MediaTor: Jurnal Komunikasi
Mediator: Jurnal Komunikasi focuses on communication studies and media. Although centered on communication, Mediator is open and welcomes the contribution of many disciplines and approaches that meet at crossroads with communication studies. Type of writing is in the form of scientific articles (the results of field research, conceptual articles, or desk studies). This journal is intended as a medium of scientific study to communicate vision, reflection, conceptual thinking, research results, interesting experiences in the field, and critical analysis-studies on contemporary communication issues.
Articles
12 Documents
Search results for
, issue
"Vol 12, No 2 (2019): (Accredited Sinta 3)"
:
12 Documents
clear
<![CDATA[Pemahaman Pelecehan Seksual Para “Follower” Akun Instagram @ffa_com ]]>
<![CDATA[Lukman Hakim]]>;
<![CDATA[Khairunnisa Rosdiani]]>;
<![CDATA[Jessica Lea Alexander]]>;
<![CDATA[Dini Safitri]]>
<![CDATA[ MediaTor (Jurnal Komunikasi) Vol 12, No 2 (2019): (Accredited Sinta 3) ]]>
Publisher : <![CDATA[Pusat Penerbitan Universitas (P2U) LPPM Unisba ]]>
Show Abstract
|
Download Original
|
Original Source
|
Check in Google Scholar
|
DOI: 10.29313/mediator.v12i2.4908
<![CDATA[The @ffa_com Instagram account utilizes social media to provide an understanding of harassment and campaign for anti-harassment movements to its followers. This movement being done since there is still lack of understanding of abuse cases . The purpose of this study was to find out how much the success of the @ffa_com instagram account in campaigning anti-sexual harassment movement and to know the level of understanding of followers of the @ffa_com Instagram account towards sexual harassment itself. The study used a variable understanding of sexual harassment, with one dimension, namely understanding information, with six indicators and 25 statements. The approach of this study is quantitative with descriptive study. The population is 74 with a sample of 37 people, who are followers of the @ffa_com Instagram account. The results showed that the @ffa_com account had succeeded in providing understanding and successfully campaigning for anti-sexual harassment to the followers of instagram account. This can be seen from the most mode found in the agreed sentence on each indicator in each statement.]]>
<![CDATA[Perilaku Cyberbullying Mahasiswa dengan Teman Sebaya ]]>
<![CDATA[Siti Khanifah Putri Kurnia Pratiwi]]>;
<![CDATA[Rina Sari Kusuma]]>
<![CDATA[ MediaTor (Jurnal Komunikasi) Vol 12, No 2 (2019): (Accredited Sinta 3) ]]>
Publisher : <![CDATA[Pusat Penerbitan Universitas (P2U) LPPM Unisba ]]>
Show Abstract
|
Download Original
|
Original Source
|
Check in Google Scholar
|
DOI: 10.29313/mediator.v12i2.4793
<![CDATA[The development of communication and information technology changes the community’s online communication pattern gradually, to elicit the toxic behavior disinhibition online effect where lack of self-control or even tends to be aggressive when Communicate online rather than communicating directly. These aggressive behaviors are then demonstrated in cyberbullying action. Cyberbullying is an aggressive, intense, and repetitive behaviour that is performed using forms of technology and electronics as a medium to attack a person. This research purposes are to acknowledge the self concept of cyberbullying suspect and their forms of cyberbullying. This research is a qualitative research aiming to understand the phenomenon of cyberbullying among UMS students. The trait of this research is descriptive as its suppose to serve comprehensive objective description over the tangible situation of the observed object. The researcher uses the snowball sampling in order to define the observation subject which considered may provide proper information for this research and obtained by three people. The data collecting technique is depth interviews. In this research it shows the action of cyberbullying suspect is possessed by student with both positive and negative self concept. Some forms of cyberbullying are flamming, harassment, denigration, cyber-stalking, impersonation, outing, and exclusion. These actions of cyberbullying done by use of social media, both messenger and public social media.]]>
<![CDATA[Proses Employer Branding PT. Mercedes-Benz Indonesia untuk Meningkatkan Eksistensi Perusahaan ]]>
<![CDATA[Tasya Vicky Ryana]]>;
<![CDATA[Hanny Hafiar]]>;
<![CDATA[Syauqy Lukman]]>
<![CDATA[ MediaTor (Jurnal Komunikasi) Vol 12, No 2 (2019): (Accredited Sinta 3) ]]>
Publisher : <![CDATA[Pusat Penerbitan Universitas (P2U) LPPM Unisba ]]>
Show Abstract
|
Download Original
|
Original Source
|
Check in Google Scholar
|
DOI: 10.29313/mediator.v12i2.4921
<![CDATA[ Image is a public perception that’s caused by marketing communication of the organization. One of the largest automotive company in the world, Mercedes-Benz is still aware of the importance of building image with branding. Through Indonesia Most Admired Companies (IMACO) Award by the Warta Ekonomi Intelligence Unit (WEIU), companies in Indonesia compete to be superior companies compared to competitors. PT. Mercedes-Benz Indonesia, which is known to have good product knowledge among the public, is considered to have low company’s knowledge because it has not been ranked in the IMACO Award. The urgency to differentiate company with other companies as the employer encourages companies to carry out the employer branding strategy. Therefore, the author is interested in conducting further research on employer branding processes carried out by PT. Mercedes-Benz Indonesia to reach the title of the Most Admired Company. This research is a descriptive study with a qualitative data. The results of this study reveal that; 1) the formation of the employer value proposition begins with the expectations and objectives of the company that are applied in accordance with the values and corporate culture, 2) the external marketing evp is carried out by involving the general public and prospective candidates to build good image in their minds. 3) the internal marketing evp is run with employee development and engagement programs to improve their quality and capabilities.]]>
<![CDATA[Strategi Public Relations Radio Geronimo Yogyakarta dalam Mempertahankan Citra Perusahaan ]]>
<![CDATA[Arlin Latifa]]>;
<![CDATA[Benni Setiawan]]>
<![CDATA[ MediaTor (Jurnal Komunikasi) Vol 12, No 2 (2019): (Accredited Sinta 3) ]]>
Publisher : <![CDATA[Pusat Penerbitan Universitas (P2U) LPPM Unisba ]]>
Show Abstract
|
Download Original
|
Original Source
|
Check in Google Scholar
|
DOI: 10.29313/mediator.v12i2.4897
<![CDATA[This research focused on the production and broadcasting on radio programs. In this study, researchers will dig deeper into Geronimo’s radio of Yogyakarta public relations strategy in maintaining the company’s image. This research is a qualitative descriptive study using purposive sampling technique because researchers want to examine more deeply about Public Relations (PR) strategies by taking samples from data sources. Data collection is done by interviews, observation and documentation. Data checking is done by source triangulation. Data analysis was carried out by interactive analysis of Miles and Huberman, through the stages of data collection, data reduction, data presentation and drawing conclusions. The results of the study showed public relations has carried out the function of maintaining the image by working on specific market segmentation, namely groups of youth (students). Student segmentation is the right target market considering that Yogyakarta is known as a student city. The implication of this research is that public relations needs to continue to make smart innovations to maintain the target market, so that the company’s image is getting stronger (have a good character).]]>
<![CDATA[Model City Branding Melalui Revitalisasi Sungai Cikapundung ]]>
<![CDATA[Iis Saidah]]>;
<![CDATA[Agustin Rozalena]]>
<![CDATA[ MediaTor (Jurnal Komunikasi) Vol 12, No 2 (2019): (Accredited Sinta 3) ]]>
Publisher : <![CDATA[Pusat Penerbitan Universitas (P2U) LPPM Unisba ]]>
Show Abstract
|
Download Original
|
Original Source
|
Check in Google Scholar
|
DOI: 10.29313/mediator.v12i2.5026
<![CDATA[This study aims to construct the city branding model through the revitalization of the Cikapundung River. It is a qualitative case study research formulated by contruction paradigm. Data collection techniques were carried out through Focus Group Discussions (FGD), nonparticipant observation, in-depth interviews and literature as well as data analysis techniques with the Interactive Model. The results are 1). The process of Bandung city branding established through Cikapundung revitalization river effects, which boosted the specific artificial tourism in Bandung city 2). The branding stategy to promote the river are achieved by publicizing the artificial tourism superiority of Cikapundung river as a tourism spot through some events, creating the same perception about the river’s image among people and increasing the attractiveness of Cikapundung river. 3). The city branding design has an Octagone design aspects and adding other important aspect that is preservation of the environment that formed Nanogone model. The conclusion are 1). The revitalization of cikapundung river create branding of Bandung city 2). The branding stategy increase tourist visit to Bandung city 3). Preservation the environments as forming the Nanogone design raise the awareness about environments.]]>
<![CDATA[Analisis Etnografi Virtual Tentang Proses Komunikasi Kesehatan Ibu dan Anak dalam Whatsapp Group “Tentang Anak” ]]>
<![CDATA[Ditha Prasanti]]>;
<![CDATA[Sri Seti Indriani]]>
<![CDATA[ MediaTor (Jurnal Komunikasi) Vol 12, No 2 (2019): (Accredited Sinta 3) ]]>
Publisher : <![CDATA[Pusat Penerbitan Universitas (P2U) LPPM Unisba ]]>
Show Abstract
|
Download Original
|
Original Source
|
Check in Google Scholar
|
DOI: 10.29313/mediator.v12i2.4654
<![CDATA[It was starting from the author’s interest in mothers who are both urban women and put forward the concept of health literacy about care, healing, and health conditions of their children, if their children experience illness.. The purpose of this study is to describe the process of health communication that occurs in whatsapp group “Tentang Anak”; the topic of conversation conducted in whatsapp group “Tentang Anak”; and communication barriers that occur during the health communication process. This study uses a qualitative approach with virtual ethnographic methods. The results of the study showed that the ongoing health communication process included the search by the mother for the health information about their children in whatsapp group “Tentang Anak”. The topic of discussion is about information of healthy lifestyles for children, child development, child care, and child healing techniques when experiencing any pain. The communication barriers in the health communication process are personal obstacles, educational barriers, and time constraints.]]>
<![CDATA[Aktivitas Santap dan Minum Generasi Z pada Media Sosial Instagram ]]>
<![CDATA[Irwanto Irwanto]]>;
<![CDATA[Laurensia Retno Hariatiningsih]]>
<![CDATA[ MediaTor (Jurnal Komunikasi) Vol 12, No 2 (2019): (Accredited Sinta 3) ]]>
Publisher : <![CDATA[Pusat Penerbitan Universitas (P2U) LPPM Unisba ]]>
Show Abstract
|
Download Original
|
Original Source
|
Check in Google Scholar
|
DOI: 10.29313/mediator.v12i2.5048
<![CDATA[This study aims to reveal more about the use of social media especially Instagram (IG) in the activities of eat and drink in Generation Z through communication review. The method used in this research is descriptive qualitative research. Data collected through in-depth interviews, observation and literature study. Determination of research subjects is based on the choice of generation Z in the span of 24 years and below. In this research the object of research reveals deeper motives in using IG for dining activities by generation Z. By revealing more about the generation Z dining activities, researchers can find deeper motives carried out by Generation Z. After making observations, conducting interviews and supporting by literature study researchers have found that the photos uploaded by generation Z essentially not the intended food or beverage, but only the sign that represents the food and beverage earlier. The process of capturing food and beverage carried out is a construction activity in accordance with the interest of the realization of the communication motive. As a new media, social media still has various phenomena to be explored further. There are quite a lot of social media users in Indonesia with high heterogeneity.]]>
<![CDATA[Constructions of Cancer among Survivors in Bandung Society ]]>
<![CDATA[Amalia Djuwita]]>;
<![CDATA[Deddy Mulyana]]>
<![CDATA[ MediaTor (Jurnal Komunikasi) Vol 12, No 2 (2019): (Accredited Sinta 3) ]]>
Publisher : <![CDATA[Pusat Penerbitan Universitas (P2U) LPPM Unisba ]]>
Show Abstract
|
Download Original
|
Original Source
|
Check in Google Scholar
|
DOI: 10.29313/mediator.v12i2.5219
<![CDATA[People assume that cancer is a deadly disease. The communication gap between physicians and their patients results in incomplete information obtained by people with cancer. This research was conducted using a qualitative approach in order to explore the meaning of cancer within Bandung Cancer Society. Theories used as references are phenomenology and symbolic interactionism. The results of the study of 10 informants indicated that cancer is a very frightening disease; cannot be cured and results in no hope of survival; cancer is caused by unhealthy life style; and yet cancer increases acts of worship. All informants as cancer survivors made efforts to survive by following the doctor’s advice. Another result of this study states that communication that takes place between cancer survivors and other people with cancer within the Bandung Cancer Society has managed to change the view of cancer, motivate and raise the spirit of life.]]>
<![CDATA[Fenomena “Virtual Youtuber” Kizuna Ai di Kalangan Penggemar Budaya Populer Jepang di Indonesia ]]>
<![CDATA[Dwiana Rachmadewi Puspitaningrum]]>;
<![CDATA[Arie Prasetio]]>
<![CDATA[ MediaTor (Jurnal Komunikasi) Vol 12, No 2 (2019): (Accredited Sinta 3) ]]>
Publisher : <![CDATA[Pusat Penerbitan Universitas (P2U) LPPM Unisba ]]>
Show Abstract
|
Download Original
|
Original Source
|
Check in Google Scholar
|
DOI: 10.29313/mediator.v12i2.4758
<![CDATA[Defy Media’s survey shows that 85% of 13-24 years old teenagers use YouTube as the main platform to watch videos. Hence, YouTuber became a favored profession. Within YouTuber profession trend, Virtual YouTuber phenomenon emerges. Virtual YouTubers are YouTubers who appear as 3D animation avatars. The term was first used by Virtual YouTuber Kizuna Ai whose popularity reaches Indonesia. Based on pre-research, 96 of 100 Indonesian Japanese pop-culture fans know Kizuna Ai, 86 has watched her vlogs, and 53 subscribe her YouTube channel. This research’s goal is to understand motives and meanings in watching Kizuna Ai’s vlogs. this study used Phenomenology method. Even though they are virtual, their presences can be captured by senses. Based on the research’s results, there are two kinds of motive in watching Kizuna Ai’s vlogs: because motives consisting interest motive and curiosity motive, and in-order-to motives consisting desire for information motive, self-actualization needs motive, competency motive, desire for entertainment motive, and self-existence needs motive. Meanwhile, the meanings in watching Kizuna Ai’s vlogs are ideal partner figure representation, escape from problems, interest in Japanese pop-culture representation, role-model for interacting with others, and the importance of being expressive and expressing opinions.]]>
<![CDATA[Pengaruh Motif Selfie Terhadap Keterbukaan Diri Generasi Milenial ]]>
<![CDATA[Merlin Merlin]]>;
<![CDATA[Dinda Rakhma Fitriani]]>
<![CDATA[ MediaTor (Jurnal Komunikasi) Vol 12, No 2 (2019): (Accredited Sinta 3) ]]>
Publisher : <![CDATA[Pusat Penerbitan Universitas (P2U) LPPM Unisba ]]>
Show Abstract
|
Download Original
|
Original Source
|
Check in Google Scholar
|
DOI: 10.29313/mediator.v12i2.5037
<![CDATA[ Smartphones are mobile phones that can function like a computer with various advanced features to support the activities of users. One of them is the camera to create quality photos that outperform photographic tools. The development of smartphone front camera technology encourages the emergence of selfie phenomena among millennials. The millennial generation is the generation that is heavily influenced by smartphones, the internet, and social media. One of social media that focuses on visual content with text as a complement is Instagram. This study aims to determine the effect of Instagram selfie on Millennial Generation self openness. The theory used in this research is The Uses and Gratification Theory. The method used in this study is a quantitative method with a positivist paradigm and researchers collect the data using questionnaire. This research was conducted in millennials with an age range of 19-39 years. The sample in this study amounted to 100 respondents, using the Cluster Sampling technique. From the correlation analysis between Selfie Motive variables on Instagram and Self Disclosure variables have a fairly strong and positive relationship. After the regression test, the equation Y = 12,009 + 1,027 X was produced with the result of a coefficient of determination of 52.1%, which indicates that the self-disclosure of the millennial generation is influenced by selfie motives on Instagram, while the rest is caused by other factors.]]>
