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Communicare : Journal of Communication Studies
Published by London School of Public Relations
ISSN : 20895739     EISSN : 25022091     DOI : -
Core Subject : Humanities, Education, Art, Social,
Arts Humanities Languange, Linguistic, Communication & Media Social Sciences Other
Jurnal Communicare memiliki fokus dalam ranah kajian Ilmu Komunikasi. Ruang lingkup topik dalam Jurnal Communicare secara general adalah semua hal yang berhubungan dengan Ilmu Komunikasi.
Arjuna Subject : -
Articles 9 Documents
 1 
Search results for , issue "Vol. 12 No. 2 (2025): Communicare: Journal of Communication Studies" : 9 Documents clear
Examining the Impact of Cancel Culture and Culture Wars on Social Media Ardiyanto, Erik; Utami, Atika Budhi; Masful, Mila Falma
Communicare : Journal of Communication Studies Vol. 12 No. 2 (2025): Communicare: Journal of Communication Studies
Publisher : Institut Komunikasi dan Bisnis LSPR

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37535/

Abstract

Social media has become a significant platform for public communication, providing users with the freedom to express their opinions and engage in discussions. Through platforms like Twitter, individuals can easily access information and share their perspectives, leading to the rise of "Woke Culture" and, consequently, the emergence of "Cancel Culture." The term "cancel culture" refers to the act of publicly boycotting or shunning individuals or entities, particularly influencers and institutions, accused of violating societal norms or committing inappropriate actions. This phenomenon has been notably linked to allegations such as sexual harassment and ethical misconduct. Cancel culture operates within social media, where users mobilize to hold individuals accountable by condemning their actions. This research examines how cancel culture operates on social media platforms, particularly in Indonesia, and its impact on influencers and government institutions. Using a qualitative approach and critical discourse analysis, this study investigates the conversations and interactions surrounding cancel culture on social media. The findings reveal that while culture can foster social change and emancipation, it can also have divisive implications, fueling cultural conflicts and class antagonisms that contribute to the broader phenomenon of culture wars within society.
The Role of the Value Proposition Canvas in Supporting Business Sustainability at Rakamin Academy Putri, Mayangsari Alifah; Nur Hidayati, Utami; Dianka, Olga Koswanurfan
Communicare : Journal of Communication Studies Vol. 12 No. 2 (2025): Communicare: Journal of Communication Studies
Publisher : Institut Komunikasi dan Bisnis LSPR

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37535/

Abstract

The phenomenon of mass layoffs and the shutdown of numerous startups in recent years reflects the fragility of startup business models. This study aims to analyze the elements of the Value Proposition Canvas and to identify how the value propositions designed support the resilience and sustainability of Rakamin Academy's business. The research adopts a qualitative phenomenological approach through semi-structured interviews and document analysis. The findings reveal that Rakamin is among the most affordable bootcamps, offering professional mentors in their respective fields and relevant materials for both upskilling and career transitions. Rakamin offers programs including boot camps, virtual internships, and career guidance. A strong alignment was found between customer needs and the value propositions offered, as reflected in three types of fit: problem-solution fit, product-market fit, and business model fit. The study also identifies captured value, missed value, and opportunities for new value creation, such as long-term career support and strategic partnerships, that are sufficiently well developed and contribute to Rakamin's positioning as a sustainable digital talent platform.  
Content, Commerce, and Community Effects on TikTok Live Engagement Edigani Putra, Mohammad Alaric Hanedhy; Aruman, Akhmad Edhy; Valentino, Raynaldi Samuel; Edigani Putra, Mohammad Bayu
Communicare : Journal of Communication Studies Vol. 12 No. 2 (2025): Communicare: Journal of Communication Studies
Publisher : Institut Komunikasi dan Bisnis LSPR

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37535/

Abstract

The rapid growth of TikTok as a social commerce platform has transformed how brands engage with consumers through live-streaming features. Although prior studies have examined content, commerce, and community individually, limited research has explored their integrated and synergistic effects on consumer engagement in real-time digital environments, particularly within the Indonesian beauty industry. This study addresses this gap by applying the Content, Commerce, and Community (3C) framework to examine the collective influence of these dimensions on engagement during TikTok Live sessions. Using a quantitative approach, data were collected through an online questionnaire distributed to users who had interacted with Make Over Indonesia’s TikTok Live content. The data were analyzed using Partial Least Squares Structural Equation Modeling (PLS-SEM). The findings indicate that content, commerce, and community have significant positive effects on consumer engagement. Among these factors, commerce emerges as the strongest determinant, highlighting the critical role of transactional convenience and real-time shopping features in live-streaming commerce. These results underscore the importance of integrating engaging content, seamless commerce functionalities, and interactive community elements to enhance consumer engagement in social commerce settings. This study contributes to the empirical development of the 3C framework and offers practical insights for marketers seeking to optimize engagement strategies on live-streaming platforms.  
Analyzing Urbanization in Indonesia and Netherlands Through IDIC and Relationship Models Arindhani, Amira; Amrullah, Azzahra Chadijah; Gunawan, Purbasari Nuasri; Schade, Luc
Communicare : Journal of Communication Studies Vol. 12 No. 2 (2025): Communicare: Journal of Communication Studies
Publisher : Institut Komunikasi dan Bisnis LSPR

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37535/

Abstract

Urbanization is one of the most significant global megatrends according to the United Nations (UN) that can shape the future of societies. Jakarta is a city that has become the main destination for people from the rural areas to migrate. Despite facing many urban challenges, Jakarta still maintained its positive reputation as a symbol of hope and opportunity for the migrants while the Netherlands took a decentralized urban approach. The ecosystem applied the same with different cities such as Amsterdam, Rotterdam, Utrecht, and The Hague. This paper aims to find out how a city’s image can affect urbanization by comparing urbanization conditions in Jakarta with cities in the Netherlands, as well as how their governments manage its relationship with their citizens through the lens of two frameworks such as 7 Relationship Characteristics as well as the IDIC Model from Peppers and Rogers (2017). This study uses a qualitative comparative case study approach, where the data gained for this research was collected through available public sources. In conclusion, the findings of this research show how both sides offer a different reputation, with Jakarta being a “powerhouse” of the nation, whilst the Netherlands showcased the benefits of equal distribution of economic development.
Identity Construction of Students with Special Needs on an Inclusive Campus: A Study of the Role of the LSBA Vocational Training Center Nova, Prischa; Suskarwati, Sri Ulya; Ahmad, Ichsan
Communicare : Journal of Communication Studies Vol. 12 No. 2 (2025): Communicare: Journal of Communication Studies
Publisher : Institut Komunikasi dan Bisnis LSPR

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37535/

Abstract

This study examines the process of identity construction among students with special needs within an inclusive higher education context, with a focus on the role of a specialized vocational training center. Situated in a mainstream university committed to inclusive education, the London School Beyond Academy (LSBA) serves as a critical site for understanding how institutional support facilitates positive identity development. Using a qualitative case study approach, data were collected through in-depth interviews, participant observation, and document analysis. The study is analytically grounded in Michael Hecht’s Communication Theory of Identity, which conceptualizes identity across personal, enacted, relational, and communal layers. The findings demonstrate that LSBA operates as a communicative scaffold that enables students to shift from deficit-oriented self-perceptions toward skill-based professional identities. Vocational activities allow students to enact competence and agency, while supportive interactions with faculty and peers validate these performances and bridge identity gaps between self-perception and social recognition. At the communal level, LSBA fosters a strong sense of belonging and collective purpose, reinforcing a resilient shared identity. This study argues that specialized vocational centers function as “third spaces” for communicative identity work, helping students navigate and resist ableist structures within higher education. By framing vocational training as a form of identity communication, this research contributes to inclusive education scholarship and highlights the importance of sustained, communication-based programs that empower students with disabilities to claim their identities with dignity and confidence.  
The Role of Food Delivery Apps in Consumer Loyalty: A Study of GrabFood Users in Java Qur'ani, Jasmine; Yuvista, Riska
Communicare : Journal of Communication Studies Vol. 12 No. 2 (2025): Communicare: Journal of Communication Studies
Publisher : Institut Komunikasi dan Bisnis LSPR

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37535/

Abstract

This research investigates the key factors influencing customer loyalty to the GrabFood app, with particular attention to price fairness, food quality, service quality, effort expectancy, and overall user satisfaction. The research employed a quantitative approach, using data collected from 250 GrabFood users residing on Java Island. selected through purposive sampling. Data were analyzed using Structural Equation Modeling–Partial Least Squares (SEM–PLS). The findings indicate that food quality, service quality, and satisfaction have significant direct effects on loyalty. Satisfaction also acts as a strong mediating variable, especially for the effects of price fairness and effort expectancy on loyalty. Interestingly, price fairness and food/service quality showed negative indirect effects through satisfaction, suggesting a gap between user expectations and actual experience. Meanwhile, effort expectancy did not significantly influence loyalty directly, but positively affected satisfaction. This study highlights the critical role of user satisfaction in strengthening consumer loyalty. and recommends aligning service delivery with customer expectations.
Scroll, Buy, Reflect: Building a Communication Framework for Sustainable Beauty on TikTok Fauziah, Farisa Najmi; Alamsah, Nadiny Salwaa; Saragih, Irene Brenda Patricia
Communicare : Journal of Communication Studies Vol. 12 No. 2 (2025): Communicare: Journal of Communication Studies
Publisher : Institut Komunikasi dan Bisnis LSPR

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37535/

Abstract

TikTok is reshaping beauty consumption among Gen Z, driving impulsive purchasing patterns that often lead to regret, waste, and short-lived product use. In Indonesia, this dynamic is intensified by algorithmic targeting, influencer-driven credibility, and the accelerating cycle of viral aesthetics. A survey of 240 Gen Z TikTok users found that 82.09% regretted purchasing trending beauty products, and 78.61% reported owning viral items that were ultimately unused or discarded. These findings expose a persistent gap between consumers’ growing sustainability awareness and their actual purchasing behavior, suggesting that emotional reactivity continues to override rational decision-making in digital beauty consumption. To examine the drivers behind this gap, the study applies the Socio-Ecological Model (SEM) and integrates quantitative survey data with insights from eight in-depth interviews involving marketers, influencers, scholars, and Gen Z users. The analysis identifies regret as a pivotal emotional trigger that can facilitate behavioral change when appropriately addressed through communication. Based on these insights, the study proposes a strategic communication framework targeting all five SEM levels to encourage reflection, reduce overconsumption, and foster responsible digital habits. The paper argues that communication functions not only as a corrective mechanism but also as a catalyst for sustainable consumption aligned with SDG 12.
Strategic Communication Through Instagram: How STMIK IDS Builds Its AI Campus Identity Kumara, Dennis; Tiawan, Tiawan; Oktaviani, Rani Chandra
Communicare : Journal of Communication Studies Vol. 12 No. 2 (2025): Communicare: Journal of Communication Studies
Publisher : Institut Komunikasi dan Bisnis LSPR

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37535/

Abstract

STMIK Indo Daya Suvana, also known as IDS Digital College, is undergoing a digital transformation aimed at establishing its reputation as an “AI Campus.” This paper examines an institution that has begun using Instagram as a communication strategy during its transformation. In the context of higher education, where competition is intensified by digital presence, social media has become essential for influencing student recruitment. This study employs a qualitative research design that combines document analysis with in-depth interviews. The research examines Instagram content, analyzing themes including posts, captions, images, and audience engagement. To enhance the analysis, interviews were held with key participants from STMIK IDS. Analyzing Instagram as a social media platform, this study found that it is used not only to advertise events and programs but also to tell stories about campus identity, values, and future direction. Content related to artificial intelligence (AI), digital innovation, and campus activities is presented in a persuasive and engaging style, helping to build STMIK IDS’s image as an institution focused on AI. In conclusion, effective communication on Instagram is not merely visual. It requires internal strategies that enhance understanding of prospective students while ensuring alignment with audience expectations. This case study shows that a digital platform can function as a branding channel while connecting the institutional image and public perception.
Building Customer Relationship Management through Digital Marketing Communication Strategies in GO-JEK Indonesia Nanda, Mutya; Praptiningsih, Novi Andayani; Hayat, Heni; Amallah, Nurlalillah Sari
Communicare : Journal of Communication Studies Vol. 12 No. 2 (2025): Communicare: Journal of Communication Studies
Publisher : Institut Komunikasi dan Bisnis LSPR

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37535/

Abstract

This study examines how PT Go-Jek Indonesia implements marketing communication strategies through digital Customer Relationship Management (CRM) to strengthen customer relationships. The research aims to identify Go-Jek’s digital CRM activities, innovations in relationship building, and the obstacles and benefits of using digital CRM. The theoretical foundation is the Integrated Marketing Communication (IMC) theory, and the study employs a qualitative case study approach to provide an in-depth understanding of Go-Jek’s marketing communication strategy. Data were collected through in-depth interviews and analyzed descriptively, employing data reduction, presentation, and drawing conclusions. The findings reveal that Go-Jek’s digital CRM activities are conducted through three main stages: acquisition, enhancement, and retention. These involve building customer databases, profiling, profitability analysis, and interactive engagement using six IMC elements: advertising, sales promotion, events and sponsorships, publicity, direct marketing, and interactive marketing. Go-Jek’s main breakthrough lies in utilizing big data to analyze customers and partners individually, enabling personalized marketing communication. However, obstacles remain in several marketing mix components, particularly in product, price, and place. Despite these challenges, digital CRM provides significant benefits, including increased communication efficiency, reduced costs, and improved ability to evaluate and optimize organizational performance.

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