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INDONESIA
DIALEKTIKA
Published by Universitas Langlangbuana
ISSN : 19071159     EISSN : 26545985     DOI : -
Core Subject : Education, Social,
Languange, Linguistic, Communication & Media Social Sciences
DIALEKTIKA: Jurnal Ilmu Komunikasi berisi tulisan yang diangkat dari hasil penelitian bidang Ilmu Komunikasi.
Arjuna Subject : -
Articles 15 Documents
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Search results for , issue "Vol 4 No 2 (2017): Vol.4 No.2 (2017) September" : 15 Documents clear
PERBEDAAN PERSEPSI TERHADAP TERPAAN ARTIKEL MAJALAH Rannie Rachaju
Dialektika Vol 4 No 2 (2017): Vol.4 No.2 (2017) September
Publisher : Prodi Ilmu Komunikasi FISIP Universitas Langlangbuana

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Abstract

Gender is not the only thing that determines the perception of the individual, although sometimes it has a significant effect. But there are many other things that affect a person's perception, such as one's attention to the object to be perceived or whether there is a social unity of the respondent, and ultimately result in a behavior that is almost uniform when buffeted by certain incentives. This also happens because every individual is active in finding information and getting additional cognition from various sources that he believes about problems related to the exposure. And supported by the media that can meet their respective needs for information.
SENSITIVITAS GENDER DALAM PERSPEKTIF FEMINISME DI MEDIA MASSA Wa Ode Nurul Yani
Dialektika Vol 4 No 2 (2017): Vol.4 No.2 (2017) September
Publisher : Prodi Ilmu Komunikasi FISIP Universitas Langlangbuana

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Abstract

Television media’s perception toward women and their issues is only seen from the aspect of symbolic violence which is present on news and pictures or films. So, this symbolic violence is shown in the form of labelization or stigmatization and eufimism. Female television audiences who were interviewed as majority’s informants didn’t fully comprehend gender equality and gender justice, gender sensitivity, women’s right, and women’s empowerment. Informants thought patriarchial culture, discrimination, stigmatization and hegemony toward women was considered as fate that should be sincerely undertook based on religious promises so that they can be in Heaven without demanding women’s right.
PERAN LITERASI MEDIA DALAM MEMAKNAI PESAN PEMASARAN POLITIK Riefky Krisnayana
Dialektika Vol 4 No 2 (2017): Vol.4 No.2 (2017) September
Publisher : Prodi Ilmu Komunikasi FISIP Universitas Langlangbuana

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Abstract

The phenomenon of the impact of internet technology on the political attitude of the public affects politicians in Indonesia. Politics is now a product that needs to be marketed as well as in commercial marketing. Through the imagery is expected to move the opinion to a better direction. With positive public opinion, the decision to vote becomes a necessity for politicians who are fighting in the political arena. Public opinion itself is a method of persuasion with a communication system through digital media that is direct and massive and can provide viral effects. Imagery becomes a very important part of the political marketing system. Political marketing itself is a practical method in the context of political communication, so it needs a media literacy movement designed to increase individual control over the media they use in interpreting the message.
MEMBANGUN CITRA POSITIF JEMBATAN PENYEBRANGAN ORANG MELALUI TEKNOLOGI TEPAT GUNA Sri Dewi Setiawati; Veny Purba
Dialektika Vol 4 No 2 (2017): Vol.4 No.2 (2017) September
Publisher : Prodi Ilmu Komunikasi FISIP Universitas Langlangbuana

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Abstract

The pedestrian bridge (JPO) is a public facility that has an important role in maintaining the safety of pedestrians. Unfortunately, many JPOs do not work optimally from their use, such as JPO on Jl. Merdeka in the city of Bandung. Road segment is a road segment that has a high traffic density and pedestrian high. JPO as a means of pedestrian safety for pedestrians, the current condition is apprehensive. Physically many JPOs are ultimately unkempt so it is not worth to be passed, other than that the number of crime actions that occur above the JPO makes JPO image worse. It requires a proper technology that will be able to build a positive image of JPO in the eyes of the public, such as Augmented reality (AR). So that society perception will change and society will always use JPO without forced. This research uses qualitative methodology, with case study method. The micro focus of this research is how to form positive perception through AR, how to form cognition through AR, how to form attitude to be able to interact with JPO through AR, how to form motivation interaction with JPO through AR. This research will get results that can be an example of socialization of government programs can be done through a more creative method.
STRATEGI MEDIA LUAR RUANG DALAM MENINGKATKAN JUMLAH PENGUNJUNG "INDONESIA MOTORCYCLE FEST" EVENT Yoga Adhitya; Fitria Ayuningtyas
Dialektika Vol 4 No 2 (2017): Vol.4 No.2 (2017) September
Publisher : Prodi Ilmu Komunikasi FISIP Universitas Langlangbuana

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Abstract

Currently, a lot of business development in Indonesia is growing rapidly, especially in the automotive field that became the necessity of daily living. Increasingly fierce competition among automotive business owners requires owners to more aggressively to conduct marketing and develop their creative ideas in promoting their products or services, in order to compete with other brands. Various ways can be done by automotive business owners to promote or enhance brand image of a brand to target market and consumers. One of the biggest event in Indonesia that called as Indonesia Motorcycle Fest used advertising through radio, magazines, brochures, and flyers. The purpose of this research is to to know more the strategy of outdoor advertisement media to increasing consumer in Indonesia Motorcyles Fest Event. This research used the theory of strategy of outdoor advertisment and consumer interest. The methodology of this research used descriptive qualitative, the data obtained in the form of sentences and statements with data collection techniques used based on triangulation data. The results of this research in the Motorcycles Fest Indonesia Event, there are three stages of change namely the change of sponsorship each year, the change of event content and the last about visitor changes, in the first event that held in 2013 visitors reached 6,000 visitors and in the second year, held in 2014 increased the number of visitors as many as 9,000 visitors, as well as in the third event that held in 2015 Indonesia Motorcycles Fest Event got a very good response from visitors with the number of visitor as many as 13,500 visitors. Conclusions, based on the results of this research, outdoor advertisement media helps to attract consumers to come to the Indonesia Motorcycles Fest Event, consumers feel very enjoyable and satisfied with the existence of automotive events such as Indonesia Motorcycles Fest Event because it can be a place where the gathering of automotive lovers, especially two wheels.
PENGARUH PESAN IKLAN SLO DENGAN SIKAP KHALAYAK TERHADAP KEINGINAN MEMBUAT SLO Windhi Tia Saputra; Witanti Prihatiningsih
Dialektika Vol 4 No 2 (2017): Vol.4 No.2 (2017) September
Publisher : Prodi Ilmu Komunikasi FISIP Universitas Langlangbuana

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Abstract

This research discusses about the public service announcements message from the Ministry of Energy and Mineral Resources (ESDM). Subject of this research is Sertifikat Laik Operasi (SLO) advertisement. The purpose of this study was to determine the effect of SLO advertising messages exposure with public attitudes towards the desire to apply SLO. This study uses a quantitative method with linear regression analysis. The population in this study were active students of FISIP UPN "Veteran" Jakarta, with total 1,202 students. By using Slovin purposive sampling techniques and formulas, it results in a sample size of 92 students. The theory used in this research is the theory of cognitive response. Based on the result data collected, there is a significant and strong relationship between advertising messages SLO with public attitudes towards the desire to apply SLO. Also, SLO advertising messages has an influence on the attitude of the public desire to apply SLO.
PENGARUH BUDAYA PERUSAHAAN TERHADAP KETERIKATAN KARYAWAN DI PT DENTSU AEGIS NETWORK INDONESIA Surahmad Surahmad; Ratu Nadya W; Uljanatunnisa Uljanatunnisa
Dialektika Vol 4 No 2 (2017): Vol.4 No.2 (2017) September
Publisher : Prodi Ilmu Komunikasi FISIP Universitas Langlangbuana

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Abstract

The increasing number of multinational companies in Indonesia, and one of them is a company engaged in the media agency, namely PT Dentsu Aegis Network Indonesia. Because it is a multinational company of course affects the entire management of PT Dentsu Aegis Network Indonesia management, most of the management of PT Dentsu Aegis Network Indonesia are people from different countries and cultural backgrounds. In addition, it is interesting that PT DAN was previously two different companies namely PT Dentsu and Aegis. But in 2014 has been merged and in 2016 the management of PT DAN has done a new office relocation to support their long-term plan. So that once between PT Dentsu and PT Aegis apart now has been in one roof. Then can be seen from the background will form the culture of a diverse company. The application of corporate culture in the internal environment of employees is the first step to provide convenience for adaptation and interaction process, in an effort to create a conducive working atmosphere amid increasing market competition. It can be said that corporate culture is the basic foundation of employee loyalty creation to the company. Take samples of 86 employees of corporation with correlational quantitative data collection technique that is research by way of processing and presentation of data by using statistical method that is regression analysis with purpose to determine influence of company culture to employee's attachment to PT Dentsu Aegis Network Indonesia so as enable researcher to conclude objective condition. Based on table t test examination obtained value of tcount (9.712)> table (1,291) so Ho is rejected and H1 is accepted means there is corporate culture to employee engagement.
PEMBENTUKAN IDENTITAS DIRI ANGGOTA KOMUNITAS EXO - L BANDUNG Kumala Hayati; Mohamad Syahriar Sugandi
Dialektika Vol 4 No 2 (2017): Vol.4 No.2 (2017) September
Publisher : Prodi Ilmu Komunikasi FISIP Universitas Langlangbuana

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Abstract

K-POP or Korean Pop is term for Korean Fever or Korean Wave which focused in fashion, film, drama, and music, has become trendsetter which followed by youngster and bring K-POP artists, called Hallyu Star to Indonesia. One of them is EXO, who has begun their debut on April 2012 with mini album, MAMA. The popularity of EXO, seen from the established of fans community in Bandung, called EXO – L Bandung which every activity to support EXO. Every member who join community, without realized, it will form self identity as fans of EXO which seen from daily activity of them. It will bring up self concept which show how theirself want to look as fans of EXO. This study disscuss about how self identity formation in community member, how they meaning their identity as fans of EXO which show at daily activity, until it bring them to self concept which how they want seen as fans of EXO by others. This study use qualititative method with fenomenology approachment and non structure interview technique and observation and literature study. According to the result of research and disscusion, is known that the process of identity formation community members affected by the public (society) where people nearby such as family and friends (significant other), then, bias (favorite member of EXO) and the community itself (generalized other), the meaning of fans from the mind, is shown through the selection of lifestyle which their do, then raises their self-concept (self) as a loyal fan, and adults, the changes of taste to Korea, the desire to be a figure of EXO or have a partner like EXO and go to Korea to meet with them.
PENGARUH JINGLE IKLAN VIDEO SUNSILK CONDITIONER VERSI "RAMBUT GA KUSUT, GA LEPEK" DI YOUTUBE TERHADAP RESPON KOGNITIF KHALAYAK Irsalina Fitri; Sylvie Nurfebiaraning
Dialektika Vol 4 No 2 (2017): Vol.4 No.2 (2017) September
Publisher : Prodi Ilmu Komunikasi FISIP Universitas Langlangbuana

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Abstract

Jingle is one of creative strategy in advertising. The use of songs that attract attention and contains a simple message about a product is one of the creative strategies that many advertisers use but not for personal care products such as shampoo. Sunsilk recently used jingle in one of Sunsilk Conditioner's advertising campaigns. Its not broadcasted in conventional media such as television and radio but are broadcasted on interactive media, Youtube. The rapid use of internet in Indonesia encourages Sunsilk to utilize Youtube as advertising media. This study would like to see the effect of jingle video ads on Youtube towards the cognitive response of audiences. This research is a quantitative research with descriptive data analysis using simple linear regression analysis technique, with 400 respondents using non probability sampling method and sampling is used on women Youtube users, aged 17-30 years. The results of descriptive data obtained by the score of sub variable memorability of 72.70%, meaningfulness of 82.80%, likeability of 80.17%, adaptability of 76.90%, protectability of 78.47%, message thought of 82.82%, Source oriented thought of 72.92% and ad execution thought of 77% means that all variables are well rated by the respondent based on the continuum line. Based on the regression test it was found that ad jingle influenced cognitive response of 0.797. Based on the hypothesis test (t test) its had significant effect on the cognitive response, and based on the coefficient value of determination found that it influenced cognitive response equal to 52,6%.
PENERAPAN BRAND PLACEMENT BISKUIT BETTER MELALUI MEDIA FILM Ni Luh Putu Eka Putri Saraswati; Dini Salmiyah Fithrah Ali
Dialektika Vol 4 No 2 (2017): Vol.4 No.2 (2017) September
Publisher : Prodi Ilmu Komunikasi FISIP Universitas Langlangbuana

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Abstract

Brand Placement is a marketing strategy that allows brand name to be placed in any media program such as television program, film,etc. This strategy has a purpose to remind and increasing consument awareness about the brand name and also increasing the visibility of the brand. Film is one of the media that usually used in brand placement because of the smooth characteristic so that brand will be placed naturally with the plot of story and create a good perception for audience. This research is a qualitative descriptive research to analyze the perception of film community member in Telkom University Bandung (FFT) about the brand placement of BETTER biscuit in Koala Kumal Movies. This research use a focus group discussion as a method. The result of the research is that brand placement is doing a great job as a reminder. The member of Telkom University film community has a good perception about the placement and they could tell the characteristic of BETTER in Koala Kumal movies clearly.

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