cover
Article Per Year (5 Year)
All
Home Page
OAI Link
Editorial Team
Contact
Reviewer
Google Scholar
Contact Name
M. Irwan Padli Nasution
Contact Email
irwannst@uinsu.ac.id
Phone
+6285206661017
Journal Mail Official
manajemen@uinsu.ac.id
Editorial Address
Jalan Williem Iskandar Pasar V Medan Estate 20371, Indonesia
Location
Kota medan,
Sumatera utara
INDONESIA
Journal of Management and Business Innovations
Published by Universitas Islam Negeri Sumatera Utara
ISSN : -     EISSN : 26865602     DOI : -
Core Subject : Economy, Science,
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance
Journal of Management and Business Innovations (JOMBI) is an online peer-reviewed International research journal aiming at promoting and publishing original high quality research in all disciplines of management and business. JOMBI is a journal that published by the Department of Management, Faculty of Islamic Economics and Business Universitas Islam Negeri Sumatera Utara Medan Indonesia. JOMBI published a journal twice a year, in June and December. The mission of JOMBI is to share, develop and facilitate the output of research papers about Management and Business.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Sistem Informasi Menejemen
Articles 3 Documents
 1 
Search results for , issue "Volume: 07, Number: 02, 2025" : 3 Documents clear
The Influence of Work Performance Assessment on Employee Performance at PT. Dayton Motor Bali Panjaitan, Agape Anjumarito; Tharifah, Nabila Tijani
Journal of Management and Business Innovations Volume: 07, Number: 02, 2025
Publisher : Management Department Universitas Islam Negeri Sumatera Utara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30829/jombi.v7i02.26316

Abstract

This study examines the influence of performance appraisal on employee performance at PT. Dayton Motor Bali using a quantitative associative approach. Data were collected from all 30 employees through a structured questionnaire with a five-point Likert scale and analyzed using simple linear regression. The findings indicate that performance appraisal has a positive and significant effect on employee performance. The results imply that fairness, objectivity, and transparency in appraisal systems contribute to enhancing employees’ work outcomes and motivation. Theoretically, the study supports the integration of Equity and Expectancy Theories in explaining motivation through fair evaluation systems, while practically, it provides insights for improving transparent and data-driven appraisal mechanisms in organizations.Keywords: Employee Performance, Fairness, Human Resource Management, Objectivity, Performance Appraisal, Transparency
Factors Affecting E-Wallet Adoption Based On Gen Z Perspective In Indonesia: Study In Gopay Application Alvaro, Jamie Steve; Darmansyah, Muthya Rahmi
Journal of Management and Business Innovations Volume: 07, Number: 02, 2025
Publisher : Management Department Universitas Islam Negeri Sumatera Utara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30829/jombi.v7i02.23358

Abstract

The increasing of decision to use indicates an increase in promotion, people recommendation and visual content for Gopay e-wallet users. Users of the Gopay application are a benchmark for the success of a company. This study aims to describe the three independent variables selected for the decision to use Gopay in the scope of financial technology where Gopay is one of the popular e-wallets in Medan. The sampling technique used was purposive sampling with a sample size of 100 people. Data analysis was processed using SPSS 25. The results of the study showed that promotion, people recommendation and visual content had a significant effect on the decision to use. This study is expected to provide additional knowledge for companies engaged in Fintech in stimulating people to use e-wallets. In addition, this study provides a basis for business actors to develop strategies in planning and implementing actions in achieving goals of company. Quantitative analysis is the method used in this research. For upcoming researchers might develop this research using qualitative methods and can provide more knowledge and different perspectives in enhancing customer decision behavior.Keywords: Customer Decision Behavior, People Recommendation, Promotion, Visual Content
The Role and Impact of Marketing Content on Consumer Purchase Decisions: A Feasibility Study in The E-Commerce Sector Nuryanti, Nuryanti; Mildawati, Mildawati; Afsar, Andi Muhammad; Hasni, Hasni
Journal of Management and Business Innovations Volume: 07, Number: 02, 2025
Publisher : Management Department Universitas Islam Negeri Sumatera Utara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30829/jombi.v7i02.24738

Abstract

This study aims to analyze the role and impact of marketing content on consumer purchasing decisions in the context of e-commerce business feasibility studies. A descriptive qualitative approach was used, employing thematic analysis on seven students from the 2022 Sharia Accounting cohort who actively use e-commerce platforms. Data were collected through structured interviews based on five aspects of marketing content (informativeness, entertainment, credibility, personalization, and visual appeal) and the five stages of consumer purchasing decisions. The results indicate that marketing content plays a crucial role in influencing all stages of the purchasing process, from need recognition to post-purchase behavior. Informative and credible content builds trust, while entertaining, personalized, and visually appealing content enhances interest and engagement. These findings affirm that marketing content is not merely a promotional tool but also a key indicator in digital business feasibility studies, as it reflects product value, gauges market response, and supports operational and financial planning. This research offers practical contributions for e-commerce entrepreneurs in designing effective content strategies and academic contributions to the development of digital marketing studies within the scope of business feasibility.Keywords: Business Feasibility Study, E-Commerce, Generation Z, Marketing Content, Purchasing Decision

Page 1 of 1 | Total Record : 3

 1 

Filter by Year

2025 2025


Reset
Filter By Issues
All Issue Volume: 07, Number: 02, 2025 Volume: 07, Number: 01, 2025 Volume: 06, Number: 02, 2024 Volume: 06, Number: 01, 2024 Volume: 05, Number: 02, 2023 Volume: 05, Number: 01, 2023 Volume: 04, Number: 02, 2022 Volume: 04, Number: 01, 2022 Volume: 03, Number: 02, 2021 Volume: 03, Number: 01, 2021 Volume: 02, Number: 02, 2020 Volume: 02, Number: 01, 2020 Volume: 01, Number: 02, 2019 More Issue