Jurnal Riset Komunikasi
Jurnal Riset Komunikasi (JURKOM) Print ISSN 2615-0875 | Online ISSN 2615-0948 is a scientific journal published by Asosiasi Pendidikan Tinggi Ilmu Komunikasi (ASPIKOM) Riau Region. JURKOM focuses on communication issues in general including communication science, journalism, Public Relations, communication management, development communication, new media, strategic communication, broadcasting, and etc.
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<![CDATA[Brand Personality Selebriti Sebagai Strategi Komunikasi Krisis ]]>
<![CDATA[Shabrina, Almira]]>;
<![CDATA[Nugrahani, Rah Utami]]>;
<![CDATA[Nasywa, Shafina]]>;
<![CDATA[Aminia, Atala]]>
<![CDATA[ Jurnal Riset Komunikasi (JURKOM) Vol. 7 No. 2 (2024): Agustus 2024 ]]>
Publisher : <![CDATA[Asosiasi Pendidikan Tinggi Ilmu Komuniasi (ASPIKOM) Wilayah Riau ]]>
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DOI: 10.38194/jurkom.v7i2.872
<![CDATA[The use of TikTok social media has made iced tea one of the drink brands that has become the top of mind for grab and go drinks in Indonesia. However, like a double-edged sword, the use of social media is one of the causes of problems that can lead to a bad reputation in the eyes of consumers. To prevent the Company's Image from getting worse, Es Teh Indonesia replaced the Chief Executive Officer who is now held by Nagita Slavina. For this reason, this research looks at how Nagita Slavina's brand personality as a crisis communication strategy. This study uses a descriptive qualitative research method to see how this CEO turnover phenomenon becomes an image for Indonesian iced tea. Researchers conducted research on six Generation Z informants who live on the island of Java and consume Indonesian iced tea more than 6 times. The results of the study show that Nagita Slavina's brand personality is less effective in handling the crisis management that has been carried out by Es The Indonesia. Keywords: Brand Personality; Crisis Management; Es Teh Indonesia]]>
<![CDATA[Madura dan Potensi Wisata Rempah: Kajian Strategi Komunikasi Pemasaran Pariwisata ]]>
<![CDATA[Suryandari, Nikmah]]>;
<![CDATA[Rahmawati, Farida Nurul]]>;
<![CDATA[Adhidharma, Ferry]]>
<![CDATA[ Jurnal Riset Komunikasi (JURKOM) Vol. 7 No. 2 (2024): Agustus 2024 ]]>
Publisher : <![CDATA[Asosiasi Pendidikan Tinggi Ilmu Komuniasi (ASPIKOM) Wilayah Riau ]]>
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DOI: 10.38194/jurkom.v7i2.1025
<![CDATA[The COVID-19 pandemic has stopped the activities of the global tourism industry. This condition is further exacerbated by the atmosphere of uncertainty and the lack of effective vaccination. This resulted in people starting to try various drugs to boost their immunity, turning to traditional medical practices and alternative medicine. The use of spices in food and herbal medicine is known as one of Madura's tourism potential. This research aims to determine the tourism marketing communication strategy for Madurese spice products. This paper presents a niche tourism sector that emphasizes the potential of spice tourism. The research aims to determine strategies for promoting spice-based tourism and for developing Madura tourism. The research used a qualitative descriptive method with informants from spice-based tourism businesses in Madura. The research results show that the use of tourism marketing communication strategies in Madura uses a 7P marketing mix perspective, namely product, price, place, promotion, people, process, physical evidence.]]>
<![CDATA[Pemasaran Produk dengan Pendekatan AIDA oleh Influencer di Media Sosial TikTok ]]>
<![CDATA[Tjoa, Hans Benedict]]>;
<![CDATA[Sutjipto, Catherine Christabel]]>;
<![CDATA[Valerie, Valencia]]>;
<![CDATA[Wijayanti, Sri Hapsari]]>
<![CDATA[ Jurnal Riset Komunikasi (JURKOM) Vol. 7 No. 2 (2024): Agustus 2024 ]]>
Publisher : <![CDATA[Asosiasi Pendidikan Tinggi Ilmu Komuniasi (ASPIKOM) Wilayah Riau ]]>
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DOI: 10.38194/jurkom.v7i2.1032
<![CDATA[Nowadays, social media is widely used by marketers, including influencers, to promote products or services. One promotional technique used as a reference for preparing content on social media is the AIDA approach. AIDA is an effective marketing stage, starting from captivating the audience (attention), growing interest (interest), arousing desire (desire), and motivating audience action (action). The purpose of this study is to describe the AIDA approach used by NS as influencer on TikTok when marketing household appliances. This research is qualitatively descriptive, using observation techniques of video shows and content analysis of the three videos belonging to NS. The three videos were aired in 2023 and randomly selected as the object of research. Content analysis is guided by the stages contained in AIDA, namely attention, interest, desire, and action. This study found that the AIDA approach in marketing on TikTok can help influencers lead their audience from curiosity, interest, to thinking to action. Marketing carried out using TikTok is classified as softsale because it is simpler and more effective to implement.]]>
<![CDATA[Analisis Media Monitoring terhadap Brand Fashion Lokal 3Second pada Maret-April 2024 ]]>
<![CDATA[Halimah, Adzira Rahma]]>
<![CDATA[ Jurnal Riset Komunikasi (JURKOM) Vol. 7 No. 2 (2024): Agustus 2024 ]]>
Publisher : <![CDATA[Asosiasi Pendidikan Tinggi Ilmu Komuniasi (ASPIKOM) Wilayah Riau ]]>
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DOI: 10.38194/jurkom.v7i2.1036
<![CDATA[Competition among local fashion brands in Indonesia can be said to be quite intense. Various brands try to always invade their sustainability by adopting strategies that utilize the internet in everything. This includes the 3Second brand which released the Not So Old School collection in mid-March 2024 by collaborating with influencers, holding a unique “Baju Gratis untuk Kamu” program at the end of March 2024 and social media activation. This resulted in electronic Word of Mouth (eWOM) on social media and online news. Therefore, media monitoring is needed to measure the eWOM. This research aims to find out brand insight into the release of the Not So Old School collection, especially during the “Baju Gratis untuk Kamu” program, so monitoring was carried out on March 26-April 25, 2024. Netnography was chosen as the type of research method this time by using media monitoring analytical tools, namely Brand24. Media monitoring analysis was conducted on TikTok, Twitter (X), Video, News, Blog, and Website. The results of media monitoring show that the most positive sentiment, reach, and mentions obtained by 3Second all occurred in week 1, which is March 26-April 2, 2024 and 3Second is in 2nd place when compared to other local distro fashion brands for the mentions achieved.]]>
<![CDATA[Strategi Komunikasi Politik “Nyantri” Prabowo Subianto dalam Memenangkan Pilpres 2024 ]]>
<![CDATA[Hafid, Hafid]]>;
<![CDATA[Jannah, Siti Raudhatul]]>;
<![CDATA[Jauhari, Minan]]>
<![CDATA[ Jurnal Riset Komunikasi (JURKOM) Vol. 7 No. 2 (2024): Agustus 2024 ]]>
Publisher : <![CDATA[Asosiasi Pendidikan Tinggi Ilmu Komuniasi (ASPIKOM) Wilayah Riau ]]>
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DOI: 10.38194/jurkom.v7i2.1041
<![CDATA[Abstract The 2024 general election involved three candidates—a couple of presidential candidates and vice presidents. They're struggling to win the number one seat in the Republic. Each one of them uses the best political strategy to gain the people's sympathy. One of them is Prabowo Subianto, a presidential candidate who has "sustained" for three consecutive elections and has not even emerged as a winner. The study aims to understand Prabowo Subianto's political communication strategy as a presidential candidate to gain the support of the Santri and Kiai Pondok Pesantren as one of the national voices. This research uses Robert M. Entman's framing analysis with a library approach, i.e., online media, as an object of research carried out in the period prior to the campaign period until the campaign was completed. The results of the research show that Prabowo's political communication strategy for gaining the support of Kiai and the hostel centers is using three patterns of imagery. First, pure publicity, namely, Prabowo, popularized itself with a number of supporters and won the Gibran couple. Second, Free Ride Publicity (Prabowo) visited the Pondok Pesantren and was named Santri Indonesian friend by the Santri and Kiai. Third, Paid Publicity called on the media to cover and broadcast the declaration of Gibran's couple at the same time as the perpetual fund campaign. Keywords: Communication Strategy, Nyantri Politics, General Election, President]]>
<![CDATA[Implementasi Elemen Copywriting dalam Menumbuhkan Pemahaman Konsumen Website MyIndibiz.co.id ]]>
<![CDATA[Tsany, Salwa Luthfiandita]]>;
<![CDATA[Dirgantara, Pradipta Luthfiandita]]>
<![CDATA[ Jurnal Riset Komunikasi (JURKOM) Vol. 7 No. 2 (2024): Agustus 2024 ]]>
Publisher : <![CDATA[Asosiasi Pendidikan Tinggi Ilmu Komuniasi (ASPIKOM) Wilayah Riau ]]>
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DOI: 10.38194/jurkom.v7i2.1049
<![CDATA[Advancements in internet technology have significantly transformed people's lives. One of its impacts is the emergence of new behaviors in buying and selling activities, marked by the advent of digital marketing since the 1990s. Today, digital marketing is widely embraced by businesses of all scales, ranging from small and medium enterprises to large corporations. Digital marketing encompasses several elements used to optimally convey information to the audience. This research uses the concept of copywriting by Mark Shaw, which includes five important elements of copywriting, integrated with the persuasive communication theory by Effendy and the nine criteria of ideal copywriting according to Gerry McGovern. Based on what has been described, this study aims to implement copywriting elements on the MyIndibiz website to enhance potential consumers' understanding through a qualitative case study method on the copywriting used on the MyIndibiz website's product page. The results of this research indicate that the implementation of copywriting elements on the MyIndibiz website can increase website visits, indicating an improvement in consumer understanding of the information conveyed.]]>
<![CDATA[Mengidentifikasi Kecenderungan Riset Komunikasi Kesehatan dan Kontribusinya pada Penanganan Pandemi Covid-19 di Indonesia ]]>
<![CDATA[Laturrakhmi, Yun Fitrahyati]]>;
<![CDATA[Swastikawara, Sinta]]>
<![CDATA[ Jurnal Riset Komunikasi (JURKOM) Vol. 7 No. 2 (2024): Agustus 2024 ]]>
Publisher : <![CDATA[Asosiasi Pendidikan Tinggi Ilmu Komuniasi (ASPIKOM) Wilayah Riau ]]>
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DOI: 10.38194/jurkom.v7i2.1056
<![CDATA[Various previous studies believe that through its inherently applicable nature, health communication research can ideally be easily applied to health practices and policies. On the other hand, several criticisms have emerged that point to the lack of role of communication scholars in responding to various needs in the health context, including in handling pandemics. This research aims to get an overview of the trends in health communication research produced during the COVID-19 pandemic (response to recovery period) in Indonesia. Through mapping these trends, it will be known whether or not there is a contribution made to practice and policy in handling the COVID-19 pandemic in Indonesia. This research was conducted using the quantitative content analysis method on journal articles that have been published in SINTA-accredited communication journals in the last 3 years (from early 2020 to early 2022). In addition, in-depth interviews were also conducted with 2 communication scholars who focus on the development of health communication studies in Indonesia and medical professionals who are directly involved in public relations for the COVID-19 task force to obtain an overview of the relationship between health communication research and the handling of the covid-19 pandemic. The results of this study show that the trend of health communication research is in line with the views of medical professionals who see that health communication is only limited to instruments. Policy making on health communication is still emphasized on the medical role alone so the space for health communication to become one of the contributors to policy making is getting narrower. On the other hand, the role of health communication is very pronounced in the personal aspect, especially in seeing the local wisdom of the community in dealing with the COVID-19 pandemic, so that it is not trapped in general standardization.]]>
<![CDATA[Environmental Campaign on the zerowaste.id Instagram Account to Educate the Community ]]>
<![CDATA[Alif, Muhammad]]>;
<![CDATA[Hanief, Lalita]]>;
<![CDATA[Astuty, Sri]]>
<![CDATA[ Jurnal Riset Komunikasi (JURKOM) Vol. 7 No. 2 (2024): Agustus 2024 ]]>
Publisher : <![CDATA[Asosiasi Pendidikan Tinggi Ilmu Komuniasi (ASPIKOM) Wilayah Riau ]]>
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DOI: 10.38194/jurkom.v7i2.1058
<![CDATA[Environmental campaigns are an effort to preserve the environment through various media. The aim of this research is to determine the environmental campaign on the Instagram account @zerowaste.id in educating the public. The method used in this research is interpretive qualitative. Data collection techniques use literature studies and documentation. Data analysis uses qualitative content analysis by interpreting @zerowaste.id account posts that are relevant to environmental campaigns. The research findings show that the Instagram account @zerowaste.id educates Instagram followers through its creative content in the form of how to make minimal waste hampers, alternative hair care products, zero waste healthy provisions, the benefits of compost for plants, facts about e-waste and zero challage. This environmental campaign aims to provide information to followers to reduce waste, apart from that, it also educates and persuades followers to use environmentally friendly products in their daily lives.]]>
<![CDATA[Efektivitas Komunikasi Inovasi Aplikasi E-HDW dalam Meningkatkan Prevalensi Balita Stunting di Kabupaten Bengkalis ]]>
<![CDATA[Nurjanah, Nurjanah]]>;
<![CDATA[Nasution, Belli]]>;
<![CDATA[Wahidar, Tutut Ismi]]>;
<![CDATA[Putri, Winda Ersa]]>
<![CDATA[ Jurnal Riset Komunikasi (JURKOM) Vol. 7 No. 2 (2024): Agustus 2024 ]]>
Publisher : <![CDATA[Asosiasi Pendidikan Tinggi Ilmu Komuniasi (ASPIKOM) Wilayah Riau ]]>
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DOI: 10.38194/jurkom.v7i2.1061
<![CDATA[Fokus perhatian pemerintah saat ini diantaranya masalah stunting sesuai Perpres Nomor. 72 Tahun 2021 tentang percepatan penurunan prevalansi stunting. Gagasan dan program pencegahan stunting, dikomunikasikan dengan memanfaatkan teknologi dalam penyampaian informasi stunting, terbukti prevalensi stunting di Kabupaten Bengkalis berhasil menurun dari 21,9% menjadi 8,4%, terendah di Provinsi Riau. Kajian ini menjelaskan efektivitas komunikasi penggunaan aplikasi eHDW sebagai media penyampaian informasi dalam upaya menurunkan prevalensi stunting di Kabupaten Bengkalis. Metode kualitatif dan kuantitatif digunakan untuk mengumpulkan data melalui kuesioner, observasi, wawancara, dokumentasi. Dinalisis dengan menggunakan teori difusi. Hasil penelitian ditemukan bahwa proses inovasi penyampaian informasi dan laporan melalui aplikasi eHDW sudah efektif sesuai standar pelayanan yang baik dalam mencapai target pemerintah dari segi pemakai, isi pesan, media komunikasi, format pesan, sumber pesan, ketepatan waktu karena merupakan solusi digital untuk memfasilitasi desa dalam mengumpulkan data, memantau, mencatat dan melaporkan pencegahan stunting dari tingkat kabupaten sampai tingkat desa sehingga berkontribusi terhadap prestasi nasional.]]>
<![CDATA[Digital Activism: The Utilisation of Social Media Instagram @pulihkanjakarta in Campaigning for Environmental Issues ]]>
<![CDATA[Isnata, Dita]]>;
<![CDATA[Nugroho, Catur]]>
<![CDATA[ Jurnal Riset Komunikasi (JURKOM) Vol. 7 No. 2 (2024): Agustus 2024 ]]>
Publisher : <![CDATA[Asosiasi Pendidikan Tinggi Ilmu Komuniasi (ASPIKOM) Wilayah Riau ]]>
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DOI: 10.38194/jurkom.v7i2.1064
<![CDATA[Abstract Environmental issues have become one of the most pressing global challenges over the past decade. Recognising the tremendous development of digitalisation today, WALHI Jakarta also uses new media in campaigning for environmental issues that arise, especially in the DKI Jakarta area. With the background mentioned above, the purpose of this research is to find out how WALHI Jakarta's communication strategy in campaigning environmental issues, how WALHI Jakarta uses social media in campaigning environmental issues and digital activism carried out by WALHI Jakarta in campaigning environmental issues. WALHI Jakarta campaigns on environmental issues through fact-finding, planning, action implementation and evaluation. Through Instagram @pulihkanjakarta, they spread fast and diverse information, involve affected communities, and combine physical action with digital technology. This research is also expected to be a scientific literature in future research related to organisational communication strategies, especially in the use of Instagram social media.]]>
