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Sebelas Maret Business Review
Published by Universitas Sebelas Maret
ISSN : 25280627     EISSN : 25280635     DOI : -
Core Subject : Economy, Science,
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance
SMBR publishes both empirical and non-empirical (contextual, descriptive, case-study) articles emphasizing on the recent business issues nationally or internationally. To cope with the current advancement of publishing world especially in academic journal article, SMBR follows the modern-style of article journal presentation. Each article published in SMBR have an outstanding story inside, strong background and contribution, robust analysis and empirical testing, and convincing conclusion and managerial implications. Articles submitted to the SMBR should cover key business disciplines: general management, finance, accounting, marketing, human capital, operations management, entrepreneurship, leadership, strategy, business ethics, Islamic business, and international business. Other topics are welcome, as long as it could stimulate discussions about business. SMBR operate blind review processes for each submitted article to ensure rigorous publishing process.
Arjuna Subject : -
Articles 6 Documents
 1 
Search results for , issue "Vol 6, No 1 (2021): June 2021" : 6 Documents clear
Airline strategy during Covid-19 outbreak: A case study from Air Asia Dyah Nikita Sari; Nur Hayu Ramadhani; Agista Putri Prameswari
Sebelas Maret Business Review Vol 6, No 1 (2021): June 2021
Publisher : Universitas Sebelas Maret

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20961/smbr.v6i1.55643

Abstract

Corona Virus Disease 2019 (Covid-19) is an epidemic that has affected all aspects of life, especially transportation and tourism. The operational mode of transportation has strict requirements from both the passenger and operator side to carry out health protocols and support the Government's efforts to prevent the increase in the positive rate of Covid-19 with a large-scale social restriction (PSBB) policy. On the other hand, these regulations impact the decisions of tourists and passengers to postpone or even cancel their trips. So this research was conducted with qualitative descriptive analysis method by describing the object of research based on related data and information. In general, this description can explain the phenomena relating to how AirAsia Indonesia is dealing with the Covid-19 pandemic. The data are taken from the World Health Organization (WHO), the Central Statistics Agency on tourism and transportation developments in Indonesia, and the AirAsia Indonesia Annual Report. The results found that there was a decrease in passengers, both domestic and International, due to the Covid-19 pandemic. So AirAsia Indonesia's strategy is to maintain the Company's performance by launching Unlimited passes, AVA Chatbot, Super ASEAN, and opening six new flight routes.    
The impact of COVID-19 on the tourism sector in Indonesia Aninda Restikadewi; Evandi Syahrul Ramadhan; Ayya Agmulia Asmarani Islam
Sebelas Maret Business Review Vol 6, No 1 (2021): June 2021
Publisher : Universitas Sebelas Maret

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20961/smbr.v6i1.56133

Abstract

The purpose of this research is to find out how the COVID-19 pandemic impacts the Indonesian tourism sector. By investigating some secondary sources, we find that the number of tourist arrivals in Indonesia fell by 71 percent during the pandemic. In addition, foreign exchange earnings through industry and tourism in 2020 decreased by 81 percent at $3.2 billion compared to 2019 of $16.9 billion. On the other hand, this study found that government policies such as social restrictions taken by the government greatly affected the Indonesian tourism sector. The tourism sector that is most affected is the sector that is directly related to the presence of foreign tourists and domestic tourists, such as MSMEs, hotels, and the culinary industries. The government needs to periodically evaluate the policies taken so that the tourism sector can also continue to run as it should while still complying with health protocols.
How did Tokopedia assist economic recovery through the MSMEs during the Covid-19 pandemic? Inas Nurfadia Futri; Fifi Afisah; Nugroho Saputro
Sebelas Maret Business Review Vol 6, No 1 (2021): June 2021
Publisher : Universitas Sebelas Maret

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20961/smbr.v6i1.55644

Abstract

Discussing business during the Covid-19 pandemic is very interesting, especially about the acceleration of digitalization transformation in the country. Indonesia is predicted to have a high potential for digital economic growth in Southeast Asia. Online retail stores or e-commerce are part of the digital economy ecosystem growing rapidly in Indonesia. Tokopedia is an e-commerce technology company from Indonesia that has a mission to equalize the digital economy. This mission is in line with the Indonesian government, seeking to accelerate digital transformation, especially for local MSMEs (Micro, Small, and Medium Enterprises) as one of the drivers of the economy, especially during the Covid-19 pandemic. With the dominance of sellers from local MSMEs, Tokopedia contributes to the movement of the economy in Indonesia. Therefore, in addition to discussing the e-commerce digital economy ecosystem in Indonesia, this article aims to discuss Tokopedia's strategies in helping Indonesia's economic recovery during the Covid-19 pandemic through the digitalization of MSMEs. Tokopedia's series of strategies to digitize MSMEs provide inspirational stories to always be active in developing creative and innovative ideas in business processes.
The strategy of a book publisher during the pandemic: A case study from Deepublish Ayu Dwi Utami; Aruming Sekar Sukrani Candra Dewi; Danang Yudhiantoro
Sebelas Maret Business Review Vol 6, No 1 (2021): June 2021
Publisher : Universitas Sebelas Maret

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20961/smbr.v6i1.55710

Abstract

This article provides a case study related to the strategy of the Deepublish publishing company in dealing with the Covid 19 Pandemic crisis that has entered Indonesia since March 2, 2020. We provide an explanation regarding the impact of the pandemic on the publishing world. This article uses a descriptive case study and a literature review using data from the Deepublish company. We found the company's marketing strategy, namely B2C, which was initially less superior than competing companies, actually became an advantage for Deepublish. The application of the flywheel marketing concept, adding title assets, and optimizing distribution channels encourage companies to continue to exist and increase company turnover. The results of this study are expected to be a benchmark for other publishing companies.  
AirAsia Group Berhad strengthens SuperApp during the Covid-19 Pandemic Rolina Rahardjoputri; Ronaldo Yolanda Putra; Heru Agustanto
Sebelas Maret Business Review Vol 6, No 1 (2021): June 2021
Publisher : Universitas Sebelas Maret

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20961/smbr.v6i1.55705

Abstract

Many times, the world has gone through economic crises and one of the worst is the Covid-19 pandemic. This pandemic has spread across the globe and various policies to limit people's mobility are implemented such as flight restrictions that affect airlines' business. With a significant reduction in the number of passengers, the revenue stream from airline passengers has also decreased significantly. This case study explains the business decisions made by AirAsia in the face of the Covid-19 pandemic. The Covid-19 challenges companies to respond and run their operations in new, effective, and efficient ways to continue the business. We use a descriptive case study approach with PEST (Political, Economic, Social, and Technology) and SWOT analysis (Strength, Weaknesses, Opportunity, and Threats) to determine the internal and external factors used to monitor and evaluate business decisions. We find that AirAsia Group Berhad has an excellent opportunity to make AirAsia’s SuperApp even more developed amidst the Covid-19 pandemic and become a new revenue stream. However, AirAsia management must be wary of its big competitors who are more experienced in digital applications.
Can Islamic crowdfunding support Indonesian Islamic Economic Masterplan? Trisninik Ratih Wulandari; Bimo Saktiawan; Dian Ahmad
Sebelas Maret Business Review Vol 6, No 1 (2021): June 2021
Publisher : Universitas Sebelas Maret

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20961/smbr.v6i1.55839

Abstract

Islamic crowdfunding is a crowdfunding platform designed to comply with Islamic principles, a collective effort to collect/raise funds to fund projects (including startups), provide financing for personal or business, and other needs through an internet platform following Islamic principles. As a country with the largest Muslim population globally, Indonesia sees this as an excellent opportunity to support its economic development. In this regard, the purpose of this article is to find out how the Islamic Crowdfunding opportunity is an alternative solution to Islamic funding in support of the Indonesian Islamic Economic Masterplan (MEKSI). Based on data from the Ministry of Finance (Kemenkeu) through the 5th Annual Islamic Finance Conference (AIFC), Islamic Fintech assets in Indonesia grew to reach 134 billion rupiahs in June 2021, representing 3 percent of total fintech assets in Indonesia. From this data, it can be interpreted that the opportunity for Islamic Crowdfunding, which is one of the products of Islamic Fintech as alternative funding, is still very wide open. Using SWOT analysis, we find in this paper that Islamic Crowdfunding could be an alternative to Islamic funding in Indonesia. Therefore, it is expected that the government and related agencies, especially the Financial Services Authority (OJK), can take the right steps in managing Islamic crowdfunding. It is also expected that Muslims can participate in campaigning or supporting the Indonesian Islamic Economic Masterplan (MEKSI) through Islamic Crowdfunding.

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