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eCo-Buss
Published by Komunitas Dosen Indonesia
ISSN : 26224291     EISSN : 26224305     DOI : https://doi.org/10.32877/eb
Core Subject : Economy, Science,
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance
Focus on the development of economic sciences especially ECommerce and Business, both scientific and practical review, so it is expected to become a scientific medium for the creation of integration between theoretical studies and practical studies for the development of economic science in various social aspects.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis dan Menejemen Intetrnasional
Articles 56 Documents
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Search results for , issue "Vol. 6 No. 3 (2024): eCo-Buss" : 56 Documents clear
Pengaruh Motivasi, Kepuasan Kerja Dan Komitmen Organisasional Terhadap Organizational Citizenship Behavior Di PT Sentosa Prima Utama Karya Rita Tan; Triana Ananda Rustam
eCo-Buss Vol. 6 No. 3 (2024): eCo-Buss
Publisher : Komunitas Dosen Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32877/eb.v6i3.643

Abstract

To improve results or exhibit exemplary organizational citizenship behavior while at work, PT Sentosa Prima Utama naturally expects that every employee would be engaged, satisfied in his job, and dedicated to the success of the business. The study's goal is to ascertain whether factors like intrinsic drive, job contentment, and loyalty to the company have any bearing on the level of corporate citizenship practiced by PT Sentosa Prima Utama's employees. The population is the number of security officers at PT Sentosa Prima Utama 342, and the sample size 184 is determined using the slovin formula method, primary data obtained through questionnaires, interviews, and observations, secondary data obtained through journal articles; data related to research problems. Data may be gathered from a variety of different places, including surveys, interviews, and observations conducted by researchers, and papers published in scholarly journals. The study's findings suggested that elements including motivation, job happiness, and organizational commitment can have both a partial and simultaneous impact on PT Sentosa Prima Utama employees' demonstrations of corporate citizenship.
Pengaruh Daya Tarik, Direct Marketing Dan Keamanan Terhadap Kepuasan Konsumen PT. Bina Mulia Perkasa Harmadi awei; David Humala Sitorus
eCo-Buss Vol. 6 No. 3 (2024): eCo-Buss
Publisher : Komunitas Dosen Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32877/eb.v6i3.645

Abstract

PT. Bina Mulia Perkasa as a company in Batam City which is engaged in the sale of building materials. In this case PT. Bina Mulia Perkasa feels the intense competition in the field of building materials. The strategy of each company is different so that it will become a characteristic and competitive advantage for every building materials company. Therefore, PT. Bina Mulia Perkasa must be able to compete with similar companies. The strategy used by PT. Bina Mulia Perkasa to satisfy consumers by covering attractiveness, direct marketing and security. The purpose of this research is to find out how attractiveness, direct marketing and security can influence consumer satisfaction at PT. Bina Mulia Mighty. The method uses descriptive and quantitative, with a population of 211, the sample is based on the slovin formula with a total of 138 respondents and can use probability sampling with the simple random sampling technique. Data analysis techniques through data quality testing, classical assumption testing, influence testing and hypothesis testing. The findings of the research results can be concluded that attractiveness, direct marketing and security can have a positive and significant effect partially and simultaneously on customer satisfaction at PT. Bina Mulia Mighty.
Pengaruh Citra Merek, Daya Tarik Iklan Dan Kepercayaan Merek Terhadap Minat Beli Tissue Merek Multi Di Kota Batam Alwen Cleavelano; Winda Evyanto
eCo-Buss Vol. 6 No. 3 (2024): eCo-Buss
Publisher : Komunitas Dosen Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32877/eb.v6i3.663

Abstract

This research can provide a goal to analyze how brand image, advertising attractiveness and brand trust can have a partial or simultaneous influence on the intention to buy tissue brand Multi in Batam City. This type of research can use a type of research which is a type of descriptive with quantitative research methods, the population used is a buyer of tissue brand Multi in the city of Batam, totaling 101 respondents with a sampling technique using non-probability sampling. In the data analysis method, validity test, reliability test, normality test, multicollinearity test, heteroscedasticity test, multiple linear regression analysis, coefficient of determination analysis (R2), t test and f test can be used. Based on the research findings, there is a relationship between brand image and purchase intention which can be concluded from the results of the t test, namely 3.184 > t table 1.984. These results show a positive value and have a significance of 0.002 <0.05. There is a relationship between advertising attractiveness and buying interest which can be concluded from the results of the t test, namely 7.077 > t table 1.984. These results show a positive value and have a significance of 0.000 <0.05. There is a relationship between brand trust and purchase intention which can be concluded from the results of the t test, namely 3.299 > t table 1.984. These results show a positive value and have a significance of 0.001 <0.05. Simultaneous test results produce a value of 102.121 > f table 2.70, namely a positive and significant score of 0.000 <0.05. According to research findings, brand image, advertising attractiveness and brand trust as a whole have a positive and significant effect on the intention to buy tissue brand Multi in Batam City.
Pengaruh Kedisiplinan, Keselamatan dan Kesehatan Kerja Terhadap Produktivitas KerjaKaryawan Pada PT JMS Batam Otinia Zega; Nora Pitri Nainggolan
eCo-Buss Vol. 6 No. 3 (2024): eCo-Buss
Publisher : Komunitas Dosen Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32877/eb.v6i3.676

Abstract

The purpose of this study is to anayze the influence of work discipline, safety and heath partialy and simultaneously on the work of employees of PT. JMS Batam. This study uses a quantitative approach. The population in this study is al employees in Burret PA in 2022 at PT. JMS Batam has 160 employees. Determining the number of samples using saturated samples from the entire population and the sampling technique using incidenta sampling so that the number of questionnaires returned was 120 questionnaires, thus the sample used in this study totaed 120 samples. This study shows conclusively that: (1) Work discipline partialy has a significant effect on employee work productivity, with a t count of 8.216 > 1.980 from t table and obtains a significance vaue of 0.00 <0.05. (2) Occupationa safety and heath partialy have a significant effect on employee work productivity, with a t count of 5.995 > 1.980 from t table and obtain a significance vaue of 0.00 <0.05. (3) Work discipline, occupationa safety and heath simultaneously have a significant effect on employee work productivity, with a caculated f vaue of 103.291 > 3.09 from ftable and obtain a significance vaue of 0.00 <0.05. (4) The magnitude of the influence of work discipline, occupationa safety and heath on the work productivity of employees of PT. JMS Batam by 0.764 or 76.4%. and the remaining 23.6% is explained by other variables outside this research model.
Pengaruh Profitabilitas, Likuiditas dan pertumbuhan Perusahaan Terhadap Nilai Perusahaan Sektor Perbankan Atika Metasari; Hikmah Hikmah
eCo-Buss Vol. 6 No. 3 (2024): eCo-Buss
Publisher : Komunitas Dosen Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32877/eb.v6i3.681

Abstract

Tujuan dari kajian ini ialah guna memahami peran profitabilitas (ROE), likuiditas (CR), serta pertumbuhan perusahaan dalam menentukan nilai pasar perusahaan disektor perbankan yang tercatat di BEI. Populasi kajian ini terdiri dari 46 lembaga keuangan, dan sampel diambil sebanyak 27 sampel dengan menggunakan teknik Purposive Sampling. Sumber data yang digunakan adalah data sekunder dan jenis datanya adalah data kuantitatif. Data laporan keuangan perusahaan perbankan yang digunakan pada periode 2019-2021. Metode analisis yang digunakan adalah regresi linier berganda, uji t, uji f dan analisis koefisien determinan (R2) dengan menggunakan SPSS versi 26. Hasil penelitian menunjukkan bahwa Profitabilitas (ROE) berpengaruh positif dan tidak signifikan terhadap nilai perusahaan perbankan, Likuiditas (Current ratio) berpengaruh positif dan tidak signifikan terhadap nilai perusahaan perbankan, Pertumbuhan perusahaan (Growth Asset) berpengaruh positif dan signifikan terhadap nilai perusahaan perbankan, Profitabilitas, likuiditas dan pertumbuhan perusahaan berpengaruh signifikan secara simultan terhadap nilai perusahaan perbankan yang terdaftar di Bursa Efek Indonesia tahun 2019-2021.
The Influence of Service Quality And Profit Sharing on Customers' Saving Decisions Bank Syariah Indonesia (BSI) KCP Batam Batu Aji Tipani Anisah; Sunargo Sunargo
eCo-Buss Vol. 6 No. 3 (2024): eCo-Buss
Publisher : Komunitas Dosen Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32877/eb.v6i3.687

Abstract

This study aims to determine the effect of Service quality and profit sharing on saving decision at Bank Syariah Indonesia (BSI) KCP Batam Batu Aji. This study uses a quantitative approach, with a sample of 197 respondents. Data collection techniques in this study are by using a questionnaire distribution. The analysis techniques used in this study includes validity test, reliability test, multiple regression test, F test, t test and coefficient of determination. The data that has fulfilled the analysis techniques was processed using the help of the SPSS 26 program. It can be seen from the results of the statistical test that the service quality and profit sharing independent variables affect the dependent variable of saving decision. The results showed that based on the calculation of the coefficient of determination the influence of the independent variable service quality and profit sharing on the dependent variable of saving decision is 0,532 or 53.2 % which shows that saving decision can be influenced by service quality variable and profit sharing variable. While the remaining 46.8 % is influenced by other variables that do not exist in this study. This shows that service quality and profit sharinghas a significant effect on saving decision. Where if service quality is guaranteed and profit sharing is good will improve saving decision.
Pengaruh Motivasi Dan Displin Kerja Terhadap Kinerja Karyawan Pada PT Volex Indonesia Di Kota Batam Fitriani Harmita Mukhtar; Wasiman
eCo-Buss Vol. 6 No. 3 (2024): eCo-Buss
Publisher : Komunitas Dosen Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32877/eb.v6i3.754

Abstract

This study aims to investigate the effect of work motivation and discipline on employee performance at PT Volex Indonesia in Batam City. High motivation can increase the performance level of employees by encouraging them to achieve company goals and make a greater contribution. Good work discipline also plays an important role in creating an efficient and orderly work environment, so that employees can work effectively and efficiently. This research uses a descriptive type with a quantitative approach and collects data through questionnaires distributed to 156 respondents of PT Volex Indonesia employees. Data analysis techniques using data quality tests, classic assumption tests, influence tests and hypothesis testing. The findings of multiple linear regression analysis show that motivation has an influence of 50.6% on employee performance at PT Volex Indonesia in Batam City, while work discipline has an influence of 31.3% on employee performance at PT Volex Indonesia in Batam City. The findings of the analysis of the coefficient of determination (R2) state that motivation and work discipline explain 70.7% of employee performance at PT Volex Indonesia in Batam City. The results of the partial and simultaneous analysis of the hypotheses show that work motivation and discipline have a significant positive effect on the performance of employees of PT Volex Indonesia in Batam City.
Pengaruh Beban Kerja, Disiplin Kerja Dan Kepuasan Kerja Terhadap Kinerja Karyawan Pada PT Volex Nani Hartati Sihotang; Asron Saputra
eCo-Buss Vol. 6 No. 3 (2024): eCo-Buss
Publisher : Komunitas Dosen Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32877/eb.v6i3.756

Abstract

This study aims to analyze the effect of workload, work discipline, and job satisfaction on employee performance at PT Volex. The type of research used is descriptive with a quantitative approach. The population used is all employees who work as production operators in the ICA department at PT Volex in 2023 with a total of 112 employees with sampling based on saturated sampling, using a questionnaire distributed to PT Volex employees. The collected data were analyzed using multiple linear regression methods which were tested involving data quality tests, classic assumption tests, influence tests and hypothesis tests, to determine the effect of workload, work discipline, and job satisfaction variables on employee performance. Findings in multiple linear regression analysis can show that workload has a positive relationship with a magnitude of 26.2% on employee performance. Work discipline has a positive relationship with a magnitude of 21.2% on employee performance. Job satisfaction has a positive relationship with a magnitude of 34.1% on employee performance. The findings of the analysis of the coefficient of determination (R2) that the level of employee performance can be explained by workload, work discipline and job satisfaction of 72.5%. The research results in the hypothesis testing carried out can show that workload, work discipline and job satisfaction partially or simultaneously can provide a positive and significant relationship to employee performance.
Pengaruh Motivasi, Kedisiplinan dan Kepuasan Kerja Terhadap Kinerja Karyawan PT Karya Celcon Parama Aerated Concrete Advis Fajri; Tiurniari Purba
eCo-Buss Vol. 6 No. 3 (2024): eCo-Buss
Publisher : Komunitas Dosen Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32877/eb.v6i3.773

Abstract

Kegiatan penelitian ini ditujukan untuk melihat seberapa besar pengaruh terhadap kinerja karyawan melalui motivasi, kedisplinan, dan kepuasan kerja pada PT Karya Celcom Parama Aerated Concrete. Pada penelitian ini akan dilangsungkan di PT Karya Celcon Parama Aerated Concrete sebagai objek penelitian. Untuk sampel dan populasi penelitian ini akan menggunakan karyawan PT Karya Celcom Parama Aerated Concrete. Adapun jumlah sampel pada penelitian ini adalah sebanyak 102 orang yang merupakan karyawan dari PT Karya Celcom Parama Aerated Concrete. Penggunaan teknik Sampling pada penelitian ini adalah nonprobability sampling sehingga sampel tidak memiliki kesempatan yang sama. Data pada penelitian ini dikumpulkan dengan menggunakan kuesioner yang dibagikan kepada responden di PT Karya Celcom Parama Aerated Concrete. Hasil dari angket pada kuesioner yang telah didapatkan akan diolah dengan bantuan program aplikasi SPSS V. 25. Setelah diolah, adapun hasil data SPSS menjelaskan terkait motivasi, kedisplinan, dan kepuasan kerja berpengaruh terhadap kinerja karyawan secara simultan terhadap PT Karya Celcom Parama Aerated Concrete. Adapun nilai f hitung pada penelitian ini adalah sebesar 56,147 > 3,090 (f tabel).
Pengaruh Brand Image, Gaya Hidup dan Kelompok Teman Sebaya Terhadap Keputusan Pembelian Sepatu Converse Pada Pelajar SMK di Kota Batam Mersi Mersi; Suhardi Suhardi
eCo-Buss Vol. 6 No. 3 (2024): eCo-Buss
Publisher : Komunitas Dosen Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32877/eb.v6i3.785

Abstract

Pembelian sepatu kets Converse dan sepatu musiman dipengaruhi oleh beberapa faktor, termasuk persepsi pelanggan terhadap merek, gaya hidup mereka, dan pendapat rekan mereka. Tujuan dari penelitian ini adalah untuk mengetahui bagaimana persepsi siswa SMK Kartini Batam terhadap perbedaan merek mempengaruhi keputusan pembelian sepatu mereka. Guna mengumpulkan informasi untuk penelitian kuantitatif ini, sebanyak 120 siswa SMK Kartini Kota Batam diminta mengisi kuesioner. Untuk memastikan bahwa hipotesis akhir analisis ini valid. Hasil uji F dan T dibandingkan untuk menganalisis pengaruhnya. Pilihan pembelian terbukti dipengaruhi oleh masing-masing variabel independen dan oleh semua variabel independen yang digabungkan, seperti yang ditunjukkan oleh temuan

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