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Jurnal Manajemen Bisnis
Published by Universitas Pendidikan Nasional
ISSN : 18298486     EISSN : 26859823     DOI : 10.38043
Core Subject : Economy, Science,
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance
Jurnal Manajemen Bisnis dengan pissn 1829-8486 adalah publikasi ilmiah yang diterbitkan oleh Program Studi Magister Manajemen Pascasarjana Universitas Pendidikan Nasional. Jurnal ini diterbitkan dengan maksud utama mendiseminasi artikel ilmiah baik berupa hasil penelitian maupun telaah literatur (setara dengan hasil penelitian) dibidang manajemen dan bisnis. Jurnal Manajemen dan Bisnis menerima artikel (yang tidak dipublikasikan dalam jurnal lain) di bidang manajemen sumber daya manusia, manajemen pemasaran, manajemen keuangan dan perbankan, manajemen kesehatan dan rumah sakit, manajemen kewirausahaan dan bisnis, manajemen strategi, bisnis digital.
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Articles 22 Documents
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Search results for , issue "Vol 18 No 4 (2021)" : 22 Documents clear
Tren Gaya Hidup Milenial, Identitas Sosial dan Desain Coffe Shop Petty Arisanti
Jurnal Manajemen dan Bisnis Vol 18 No 4 (2021)
Publisher : Universitas Pendidikan Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (217.219 KB) | DOI: 10.38043/jmb.v18i4.3318

Abstract

This study aims to describe the background and describe the meaning of cafes as a marker of social class identity, for young people in the city of Kediri. This research is expected to contribute to the development of insight, especially insight into the phenomenon of human behavior that makes cafes a place to show social class. This research was conducted through a descriptive qualitative approach using a phenomenological study type of research. The primary data sources are six people who belong to millennials who like to hang out in luxury cafes. Secondary data sources come from books, magazines, articles on the internet, and print and electronic sources. Data collection methods used were participant observation, in-depth interviews, and documentation. Data analysis was carried out by interpretive qualitative analysis through four stages, namely data collection, data reduction and presentation, and drawing conclusions. The results showed that the phenomenon of making cafes a second home was motivated by a need for a self-image of social class identity for millennials in the city of Kediri. The meanings that arise from the hangout phenomenon continuously and in the long term form perceptions as raised by people who like to show off a luxurious lifestyle on social media as a form of self-image that has a high social class. The implication of the results of this study is to form a perception of hangout culture which was initially only a physiological need then shifted to a social need, especially for millennials who follow every technological development.
Rasio Profitabilitas dan Penilaian Kinerja Keuangan UMKM Laily Nurjanah; Tia Masherly Berlianna; Risxa Ayu Anggreani; Siti Mudzalifah; Tatanka Rizky Adinugroho; Hendra Dwi Prasetyo
Jurnal Manajemen dan Bisnis Vol 18 No 4 (2021)
Publisher : Universitas Pendidikan Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (392.027 KB) | DOI: 10.38043/jmb.v18i4.3321

Abstract

This study analyzed the financial performance of MSME (Micro, Small and Medium Enterprises) Alove.it by using profitability ratio analysis. Methods of research using quantitative descriptive method. The type of data used for this research is secondary data. This study uses the financial statements of MSME ( Micro, Small, and Medium Enterprises) Alove.it with the period of October 2021 – November 2021. The performance can be judged as good or less good based on the results of the analysis reports on its finances. According to Harahap (2008:216), there are several financial analysis techniques that can be used to assess a company, one of them using the ratio analysis method. The technique used in this analysis is a technique of financial ratio analysis. The results showed in the month of October to November, Gross Profit Ratio decreased by 2%. However, it can still cover business expenses and also generate a net profit for the business. Overview of the months of October and November the Net Profit Margin of 42%. Overview in October and November decline in ROA by 38 % to 21 % and in October and November decline in ROE by 38% to 21%.

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