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INDONESIA
JOURNAL OF BUSINESS STUDIES
Published by Universitas 17 Agustus 1945 Jakarta
ISSN : -     EISSN : 24433837     DOI : -
Core Subject : Economy, Social,
Economics, Econometrics & Finance Social Sciences
Journal of Business Studies (JOBS) publish research paper specificity in the field of economic and business, SMEs or a study of local business in Indonesia. JOBS focus on national economic problems and corporate. The results of the study are expected to contribute to the national economic development.
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Articles 3 Documents
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Search results for , issue "Vol 7, No 2 (2022): Business Studies" : 3 Documents clear
PENGARUH ONLINE CUSTOMER REVIEW DAN DISKON TERHADAP KEPUTUSAN PEMBELIAN MAKANAN PADA MARKETPLACE SHOPEEFOOD (Studi pada konsumen ShopeeFood di Jakarta) Azaria, Phamendyta; Sagala, Jayanti
JOURNAL OF BUSINESS STUDIES Vol 7, No 2 (2022): Business Studies
Publisher : Universitas 17 Agustus 1945 Jakarta

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Abstract

This study aims to examine the effect of Online Customer Reviews and Discounts on Food Purchasing Decisions at the ShopeeFood marketplace. This research was carried out online by distributing questionnaires to respondents who live in Jakarta. The sampling technique uses purposive sampling. The data analysis method used is multiple linear regression. The results of the study show that (1) Online Customer Reviews have a positive and significant effect on Food Purchasing Decisions for ShopeeFood consumers in Jakarta (2) Discounts have a positive and significant effect on Food Purchase Decisions for ShopeeFood consumers in Jakarta (3) Online Customer Reviews and Discounts have a positive and significant effect significant impact on food purchasing decisions for ShopeeFood consumers in Jakarta.
EFEK KUALITAS PRODUK, HARGA, DAN KUALITAS PELAYANAN TERHADAP KEPUASAN PELANGGAN (Studi Konsumen di Angkringan Kopijoss Mbah Joyo Klaten) Pravitasari, Endyastuti; Azzahra, Nursyifa Dewi
JOURNAL OF BUSINESS STUDIES Vol 7, No 2 (2022): Business Studies
Publisher : Universitas 17 Agustus 1945 Jakarta

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Abstract

Tujuan dari penelitian ini adalah untuk mengetahui dan memperjelas hubungan antara kepuasan pelanggan pada UMKM Angkringan Kopijoss Mbah Joyo Klaten di Jakarta Utara dan banyak faktor, antara lain kualitas produk, harga, dan kualitas layanan.. Penelitian ini melakukan penelitian terdahulu terkait variabel serupa dengan subjek penelitian yang berbeda. Digunakannya metode dalam penelitian ini yaitu metode kuantitatif. Pengumpulan data dilakui dengan penyebaran kuesioner yang dijawab berdasarkan bantuan dari skala Likert. Analisis data akan dilakui berbantuan program dari SPSS (Statistikal Package For The Social Sciens), kemudian akan dilakukan pengujian instrumen brupa uji validitas dan reliabilitas, pengujian asumsi klasi yang berupa uji normalitas, uji multikolinearitas, dan uji heteroskedasitas, pengujian hipotesis yang berupa uji-t parsial, uji-f signifikan, dan koefisien determinasi.
PENGARUH BRAND AMBASSADOR, BRAND IMAGE DAN KOREAN WAVE TERHADAP KEPUTUSAN PEMBELIAN (Studi Kasus Pada Pembeli Produk McD BTS Meal di Jakarta Utara) Hakiki, Intan Nur
JOURNAL OF BUSINESS STUDIES Vol 7, No 2 (2022): Business Studies
Publisher : Universitas 17 Agustus 1945 Jakarta

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Abstract

This study aims to determine the effect of Brand ambassador, Brand image and Korean wave on the Purchase Decision of McD BTS meal. McDonald's is the largest fast food restaurant in the world. Quantitative research method, a sample of 100 respondents using purposive sampling McD BTS meal buyers. The research data is primary data collected by distributing questionnaires to respondents who have purchased McD BTS meal. Hypothesis testing was carried out using the Statistical Program for Social Science (SPSS) data analysis method version 25. The results showed that Brand ambassador had a negative and insignificant impact on the Purchase Decision of the McD BTS meal. Brand image has a positive and significant impact on the Purchase Decision of McD BTS meal. Korean wave has a positive and significant impact on the Purchase Decision of McD BTS meal.

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