journal (BMAJ)
Publisher : Universitas Muria Kudus

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24176/bmaj.v8i2.15113

Abstract

This study investigates how product uniqueness value advantage mediates the relationship between product innovation and marketing performance. Data were gathered from 342 food-producing SMEs in Central Java, Indonesia. The owners and managers of food product SMEs in Central Java are the respondents of this study's survey. Data collection was conducted over a three-month period using structured questionnaires distributed directly and supplemented by interviews. The research model includes five assumptions that were investigated using Structural Equation Modelling (SEM). Product innovation, product uniqueness value advantage, long-term competitive advantage, and marketing performance were the variables studied. The findings suggest that all hypotheses have a favorable and significant effect. Among these, product uniqueness value advantage has the greatest influence on marketing performance. Several recommendations are suggested to utilize this advantage and thus boost marketing performance: SMEs should: actively and quickly create new product variations for the market; be creative in creating food products that showcase unique qualities that suit consumer tastes; (3) strive to be leaders in launching new product concepts; and (4) be flexible and responsive to changing market trends, especially when it comes to adjusting to the food industry's explosive growth. The findings of this study have several limitations that must be addressed in future research. The impact of sustainable competitive advantage on marketing success is minimal compared to the influence of other variables. To better understand its impact on marketing performance, future research could examine increasing the number of indicators for the sustainable competitive advantage variable to provide a more comprehensive measure of this concept. 

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