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JURNAL WIDYA GANESWARA
Published by Universitas Tunas Pembangunan
ISSN : 08530521     EISSN : -     DOI : -
Core Subject : Economy,
Economics, Econometrics & Finance
Diterbitkan oleh fakultas ekonomi dan bisnis Universitas Tunas Pembangunan Surakarta.
Arjuna Subject : -
Articles 3 Documents
 1 
Search results for , issue "Vol. 29 No. 1 (2020): JURNAL WIDYA GANESWARA" : 3 Documents clear
PENGARUH PROMOSI, KUALITAS PRODUK DAN KERAGAMAN PRODUK TERHADAP KEPUTUSAN PEMBELIAN HANDPHONE VIVO Ridhoi Nurmalatyas Saputri; Burhannudin Burhannudin
JURNAL WIDYA GANECWARA Vol. 29 No. 1 (2020): JURNAL WIDYA GANESWARA
Publisher : Fakultas Ekonomi dan Bisnis UTP Surakarta

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Abstract

Populasi dalam penelitian ini merupakan pelanggan dengan jumlah 150 orang. dan mengambil sampel dengan jumlah 75 orang dalamt 3 bulan terakhir dengan menggunakan Acciidental Sampling. Dengan nilaii F 70,761 > Ftabel 2,74 dengan siggnifikan 0,000 < 0,05. Dengan uji t (uji parsiall) promosi (X1) berpengaruh terhadap keputusan pembelian dengan t hitung 2,403 > ttabel 1,994 dengan nilai signifikan 0,019 < 0,05. Varriabel kualitas produk (X2) berpengaruh terhadap keputusant pembelian dengan t hitung 2,716 > ttabel 1,994 dengan nilai signifikan 0,008 < 0,05. Varriabel keragaman produk (X3) berpengaruh terhadap keputusan pembelian dengan t hitung 2,412 > ttabel 1,994 dengan niilai signifikan 0,018 < 0,05. Kuallitas produk menjadi faktor paling dominan dibandingkan promosi dan keragaman produk. Koefisien determinasi yang diperoleh sebesar 0,866 berarti 74,9% variasi variabel kepututsan pembelian dijelaskan oleh promosi, kuallitas produk dan keragaman produk, sedangkan sisanya 25,1% dipengaruhi varriabel diluar penelitian seperti kuallitas pelayanan, store atmosphere, harga dan lokasi penelitian.
BUDAYA, STORE ATMOSPHERE DAN KUALITAS PRODUK TERHADAP PERILAKU PEMBELIAN BATIK DI TOKO KAWASAN KAMPUNG BATIK LAWEYAN Prasetya Ady Purnama; SITI MARYAM; Burhanudin Burhanudin
JURNAL WIDYA GANECWARA Vol. 29 No. 1 (2020): JURNAL WIDYA GANESWARA
Publisher : Fakultas Ekonomi dan Bisnis UTP Surakarta

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Abstract

The research aims to find out and describe the influence of simultaneously or partial culture, store atmosphere and product quality to Batik buying behaviour in Batik Store Laweyan Region. This methodology research using quantitative descriptive research. The population was all consumer Batik Store Laweyan Region unknown number. The number of samples was determined with the formula Lemeshow and the result 100 respondents. Sampling method using insidental sampling. The questionnaire used for data retrieval. Data analysis technique used was statistic analysis is multiple linier regression, F test, t test and determination coefficient. This test results the culture, store atmosphere and product quality simultaneously and significance effect on Batik buying behaviour in Batik Store Laweyan Region. culture influential positive and significance effect against the Batik buying behaviour in Batik Store Laweyan Region. Store atmosphere influential positive and significance effect against the Batik buying behaviour in Batik Store Laweyan Region. Product quality influential positive and significance to Batik buying behaviour in Batik Store Laweyan Region The results of the determination of the coefficient indicates culture, store atmosphere and product quality have influence of 57,2% cloth’s buying behaviour in Batik Store Laweyan Region. Suggestion in this research is company should improve the quality of product, espcecially about the characteristics of the product. Companies must be more varied in designing clothes so consumers are interested and purchases by consumers will increase.
Penilaian Kinerja Keuangan Ditinjau dari Rasio Likuiditas, Solvabilitas dan Profitabilitas (Studi Pada PT. Surya Bayu Sejahtera) RAFLI ARDIANSYAH; Burhannudin Burhannudin
JURNAL WIDYA GANECWARA Vol. 29 No. 1 (2020): JURNAL WIDYA GANESWARA
Publisher : Fakultas Ekonomi dan Bisnis UTP Surakarta

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Abstract

Financial performance appraisal is intended to review and measure the achievement of the company against the initial planned objectives within a predetermined time frame. Financial ratio analysis can be used to assess the company's financial performance. This research was conducted with the aim to determine the financial performance of PT. Surya Bayu Sejahtera in 2014-2018 through the ratio of liquidity, solvency, and profitability. This research uses descriptive methods and uses secondary data. The results of this study showed that the liquidity ratio in 2014-2018 experienced fluctuations and the company was in less good condition. The solvency ratio in 2014-2018 is in good condition and continues to increase, even though in 2015 and 2016 the company has no debt. Profitability ratios during 2014-2018 tend to fluctuate and companies are in less good condition. Overall, the 2014-2018 ratio analysis tends to fluctuate and companies are in less good condition. This means that PT. Surya Bayu Sejahtera experiences ineffective problems in terms of the use of company funds, but this is not dangerous for the company because it will not cause bankruptcy for the company.

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