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Jurnal Ekonomi Manajemen
Published by Universitas Siliwangi
ISSN : 24772275     EISSN : 26857057     DOI : -
Core Subject : Economy, Science, Social,
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences
Jurnal Ekonomi Manajemen (P-ISSN: 2477-2275, E-ISSN: 2685-7057) merupakan peer-reviewed journal yang mempublikasikan artikel-artikel ilmiah dalam bidang ilmu-ilmu ekonomi manajemen dan bisnis yang meliputi bidang manajemen operasional, manajemen sumber daya manusia, manajemen keuangan, manajemen pemasaran yang dikelola dan diterbitkan oleh Program Studi Manajemen Fakultas Ekonomi Universitas Siliwangi secara periodik dua kali dalam setiap volume.
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Articles 4 Documents
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Search results for , issue "Vol 11, No 2 (2025): November 2025" : 4 Documents clear
Analisis Perilaku Konsumen Muslim: Pengaruh Citra Merek dan Persepsi Harga terhadap Keputusan Pembelian Al-Qur’an Cordoba di Shopee Suparwo, Adi; Antar Fawazi, Muhamad Rafli; Yuli Angliawati, Ria
Jurnal Ekonomi Manajemen Vol 11, No 2 (2025): November 2025
Publisher : Program Studi Manajemen Fakultas Ekonomi dan Bisnis Universitas Siliwangi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37058/jem.v11i2.14560

Abstract

ABSTRACTEase of internet access allows users to understand the situation, conditions, and public perception of the company they are targeting. The main problem is that some customers provide negative reviews regarding delivery, product quality, such as font size being too small and the color mismatch between the ordered and received, which impacts the brand image of the Cordoba Al-Qur'an. This study aims to examine the influence of brand image and price on purchasing decisions for the Cordoba Quran on the Shopee e-commerce platform by consumers in the city of Bandung. This study uses a descriptive and verification approach with a quantitative method. The sample used in this study was 100 consumers who had purchased the Cordoba Quran product on the Shopee e-commerce. The sampling technique applied was nonprobability sampling with a purposive sampling approach. Data were analyzed using multiple linear regression with the help of IBM SPSS Statistic 29 software. The results of the study indicate that partially, brand image and price have a positive influence on purchasing decisions for the Cordoba Quran on the Shopee e-commerce by consumers in the city of Bandung. Simultaneously, brand image and price also have a positive influence on purchasing decisions for this product. The coefficient of determination (R Square) indicates that 57.8% of purchasing decisions for the Cordoba Quran are influenced by brand image and price, while the rest, which is 42.2%, is influenced by other factors not discussed in this study. In conclusion, brand image and price play an important role in influencing consumer behavior in making purchasing decisions.ABSTRAKKemudahan pengaksesan internet memungkinkan pengguna untuk mengetahui situasi, kondisi, dan pandangan masyarakat terhadap perusahaan yang mereka akan tuju. Masalah utama yaitu sebagian pelanggan memberikan ulasan negatif mengenai pengiriman, kualitas produk seperti ukuran huruf yang terlalu kecil dan ketidaksesuaian warna yang dipesan dan yang diterima oleh konsumen berdampak pada citra merek Al-Qur’an Cordoba.  Penelitian ini bertujuan untuk mengkaji pengaruh citra merek dan harga terhadap keputusan pembelian Al-Qur'an Cordoba di platform e-commerce Shopee oleh konsumen di kota Bandung. Penelitian ini menggunakan pendekatan deskriptif dan verifikatif dengan metode kuantitatif. Sampel yang digunakan dalam penelitian ini adalah 100 konsumen yang telah membeli produk Al-Qur'an Cordoba di e-commerce Shopee. Teknik sampling yang diterapkan adalah nonprobability sampling dengan pendekatan purposive sampling. Data dianalisis menggunakan regresi linear berganda dengan bantuan perangkat lunak IBM SPSS Statistic 29. Hasil penelitian menunjukkan bahwa secara parsial, citra merek dan harga memiliki pengaruh positif terhadap keputusan pembelian Al-Qur'an Cordoba di e-commerce Shopee oleh konsumen di kota Bandung. Secara simultan, citra merek dan harga juga berpengaruh positif terhadap keputusan pembelian produk ini. Nilai koefisien determinasi (R Square) mengindikasikan bahwa 57,8% keputusan pembelian Al-Qur'an Cordoba dipengaruhi oleh citra merek dan harga, sementara sisanya, yaitu 42,2%, dipengaruhi oleh faktor lain yang tidak dibahas dalam penelitian ini. Kesimpulannya, citra merek dan harga memegang peran penting dalam mempengaruhi perilaku konsumen dalam pengambilan keputusan pembelian.
Business Planning and Strategic Development of CV Madani Konsultan: A Model for MSME Advisory Services Sinuraya, Fajar Syah Faizal; Kaniawati, Keni
Jurnal Ekonomi Manajemen Vol 11, No 2 (2025): November 2025
Publisher : Program Studi Manajemen Fakultas Ekonomi dan Bisnis Universitas Siliwangi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37058/jem.v11i2.17665

Abstract

This study aims to develop a comprehensive business plan and strategic model for CV Madani Konsultan as an emerging MSME advisory service designed to strengthen the credit readiness of micro, small, and medium enterprises in Priangan Timur. The research adopts a qualitative descriptive approach supported by document analysis, interviews, and field observations to explore MSME challenges in accessing formal financing. Four analytical frameworks were integrated, namely Design Thinking to identify user needs and pain points, SWOT analysis to assess internal and external conditions, the Timmons Model to evaluate the alignment of opportunity, team, and resources, and the Business Model Canvas to structure a viable and sustainable business model.The results show that CV Madani Konsultan operates within a favorable external environment and possesses strong internal capabilities, reflected in EFAS and IFAS scores of 3.73 and 3.64 respectively. The business demonstrates financial feasibility with a positive NPV, an IRR of 13.04 percent, and a payback period of 4.6 years. The strategic analysis places the firm in the aggressive growth quadrant, indicating high readiness for expansion through digital service development, strengthened partnerships with financial institutions, and targeted financial literacy programs for MSMEs. The study concludes that CV Madani Konsultan is market-ready, operationally feasible, and strategically positioned to contribute to financial inclusion and MSME professionalization in the region.
Kinerja Usaha Berbasis Orientasi Kewirausahaan, Kapabilitas Jejaring Wirausaha dan Komitmen Organisasi Silaningsih, Endang; Haryadi, Mohammad Mursidi; Yuningsih, Erni
Jurnal Ekonomi Manajemen Vol 11, No 2 (2025): November 2025
Publisher : Program Studi Manajemen Fakultas Ekonomi dan Bisnis Universitas Siliwangi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37058/jem.v11i2.17604

Abstract

This study aims to determine the effect of entrepreneurial orientation, entrepreneurial networking capabilities and organizational commitment on the performance of snack food MSMEs in West Bogor district. The population in this study were snack food MSMEs in West Bogor district  amounted to 1,540 with a sample of 100  and data analysis using descriptive and verification methods with multiple linear regression analysis through the IBM SPSS program version 25.00. The results of the study indicate that entrepreneurial orientation, entrepreneurial networking capabilities and organizational commitment have a positive and significant effect both simultaneously and partially on business performance. The resulting impact is that MSMEs have a strong entrepreneurial spirit, are able to build extensive networks, and have a high commitment to their business, so their business performance will increase significantly in terms of sales, growth, innovation, and competitiveness.
Analisis Kepuasan Mahasiswa ST Ilmu Komputer Cipta Karya Informatika Pada Kualitas Layanan Akademik Dengan Metode Servqual Rodhiyah, Rodhiyah; Veriarinal, Veriarinal
Jurnal Ekonomi Manajemen Vol 11, No 2 (2025): November 2025
Publisher : Program Studi Manajemen Fakultas Ekonomi dan Bisnis Universitas Siliwangi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37058/jem.v11i2.17378

Abstract

This study aims to analyze student satisfaction with the quality of academic services at ST Ilmu Komputer Cipta Karya Informatika using the SERVQUAL approach. The method measures the gap between students’ expectations and perceptions across five service dimensions: tangibles, reliability, responsiveness, assurance, and empathy. Data were collected via questionnaires distributed to 149 students and analyzed by comparing perception and expectation scores. The results show that all service dimensions had quality ratios below 1, indicating that service delivery does not fully meet student expectations. Empathy received the highest scores of 0.93, while reliability recorded the lowest scores of 0.87. These findings highlight the need for service improvement, particularly in the areas of reliability and timely response to student needs. Recommendations include enhancing academic information systems, ensuring consistency in academic services, and improving staff professionalism.Keywords: Student Satisfaction, Service Quality, Higher Education

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