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International Journal of Economics, Business and Accounting Research (IJEBAR)
Published by STIE AAS Surakarta
ISSN : 26224771     EISSN : 26141280     DOI : 10.29040/ijebar.v3i03
Core Subject : Economy,
Economics, Econometrics & Finance
International Journal of Economics, Business, and Accounting Research (IJEBAR) is a peer-reviewed, open access international scientific journal dedicated for rapid publication of high-quality original research articles as well as review articles in all areas of Economics, Business and Accounting.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 96 Documents
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Search results for , issue "Vol 6, No 1 (2022): IJEBAR" : 96 Documents clear
THE EFFECT OF PRODUCT VALUE, SERVICE QUALITY, AND CUSTOMER SATISFACTION ON CUSTOMER LOYALTY AT KEDAI KOPI KENANGAN MALL OF INDONESIA Caroline Rosa Wijaya; Innocentius Bernardo
International Journal of Economics, Business and Accounting Research (IJEBAR) Vol 6, No 1 (2022): IJEBAR
Publisher : LPPM ITB AAS INDONESIA (d.h STIE AAS Surakarta)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/ijebar.v6i1.2957

Abstract

This study aims to analyze the relationship between product value, service quality and customer satisfaction to customer loyalty at Kopi Kenangan Mall of Indonesia. The population in this study were visitors who came to the Kopi Kenangan Mall of Indonesia from May to June 2021 and the number of samples used for the study were 200 customers that visited Kopi Kenangan Mall of Indonesia. All samples were taken by filling out a questionnaire and distributed with convenience sampling method. Data collection through questionnaires was analyzed using PLS-SEM. The results of this study showed a positive relationship between product values and customer satisfaction, a positive relationship between service quality and customer satisfaction, a positive relationship between product values and customer loyalty, a positive relationship between service quality and customer loyalty and a positive relationship between customer satisfaction and customer loyalty. Based on the results of the study, it can be concluded that customer loyalty is positively influenced by customer satisfaction and increasing product value and service quality can increase customer satisfaction. Keywords: Product Value, Service Quality, Customer Satisfaction, Customer Loyalty, Coffee Shop
PERFORMANCE IMPROVEMENT MODEL WITH STRATEGY ORIENTATION MIX AND MARKETING MIX BASED ON THE USE OF INFORMATION TECHNOLOGY FOR SMALL BUSINESS BATIK CENTRAL JAVA Darmanto Darmanto; Basuki Sri Rahayu; Kasidin Kasidin
International Journal of Economics, Business and Accounting Research (IJEBAR) Vol 6, No 1 (2022): IJEBAR
Publisher : LPPM ITB AAS INDONESIA (d.h STIE AAS Surakarta)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/ijebar.v6i1.4277

Abstract

The purpose of this study is to produce a model for improving the performance of batik small businesses based on the use of information technology. The preparation of this model starts from proving the influence of the strategic orientation mix and marketing mix on the performance of Batik small businesses. The strategic orientation mix consists of organizational change capability, innovation orientation, competitive advantage and market orientation strategy. Market orientation strategy consists of customer and competitor orientation strategies. The marketing mix consists of product, price, distribution, promotion. The effect of this variable is determined by the use of information technology. Information technology consists of social media, e-commerce and information systems The research population is Batik small business in Central Java. A sample of 100 was selected by convenience sampling technique, Structural Equation Model (SEM) analysis was used to examine the effect of independent variables on the performance of small batik businesses, the role of the use of information technology in moderating the strategic orientation mix and marketing mix on the performance of batik small businesses. This model proves that the strategic orientation variable and the marketing mix have a significant positive effect on the performance of small batik businesses by being moderated by the use of information technology. Keywords: Model, Performance; Batik; Use of information technology, Small business
THE INFLUENCE OF ORGANIZATIONAL CULTURE AND MOTIVATION ON EMPLOYEE PERFORMANCE Tutik Winarsih; Arif Hidayat
International Journal of Economics, Business and Accounting Research (IJEBAR) Vol 6, No 1 (2022): IJEBAR
Publisher : LPPM ITB AAS INDONESIA (d.h STIE AAS Surakarta)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/ijebar.v6i1.4331

Abstract

The main purpose of the study is to investigate the impact of "X" Company's culture and motivation on its employees' performance. 30 employees of "X" Company were the subjects of this investigation. Quantitative approaches were used in this study. A questionnaire was utilized to gather the information. The SPSS version 22 program for Windows was utilized to do the multiple linear regression data analysis in this study. As shown in the findings of this study, both organizational culture and employee motivation have a positive and significant impact on employee performance. A further finding of the R2 indicates that 92.4 % of the factors of employee performance is , while the remaining 7.6 % is due to factors beyond the scope of this study Keywords: Organizational Culture, Motivation, Employee Performance
Green Marketing and Environmental Knowledge for Green Tourism Sri Rahayu; Hikmatul Aliyah; Sudarwati Sudarwati
International Journal of Economics, Business and Accounting Research (IJEBAR) Vol 6, No 1 (2022): IJEBAR
Publisher : LPPM ITB AAS INDONESIA (d.h STIE AAS Surakarta)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/ijebar.v6i1.4354

Abstract

Green tourism is growing rapidly in various regions in Indonesia, including in East Lampung. The approach in this study uses a green marketing strategy to increase the intention to visit eco-friendly tourist attractions. This study aims to examine the effect of green marketing components, namely green products, green promotions, and green prices on visiting intentions. Also examine the direct and indirect effects of green products on purchase intention through environmental knowledge. The population and sample of this research are visitors to the Kerang Mas Beach tourism object. The sampling technique used was purposive sampling. Primary data was used in this study, with data collection techniques through online questionnaires. Data were analyzed using Structural Equation Modeling, AMOS Program 21 Version. The results showed that green price and green promotion had an effect on purchase intention, but green product had no effect. In addition, environmental knowledge does not have a role as a mediating variable in the effect of green products on purchase intention. Keywords: Green Marketing Component, Environmental Knowledge, Green Tourism, Purchase Intention
SHARING KNOWLEDGE OF CREATIVITY OF SMALL AND MEDIUM BUSINESSES FACING THE CHALLENGES OF THE CONDITION OF COVID-19 Sutrisno Sutrisno
International Journal of Economics, Business and Accounting Research (IJEBAR) Vol 6, No 1 (2022): IJEBAR
Publisher : LPPM ITB AAS INDONESIA (d.h STIE AAS Surakarta)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/ijebar.v6i1.4332

Abstract

The main objective of this study is to find out and resolve the issues of Small and Medium-Sized Enterprises (SMEs) in Indonesia, particularly those located in Central Java's industrial sector, the northern sub-section. Primary and secondary data are used, and thereby a combination of data analysis techniques is used. The SMEs criteria are based on the Republic of Indonesia's Law No. 20 of 2008 on Micro, Small, and Medium-Sized Enterprises. According to the study's findings, SME owners were able to thrive by repackaging products, redesigning packaging, and establishing new marketing relations. This study developed the concepts of the creative knowledge sharing model, which is a synthesis of two theories, namely knowledge sharing and social identity. Keywords: Knowledge Sharing, Creativity, Social Identity, SMEs.
Employee Performance: Work Ability and Work Motivation Iin Emy Prastiwi; Sri Laksmi Pardanawati; Deni Kurniawan
International Journal of Economics, Business and Accounting Research (IJEBAR) Vol 6, No 1 (2022): IJEBAR
Publisher : LPPM ITB AAS INDONESIA (d.h STIE AAS Surakarta)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/ijebar.v6i1.3122

Abstract

The purpose of this study was to determine the factors that affect employee performance at Bank BTN Syariah KCS Solo. The independent variables in this study were work ability and work motivation. The population in this study were 40 employees of Bank BTN Syariah KCS Solo. All populations were sampled in this study. This research shows that work ability does not have a significant effect on employee performance, while work motivation has a significant positive effect on employee performance. Bank BTN Syariah Kcs Solo should improve employee performance by providing motivation with various innovations, for example motivational briefings on the sidelines of working hours, inviting motivators and so on to keep employee motivation high. Keyword: Employee Performance, Work Ability, Work Motivation
THE EFFECT OF BRAND IMAGE AND PRODUCT QUALITY ON CONSUMER PURCHASE DECISIONS (Case Study on the ADIDAS Brand in Siman Ponorogo Sub-district) La Ode Sugianto; Titin Eka Ardiana; Diana Pramudya Wardhani
International Journal of Economics, Business and Accounting Research (IJEBAR) Vol 6, No 1 (2022): IJEBAR
Publisher : LPPM ITB AAS INDONESIA (d.h STIE AAS Surakarta)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/ijebar.v6i1.4327

Abstract

This research is about "The Influence of Brand Image and Product Quality on Purchase Decisions (Case Study on the Adidas Brand in Siman Ponorogo Sub-District)". Researchers want to analyze and explain empirically the effect of brand image and product quality on purchasing decisions (a case study on the adidas brand in Siman PonorogoSUb-district). The type of research used in this study is associative research, namely to determine the effect or also the relationship between two or more variables. This study looks for the relationship, between the independent variables Brand Image and Product Quality on the dependent variable purchasing decisions. The research was conducted on the people of Siman District, Ponorogo Regency who use Adidas products. In this study using data collection methods in the form of a questionnaire. Questionnaire is a data collection technique that is done by giving questions or written statements to respondents to answer them. The results of this study indicate that the variables of brand image and product quality on consumer purchasing decisions simultaneously on Adidas brand shoes at the Arjuna Ponorogo Store are 54.4%. While the rest (100%-54.4% = 45.6%) is influenced by other variables outside of this study. Keywords: Brand Image, Product Quality, Purchase Decision
EMPLOYEE PERFORMANCE IS VIEWED FROM SELF-EFFICACY, TEAMWORK, ORGANIZATIONAL CULTURE AND JOB SATISFACTION (Study at the Institute for The Development and Empowerment of Principals and Superintendents of Karanganyar Regency) Erna Indawati; Bambang Mursito; Ida Aryati
International Journal of Economics, Business and Accounting Research (IJEBAR) Vol 6, No 1 (2022): IJEBAR
Publisher : LPPM ITB AAS INDONESIA (d.h STIE AAS Surakarta)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/ijebar.v6i1.3796

Abstract

The purpose of this research is to find out the effect of a variable of self-efficacy, teamwork, organizational culture and job satisfaction on a variable called employee performance at LPPKSPS Karanganyar Regency. This research has been conducted using an approach called quantitative. The population in all employees who currently work at LPPKSPS Karanganyar Regency which has a total of 100 people. The sample technique used is simple random sampling technique with 50 respondents. Data were collected by questionnaire. The technique for analyzing the data of this research which has been used statistical analysis is multiple linear regression test. The results of the research that have been carried out have shown that a variable of self-efficacy, teamwork, organizational culture and job satisfaction has a positive and significant impact on a variable called employee performance at LPPKSPS Karanganyar Regency. Suggestions from this research, LPPKSPS Karanganyar Regency in the future will continue to maintain and improve the quality of self-efficacy, teamwork, organizational culture and job satisfaction, so that later it will continue to make employee performance will also continue to increase and of course be better than before. Keywords: Employee Performance, Self-Efficacy, Teamwork, Organizational Culture, Work Goals
FINANCIAL ANALYSIS OF LIQUIDITY, PROFITABILITY AND SOLVENCY WITH EVA AS A MODERATE VARIABLE IN IMPROVING ECONOMIC VALUE ADDED MANUFACTURING COMPANIES TIMES OF COVID-19 PERIOD 2019 -2020 Margaretha Prihatiningsih; Yusup Hari Subagya; Vitalis Ari Winidyaningsih
International Journal of Economics, Business and Accounting Research (IJEBAR) Vol 6, No 1 (2022): IJEBAR
Publisher : LPPM ITB AAS INDONESIA (d.h STIE AAS Surakarta)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/ijebar.v6i1.4276

Abstract

The purpose of this study is to find out how financial performance can be applied as a measuring tool in increasing the Economic Value Added (VA) which contributes to the increase in Firm Value as measured by its PBV in Manufacturing Companies Listed on the IDX during the Covid-19 Period 2019 to 2020 The methodology used is the Quantitative Method by Calculating and Testing Data on X & Y variables from a population of 193 manufacturing companies listed on the IDX 2019-2020, with a sample of 36 companies that meet the sampling criteria and cover all of the variables studied are 72. Financial Liquidity Performance measured by CAR, Profitability through ROA, ROI & ROE, while Solvency is measured by DAR & DER. The Moderating EVA variable is measured by NOPAT – CAPITAL CHARGES, the Dependent Variable is the Economic Value Added (VA/ Value Added) Firm Value indicated by the increase in PBV (Price Book Value) as measured by the Market Price Per Common Share Divided by Book Value Per Share Normal. The research period is limited to the period before & after the recession which in this case is limited to the Covid19 period for the 2019-2020 period. Based on the results of the Multiple Regression Analysis Test, it shows that the regression equation is as follows: Y = 70,560 + 0.035X1 – 0.123X2 + 0.001X3 + 7.396 X4 + 1.196 X5 – 0.123 X6 + 0.034 X7 + E. Average PBV during the two years of covid 19 of 70,560 with the other variables at constant state. 7.396, t-count value = 9.956 > t-table 1.98422, significance 0.000 0.05 or 5%. So CAR does not have a significant positive effect on PBV (Y2). Likewise ROA, ROI, DAR & DER are shown by Beta Values: (-0.123);0.001; 1.196, (-0.123) and EVA 0.034 with t-count value -1.034; 0.025; 1.547;-0.802 and EVA t-count value 1.557 < t-table 1.98422. significance > 5%. So the independent variable has no positive effect on PBV (Y2). ROA (X2) & DER (X6) have a negative effect on PBV (Y2), meaning that if ROA & DER increase by one unit, then PBV decreases by one unit. On the other hand, if ROA & DER decrease by one unit, then Y (PBV) will increase by one unit. The results of the R-squared test are shown to be R 0.811a, R Square 0.658 and Adjusted Square 0.620, meaning that the model in this study can explain the influence of var X on Y by 62% of which 38% is influenced by variables outside the model. F test results of 17,576 significance 0.000 < 5% Then all X variables simultaneously have a significant positive effect on var Y. Based on the Sobel test results show that: All independent variables X (CAR, ROA, ROI, ROE, DAR & DER with EVA as the moderating variable is not effective in moderating / mediating the dependent variable Y (PBV) which means it is important to select & test other moderating variables such as PER or Tobin's which are expected to be more effectively used as moderating variables in increasing firm value (PBV), because these variables Keywords: Financial Liquidity Ratio, Profitability and Solvency, EVA Moderating Variable; Value-Added Firm Value (PBV)
BIBLIOMETRIC ANALYSIS OF RESEARCH TREND ON AGILE IT GOVERNANCE Antonius Sony Eko Nugroho; Viany Utami Tjhin; Wibowo Kosasih; Harjanto Prabowo
International Journal of Economics, Business and Accounting Research (IJEBAR) Vol 6, No 1 (2022): IJEBAR
Publisher : LPPM ITB AAS INDONESIA (d.h STIE AAS Surakarta)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/ijebar.v6i1.2976

Abstract

This paper was prepared to analyze the scientific trends of research on Agile IT Governance through bibliometric studies in the Scopus and Google Scholar databases. From the search results using Publish or Perish in 2016 to 2021, samples were obtained consisting of 132 documents in the Scopus database and 962 documents in the Google Scholar database. The results of querying five years of data showed that scientific publications on Agile IT Governance had increased significantly since 2016. Based on the Scopus database, researchers from Germany contributed the most documents on Agile IT Governance. Still, the number of citations was dominated by the UK for research on this topic. Then, the visualization of research trends on Agile IT Governance also resulted in four clusters of co-occurrence from Scopus and Google Scholar, which lead into some topic areas mentioned in the result; 1) Agile IT Governance management in the world, 2) Agile IT Governance in relating to digital innovation and digital transformation, 3) Agile IT Governance in implementing technological and environmental innovations, and 4) Agile IT Governance in relating to its effect and benefit to society. The findings in this study will undoubtedly help related researchers recognize trends in Agile IT Governance research globally and recommend directions for further research in the future. Keywords: Agile, IT Governance, Bibliometric Study, Research Trend, VOSviewer

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